Ale苹果产品介绍

Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Apple Computers,Jessica Bourgoin,Amy Kakuk,Beth Theriault,04/25/2005,Outline,Brief History of HD,Where we are now,Vision and Mission,External Analysis,CPM,EFE,Summary,Internal Analysis,IFE,Financial ratio analysis,Net Worth Analysis,Summary,Strategic Analysis,SWOT Matrix,SPACE,Grand Strategy Matrix,IE matrix,BCG,Summary,Possible strategies,QSPM,Recommendations,Strategic implementation and desired results,Objectives&Goals,History 1976-1978,Wozniak and Jobs form the Apple Computer Company on April Fools Day.,Wozniak and Jobs finish work on a preassembled computer circuit board.It has no keyboard,case,sound or graphics.They call it the Apple I.,The Apple I board is released for sale to hobbyists and electronics enthusiasts at the price of$666.66.,Apples first formal business plan sets a goal for sales to grow to$500 million in ten years.As it turns out,the company will pass that mark in half the time.,Apple I computer boards are sold through 10 retail stores in the U.S.,Apple moves from Jobs garage to a building on Stevens Creek Boulevard in Cupertino,California.,The new Apple II is unveiled at the first West Coast Computer Fair.It is the first personal computer able to generate color graphics and includes a keyboard,power supply and attractive case.,The Apple logo as seen today is designed by Rob Janoff,art director for Regis McKenna Advertising.,Regis McKenna Advertising launches its first ad campaign for Apple.Although advertising is initially aimed at electronics enthusiasts,Apple will soon become the first company to advertise personal computers in consumer magazines.,Monthly orders reach a$1 million annual sales rate.,History 1978,Apple introduces various interface cards for connecting to most printers.,Apples Disk II is introduced at the Consumer Electronics Show.It is the easiest to use,lowest priced,and fastest mini-floppy disk drive ever offered by a computer manufacturer.It will make possible the development of serious software.Production at first is handled by just two employees,turning out 30 drives a day.,In only its second year,Apple is one of the fastest growing companies in America.Sales have increased,and its dealer network has grown to over 300.,History 1979-1981,Apples first printer,the Silentype,is introduced.,Apple opens a manufacturing plant in Carrollton,TX.Apple facilities now occupy more than half a million square feet of floor space in the U.S.and Europe.,Apple goes public.Morgan Stanley and Co.and Hambrecht&Quist underwrite an initial public offering of 4.6 million shares of Apple common stock at a price of$22 per share.Every share is bought within minutes of the offering,making this the largest public offering since Ford went public in 1956.,Apples employee count breaks 1,000.,Apples distribution network is the largest in the industry-800 independent retailers in the U.S.and Canada,plus 1,000 outlets abroad.,Apples first mass storage system,the 5MB ProFile(tm)hard disk is introduced,priced at$3,499.,Apple becomes a household name.Surveys show that public awareness rose from 10 percent to 80 percent in 1981.,History 1982-1985,Apple Dot Matrix printer introduced for$2,195.,Apple becomes the first personal computer company to reach$1 billion annual sales rate.It throws a Billion Dollar Party for employees.,Apple University founded to provide employee training programs.,Apple enters the Fortune 500 at number 411 in under five years.,EVA(Employee Volunteer Action)is created to match the skills of Apple employees with community needs.,Apple is elected to the Consumers Digest Hall of Fame for responsiveness to consumer needs.,Apple II receives the 1984 Industrial Design Excellence Award(IDEA)sponsored by the Product Industrial Designers Society of America.,Apple announces a computer training scholarship program for elementary and secondary school educators.,The,History 1986-1990,Apple announces plans to create an independent software company,to be known later as Claris.,For the first time,Apple uses its HyperCard technology to distribute a 1987 HyperCard supplement on diskette for Macintosh personal computers.,Apple files suit against Microsoft and Hewlett-Packard to protect its Macintosh audio visual display.The lawsuit is seen as having industry wide implications regarding copyright laws.,Apple reports first billion dollar quarter in its history as net income rises 108 percent.,Apple reports net sales of$4.07 billion and net income of$400.3 million for fiscal year 1988.,Apple acquires Coral Software Corp.,which markets programming languages and artificial intelligence tools for Macintosh computers.,Apple introduces 32-Bit QuickDraw(tm)that allows Macintosh personal computers to process and display photo-quality documents,images and visualizations with exceptional color clarity.,Apple donates$2 million in computers to 23 schools to help at-risk students.,Fiscal 1990 reven