超精美公司简介

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,智邦公关顾问推广机构,ZBANG,P,R (,QINGDAO,)CO.LTD,CONTENT,智邦简介,服务理念,服务项目,服务经验,我们的案例,WE ARE AN PUBLIC,RELATION,CONSULTANT,EXTENSION,AGENCY,智邦,是一家专为跨国公司和大型企业提供国际标准公关会务和市场推广服务的杰出公司，智邦,的,宗旨,是,为在中国的高端品牌提供无限创想和推广服务，,以,策略性的思考,、,周密的公关计划安排,、,无限创意的派对活动，为客户品牌占有市场提供助力和声誉。,WE ARE AN PUBLIC,RELATION,CONSULTANT,EXTENSION,AGENCY,用无形资源优势，整合各方价值，利用有效公关手段，发挥公关和执行的有效影响力，为高端品牌、时尚活动及富有人群提供无可比拟的互动平台，,智邦,与重要各大媒体、奢侈品牌、明星名人有着良好的合作关系，最终协助客户达到行销的目的。,WE ARE AN PUBLIC,RELATION,CONSULTANT,EXTENSION,AGENCY,我们,是一家具有创新精神的公司。,我们,是一家拥有高端资源平台的公司。,我们,是一家具有较强策划能力并善用细节的公司。,我们,是一家可以为您的品牌成长、营销及推广助力的公关代理机构。,OUR APPROACH,CONTENT,DESIGN,CONTEXT,用敏锐的视角触及观众的心声,用品牌沟通人的情绪,把热情转化为购买力,创建一个品牌之间的对话和联系。,让购买欲变成一种激情,善用不同渠道传播品牌故事,We are a creative force of storytellers,problem solvers and brand champions.,OUR APPROACH,CONTENT,DESIGN,CONTEXT,OUR OFFER,A STRATEGICALLY-,BASED AND,CREATIVELY-,FULED,OFFERING,OF BRAND,COMMUNICATIONS,SERVICES,资源整合,公关策略咨询,公关传播,政府关系,公关活动管理,危机管理,媒体关系,品牌推广,STRATEYY,COMMUNICATION,PUBLIC,COMMUNICATIO,N,EVENT,MANAGEMENT,RESOURE,INTEGRATION,BRAND,PROMOTION,MEDIA,RELATIONSHIPS,GOVERNMENT,RELATIONSHIPS,CRISIS,MANAGEMENT,ONLINE,PAYMENT,PROCESSING,ZBANGPR,我们从品牌这个层面着手来进行公关工作，我们会分析阅听，然后运用我们所擅长的品牌管理来建立、,加,建强维护企业的声誉，我们协助顶尖的公司认清如何透过自己独有的方式及,“,品牌结合,”,的方式来激发消费者的品牌忠诚度。我们用创造性与策略性思考以及实事求是的方法，透过,加强,公关计划来为客户建立品牌形象,公关策略咨询,OUR OFFER,A STRATEGICALLY-,BASED AND,CREATIVELY-,FULED,OFFERING,OF BRAND,COMMUNICATIONS,SERVICES,选择适当的目标受众，依托适当的媒体，在适当的时候，以适当的形式，传递适当的信息，实现客户的目标。,*传播策略与计划的制订,*稿件规划、撰写与编辑,*媒体沟通和稿件发布,*传播跟踪、反馈和评估,公众传播,OUR OFFER,A STRATEGICALLY-,BASED AND,CREATIVELY-,FULED,OFFERING,OF BRAND,COMMUNICATIONS,SERVICES,智邦拥有一支有着丰富公关及市场活动经验的服务团队，我们的团队多年服务于高端品牌及众多知名品牌，从精彩独到,的,活动创意，到精细,周到,的项目管理，让活动成为舆论关注的中心或销售的集中地；,我们始终秉承全程一站式的服务理念，为客户提供全新的公关理念，我们的服务包括新闻稿的撰写、媒体的邀请、明星的出席、场地的选择以及搭建、流程的编排、活动的报批、现场的掌控、活动简报的制作、活动价值评估、最终整合活动评估报告。,公关活动管理,OUR OFFER,A STRATEGICALLY-,BASED AND,CREATIVELY-,FULED,OFFERING,OF BRAND,COMMUNICATIONS,SERVICES,面向多层次、多领域、多类型的媒体，针对多级别、多方向的媒体工作者，进行信息沟通、观念分享和关系维护。,*媒体关系策略规划,*媒体高层沟通,*媒体日常沟通和媒体请求响应,*媒体信息跟踪,*媒体活动规划与实施,*媒体关系维护,媒体关系,OUR OFFER,A STRATEGICALLY-,BASED AND,CREATIVELY-,FULED,OFFERING,OF BRAND,COMMUNICATIONS,SERVICES,一方面帮助政府机构塑造良好的公众形象，另一方面也帮助企业开展政府公共关系，两者相得益彰。,*政府公共形象策略规划及实施,*政府公众项目规划和实施,*邀请政府官员参加企业公关活动,*安排企业主管与政府官员沟通会晤,*协助企业与政府部门沟通,政府关系,OUR OFFER,A STRATEGICALLY-,BASED AND,CREATIVELY-,FULED,OFFERING,OF BRAND,COMMUNICATIONS,SERVICES,以专业经验和社会资源为支撑，帮助客户预防和化解危机，直至化危机为商机。