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第二辑Test 1Topic A: WHAT IS IMPORTANT WHEN ? Entertaining clients l Types of activitiesl Cost 思路点拨Personalized services 个性化服务 Clients demand 客户需求Customized activities 为客户制定活动 Background of clients客户背景Clients feelings 客户的感受Business objectives 商业目标Cost 花费Types of activities 活动类型补充要点已给要点主题 陈述要点 原因/结果 Entertaining clients【词汇短语】促销赠品 Complimentary presents 迎宾室Hospitality room招待费 Entertainment allowance 定制Customize针对个人Personalize 有目的的Purposeful商业目的 Business objectives 客户需求Customer demand包间Compartment 舒适的 Cozy【句型点击】l 间歇、停顿How shall I put it? 怎么说呢？Well, what I trying to say is. 我想说的是.Id like to begin byl 个人想法In my opinion, Id say that.The point is that.Well, we should.【参考范例】Entertaining clients is not an easy job and should be handling appropriately and enjoyably. It contains more than just a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clients in a unique manner in and outside of the office. When entertaining clients, we should decide the types of activities according to their interest and favorites. Moreover, these activities should help us achieve our business objectives, for example, we can have an intimate discussion about business with our clients during a meal in a cozy compartment where both where both sides tend to be more relaxed. In addition, we have to mix business with pleasure effectively so our clients wont feel that we are too purposeful. Cost is anther important factor when designing activities for clients. Higher expenses dont necessarily to greater satisfaction, and in some cases, the clients will be overwhelmed with our kindness. Therefore, when entertaining clients, sincerity appears to be more important, upon which a long and a steady business relationship is based. Topic B: WHAT IS IMPORTANT WHEN ? Choosing retail premises to rentl Location l Length of contract【词汇&短语】房东 landlord 利润空间 profit margin租户 tenant 房屋结构 building structure 可持续发展 sustainable development 合同到期 exploration of contract繁荣 boom prosperity 续签合同 renew the contract租金 rent 押金 deposit【句型点击】l 观点阐述Well, it seems to me that.Thats true, but on the other hand.l 追加观点Thats just what/all I was thinking.Well, the point Im trying to make it thatAnother thing I want to mention is【参考范例】 When aiming to choose retail premises, you should always put the location on the top of your list. An ideal retail premises should be situated in the downtown district or a big residential area where the sources of the customers is guaranteed, in China, A lot of businessman believe in Fengshui and they think a good location is vital to the success of business. Besides, the length of contract is also an important factor in choosing retail premises because the retailer need time to develop market and customers. A steady and uninterrupted business environment is most desired, and a long-term contract will ensure the retailers sustainable development. Whats more, rent and means of payment should never be overlooked, retailers in general have a big cash flow, therefore, a reasonable rent and flexible means of payment are good for their capital turnover. A cooperative landlord is preferred and necessary for a win-win situation. Topic C: WHAT IS IMPORTANT WHEN ? Deciding on packaging for productsl Image l Production process【词汇&短语】包装材料wrapper，packaging material 不可再生资源non-renewable resources 包装设计package design 有利环境的 environmental-friendly顾客的青睐 customer favor 肤浅的，表明的 superficial【句型点击】l 自然过渡How shall I put it? 怎么说呢？Actually.Thats just how I see it .l 个人观点Personally, I think.Frankly, I think.【参考范例】 Packing of products concerns the fate of products because it arouses peoples desire for purchase. When deciding on packaging for products, we should take several things into consideration. First of all, the image catches the eye of potential customers, people are sometimes skin deep when surrounded by a variety of products, their decisions are simply based upon the packaging, therefore a thoughtful design in color, shape and packaging materials is crucial in winning customers favor. On the other hand, the cost of packaging should be carefully dealt with because it is contained in the prices of the products. Increased price will make the products less competitive in a buyers market. After all, in comparison with packaging, people are more sensitive to price. Last but not least, our resources are limited and some are even non-renewable. Once the products are opened up, the wrapper are useless, so it is expected that designers can develop further uses of packaging materials or at least make them environmental-friendly. Test 2Topic A: WHAT IS IMPORTANT WHEN ? Selecting staff for promotion l Attitude to workl Current performance 【词汇&短语】空缺职位 vacancy 人事部personnel行政管理部 administration 公关 public relations总部 head office 工资 wages and salaries管理技能 managerial skill 职业前景 career prospect人力资源部 human resources 团队协作 teamwork【句型点击】l 常用开始语Thank you for your questionThe answer isLet me start with.In my viewIt is very likely that.l 表达观点常用句What I am thinking is.Let me make my point very clear.It is crystal clear that.There is no doubt that.I am into the first opinion.