大学英语视听说-4--Unit5

An English Video Course 3,视听说教程（第三版）电子教案,3,Unit,5,Big Business,Lesson B Big business,Lesson A Success stories,An English Video Course 4,视听说教程（第三版）电子教案,4,Unit,5,Big Business,Lesson B Big business,Lesson A Success stories,main,Unit 1 Our Earth,Unit 2 Technology Today,Unit 3 Newspapers and the News,Unit 4 The World of Work,Unit 5 Big Business,Unit 6 Wealth,Unit 7 Social Issues,Unit 8 Honestly Speaking,unit,An English Video Course 4,视听说教程（第三版）电子教案,4,Unit 5,Big Business,Vocabulary Link,LA_VL_A1,A,International companies,These people are talking about their companies. Read what they say. Notice the words in,blue,.,This company,employs,500 people. We,manage,three offices in three different countries.,We,produce,millions of computer games and,ship,them to many countries.,Vocabulary Link,LA_VL_A1,A,International companies,These people are talking about their companies. Read what they say. Notice the words in,blue,.,Our customers want new products. To,compete,with other companies, we must work to,develop,new products first.,We,advertise,using TV commercials and the Internet. You can,purchase,our products in stores or online.,Vocabulary Link,LA_VL_A1,B,International companies,Use the correct form of the words in,blue,from,A,to complete the sentences below.,1. Starbucks,_,and sells bottled coffee drinks. They also,_,coffee from farmers and sell it in their stores. Starbucks has over 5,500 stores and,_,thousands of people worldwide.,2. Microsoft,_,software and Internet technology for computer users. They,_,their products to Europe, Asia, and Latin America. They,_,branch offices in more than 60 countries.,3. In 1971, Nike was a young company. Its owners paid a struggling designer only $35 for their famous “swoosh” logo. Today they use the logo to,_,their products and to,_,with other sports and fitness companies worldwide.,produces,purchase,employs,develops,ship,manage,advertise,compete,Vocabulary Link,LA_VL_A1,C,International companies,Imagine that you work for a company. Talk about your company, using as many words and phrases as possible from the box. Use the model talks for help.,Our company,employs,100 people,from the local area,.,It develops and produces,wooden,artware,which it sells in one of its five,city,stores,.,Even without,advertisement, the,products,are very,popular,and the stores,are always busy,.,Customers,often come directly to,the stores,to make,purchases,.,Our company _ 100 people,from the local area,.,It develops and produces,_ _,which it sells in one of its five,city stores.,Even without,_, the _ are very _ and the stores,are always busy,. _,often come directly to,the stores,to make,_.,Our company,employs,100 people _ _ _ _. _ _ _ _,wooden,artware,_ _ _ _ _ _ _ _ city,stores,. _ _,advertisement, the,products,are very,popular,and the stores _ _ _.,Customers,_ _ _ _ the stores _ _,purchases,.,Model Talk 1,Our company _ 100 people _ _ _ _. _ _ _ _ _ _ _ _ _ _ _ _ _ _ city _. _ _ _, the _ are very _ and the stores _ _ _. _ _ _ _ _ the stores _ _ _.,Vocabulary Link,LA_VL_A1,C,International companies,Imagine that you work for a company. Talk about your company, using as many words and phrases as possible from the box. Use the model talks for help.,Im,the,Product,Marketing,Manager,of our company.,We are working on,a,marketing,plan,at the moment,.,Before any contracts are signed, there are a lot of things we have to take into,careful,consideration,.,We should know, for instance, the,needs,and,preferences,of consumers,the best,distribution,channel, the,governing,rules,and,regulations,concerning the,distribution,of products, and the price,at which products can be sold,.,Im,the _ _ _ of our company,. We are working on,a _ _,at the moment,.,Before any contracts are signed, there are a lot of things we have to take into,careful _.,We should know, for instance, the _ and _ of consumers,the best,_ _, the _ _ and _,concerning,the _ of products, and the _,at which products can be sold,.,_ the,Product,Marketing,Manager,of our company. _ _ _ _ a,marketing,plan,_ _ _. _ _ _ _ _, _ _ _ _ _ _ _ _ _ _ _ careful,consideration,. _ _ _, _ _, the,needs,and,preferences,of consumers, _ _,distribution,channel, the,governing,rules,and,regulations,_ the,distribution,of products, and the,price,_ _ _ _ _ _.,Model Talk 2,_ the _ of our company. _ a _. _, _,_ careful _. _, _, the _ and _ of consumers, _, the _ and _ the _ of products, and the _,_.,Vocabulary Link,LA_VL_A1,C,International companies,Imagine that you work for a company. Talk about your company, using as many words and phrases as possible from the box. Use the model talks for help.,My,employer,is a world-leading,information,and,communications,technology,(ICT),solutions,provider,.,The company supplies,networking,and,telecommunications,equipment,to,45 of the worlds 50 largest,telecom,operators,.,In such a,competitive,market, the company,has to,innovate,to stay,ahead,.,Thats why it,invests,heavily,in,research,and,development, the department,I work,in.,Im a,senior,analyst,in the,R&D,division,.,My _ is a world-leading _ _ _ _ (ICT) solutions provider.,The company supplies,_ and _ _,to,45 of the worlds 50 largest _ _.,In such a,_ _, the company,has to,_,to stay ahead,.,Thats why it,_,heavily,in _ and _, the department,I work,in.,Im,a,_ _ in the _ _.,My,employer,is a world-leading,information,and,communications,technology,(ICT),solutions,provider,. _ _ _,networking,and,telecommunications,equipment,_ 45 of the worlds 50 largest,telecom,operators,. _ _ _,competitive,market, the company _ _,innovate,_ _ _. _ _ _,invests,_ in,research,and,development, the department _ _ _. _ _,senior,analyst,in the,R&D,division,.,Model Talk 3,My _ is a world-leading _ (ICT) _. _ and _,_ 45 of the worlds 50 largest _. _,_, the company _. _ in _ and _, the department _. _ in the _.,LA_VL_A1,Proper names,Richard Branson,the Virgin Group, Ltd,Virgin Airways Ltd.,维珍航空有限公司,New words,venture,n.,商业冒险，企业,bridal services,婚庆服务,discount store,折扣店,mail order,邮购,modeling,模特业,compete with,与,竞争,in most ways,在许多方面,Language Notes,Activity 1,First-class businessman,Listening,LA_VL_A1,A,Listen to this profile of a successful businessman. Who is he? What company does he run?,Activity 1,First-class businessman,Listening,name:,_,company:,_,Richard Branson,Virgin Group (Ltd.),II,LA_VL_A1,B,Listen again. What different kinds of businesses are mentioned in the profile?,Activity 1,First-class businessman,Listening,II,air travel,2. hotel industry,3. bridal services,4. music,5. modeling,6. sports,7. financial services,8. publishing,LA_VL_A1,Proper names,Hopi,霍皮族（北美印第安人之一族）,Linda,MichaelYou snooze, you lose!,你打盹，你就输！,New words,cam,n.,凸轮,corkscrew,n.,瓶塞钻,trimmer,n.,修剪器,bad breath,口臭,ear candle,耳烛,egg slicer,鸡蛋切片机,final round,最后一轮,tongue scraper,刮舌器,Can you be more specific?,你能说具体一点吗？,Let me remind you of,让我提醒你一下,Show us,给我们展,示,Thats right for one point!,回答正确得一分！,Welcome back to,欢迎回到,（节目）,Language Notes,Activity,2,Strange products,Listening,Do you have any idea?,你知道是什么吗？,Lets move on to,我们来看（下一个）,some kind of,某种,Time is up.,时间到。,LA_VL_A1,A,The products below are presented at a game show. Look at these objects. What do you think they are used for? Listen to a quiz show and check (,) the correct box for each item.,Listening,II,Activity,2,Strange products,for fixing cars,for mountain climbing,1.,2.,3.,for writing,for trimming hair,for relaxing,for celebrating,LA_VL_A1,A,The products below are presented at a game show. Look at these objects. What do you think they are used for? Listen to a quiz show and check (,) the correct box for each item.,Listening,II,Activity,2,Strange products,for making holes,for opening bottles,4.,5.,6.,for slicing food,for sharpening knives,for cleaning tongues,for catching animals,Listening,LA_L1_A1,1. What are the rules of the game show?,2. Which objects did Michael guess correctly?,Objects are shown for a couple of seconds and contestants must guess what they are to win points.,The cams and the corkscrew.,_,_,_,Activity,2,Strange products,Listen again and answer the questions.,B,II,LA_VL_A1,Proper names,Bill GatesMicrosoft Corporation,微软公司,MS-DOSPaul Allen,Redmond, Washington,华盛顿州雷德蒙市,New words and expressions,commentator,n.,评论员,dominate,v.,独占，支配,feature,v.,以,为,特色,fluid,a.,流畅的,fulfillment,n.,完成，实现,interface,n.,界面,license,v.,给,颁,发许可证,manufacture,n.,制造,mission,n.,使命,release,v.,发布,suite,n.,系列，套件,flagship product,旗舰产品，龙头产品,upgrading line,升级系列,headquartered in,总部设在,shipto,把,运往,to date,迄今为止,Language Notes,Activity,3,Microsoft Corporation,Listening,LA_VL_A1,A,Listen to a passage about Microsoft Corporation. Then write