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,10WaysJobsChangedtheWorld,Theremayneverbeanotherchiefexecutivelikehim.ApplesformerCEOandco-foundertransformedtheworldsrelationshipwithtechnology-forever.,SteveJobspassedawayWednesday,Oct.5atage56.Fortunelooksbackathowhechangedthewaywethinkaboutandusetechnologyforever,puttinghisownstamponeverythingfromthepersonalcomputertothemusicindustry.,Design,ForJobs,howaproductlooked,feltandrespondedtrumpedrawtechnicalspecifications.WhilePCmakerschasedafterfasterprocessorspeeds,Jobspursuedclever,minimalistdesign.Oneex-AppleemployeerememberssittinginameetingwithJobs,whowasmullingovertheappealofMiniCoopers.Hefinallydecidedtheywerecoolbecausetheyweresmall,hesays.StevesaidthatswhenheknewApplehadtogetreallygoodatmetal.Mostcomputermakersatthetimewereallusingplastic,butheknewtogetsmaller,youhadtogetmetalreally,reallywell.Themovepaidoff:Applestitanium-turned-aluminumnotebooksbecamebestsellers.ThemostrecentMacBookAirmodelshavebeenheldupasexamplesoftheidealintersectionofdesign,priceandperformance.,Music,ApplelaunchediTunesin2003.Adigitalcontentservicethatchargedformusic,itsease-of-useandtightintegrationwiththepopulariPodprovedirresistibletoconsumers.Now,iTunesisthelargestonlinemusicretailerintheworld,withover200millionregistereduserswhohavedownloaded15billionsongs.Thefall2011launchofacloud-basediTunesserviceshouldonlyfurthercementthatstanding.,ThePC,Itseasytoforget,butJobsandAppleco-founderSteveWozniakhelpedpopularizetheveryideaofthepersonalcomputerwiththeAppleII,amass-produced8-bitcomputerencasedinplasticthatbecameoneofthemostsuccessfulPCsofthe1980s.Itrevolutionizedthewaypeoplework.Muchhashappenedsince-notleasttheriseofWindows-basedcomputers-butMacsalescontinuetoclimb.Infact,MacsalesfortheSeptember2011quarterareexpectedtocomeinbetween4.4millionand4.6million,anewrecord.,ThePOST-PCEra,JustasJobshelpedrevolutionizepersonalcomputingwiththeAppleII,healsousheredwhatmanynowdubthepost-PCerathankstoaslickslabofglassandaluminumcalledtheiPad.Untillastyear,tabletcomputingwasaniceideastalledbybadexecution.UsersshunnedearlyattemptsbyMicrosoftanditspartnerstomaketablet-laptophybrids.EvenAppleitselftriedandfailedtoinnovatewiththeNewtonbackintheearly-1990s.WiththeiPad,JobsandAppleseemedtogeteverythingright:anenviableportableformfactor,anaccessibleoperatingsystemsimilartotheiPhonesandareasonableprice.TheiPadsoldnearly14.7millionunitsin2010,andjustlastquarter,salesexploded183%,provingthatmanypeoplewantasizableyetportabledevicetheycantakeanywhere.,TheAds,Applesmarketingthroughtheyearsmaywellbesomeofthemostinnovativeever,startingwiththe1984SuperBowlcommercialfromfilmdirectorRidleyScott.Init,afemaleathleteburstsintoaroomfilledwithbalddronesandhurlsasledgehammerataprojectorscreendisplayingpropaganda.DecadeslaterthesmallscreennodtoBigBrotherremainsnotorious,butitwasonlythebeginningofApplesexcellentforayintoadvertising.OthercampaignsincludedtheMacversusPCcommercialswithactorJustinLongandstylizedprintadvertisementsfeaturingdarkenedsilhouettesofpeoplejammingtomusiconaniPod.,TheiPhone,ThoughAndroidmayoccupyalargercutofthemarketthesedays,Jobsmustbecreditedwithturningthemoribundcellphonemarketupsidedown.WiththeiPhonein2007,Appleintroducedadevicethatpioneeredthesmartphonerevolutionthankstoaminimalistdesign,largeresponsivetouchscreenandsolidoperatingsystemthatblewPalmandRIMseffortsaway.Jobswasinvolvedineverystepoftheinitialdevelopmentprocess,whichaccordingtooneinsidercostthecompany$150million.HealsopushedforunprecedentedcontroloverthedevicesconstructionwithCingular(nowAT&T)executives-whichiswhytheiPhonedoesntcarryanAT&T(orVerizon)logoonit.UsersalsohaveJobstothankforVisualVoicemail,whichchuckedthestandardvoicemailsystemforanon-linearpushtolisteninterface,afeatureothersmartphonesnowhavetoo.,Ecosystem,Theso-calledecosystemconceptmaybeoneofJobsmostlastingcontributionstoglobalbusiness.Theideaissimple:createacloseduniverseofhardware,softwareandservicesthat-thankstotightintegration-provideasuperiorexperienceforusers.ThinkiTunes,whereusersbuyandlistentomillionofsongsandalbums,uploadingthemtoaniPodoriPhone.TheAppStorefunctionsmuchthesamewayforapplicationsforApplesidevices.Makersofeverythingfromcarstovideogamesnowthinkoftheirbusinessesasattemptingtoestablishsuchecosystems.,TheMacOS,Appleoperatingsystemswerealwaysintendedtobesimplerthanthecompetition-MS-DOS,WindowsorLinux-andthatapproachisreadilyapparent,whetheritsMacOSSystem7orMacOSX,softwarelargelyderivedfromJobsworkatNeXT.Windowsfanssometimescriticizeitforlackingcustomizationoptions,butthatsreallythepoint.Bymakingitassimpleandeasy-to-useaspossible,theMacOSmaintainsastrongreputationforaccessibilityandstability,somethingthatcouldntalwaysbesaidofWindowsthroughtheyears.,TheAppleStores,ThefirstAppleretailstoreinTysonsCorner,VAwasreportedlymetwithmuchskepticism.Tenyearsand345storeslaterthough,thestoryhaschanged.ApplessuccesswithbrickandmortarlocationsevenspurredMicrosofttodothesame(withmixedresults).Thekeylieslargelywiththestorelayout.AccordingtoApplelore,Jobsandcompanyrealizedduringtheearlydaysthattheidealarrangementwastobreakupareasbasedonconsumerinteractions:anareaforcheckingouthowacameraandprinterworkedwithacomputer,anotherspaceformultimedia-focusedtasksandsoon,withanemphasisonhands-ondemos,soconsumerscouldhandlethegoodsthemselves.,AppleInc.,Ultimately,Jobsbiggestcontributionisntjustasmartphone,atabletoranoperatingsystem,butAppleitself,a12,000-strongorganizationthatwasonceonthebrinkofirrelevance.Sincehisreturntothecompanyin1997,Jobshasrebuiltitintothemostvaluabletechnologycompanyintheworld,surpassingotherheavyweightslikeMicrosoftorHP.Itmayindeedbethegreatestturnaroundinbusinesshistory.NothingbetterexemplifiesthatindesignorscalethanApplesupcomingnewheadquarters,a2.8-millionsquarefootcampusthatwillhouse300,000squarefeetofresearchfacilities,a1,000-seatauditorium,apowerplantandundergroundparking.Ithinkwedohaveashotatbuildingthebestofficebuildingintheworld,Jobssaid,whoarguablywouldntsettleforanythingbutthebestwhereanyareaofhiscompanywasconcerned.,Report:SteveJobsprivatefuneralheldFriday,(CNN)-ThefuneralforAppleco-founderSteveJobswassettobeheldonFriday,theWallStreetJournalwasreporting.Quotinganunnamedsource,thenewspapersaidtheservicewouldbeasmall,familyaffair.Thelocationwasnotmentioned.TheJournalcalledthesourceapersonfamiliarwiththematter.,Applehassaidthecompanydoesnotknowwhen,orif,therewillbeapublicmemorial.ButatApplesheadquarters,ApplestoresworldwideandontheInternet,unofficialtributeshadalreadybegunbyWednesdayevening.OnApplescampusinCupertino,California,flagswereathalf-staffandanimpromptumemorialhadcroppedupbylateWednesday.Appleemployeesandothersshoweduptoleaveflowers,lightcandlesandprovideothertributes.,Online,apre-existinggroupofApplefanshavedeclaredOctober14,thedaytheiPhone4Swillbereleased,SteveJobsDayasatributetohislegacy.,
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