【句型点击】When selecting staff for promotion, several factors should be taken into consideration, to begin with, the attitude to the work is one of the most fundamental elements. I believe attitude is everything. It is not uncommon to find workers who have great talents but are reluctant to make full contribution in their position, the point is, you have to love what you are doing and you have to try your utmost and reserve no effort to do it.Secondly, current performance is also very important, because it is obvious that attitude and effort have to be measured in a certain way so that you can know everyones capability.Thirdly, you cant ignore career potential and adaptability, almost in every company, we can find employees who are excellent individuals but fail to cooperate in a team, these elements are all very essential in ones career. Admittedly, it is not very likely to find all of them in one person, and then you have to consider about the specific position and grant priority to one of them.Topic B: WHAT IS IMPORTANT WHEN ? Considering a career changel Further study or trainingl Opportunities for future promotion【词汇&短语】实际工资 real wages 合并 merger最终目标 ultimate goal 个人收入 personal income坏的影响 adverse effect 工资价格螺旋上升 wage-price spiral精明的讨价还价交易 horse-trading 无形资产 intangible assets资格 qualification 投资回报return on investment【句型点击】l 更倾向于某一个选项I would take . as my priority 我会把.作为我的首选项。The pros of . Outweigh its cons. .的优点多于它的缺点。It is more essential to .。 更加重要。is a wiser choice. .是更明智的选择。We are strongly tempted to.It is apt to.I would choose A over B.l 表示两者缺一不可They are two sides of the same coin.They are interdependent and are equally important.A is the bearing of B.It is impossible to talk about A Without mentioning B.【参考范例】Well, career change. That is an interesting topic. As the old saying goes, look before you leap. Youd better be very careful when you make such big decisions. To begin with, further study and training has to be taken into account .the reason is quite obvious with improved and enhanced skills; your job will be safer. Furthermore, opportunities for further promotion also play important roles here. Promotion means more salary and therefore better living conditions. Therefore, we are strongly attempted to choose it, and for some people, this is even the ultimate goal of their job. But it is only half the story. You have to consider about the best development of your potential. In other words, you have to be very clear about your personal interest is and try to enjoy your work and find joy in it, I believe due to different value systems, people may make different choices upon the same thing. As long as I am concerned, I will choose a career that I can fulfill my dream. I mean, if it is not highly paid, I dont care, I will choose a career I like over opportunity of promotion.Topic C: WHAT IS IMPORTANT WHEN? Planning an advertising campaignl Market researchl Select appropriate media【词汇&短语】广告代理商 advertising agency 购物点广告 p. o. p. advertising区域抽样 area sampling 视听广告 audio-visual advertising促销广告 sales promotion advertising 路牌广告 billboard advertising站台广告 platform side advertising 品牌偏好 brand preference受众构成 audience composition 户外广告 outdoor advertising【句型点击】提出自己的看法To achieve this goal, its better to It is more preferable to .的做法更可取。Better do A rather than do B。 最好A, 不要B。The schedule should be arranged as follows.is the soul of an enterprise.We should put .as the first consideration.More flexible methods should be taken. For instance.We should follow international practices to l 使用表达有层次的连接词First and foremostLast but not the leastFurthermore In other words【参考范例】 Advertising campaign is one of the most essential chains in marketing. Through advertising campaign, the products can be well-known to the audiences. To achieve this goal, it is better to do a market research beforehand. Only in this way you can know the need of the consumers and meet their acquirements accordingly. Therefore, we should put it as the first consideration. After this step, it is time to select appropriate media. Sometimes it is more preferable to find an advertising agency because they know better what the best channel is for your product and service; sales promotion advertising; billboard advertising; outdoor advertising; audio-visual advertising, or whatever it is. You know, you have plenty of choices. On the other hand, they have a professional team to design an innovative advertisement for you. If an advertisement is full of creativity, it will earn brand preference and loyalty of the consumers and maintain a sustainable market. Last but not the least, no matter how flexible your promotion methods are, the credibility of the product is the most important. 