down as much information as possible about Microsoft.,Listening,II,Activity,3,Microsoft Corporation,LA_VL_A1,B,Listen again. Then fill in the table according to what you hear about Microsoft Corporation.,Listening,II,Activity,3,Microsoft Corporation,1.,Founded,2.,Founder(s,),3.,Headquarters,4.,Area,(s,),served,5. Products,April 4, 1975,Bill Gates and Paul Allen,Redmond, Washington, United States,Worldwide,Microsoft Windows Microsoft Office,Computer hardware products Home entertainment,products,3. Many people feel that they are forgetting the real significance of the holidays, because,_,.,4. But if we take a break from shopping on one day,_,_,.,Listening,LA_L1_A1,Proper names,Buy Nothing Day,不消费日,Michael Smith,New words and expressions,billboard,n.,广告牌,consumerism,n.,消费主义,be pressured to do,迫于压力而做某事,protest against,抗议,Language Notes,Activity,4,A different kind of holiday: Shop less, live more!,Listen to a passage which protests against advertising and shopping. Then fill in the blanks with words from the passage.,A,1. This is the busiest day of the year in,_,and,_.,2. Now some stores,_,in the middle of October.,put up their Christmas window displays,department stores,we can start thinking about,companies just want them to spend more money,shopping malls,what we really need in life,II,1. What is the name of this event?,2. What should people do then?,3. Where is this day celebrated?,4. Where did it start?,LA_VL_A1,Activity,4,A different kind of holiday: Shop less, live more!,B,Listen again. Then answer the questions with information from the passage.,Buy Nothing Day,.,They shouldnt spend any money for 24 hours.,_,_,II,In over 15 countries.,_,Listening,Canada.,_,5. What also happens in the United States on that day?,6. Why dont some Americans like Christmas shopping?,7. What do the organizers want to change?,LA_VL_A1,Activity,4,A different kind of holiday: Shop less, live more!,B,Listen again. Then answer the questions with information from the passage.,The Christmas shopping season starts.,People are forgetting the real meaning of the holidays.,_,_,II,Peoples ideas about shopping.,_,Listening,LA_VL_A1,New words and expressions,advertising campaign,广告宣传活动,cost-effective,价格效果好的 ，划算的,drug and alcohol awareness program,了解毒品和酒精危害的项目,NO-AD company,不做广告的公司,word-of-mouth advertising,口碑广告,referto,把,介绍给,Language Notes,Listening,*,Activity,5,Is advertising necessary?,LA_VL_A1,*,Activity,5,Is advertising necessary?,A,Look at how different products are advertised. Then match the type of advertising with its picture.,2.,1.,a. billboard,露天广告牌,b. brochure,宣传手册,c. bumper sticker,汽车保险杆上的,贴纸,d. junk mail,广告信函,3.,4.,e. poster,海报,f. skywriting,天空文字（飞机喷烟在空,中写字或画图）,g. TV commercial,电视商业广告,h. window display,橱窗展示,g,e,d,b,Listening,LA_VL_A1,*,Activity,5,Is advertising necessary?,A,Look at how different products are advertised. Then match the type of advertising with its picture.,6.,5.,a. billboard,露天广告牌,b. brochure,宣传手册,c. bumper sticker,汽车保险杆上的,贴纸,d. junk mail,广告信函,7.,8.,e. poster,海报,f. skywriting,天空文字（飞机喷烟在空,中写字或画图）,g. TV commercial,电视商业广告,h. window display,橱窗展示,h,c,a,f,Listening,1. The amount of advertising in our society is,_,.,2. The NO-AD company was started in,_,. Its successful because it sells,_,products by saving money on,_,. It also uses the savings to support a drug and alcohol awareness program to,_,.,3. In the speakers view, advertising is not really,_,.,4. For small companies, there are three tips:,(1) Be prepared to,_,.,(2) Only,_,.,(3) Help other companies by,_,.,LA_VL_A1,B,Listen to the talk about advertising, “Ad or no ad?” Complete the statements.,II,too much,Listening,*,Activity,5,Is advertising necessary?,1980,advertising,affordable,referring people to them,educate high school students,necessary,talk about the company at any time,say positive things about the company,LA_VL_A1,C,How does the speaker feel about word-of-mouth advertising and paid media advertising? Listen to the talk again and fill in the chart.,Listening,II,Its free.,Its cost-effective.,Its much more believable.,The company doesnt have to create a complex business plan to advertise products.,*,Activity,5,Is advertising necessary?,It can sound insincere or unconvincing.,LA_VL_A1,C,How does the speaker feel about word-of-mouth advertising and paid media