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长风破浪会有时,直挂云帆济沧海。 住在富人区的她 东北大学21春“公共事业管理”公管专业外语期末考核试题库附带答案一.综合考核(共50题)1.Pepsis parent company makes most of its profit from its snack-food and restaurant operations.()A.正确B.错误参考答案:A2.Securities only refer to bonds.()A.正确B.错误参考答案:B3.Japanese who live in Britain dont like there because they find it a strange country.()A.正确B.错误参考答案:B4.Wholesalers buy goods directly from retailers.()A.正确B.错误参考答案:B5.Media for advertising include direct mail as well.()A.正确B.错误参考答案:A6.When one company accumulates enough of another companys shares, the former will merge with the latter.()A.正确B.错误参考答案:B7.Coca-Cola has won the international market since World War II.()A.正确B.错误参考答案:A8.CV seldom includes details of education and experience.()A.正确B.错误参考答案:B9.Dr Martens is a famous make of shoes.()A.正确B.错误参考答案:A10.The franchisee doesnt need to pay any fees for continuing advice and assistance.()A.正确B.错误参考答案:B11.Applicants for a job should send a letter of application or covering letter.()A.正确B.错误参考答案:A12.The franchisor sells the franchisee the right to operate a business.()A.正确B.错误参考答案:A13.Commercial banks provide banking services for the general public.()A.正确B.错误参考答案:A14.Public relation can be shortened as PR.()A.正确B.错误参考答案:A15.When something is important, dont deal with it until it becomes urgent.()A.正确B.错误参考答案:B16.Marketing people are expected to develop the product.()A.正确B.错误参考答案:B17.Ltd after a companys name means limited liability.()A.正确B.错误参考答案:A18.SWOT stands for strengths, weaknesses, opportunities and threats.()A.正确B.错误参考答案:A19.Specialist retailer is a very large shop with many departments or sections.()A.正确B.错误参考答案:B20.E-commerce refers to electronic shopping from companies websites.()A.正确B.错误参考答案:A21.People can always make money by investing in the stock market.()A.正确B.错误参考答案:B22.When people make international trips, they may experience cultural differences.()A.正确B.错误参考答案:A23.Revenue is the profits a company gains in its business.()A.正确B.错误参考答案:B24.Bic is a one-product business and the only product they produce is ballpoint pen.()A.正确B.错误参考答案:B25.In conversation, women tend to talk about staff problems and personal matters.()A.正确B.错误参考答案:A26.Business people never suffer from jet lag.()A.正确B.错误参考答案:B27.IKEA is a 24 hour personal telephone bank.()A.正确B.错误参考答案:B28.Henry Ford was the first person who used modern production line techniques in car making.()A.正确B.错误参考答案:A29.People all over the world will consume less soft drinks in the future.()A.正确B.错误参考答案:A30.When a country needs goods, it will export from other countries.()A.正确B.错误参考答案:B31.Male body language tends to be self-protection.()A.正确B.错误参考答案:B32.Some consumers prefer to buy products from companies with environmental concerns.()A.正确B.错误参考答案:A33.Many everyday brands usually have same prices throughout the world.()A.正确B.错误参考答案:B34.Coca-Cola and Pepsi have the same market share in the world.()A.正确B.错误参考答案:B35.CEO stands for Chief Executive Office.()A.正确B.错误参考答案:B36.“Lets make things better” is Sonys creed.()A.正确B.错误参考答案:B37.Ethical consumers are usually poor people.()A.正确B.错误参考答案:B38.Governments cannot control international trade in the world market.()A.正确B.错误参考答案:B39.Companies can help reduce air pollution.()A.正确B.错误参考答案:A40.To remain profitable, one company needs to expand its size.()A.正确B.错误参考答案:B41.Barcodes cannot provide information about the price.()A.正确B.错误参考答案:B42.DHL is the largest record company and publisher of songs and music in the world.()A.正确B.错误参考答案:B43.Dyson vacuum cleaner is different from other products because it is the first suction cleaner.()A.正确B.错误参考答案:B44.Advertisement should include the unique selling points.()A.正确B.错误参考答案:A45.Print media include newspapers, books and magazines.()A.正确B.错误参考答案:A46.Outlet is a type of department store.()A.正确B.错误参考答案:B47.Japan is one of the most competitive soft drinks markets in the world.()A.正确B.错误参考答案:A48.The Bank of England is the central bank of the United Kingdom.()A.正确B.错误参考答案:A49.Listed companies are companies whose names are listed in the advertisements.()A.正确B.错误参考答案:B50.Investors are people who use their money to earn more money.()A.正确B.错误参考答案:A
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