华为移动产品展厅培训范本

编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第26页 共26页 内部资料，注意保密华为移动产品展厅培训教材展厅技术部 编辑华为技术有限公司2005前言本课程通过对华为移动产品发展历程、产品结构、功能、性能、产品卖点、典型应用实例、与竞争对手的比较以及产品发展趋势的讲解，辅以学员自己的讲解演练和展厅讲解实习，使学员不仅掌握华为移动产品主要特点、技术优势、典型应用等知识，而且掌握基本的宣讲技能和技巧。学完本课程后，学员能够达到：l 了解华为移动产品研发、市场应用情况l 掌握华为移动产品基本结构、功能和特性l 掌握我司移动产品机会点和推广策略l 掌握基本宣讲技巧l 能够对一般专业性的市场客人和各类非市场客人进行公司产品讲解，为今后的市场营销工作打下良好基础。目录第一章 WCDMA 第一节 华为WCDMA概述1.1 Huawei WCDMA introductionHuawei has been investing heavily in 3G and currently there are over 4000 engineers engaged in the R&D of 3G system with global 3G R&D institutes in Shenzhen, Shanghai and Beijing of China and Sweden, India and the United States. Huawei has already successfully deployed its commercial UMTS total solution. In fact, more and more operators are now placing their 3G confidence in Huawei.Huawei is one of the few vendors that have achieved commercial applications (10 commercial networks and over 30 trial networks). Commercial contracts include those with Sunday in Hong Kong, Etisalat in UAE, Emtel in Mauritius, TM in Malaysia and Telfort in the Netherlands. Hong Kong is one of the worlds most competitive mobile markets. With high performance, mature product and quick response to customers requirement, Huawei was selected by SUNDAY from five global equipment vendors (others are Siemens, Alcatel, Nortel and ZTE).Etisalat, one of the worlds top 500 companies, provides telecommunication services to the United Arab Emirates and is one of the leading service providers in the Middle East Region. On Dec. 24, 2003, Huawei helped Etisalat launch UMTS services in UAE, enabling Etisalat to become the first company in the Middle East and the Arab World to introduce UMTS network.Telekom Malaysia(TM) is the biggest telecom operator in Malaysia and holds a very high position in the telecom market of Asia Pacific. In September of 2004, after strict trial network test and competition among Ericsson, Nokia, Siemens, Alcatel, and Huawei, Huawei won the commercial contract from TM to cover the booming area of Malaysia. In this commercial network, Huawei RAN inter-works with Nokia CN, and proved its excellent interoperability.In Dec.8, 2004, Telfort, Netherlands selected Huawei as their partner on 3G and takes Huawei as the sole UMTS supplier. Huawei will help Telfort to build a nationwide and high-quality UMTS network in Netherlands with a coverage of the whole country including all the main cities like Amsterdam, Rotterdam, Hague, etc. Huawei will deliver a turnkey solution, giving Telfort full UMTS capabilities, interworking with its existing GSM and EDGE platforms and readiness for HSDPA. With Huawei innovative distributed UMTS solutions, Telfort can achieve 30% Opex and Capex saving. Just like the CEO of Telfort said “Huaweis technological and innovative skills are really impressiveWe are confident that Huawei will help us to develop innovative and cost effective data solutions for our customers and look forward to a prosperous relationship with them. Here are some key points of this case:1. Huawei will provide an end-to-end solution based on R4 architecture for Telfort. 2. Network covers 99% population of the Netherlands3. Replace the existing GSM/GPRS core network with a unified 2G/3G core network4. Distributed Coverage Solution can greatly reduce OPEX and CAPEX, with 30 TCO (Total Cost of Ownership) Saving5. Huawei will deliver a turnkey project1.2 Activities in UMTS industrya) Doing trails and tests with Vodafone, Telefonica, NTT DoCoMo, China Mobile, China Telecom, China NetCom;b) Complete Inter-Operability Test (IOT) with the mainstream equipment vendors: Ericsson, Nokia, Motorola, Nortel, Siemens-NEC, Alcatel;c) Complete IOT for single/dual mode handsets: Nokia 6650, Motorola A830, NEC Peony, NEC C606, Sony-Ericsson Z1010, Qualcomm TM5200/6200, SANYO, LG ;d) Major founder for the Common Public Radio Interface, which is aiming to define a publicly available specification for the key internal interface of radio base stations.e) Establishing 3G open Lab for the development and testing of 3G services with SP/CP, researching WIN-WIN business models and cultivating the 3G value chain;f) Huawei respects IPR. Huawei is one of the few vendors who can design 3G core ASIC. We have our own intellectual properties for 3G and have signed IPR cross-license agreement with Ericsson and Nokia.g) In the MTNet test, which is organized by the Chinese Ministry of Information Industry, Huawei has passed all the 326 mandatory test items and 70 of the total 75 optional test items. Huawei has been ranked No. 1 in both 2 phases of the MTNet test.h) Huawei has also been investing heavily on 3G handsets and is planning to launch a series of them especially the low-cost 3G handsets.1.3 Major events of Huawei UMTSa) 1995, started R&D on CDMA / UMTS technologyb) Aug. 