*建立危机预警系统 *建立危机管理机制:协助客户建立严格的危机回应处理流程,*协助客户建立企业发言人制度：组建危机管理小组并进行培训,危机处理：协助客户及时准,确,回应危机的相关新闻稿/声明 *协助客户危机期间与媒体的正面沟通 *危机评估和危机处理反馈,危机管理,OUR OFFER,A STRATEGICALLY-,BASED AND,CREATIVELY-,FULED,OFFERING,OF BRAND,COMMUNICATIONS,SERVICES,企业形象管理是公关顾问服务的一项核心业务，它要帮助客户根据市场的变化制定长期的企业形象战略，并实施一系列的形象传播行动，它要研究组织深 层的文化内涵、经营理念、反映瞬息万变的市场需求，并且引导教育公众，使受众由不信任转为信任，由游离者变成忠诚者。,品牌推广,OUR OFFER,A STRATEGICALLY-,BASED AND,CREATIVELY-,FULED,OFFERING,OF BRAND,COMMUNICATIONS,SERVICES,DESIGNING,MARKETING AND,COMMUNICATIONS,PROGRAMS FOR,EXPERIENC,ESTARVED,AUDIENCES,DESIGNING,MARKETING AND,COMMUNICATIONS,PROGRAMS FOR,EXPERIENC,ESTARVED,AUDIENCES,Event Communications,Strategy,Audience Alignment,Industry Segment,Level,Company relationship,Creative Development,Event Look and Feel,Event Planning&,Production,Pre-Event,Post-Event,Audience Acquisition,Promotion Plan/Networking,Objectives,Integration w/existing communication,Registration,Data base,Projections,Measurement,Objectives,Methodology,Sponsorship,Internal,External,Networking/Social,Evening Functions Round Tables,Executive Dinners Birds of a Feather,Golf Tournaments Press Events,Expo,Sponsor Acquisition,Content Design,Sponsor Allocation,Management,and Coordination,Educational Sessions,Needs Assessment,Content Development,Presentation Training,Environmental Design,Signage&AV,General Sessions,Messaging Objectives,Design&Staging,Keynote speakers,Multi Media,Measurement,Networking,Logistics,Food&Beverage Hotel,Transportation On Site Audience,Management&Tracking,Overall Event,Objectives,Methodology,Individual Sessions,Presentation Content,Value Logistics,Customer Conference Architecture,Integrated Core Services,Color Legend:,Strategic Communications Planning,Event Planning and Execution,Audience Acquisition&Registration,Education,Digital Media,Sponsorship Acquisition,OUR STORES,DEMONSTRATE,OUR VAST,EXPERIENCE,PERSPECTIVE AND,CREATIVE,POTENTIAL,产品上市发布,The Product Launch,It must have impact,it must excite the product launch is one of the more theatrical events in the corporate event calendar.,OUR STORES,DEMONSTRATE,OUR VAST,EXPERIENCE,PERSPECTIVE AND,CREATIVE,POTENTIAL,产品上市发布,The Product Launch,It must have impact,it must excite the product launch is one of the more theatrical events in the corporate event calendar.,OUR STORES,DEMONSTRATE,OUR VAST,EXPERIENCE,PERSPECTIVE AND,CREATIVE,POTENTIAL,盛典颁奖晚会,Awards ceremony,Awards and gala events produced by ZBANGPR always take into consideration the need to make guests,speakers and award recipients feel unique,valued,and part of a grand production.The formula is no secret,but the show craft makes the differen