第二辑Test 3 Topic A: WHAT IS IMPORTANT WHEN ? Choosing transport for a business tripl Conveniencel Cost-effectiveness【词汇&短语】一揽子交易 package deal 出发时间 departure time优待票excursion pass 途中转机、转车 stop over宾馆预订 hotel reservation 晚点 delay【句型点击】other things being equal 同等条件下It is not uncommon to . 很常见 to seal the deal with 与.谈妥某事 without any doubt. 【参考范例】When choosing a transport for a business trip, convenience should come first. I mean, other things being equal, you should choose the one that takes your minimal effort. In business world, time is money. You dont want delayed departure time or unexpected stop-over on the way. At the same time, it is not uncommon to refund a ticket or change a one-way ticket to a round trip ticket, if the transportation company can deal with these things effectively, undoubtedly we will choose it. Secondly, cost-effectiveness is also important. If a transportation company can offer us excursion pass, why not make it our choice? Thirdly, the quality of the transportation should also be concerned. A good rest during the trip can make you in a good shape to seal the deal with your business partners. Lastly, if the transporter can offer some package deal such as hotel reservation, it would be a wise choice.Topic B: WHAT IS IMPORTANT WHEN ? Aiming for promotionl Quality of performancel Company loyalty 【词汇&短语】由负责 be in charge of 热情的 enthusiastic重要的， 关键的 crucial 细小的工作 small errands长期的 long-range 价值 merit管理的 administrative 监督 supervise【句型点击】That is to say.It is very crucial to.is known to all【参考范例】If you are aiming for a promotion, primarily, you should show a satisfactory performance. That is to say, if you want to be in charge of something, you start from small errands and show your long-range merits. You have to show people what you are capable of. This is very crucial. Secondly, demonstrate your loyalty to the company, because no manager wants an outstanding but undependable to take an administrative role and supervise a department. Thirdly, show your intelligence in the field you are working, face to the challenge that others fear to take, and then, your professional skills would be known to all. The last point, try to build an easy-going and enthusiastic personality. A brilliant yet not welcomed employee is definitely not qualified for a promotion.Topic C: WHAT IS IMPORTANT WHEN ? Exporting goods or services for the first timel Personal contactsl Professional advice 【词汇&短语】个人交往 personal contact 质量检查 quality inspection商业信用 commercial integrity 互利 mutual profit商业原则 approach to business 不变的宗旨 permanent principles【句型点击】.conclude business with. .与.做成生意.can do no harm.is the soul of an enterprise .is no exception.【参考范例】If you are in the exporting business for the first time, you have to build some personal contact with foreign importers in order to export goods or services. The two sides should have a rough idea of the approach to business and commercial integrity of each other, and then conclude the exporting business. Besides, some professional advice from experience exporters can do no harm. Personally, I believe quality is the soul of an enterprise. It is no exception with exporting. To maintain a sound reputation, you have to put quality as the first consideration. All products have to go through strict inspection before they are launched into the market. Lastly, negotiating skills can help a lot. Mutual profit is the common desire of both the exporter and the importer, it is therefore preferred if contracts are honored and commercial integrity is maintained. It is a permanent principle.第二辑Test 4 Topic A: WHAT IS IMPORTANT WHEN ? Dealing with complaints from clientsl Offering an apologyl Suggesting a solution to the problem【词汇&短语】澄清、阐明 clarify 反馈 feedback训练有素的 well-drilled 不便 、困难 inconvenience客服代表 customer service representative 名声 reputation 跟踪 follow up 重视 value【句型点击】l 常用小结句From the above information, it can be shown that.Before the close, let me just summarize the main points.Shall I just go over the main points?