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BusinessProposalBusinessProposalUniversitystudentsUniversitystudentsinnovativeundertakinginnovativeundertakingSpeaker:LiSiqiUtopiaTheme ClubBusiness Pro1Utopia Utopia Limited Liability CompanyLimited Liability CompanyNameServicePhilosophyAlways at your serviceAlways at your serviceTeamPrincipleDevelopmentIdealCompany missionEnterprise culture Passion PassionDevotionDevotionEfficiency Efficiency ResponsibilityResponsibilityPrudent managementPrudent managementPremium servicesPremium servicesFaithful treatmentFaithful treatment Leading services Leading services in mental healthin mental healthEverlasting effort Everlasting effort creates Utopiascreates UtopiasIntroductionPrefaceUtopia NameService Alwa2Prospect AnalyseProspect Analyse1Corporate StrategyCorporate Strategy2Core competitivenessCore competitiveness3Financial PlanFinancial Plan4Management CompanyManagement Company5ContentProspect Analyse1CorpoProspect AnalysePsychological problems have become the top Psychological problems have become the top incentive of suspension and drop-out of schoolincentive of suspension and drop-out of school Psychological problem is the prime cause Psychological problem is the prime cause of suicide among university studentsof suicide among university studentsthe lacking of social supporting system the lacking of social supporting system means no opportunities for means no opportunities for overseas students to communicateoverseas students to communicateMental Status QuoEvery two seconds,one dies of suicideEvery two seconds,one dies of suicideProspect AnalysePsychologica4 The international market could also be The international market could also be compared as vacancy.With an increasing compared as vacancy.With an increasing number of Chinese oversea students,number of Chinese oversea students,we predict vast market space.we predict vast market space.the market capacity would be the market capacity would be 576 million576 millionFirstmover advantageFirstmover advantagethe market capacity the market capacity would be more than would be more than 1.12 billion1.12 billionProspect AnalyseDomestic Domestic marketmarketAnalysis of EnvironmentForeign Foreign marketmarketThe industry will grow rapidly and eventually The industry will grow rapidly and eventually become a fixed market in the next 3 to 5 years.become a fixed market in the next 3 to 5 years.Market trends The international market co5Prospect AnalyseParks,Psychological Consultations,PubsParks,Psychological Consultations,Pubsnone of them could combine none of them could combine entertainment with psychological alleviation.entertainment with psychological alleviation.ACryingbarandEmotioncatharsisbarACryingbarandEmotioncatharsisbar These bars focus on alleviation of pressure temporarily and fail to solve psychological problems.craftbrothercompetitioncraftbrothercompetitionintertypecompetitionintertypecompetitionAnalysis of competitionAnalysis of competitionProspect AnalyseParks,Psycho6Corporate Strategy4P principleCorporate Strategy4P princip7Corporate StrategyPRICEPROMOTIONPLACEPRODUCTCorporate StrategyPRICEPROMOT8Cathartic method of emotion:Crying bar、Laughing bar、Talking bar、Cooling down barPsychological relaxation:Cafe、Chat room、populace BBSProfessional psychological consultation:Meditation room、Psychological consulting roomProvide services in university townCorporate StrategyDATAACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAILProductCathartic method of emotion:Co9Network PlatformDirect MarketingCampus CooperationCorporate StrategyDATAACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAILPlaceNetwork PlatformDirect Marketi10Corporate StrategyDATAACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAIL1.The service for ordinary consumers:Market survey and analysisVarious types of product costs and the expected profit marginsComparing our price with othersCombining the companys earnings goals with the first three points2.The service for the studentEstablishing long-term cooperation with universityStudent will receive the half-profit consumer pricing modelsPriceCorporate StrategyDATA ACCESS11Corporate StrategyDATAACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAILPromotionAdvertisingSponsoringNetwork PlatformSMS PlatformAnnual ActivitiesCorporate StrategyDATA ACCESS12Prospect AnalyseProspect Analyse1Corporate StrategyCorporate Strategy2Core competitivenessCore competitiveness3Financial PlanFinancial Plan4Management CompanyManagement Company5ContentProspect Analyse1CorpoCore competitivenessThe competitive advantage of competitorsEnterpriseadvantagefactorBarKTVCoffeshopUtopiaStoredecorationSimple,characteris ticLuxuryComfortable&armOriginal&CreativeForms ofconsumptionsimple,noisyOver simplifiedOversimplifiedPublicVarious forms good to keep Privacyease the badfeelings or notBe able to,but not the PermaneBe able to,butnot thePermanentBe able to,but notconducivetoBe able to,andconducive to emotionalStoredecorationSimple,characteris ticLuxuryComfortablewarmOriginal&CreativeAdvantage compare with Entertainment-oriented sitesOther vent service industriesUtopiaStore sizeStore sizesmallsmalllargelargeservicesservicesOverOversimplifiedsimplifiedA wide range of servicesA wide range of servicesService Service objectobjectOnly to give vent to Only to give vent to emotionsemotionsthe nature of promoting a the nature of promoting a healthy outlet,healthy outlet,leading the