2001, deployed Chinas first UMTS pilot network in Shanghaic) Sep. 2002, dialed the worlds first UMTS intelligent call on CAMEL 3d) Jun. 2003, one of the major founders for CPRIe) Jun. 2003, complete long-distance IP video call based on R4f) Sep. 2003, joint force with Infineon to offer UMTS mobile phone platformg) Dec. 2003, sole supplier of commercial UMTS system for Etisalat (UAE)h) Dec. 2003, sole supplier of commercial UMTS system for Sunday (Hong Kong)i) Aug. 2004, complete worlds first and largest softswitch based R4 network for China Mobilej) Sep. 2004, RAN supplier of commercial UMTS system for TM (Malaysia)k) Dec. 2004, sole supplier of commercial UMTS system for Telfort (Netherlands)第二节 展台展板讲解词2.1 Poster1: Long-term Accumulation This poster is self-explaining.2.2 Poster2: Telfort ProjectIn Dec.8, 2004, Telfort, Netherlands selected Huawei as their partner on 3G and takes Huawei as the sole UMTS supplier. Huawei will help Telfort to build a nationwide and high-quality UMTS network in Netherlands with a coverage of the whole country including all the main cities like Amsterdam, Rotterdam, Hague, etc. Huawei will deliver a turnkey solution, giving Telfort full UMTS capabilities, interworking with its existing GSM and EDGE platforms and readiness for HSDPA. With Huawei innovative distributed UMTS solutions, Telfort can achieve 30% Opex and Capex saving. Just like the CEO of Telfort said “Huaweis technological and innovative skills are really impressiveWe are confident that Huawei will help us to develop innovative and cost effective data solutions for our customers and look forward to a prosperous relationship with them. Here are some key points of this case:1. Huawei will provide an end-to-end solution based on R4 architecture for Telfort. 2. Network covers 99% population of the Netherlands3. Replace the existing GSM/GPRS core network with a unified 2G/3G core network4. Distributed Coverage Solution can greatly reduce OPEX and CAPEX, with 30 TCO (Total Cost of Ownership) Saving5. Huawei will deliver a turnkey project2.3 Poster3: 4 commercial networksa) Introduction of Sunday projectHuawei provides SUNDAY entire end-to-end UMTS solution needed for the 3G launch, including UMTS radio access network, core network, 3G mobile intelligent network, data service platform and applications. The core network adopts soft switch architecture which supports 3GPP R99/R4, GSM/GPRS and TD-SCDMA standard.The 3G network will offer video mailbox, video phone, video conference, Portal, PTT, MMS, IN/CAMEL/MNP and WLAN integration, etc. services. Huawei may also supply SUNDAY with commercial UMTS mobile phones later.b) Introduction of Etisalat projectHuawei provides total UMTS solution with capacity of 160,000 subscribers (phase 1), based on 3GPP R4 architecture, including CN and RAN equipment. Coverage area: Whole country including Abu Dhabi, Dubai, Sharjah, Ajman, etc. Services: Video phone, video conference, live TV on mobile phone, high-speed mobile Internet access and rich data services, etc. With Huaweis solution, Etisalat GSM customers can migrate to 3G service without the need to change their existing numbers or SIM cards. This is also the worlds first commercial network which supports 2G/3G roaming.c) Introduction of TM projectTelekom Malaysia(TM) is the biggest telecom operator in Malaysia and holds a very high position in the telecom market of Asia Pacific. In September of 2004, after strict trial network test and competition among Ericsson, Nokia, Siemens, Alcatel, and Huawei, Huawei won the commercial contract from TM to cover the booming area of Malaysia. In this commercial network, Huawei RAN inter-works with Nokia CN, and proved its excellent interoperability.2.4 Poster4: Introduction of China Mobile T-ProjectHere is the giant network structure for China Mobile. We are building the TMSC network for China Mobile. The project adopted Huaweis advanced MSC: softswitch MSC, thus demonstrating the reliability of Huawei softswitch MSC. The position of TMSC1 is very important and they deal with all the long distance traffic between provinces. Based on softswitch MSC, CMCC can save much transmission cost in long-distance calls. The project includes 8 pairs of MSC servers and 32 dual homing MGWs, totally 40,000 E1 ports, building in 31 branch offices of CMCC. The project was completed in August, 2004. It survived the peak of the Chinese Lunar New Year in early 2005 and proved to be of best quality and reliability.2.5 Poster5: Introduction of abundant 2G/3G interworking experience Huawei has rich 2G/3G interworking experience in commercial networks. Huawei provides the first commercial network which supports 2G/3G roaming for Etisalat, UAE.2.6 Poster6: UTRAN with high performanceThis poster is self-explaining, and may also refers to Key Message: 1.1 UTRAN for Better Coverage and Higher Performance.