表达观点常用句In my opinion, we should.Id like to point out.Let me emphasize 【参考范例】 When dealing with complaint from clients, we should always start off with an apology. A customer for us is just a master for his servant. It is unwise to argue with our clients especially when they are angry. An immediate apology is what clients down quickly. Until then can we clarify the facts and suggest a solution to the problem. Clients expect their complaints to be taken seriously and look forward to speedy replies, so well-drilled customer service representatives should insure clients that their problems will be taken care of quickly with limited time.In addition, as an important part of dealing with complaints from clients, we must follow up the solutions and clients feedbacks. We should make phone calls to clients and ask them whether their problems have been successful solved and probably we may apologize again for the inconveniences we have brought to them clients will be happy with such calls and change attitudes towards our company. A prosperous business depends on returned customers and reputations. It is common to have clients complaints, but the key lies in our increasingly improved product quality and customer service. We must have every clients feel that he/she is valued and respected.Topic B: WHAT IS IMPORTANT WHEN ? Setting prices for new productsl Production costsl Competitors prices【词汇&短语】维持 maintain 轻率地，盲目的 blindly买方市场 buyers market 稳定性 stability努力获取 go for 目标客户 target customer残酷的 cruel 性价比 performance price ratio对手、竞争者 rival 潜在客户 potential customer 【句型点击】l 开场白Thats a rather a difficult question, but maybe/perhaps.There are two points Id like to make.By and large. 总的来说.l 解释前面所说的话That is to say.To put it in another way.What I mean is.【参考范例】When setting price for new products, first we should take production costs into consideration, production costs should be covered in prices and selling below cost can not help businesses maintain a healthy development. For newly-established companies, however, in order to capture the public attention to their companies and brand, they might set prices below their product costs for a brief period. Secondly, competitors prices is another important factor in pricing, todays market is mainly buyers market when all customers would go for higher quality with lower price. To survive the cruel competition with rivals, we should always keep competitors price in mind. Customers will make decisions based upon prices, service and product quality. Of course, we cant expect occupy the market by lowering price blindly, which will destroy the stability of business. Whats more, when pricing, we should clarify our target customers. Different types of customers have different senses of prices. Some customers believe that higher prices mean higher quality, while others only pay attention to performance price ratio. Correct pricing policies should satisfy different tastes of potential customers.Topic C: WHAT IS IMPORTANT WHEN ? Aiming to reduce staff turnoverl Financial incentivesl Career structure【词汇&短语】员工流动 staff turnover 人口流动性 population mobility解决、想出 figure out 精神旺盛地 vigorously付给报酬过低 underpay 培养 cultivate福利金 financial incentive 归属感 sense of belonging【句型点击】Well, the point I am trying to make is that.Well, what Im trying to say is thatThat is exactly my opinion.I think/feel/believe that.You mentioned that., but, in my view.Just let me finish.【参考范例】 Managers and company owners have always been frustrated by staff turnover and they are trying to figure out what they can do to retain people longer. Fundamentally staffs do the jobs they are paid for. If they feel being under paid, they will gradually lose interest and enthusiasm in their work and finally find a better-paid job that they are worth. Therefore, financial incentives are important retaining staff. If staffs are satisfied with their financial benefits, they normally could deal with the negative feelings toward their jobs. Career structure is another important element in reducing staff turnover. Nowadays, with increased population mobility, people changed jobs more frequently then they used to. If they are not motivated in their present jobs, they probably would go for new challenges in life. So employers should pay close attention to the career development of their employees and confirm their confidence in the future of themselves and the business they work for. In addition, employers should vigorously develop their enterprise culture an
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