advertising? Listen to the talk again and fill in the chart.,Listening,*,Activity,5,Is advertising necessary?,There are many different types of advertising. Which method do you think is the best?,ask &,ANSWER,World Link,The average American sees or hears about 600 advertisements a day. By age 65, he or she will have seen over 2 million TV ads.,Pronunciation,LA_L2_A,Stress on nouns and verbs with the same spelling,Listen and repeat the following sentences. Notes where the stress falls in the underlined words.,A,NOUN: He gave me a beautiful,PREsent,.,VERB: Tomorrow I will,preSENT,my ideas to the board of directors.,II,Pronunciation,LA_L2_A,Stress on nouns and verbs with the same spelling,Listen to these sentences. Then practice saying them.,B,II,NOUN,1. a. I buy my produce at the market.,2. a. No one buys records anymore.,3. a. I cant deliver it without an address.,VERB,b. We produce stereos and CD players.,b. I like to record my voice and listen to it.,b. You need to address the envelope.,Pair work.,Use one of the words from,A,or,B,in a sentence as a noun or a verb. Can your partner tell you which it is?,C,Speaking & Communication,LA_SC1,Activity,1,Tell me about your company,.,Useful expressions for talking about approximate amounts,Approximately,400 employees work here.,The average worker earns,about,$20,000 per year.,We have,a large number of,opportunities to expand our business.,We spent,nearly,three months on the project.,Our profits will decline,over,two percent this year.,You can save,up to,50% if you buy it now.,Language Notes,Speaking & Communication,LA_SC1,Activity,1,Tell me about your company,.,Listen to this interview with a successful businesswoman. Underline the expressions she uses to talk about approximate amounts.,A,II,So, welcome to our show. Why dont you tell our,listeners who you are and what you do.,My name is Beverly Smith. Im the CEO for,TalkBack,Communications.,Can you tell us your company?,Certainly. Our company was founded in 1995. Were based in New York City.,We have about 10,000 employees worldwide.,What does your company do?,We do business in fields, such as telecommunications and computers. Our main area of business is new cell phone technology.,I hear your company is doing quite well.,Well, we made five million dollars profit last year. Experts say our company will grow by 10% next year.,Host:,Woman:,Host:,Woman:,Host:,Woman:,Host:,Woman:,about,a large number of,_,over,_,up to,_,Key,_,Proper names,CEO (Chief Executive Officer),Talkback Communications,New words and expressions,main area of business,主要业务,be based in,总部位于,Language Notes,LA_L2_A,Pair work.,Practice the conversation with a partner.,B,Activity,1,Tell me about your company,.,Speaking & Communication,LA_L2_A,Create your own company and complete a company profile for it.,C,Activity,1,Tell me about your company,.,Company Profile,Name of company: _,Location:_,Number of employees: _,Fields you work in: _,_,Main industry: _,Current projects:_,_,Profit/loss in past year: _,Growth prospect for next year: _,_,Speaking & Communication,LA_L2_A,Pair work. Role play.,Play the parts of a TV host and a business professional. Ask and answer questions about your companies. Use the Useful Expressions and Information for practice to help you. Follow the model conversations if necessary.,D,Activity,1,Tell me about your company,.,Questions the host may ask,What does your company do?,Can you tell us about your company?,Where are you based?,How many employees does your company have?,What was your profit last year?,Whats your current project?,What are you developing now?,Is your company doing well?,Information for practice,Speaking & Communication,LA_VL_A1,A:,Whats the name of your,company,?,B:,Its called,Moonlights,.,A:,Can you tell us about,your,company,?,B:,Certainly,. Our company was,founded,in,1999,. Were,based in,Seattle,. We,have,over,5,000,employees,.,A:,What does your company do,?,B:,Moonlights,produces and sells,bottled,coffee,drinks,. We,also,purchase,coffee,from,farmers,and,sell it,in our,stores,. Moonlights,has over,3,000 stores,worldwide,.,A:,I hear your company is,growing,.,B:,Well, we made approximately,100 million dollars in,profit,last,year,. Experts say our company will grow by,up to,10,percent,next,year,.,A:,Whats the name of your,_?,B:,