战略管理外部战略环境

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,2021/2/8,#,Strategic Management,战略管理,Module 3:,第三章,Understanding the Strategic Environment,:,External Audit,理解战略环境：,外部分析,1,Comprehensive Strategic Management Model,综合战略管理模型（,P92）,Vision,&,Mission,Statements,制定愿景和,使命陈述,Chapter 2,External,Audit,实施外部,分析,Chapter 3,Internal,Audit,实施外部,分析,Chapter 4,Long-Term,Objectives,建立长,期目标,Chapter 5,Generate,Evaluate,Select,Strategies,制定评价和,选择战略,Chapter,6,Implement,Strategies:,Mgmt Issues,战略实施：,管理问题,Chapter 7,Implement,Strategies:,Marketing,Fin/Acct,R&D,CIS,战略实施：营销、,财务、会计、研,究开发及计算,机信息系统问题,Chapter 8,Measure&,Evaluate,Performance,度量和评,估绩效,Chapter 9,2,Session Objectives,本章目标,Understand the impact of environment on Strategic Management,理解环境对战略管理的影响,Appreciate contribution of systems thinking,分析系统思维方式的贡献,Explore key elements of the external environment,研究外部环境的关键因素,3,External Assessment,外部分析,External Strategic-Management Audit,外部战略管理分析,Industry analysis,产业分析,Environmental scanning,环境审视,Risk assessment,风险分析,Competition analysis,竞争分析,4,Whole/Open system scanning process,总体,/,开放系统审视程序,system in complex turbulent environment with many forces acting randomly,在复杂的动荡环境中,很多力量毫无规律地起作用,some forces more relevant than others for survival of system,对于系统的生存而言,某些力量比其它力量关系更大,system needs to identify appropriate responses to relevant forces,系统需要确认对相关力量作出适当的反应,system makes appropriate internal changes,系统作出适当的内部改变,5,Exercise 1,练习,1,What are 3 emerging issues/external challenges facing your business?,你公司面临的,3,个新兴的问题,/,外部挑战是什么,?,Share your ideas in your group,then 1 major learning with the class,与小组分享你的看法,然后把一个主要观点与全班分享,6,External Assessment,外部分析,External audit:,外部分析,Focuses on identifying&evaluating events beyond the immediate control of the organisation,关注对组织无法立即控制的事件的确认和分析,7,External Assessment,(Contd),外部分析,(,续,),External audit may focus on,:,外部分析可集中于,:,Increased foreign competition,外国竞争的增加,Population shifts,人口迁移,Demographics(e.g.ageing population,migration),人口统计,(,例如,老龄化人口,移民,),Information technology,信息技术,8,External Assessment,(Contd),外部分析,(,续,),External audit reveals,:,外部分析,(,续,),Key opportunities,主要机遇,Key threats,主要威胁,Managers formulate strategies:,经理人员制定战略,Take advantage of opportunities,利用机遇,Avoid/reduce impact of threats,避免/减少威胁的影响,9,External Assessment(Contd),外部分析,(,续,),External Audit,外部分析,Aimed at identifying key variables that offer,actionable,responses,Scenario planning and scoping exercises,目标在于确认带来可以,实施,的反应的关键变量,方案计划和范围练习,10,Exercise2(Display),练习2（,展,展示）,Identifyexternal forcesimpacting on your business(post yellowstickynotes onwhiteboarddisplay,andtranslate),确认对你,的,的公司产,生,生影响的,外,外部因素,（,（用黄色,粘,粘贴纸将,答,答案粘到,白,白板上，,并,并解释）,11,ExternalAssessment,外部分析,CriticalExternal Challenges,关键外部,挑,挑战,mayalsoinclude:,可能包,括,括：,Competition,governmentpolicy,economic forces&restructuring,竞争、,政,政府政,策,策、经,济,济因素,和,和调整,Social,cultural anddemographicforcesPolitical,governmental,&legalforces,社会、,文,文化、,人,人口因,素,素，政,治,治、政,府,府和法,律,律因素,Technological forces,技术因,素,素,Ecological/environmental challenges,生态/,环,环境挑,战,战,12,ExternalAssessment,外部分,析,析,Key,External,Forces,关键外,部,部,因素,Marketregulation,市场规,范,范,Foreign policy,外交政,策,策,Competitors,竞争者,Suppliers,供应商,Distributors,分销商,Creditors,债权人,Customers,客户,Employees,雇员,Communities,社区,Managers,经理人,Shareholders,股东,LaborUnions,工会,What else?,还有？.,Opportunities,&,Threats,机遇和,威,威胁,13,ExternalAssessment,外部分,析,析,Systems TheoryApproach,系统理,论,论方法,UseSystemsThinkingtodeterminethe relative uncertainty facingthebusinessgivencomplexityandturbulence(Emery),运用系,统,统思维,方,方式决,定,定企业,在,在复杂,和,和动荡,环,环境中,面,面临的,相,相对不,确,确定性,。,。（埃,默,默里）,Involve as manymanagers&employeesaspossible(vertical or diagonal slice of organisation),尽可能,让,让最多,的,的经理,人,人和雇,员,员参与,（,（组织,的,的纵向,或,或斜面,）,）,Organisationalsuccess dependsonabilitytoidentifymostsignificantimpacts anddevisemostappropriateresponses,组织成,功,功依赖,于,于确认,最,最有意,义,义的影,响,响的能,力,力及制,定,定最合,适,适的反,应,应的能,力,力。,14,ExternalAssessment,外部,分,分析,SystemsTheoryApproach,系统,理,理论,方,方法,Informationaboutsocial,demographic,cultural,environmental,etc.,有关社会、,人,人口、文化,和,和环境等问,题,题,Monitor sourcesof information(keymagazines,articles,etc.)utilizationof Internet,对信息资源,的,的监控（关,键,键杂志、文,章,章等）利用,因,因特网,Stakeholder strategy:suppliers,distributors,customers asuseful sourcesof information,利益相关者,战,战略：利用,供,供应商、分,销,销商、客户,作,作为有用的,信,信息源,15,External Assessment,外部分析,Global,regional,national andlocal issues and futures,全球、区域,、,、国家和当,地,地问题及未,来,来,Ratesof changeandcomplexity,变化比率和,复,复杂性,Varyovertimeand in impact,随时间推移,的,的变化和影,响,响,Varyaccordingto position&competition,根据地位和,竞,竞争产生的,变,变化,How best to conductan external audit processthatis inclusive,participative and futurefocussed?,如何最好地,制,制定一个综,合,合性、参与,性,性并关注未,来,来的外部分,析,析流程？,16,External Assessment,外部分析,Process Issues,流程问题,Importantto achieving objectives,对达到目标,重,重要,May not beeasily measurable,可能不容易,衡,衡量,Applicableto all competing businesses,适用于所有,的,的竞争性企,业,业,Volatile and highlypolitical,波动性大并,高,高度政治化,Auditprocess critical toa usefulproduct,对于一个有,用,用的产品而,言,言，分析流,程,程是关键,17,ExternalAssessment,外部分,析,析,KeyExternalFactorsmayinclude,:,关键外,部,部因素