第三节 演示业务介绍3.1 Video on demand (VOD)By using 3G handset as the wireless modem, enjoy the VOD service through UMTS network. The streaming data of high-resolution film is transported from 3G handset to laptop PC via USB port, and displayed on the screen of PC. The downlink speed reaches 384Kbps; the VOD will be one of the most excited services of 3G.3.2 Video Phone(VP）By using 2 UMTS handsets with camera to realized the video Call service，allowing customers to see each other on the screen when speaking to them. VP is circuit-switched based 64K service, will be one of the leading 3G service.3.3 UMTS Video conference interworking with NGN (VC）Customers using a 3G handset dial service access number to join video conference meeting of NGN to realize interworking with NGN VC. VC is one kind of 64Kbps service based on circuit - switched domain, can be used to provide mobile office and online monitor service.3.4 Media Streaming ServiceThe UMTS handset connects to the internet directly, plays the streaming data online such as music，movie, etc. Media streaming service is also one of most attractive service.3.5 Web-surfing via Bluetooth PDA combined with UMTS handsetUsing PDA with Bluetooth function combines with UMTS handset to realize high speed wireless data service, such web surfing, streaming media playing.Bluetooth PDA supplements the limitation of 3G handset data processing capability; realizes personal mobile internet, mobile office, etc., services.3.6 CMB (Cell Multimedia Broadcast) also called simplified MBMSHuawei is the first vendor to provide the end-to-end multimedia broadcast service over UMTS system in the industry. At the same data usage, services based on CMB, which is a simplified MBMS (Multiple Broadcast Multimedia Service), can be only priced at less than 5% of the present charge for media streaming services. CMB supports media streaming (live video, live TV, commercial video chips, etc.) and downloading services. This innovative service doesnt require any hardware change, only software upgrade is needed.3.7 Uplink 384kbps ServicesBesides 14.4Mbps downlink rate that Huawei HSDPA solution can provide, Huawei also introduces enhanced solution to support 384k in both downlink and uplink, which can support symmetrical services such as high quality video phone, video conference and high speed for upload applications with large traffic, such as ftp and P2P file sharing.第四节 展台设备介绍4.1 UTRAN for Better Coverage and Higher Performancea) Huawei delivers complete set of NodeB family, meeting different needs of operators. These include the 12-TRX/6-TRX indoor macro NodeB, the 6-TRX outdoor macro NodeB, the all-in-one Mini NodeB, and the distributed NodeB (Baseband Processing Unit (BBU) and the Remote Radio Unit (RRU);b) Distributed NodeB, which can greatly reduce OPEX and CAPEX, Separate traditional macro Node B into two parts: BBU and RRU connecting via optical fiber. The interface between RRU and BBU is open, according to CPRI, Huawei is one of the founders of CPRI. For details, please refer to 1.6.c) For the initial deployment of 3G network, the coverage is most concerned by operators. With Huaweis optimal coverage solution, the coverage of UMTS can be as good as that of GSM 900MHz system. These technologies include: power combining with TX diversity, high RX sensitivity of -125dBm, RRU and Tower Mounted Amplifier, 4-way RX diversity, AMR Control and DCCC RRM algorithms, etc.d) The efficiency of traditional LPA is 9%, based on FF technology. Huawei developed new PA technology, DP(Digital Pre-Distortion) plus HPA, which enhance the power efficiency to 18%.e) Huawei has also developed enhanced RTT algorithms that can ensure both coverage and capacity in the future. These include the Smart Antenna, the Multi-User Detection, etc.f) The bearer capability of Huawei NodeB is very remarkable. It can simultaneously support up to 8 connections of 384Kbps on the downlink and 7 connections of 384Kbps on the uplink within one single sector-carrier.g) Huawei HSDPA can support 15 codes and full rates up to 14.4Mbps, relies on self-designed ASIC chip.4.2 RAN equipments introductiona) BTS3812E: new Indoor Macro NodeB Smallest NodeB to support 12 CELLs in the industry with height of 1.4 meters and width of 0.6 meters Support flexible configuration mode, such as O1, O2, O3, O4, S31, S32, S33, S34, S61, S62 Support flexible diversity mode, such as 2 Rx Diversity, 4 Rx Diversity, 2 Tx Diversity, etc Support Remote Electric Tilt (RET) antenna Support High Speed Downlink Packet Access （HSDPA） High Power efficiency: type1: 18% (DPD: Digital PreDistortion)；type2: 28% (DPD+Doherty)b) BTS3812A: new outdoor Macro NodeB Compact design with height of 1.7 meters and width of 0.9 meters Support flexible