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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,单击此处编辑母版标题样式,ZARA,ZARA with super speed,much variety and small quantity,the manufacture and sale of one of the efficiency management.,And i,t does not advertise,preferring instead to use money on opening new stores.,To this day,Zara has been in more than 70 countries around the world.,The company is very unusual in the fashion retail world and incorporates many pioneering concepts.The company takes just two weeks to get its products on its store shelves after designing them,compared with six months for its competitors.,The Harvard Business Review said:ZARA established a different form the traditional industry communication supply chain,it is the supply chain to help ZARA completed its 15day myth.,Brand introduction,:,The latest and most fashionable clothing,:,1.,Name,：ZARA,(,Chinease name,-飒拉),2.,Country,：,Spain,3.Founding of time：1975,4.originator：Amancio Ortega Gaona,5.,Chief designer：John Galliano,7.,Products,：Ladies,mens clothing,childrens clothing,shoes,hats,scarves,Zaras product structure:,Zaras product design structure rich and single phone number.Every year launched 20000 kinds of new style,divided into mens,womens and childrens clothes.,Zaras Womens clothingis divided intothree series,respectively the Zaraof evening gownsandsuits to work on Women,fashion,casual clothes ofZara,Basicandathletic feeling youngseries Zaraagency,On September6,2010,FinancialTimes reported thatInditexhaslaunchedthefirst online boutique for its best-sellingbrand.Thelong-awaitedwebsitewill beginin Spain,the UK,Portugal,Italy,Germany and France sixcountries that are amongthemost importantof the companys76markets.,Zara,-,online,Whenasked aboutthecompanys latearrivalto internetretailing,PabloIsla,chiefexecutive,saidthey have beenwaitingforonline demand tobuild before launchingintocyberspace.,Allitems onsale atitsZara outlets wouldbe availableonlineandat the sameprices.Customers can choosefrom the usualrange ofpayingmethodsandopteither for afree storepick-upor paid-forpostal delivery.Theonlinereturn and exchangepolicy is identicalto the storesystem,with shoppers given30daystochange theirminds.Querieswillbehandledby customerserviceoperators orviae-mailor chatmessaging.Inditex saidthatiPhoneandiPadapplications that allowed purchasing wouldsoonbeavailable.,brand analysis,advantage,(1),A strongdesignteam,we havea groupof professionaldesigners more thantwohundred.Ourdesigner whoseaverageageis only25 yearsold,they mosttimeinMilan,Tokyo,New York,Paris,etc watchfashionshow.To capture designconceptandthelatesttrends.We havea rapidproduction update,replenishmentstorestwice aweek.Globaleach shop can be synchronous updateiscompleted intwoweeks.Thehighgoods turnoverratealso speeded upthecustomers backto the store.,(2),Thecompanyhasa good operatingcondition and growth space,In recent years,ZARA pay more attentiontomanagement.Wehavea certain advantageandhuge development potential.,(3,)Strongabilityoffinancial management,Knowreduction of each linkin stock,that can in the largerscale of operationconditions,growth profitability.Therefore,Zara looksattheoverallcapacityandcentralizedconfiguration resources,eliminatetheshort board,strengtheningtheweak link.,(4),Reasonable man-machine ratioandreasonablestructure ofhuman resources,Disadvantage,(1)Corporate strategy development started slowly,ZARA,althoughover the yearscontinued toacceleratedevelopment,formeda certain scaleandability,especiallyon the strategicdevelopmentofjoint mergerandacquisition.in the process ofdevelopmentspeed,developmentprocessalsoaffectstheZARA,ZARAstrategybecomesthekeyissue in the crucial.,(2)Therelativelack oftalentof professionaldepartments,Clothingcompanycompetitionisultimately atalentcompetition,inthisindustry,especially the demandforseniordesigner.currentlyin urgent need of youngandcreativeidea ofthedesigner to join.,zara2013 spring/summer,演讲完毕,，,，谢谢观,看,看！,
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