healthy lifeleading the healthy lifelocationlocationremote areas,easily lead to remote areas,easily lead to people misunderstandingpeople misunderstandingDowntown areaDowntown areaa healthystrive to create a a healthystrive to create a healthy outlet lifestyle fashionhealthy outlet lifestyle fashionAdvantage compare with Craft brotherProfessional Professional psychological psychological treatment roomtreatment roomUtopiaUtopiaScale Scale WhetherWhetherSmallSmallLargeLargeprofessional professional YesYesYesYesConsumer Consumer pricespricesHighHighLowLowPossible consumerPeople with mental People with mental illnessillnessPeople with Pressure People with Pressure and the bad moodand the bad moodAdvantage compare with professional psychological treatment roomCore competitivenessThe com14Core competitivenessThe Competitive Edge of UtopiaTeaching with entertainmentTeaching with entertainmentModel Offering internships and Offering internships andsetting up a scholarship setting up a scholarship for undergraduatefor undergraduateHuman resource competition1 Direct sales focusing on consumers1 Direct sales focusing on consumers2 Cooperation with universities2 Cooperation with universities3 Company website3 Company websiteMulti-channel competition Unfixed service model and unlimited Unfixed service model and unlimited innovation are the key of competitive innovation are the key of competitive edges of Utopia.edges of Utopia.DifferentiationFirst-mover advantangeFirst-mover advantangeCooperation with universityCooperation with universityBrand effect Core competitivenessThe Com15Core competitivenessThe Competitive Edge of UtopiaModelAttractivetostudentsintheuniversitytowns Act according to actual circumstances Abreaction positively rather than passively Cooperationwithuniversities Campus brand Psychological servicesCore competitivenessThe Com16Financial PlanInvestmentRisk&profitFinancial PlanInvestmentRisk17Financial PlanInvestmentTotal market value millionInitial stageSecond stageThird stageForth stageTotal market value million Total market value millionTotal market value millionVenture capital80%Venture20%Initial stageVenture capital53%Venture20%New shareholders38%Second stageVenture capital38%Venture20%New shareholders38%Second phase29%Third stageListedListedFinancial PlanInvestmentTo18Financial PlanRisk添加标题Risk of Risk of MarketMarketSubstitutes&Substitutes&Similar Services Similar ServicesDemander is closenessDemander is closenessThe project is a one-time,reusable,low-cost and high-profit investment.The project is a one-time,reusable,low-cost and high-profit investment.Listed in Hong Kong or Listed in Hong Kong or the Mainland Small the Mainland Small Business ListingBusiness ListingSell the Company through RestructuringFinal developmentFinal developmentThe rate of return The rate of return stays above 80%when stays above 80%when the profit ranges within the profit ranges within 20%20%the annual dividend the annual dividend can be as high as 50%of can be as high as 50%of the net profit.the net profit.Risk of InvestmentRisk of InvestmentFinancial PlanRisk添加标题Risk19Management CompanyManagement Company20Management CompanyThe structure of managementPARTIIPARTIIPARTIIChair manChair manManagerManagerVice-managerVice-managerVice-managerVice-managerSales&design Sales&design departmentdepartmentFinancialFinancialdepartmentdepartmentHRHRdepartmentdepartmentLegalLegaldepartmentdepartmentInformationInformationdepartmentdepartmentSale promotionSale promotiondepartmentdepartmentManagement CompanyThe struc21Management CompanyIncentive systemBusiness ModelPerformance evaluation The“352”method of The“352”method of evaluation evaluation“3”“3”Category of index“5”“5”Level of performance of each position“2”Classes of index“the gold handcuff”for the seniors“Silver-ladder”for the middle levelTo fulfill the promises in timethe system of membershipTo establish an effective process of safety managementNon Disclosure Agreement of customer informationManagement CompanyIncentive sy22A huge potential market1Cooperation with university2Various service to attrctive customer3Innovation model:teaching with entertainment4one-time,reusable,low-cost and high-profit investment5ConclusionA huge potential marOur TeamOur TeamShen Ting Fu Bin Tian JieLi Siqi Liu Ying Gong Hang Welcome to join in our teamOur TeamShen Ting Fu Bin Tia24Our TeamOur TeamShen Ting Fu Bin Tian JieLi Siqi Liu Ying Gong Hang Welcome to join in our teamOur TeamShen Ting Fu Bin Tia25Theme Club UtopiaUnversityofScienceUnversityofScience&TechnologyBeijingTechnologyBeijingThankyouTheme Club UtopiaUnversity of 261、有时候读书是一种巧妙地避开思考的方法。7月-247月-24Wednesday,July 3,20242、阅读一切好书如同和过去最杰出的人谈话。12:00:04 12:00:04 12:00 7/3/2024 12:00:04 PM3、越是没有本领的就越加自命不凡。7月-2412:00:04 12:00 Jul-2403-Jul-244、越是无能的人，越喜欢挑剔别人的错儿。12:00:04 12:00:04 12:00 Wednesday,July 3,20245、知人者智，自知者明。胜人者有力，自胜者强。7月-247月-2412:00:04 12:00:04 July 3,20246、意志坚强的人能把世界放在手中像泥块一样任意揉捏。03七月202412:00:04下午12:00:04 7月-247、最具挑战性的挑战莫过于提升自我。七月2412:00下午7月-2412:00 July 3,20248、业余生活要有意义，不要越轨。2024/7/312:00:0412:00:04 03 July 20249、一个人即使已登上顶峰，也仍要自强不息。12:00:04下午12:00下午12:00:04 7月-2410、你要做多大的事情，就该承受多大的压力。7/3/2024 12:00:04 PM12:00:0403-7月-2411、自己要先看得起自己，别人才会看得起你。7/3/2024 12:00 PM7/3/2024 12:00 PM7月-247月-2412、这一秒不放弃，下一秒就会有希望。03-Jul-2403 July 20247月-2413、无论才能知识多么卓著，如果缺乏热情，则无异纸上画饼充饥，无补于事。Wednesday,July 3,202403-Jul-247月-2414、我只是自己不放过自己而已，现在我不会再逼自己眷恋了。7月-2412:00:0403 July 202412:00谢谢大家谢谢大家1、有时候读书是一种巧妙地避开思考的方法。7月-237月-227