configuration mode, such as O1, O2, O3, O4, S31, S32, S33, S34, S61, S62 complies with the IP55 of International Protection Standard Can work normally under the temperature -40 C +50 C (with heat exchanger) Support flexible diversity mode, such as 2 Rx Diversity, 4 Rx Diversity, 2 Tx Diversity, etcc) BTS3802C: All-in-One Mini NodeB All-whether, all-in-one design No equipment room needed, less auxiliary facilities Small size and light weight, easy installation T1, E1, STM-1 transmission, support CES and Fractional ATM Support 128 voice channelsd) RRU3801C: Remote Radio Unit Optical fiber transmission, flexible networking Share base-band and clock modules with host NodeB Adaptable to outdoor environmente) BBU3806: baseband processing unit Distributed NodeB system with RRU Size: 19inch box,1U Ambient Temp : -550 C Single box support 3*1 up to 384voice channels/DL, 256 voice channels /UL, Four box support 3*4 up to 1536 voice channels /DL, 1024 voice channels /ULf) BSC6800: Radio Network Controller Based on commercial ATM/IP platform Modular design, smooth expansion and upgrade 40,000 equivalent voice channels, 1,000,000 equivalent voice subscribers Max. 40K Erl/960M/1600 NodeBs/ 4800 cells Powerful service bearing capability, support 8 kinds of AMR voice Support transport sharing between 2G and 3G4.3 Advanced CS Core Networka) Huaweis Circuit-Switched Core Network is based on the soft-switching architecture, which is the very pith of the next generation network (NGN). It realizes the separation of carrier and control, featuring smooth evolution, convenient O&M, flexible roll-out and control of services.b) Huawei R4 Core Network supports simultaneous access of both UTRAN and GSM BSS, and also has backward compatibility with 3GPP Rel99. So we call it a unified core network solution.c) The MSC Server and MGW feature large capacity, high density and high-scalability. They both have compact configuration of one single rack, supporting 50,000 subscribers to the minimum. Due to the modular design, they can be expanded all the way to their full capacity, i.e. 1.8 million subscribers with 3 racks.d) The Video Inter-working Gateway (VIG) is a very important network element for the realization of mobile video services. It functions as the interpreter for signaling between systems based on different video standards, e.g. H.323 and H.324M, enabling the inter-connection of video services between UMTS and other telecom systems, e.g. NGN, broadband, Internet.e) Huawei adopts enhanced technologies to improve the quality of voice service, including TFO/TrFO, AMR Control, Comfortable Noise Generation, and Loss Packet Compensation.f) Huaweis CS CN products have been widely deployed in the commercial network of China, Thailand and U.A.E. At the same time, Huawei NGN products, which are based on same platform as Huawei UMTS CS CN, have been deployed in Brunei Telecom. China Telecom, China Satellite Telecom. British Telecom, etc.4.4 CN CS equipments introductiona) UMG8900: Media Gatewayn lUnified media gateway for both mobile and fixed system n lSmooth evolution to R5/R6, reusing existing hardwaren lSupport dual homing features, network-level reliability ensuredn lSupport E1/T1, SDH/ATM/POS 155M, FE/GEn lSupport H.324M, multiparty session, etcb) MSoftX3000: MSC Servern Abundant services: CAMEL 3, LCS, lawful interception, USSD callback, H.324Mn lLarge capacity and high density, 1.8 million subs with 3 racksn lSupport dual homing networking, embedded SG functionsn lSupport both layered and non-layered network architecturen lSupport simultaneous access of GSM BSS and UTRAN4.5 Versatile PS Core Networka) Huawei PS Core Network supports the simultaneous access of both UTRAN and GPRS BSS. It can support R99/R4/R5 and smooth evolution to R6 is also guaranteed.b) The GGSN embeds the SSP function and can support Pre-Paid Service (PPS). Huawei has provided the GGSN equipment for AIS of Thailand, enabling its prepaid subscribers to enjoy the attractive data services bringing by GPRS.c) The GGSN has the content-detection functionality. As a result, content-based charging can be supported by Huawei PS CN. This function gives operator the freedom of choosing different billing strategy and business modes.d) Due to the content-detection capability, another function which is called OnlyOne APN can be provided. With this function, the end-users do not need to re-select APN by hand when they are changing to other services. The network will do the routing for the end-user. Re-selection of APN will be invisible by end-users. This function brings more convenience to both the end-users and the operators. e) Huaweis PS CN has been deployed in 24 countries, 35 operators commercial experiences, in Asia, Africa, Europe, South America.f) Huawei SGSN/GGSN/CG global application serves more t