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长风破浪会有时，直挂云帆济沧海。 住在富人区的她 东北大学21春“公共事业管理”公管专业外语期末考核试题库附带答案一.综合考核(共50题)1.Pepsis parent company makes most of its profit from its snack-food and restaurant operations.()A.正确B.错误参考答案：A2.Securities only refer to bonds.()A.正确B.错误参考答案：B3.Japanese who live in Britain dont like there because they find it a strange country.()A.正确B.错误参考答案：B4.Wholesalers buy goods directly from retailers.()A.正确B.错误参考答案：B5.Media for advertising include direct mail as well.()A.正确B.错误参考答案：A6.When one company accumulates enough of another companys shares, the former will merge with the latter.()A.正确B.错误参考答案：B7.Coca-Cola has won the international market since World War II.()A.正确B.错误参考答案：A8.CV seldom includes details of education and experience.()A.正确B.错误参考答案：B9.Dr Martens is a famous make of shoes.()A.正确B.错误参考答案：A10.The franchisee doesnt need to pay any fees for continuing advice and assistance.()A.正确B.错误参考答案：B11.Applicants for a job should send a letter of application or covering letter.()A.正确B.错误参考答案：A12.The franchisor sells the franchisee the right to operate a business.()A.正确B.错误参考答案：A13.Commercial banks provide banking services for the general public.()A.正确B.错误参考答案：A14.Public relation can be shortened as PR.()A.正确B.错误参考答案：A15.When something is important, dont deal with it until it becomes urgent.()A.正确B.错误参考答案：B16.Marketing people are expected to develop the product.()A.正确B.错误参考答案：B17.Ltd after a companys name means limited liability.()A.正确B.错误参考答案：A18.SWOT stands for strengths, weaknesses, opportunities and threats.()A.正确B.错误参考答案：A19.Specialist retailer is a very large shop with many departments or sections.()A.正确B.错误参考答案：B20.E-commerce refers to electronic shopping from companies websites.()A.正确B.错误参考答案：A21.People can always make money by investing in the stock market.()A.正确B.错误参考答案：B22.When people make international trips, they may experience cultural differences.()A.正确B.错误参考答案：A23.Revenue is the profits a company gains in its business.()A.正确B.错误参考答案：B24.Bic is a one-product business and the only product they produce is ballpoint pen.()A.正确B.错误参考答案：B25.In conversation, women tend to talk about staff problems and personal matters.()A.正确B.错误参考答案：A26.Business people never suffer from jet lag.()A.正确B.错误参考答案：B27.IKEA is a 24 hour personal telephone bank.()A.正确B.错误参考答案：B28.Henry Ford was the first person who used modern production line techniques in car making.()A.正确B.错误参考答案：A29.People all over the world will consume less soft drinks in the future.()A.正确B.错误参考答案：A30.When a country needs goods, it will export from other countries.()A.正确B.错误参考答案：B31.Male body language tends to be self-protection.()A.正确B.错误参考答案：B32.Some consumers prefer to buy products from companies with environmental concerns.()A.正确B.错误参考答案：A33.Many everyday brands usually have same prices throughout the world.()A.正确B.错误参考答案：B34.Coca-Cola and Pepsi have the same market share in the world.()A.正确B.错误参考答案：B35.CEO stands for Chief Executive Office.()A.正确B.错误参考答案：B36.“Lets make things better” is Sonys creed.()A.正确B.错误参考答案：B37.Ethical consumers are usually poor people.()A.正确B.错误参考答案：B38.Governments cannot control international trade in the world market.()A.正确B.错误参考答案：B39.Companies can help reduce air pollution.()A.正确B.错误参考答案：A40.To remain profitable, one company needs to expand its size.()A.正确B.错误参考答案：B41.Barcodes cannot provide information about the price.()A.正确B.错误参考答案：B42.DHL is the largest record company and publisher of songs and music in the world.()A.正确B.错误参考答案：B43.Dyson vacuum cleaner is different from other products because it is the first suction cleaner.()A.正确B.错误参考答案：B44.Advertisement should include the unique selling points.()A.正确B.错误参考答案：A45.Print media include newspapers, books and magazines.()A.正确B.错误参考答案：A46.Outlet is a type of department store.()A.正确B.错误参考答案：B47.Japan is one of the most competitive soft drinks markets in the world.()A.正确B.错误参考答案：A48.The Bank of England is the central bank of the United Kingdom.()A.正确B.错误参考答案：A49.Listed companies are companies whose names are listed in the advertisements.()A.正确B.错误参考答案：B50.Investors are people who use their money to earn more money.()A.正确B.错误参考答案：A
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