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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,2021/2/8,#,Intercultural Business Communication,Professor Gao Zengan,School of Economics and Management,Southwest Jiaotong University,Chapter 1,Orientation to the Course,An Opening Case,Case Study:The Cocktail Party,Pages 1-2,The Necessity of the Course,Economic Globalization,Diversified Workforce,时间,对国际市场的渗透程度,低,高,通过代理商或分销商进口,通过自己的海外子公司进口,集成的全球采购,借助,IPO,本地采购,Going Global,Three Forms of Firms,International Company:,Multinational Enterprise:,Global Company:,Glocalization,G,lobalization+,Localization,Think Globally but Act Locally,Communication changes,Teaching Contents,Culture,Subculture,andBusiness Communication,The Role of Languagein Intercultural Business Communication,Getting toKnowAnother Culture:Cultural Values,Individuals andGroups inBusinessCultures,Organization ofMessagesto Other Cultures,NonverbalLanguage in InterculturalBusinessCommunication,Tactics for InterculturalBusinessCommunication,Intercultural Business Negotiation,Teaching Objectives,The courseaimsto help the students,Develop propercultural values,Develop the consciousnessof intercultural business communication,Enrich theknowledgeof intercultural business communication,Improve the skill ofinterculturalbusiness communication,Teaching Methodologies,Instructor-Learner InteractiveTeaching,Typical Case Analysis,RolePlay,GroupPreparations+Individual Presentation+InstructorsComments,Keynote Speech,Textbook 1,LindaBeamer and Iris Varner.,Intercultural Communication intheGlobal Workplace,(4thEdition).McGraw-Hill Education,2008.,Textbook 2,高增安（译,）,）,跨文化沟,通,通,（第3版）,机械工业出,版,版社,（2006,）,）,References,J.N.Martin,T.K.Nakayama,and L.A.Flores.,Readings in InterculturalCommunication:Experiences and Contexts,(2ndEdition).McGraw-Hill Education,2009.,D.Freeman.,Icon:InternationalCommunication Through English:Student B,.McGraw-Hill Education,2005.,K.O.Locker.,Business and Administrative Communication,(5thEdition).ChinaMachine Press,McGraw-Hill,2005.,M.E.Hattersley andL.M.McJannet.,ManagementCommunication:Principles andPractice,(2ndEdition).ChinaMachine Press,2004.,W.B.GudykunstandY.Y.Kim.,Communicating with Strangers:An Approach toIntercultural Communication,.McGraw-Hill Education,2003.,References(Continued),魏江，严进,管理沟通,：,：成功管理,的,的基石（第2版）机,械,械工业出版,社,社，2010,郁文蕾跨,文,文化商务沟,通,通华东理,工,工大学出版,社,社，2009,刘晓萍跨,文,文化商务交,际,际南开大,学,学出版社，2008,王春阳，鲍,平,平平跨文,化,化商务沟通,大连理工,大,大学出版社,，,，2007,戴凡，（美,）,）Stephen L.J.Smith,文化碰撞,：,：中国北美,人,人际交往误,解,解剖析上,海,海外语教育,出,出版社，2003,FinalGrading,IndividualPresentation(10%),GroupAssignment(10%),Performance(20%):Presence,keynote,seminar,andclass discussion,etc.,FinalExamor CoursePaper(60%),Requirements for theCourse,References,Websites,Self-Study,
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