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Unit Five Smart Pricing,To master how to analyze,difficult and long sentences,To learn new,words and expressions,To get familiar with,agreement and contract,To know something,about pricing,Objectives,1.Background Information,4.Words and Expressions,Text A Indias Tata,Set to Snap up Corus,2.Introduction to the Text,3.Business Terms,5.Notes to the Text,1.Background Information,Price is only one factor in the supplier selection decision,but it is the factor used,most frequently to evaluate the sourcing groups performance.The best price is,actively pursued using one of three approaches:buying at list price,competitive,bidding,and negotiation.Buying at list price is used for lower-volume or lower-,valued items that do not merit the managerial time and effort needed to obtain a,lower-than-list price.Competitive bidding relies on market forces to get suppliers,to offer a low price.Competitive bidding is an efficient means of obtaining a fair,price when the dollar value of purchase is high enough to justify the work needed to,run a successful bid.,2.Introduction to the Text,Theme of the Text,Text A mainly tells how Indias Tata,set to snap up Corus,from which we will,know some knowledge about acquisition.,2.Introduction to the Text,本篇为记叙文体，介绍了印度塔塔钢铁公司如何击败巴西钢铁生产商国民钢铁公司而大举收购英国康力斯集团这一事件。,本文属商务新闻报道。文中多处使用直接引语，这符合商务新闻报道的特点，以突出报道的真实性。文中插入成分比较多，这些成分都是为了补充说明相关的情况和消息。如：Tata Steel,an Indian steel company,now has,global scale and a footprint in Europe.全篇内容的陈述都表达了新闻报道惯有的及时、客观、新颖的特点。,3.Business Terms,Ebitada 税息折旧及摊销前利润,Ebitada is the short form of“Earnings Before Interest,Taxes,Depreciation and Amortization.It is an approximate measure of a,companys operating cash flow based on data from the companys,income statement.Calculated by looking at earnings before the,deduction of interest expenses,taxes,depreciation,and amortization.,4.Words and Expressions,(1)capacity,/,/,n.,Meaning,ability to perform or produce,Example,Resource competitiveness refers to,the capacity to transform resource,advantage into economic advantage.,资源竞争力是指将资源优势转化成经济优势的能力,。,4.Words and Expressions,(2)takeover,/,/,n.,Meaning,a change by sale or merger in,the controlling interest of a corporation,Example,The takeover will be discussed at the next board meeting.,接管事宜将在下次董事会上讨论。,4.Words and Expressions,(3)bargaining,/,/,n.,Meaning,the negotiation of the terms of a,transaction or agreement,Example,Does every country enjoy the same bargaining power in the WTO?,在,WTO,中，每个国家都享有相同的互惠交易权吗,?,4.Words and Expressions,(4)depreciation,/,/,n,.,Meaning,a decrease in price or value,Example,This is an accelerated,depreciation method.,这是一种加速折旧的方法。,4.Words and Expressions,(5),access to,Meaning,the right to obtain or make use of or take advantage of something(as services or membership);the right to enter,Example,They can get access to the database,online by using their accounts.,他们能通过使用账户从网上进入数据库。,5.Notes to the Text,(1 The company chairman,Ratan Tata,said investors,were taking a“harsh view of the$12 billion deal,which,will immediately add 19 million tons of capacity a year to,make the Tata the worlds fifth biggest producer.(Para.3),释义Investors didnt think the$12 billion deal was a good,investment.However,the company chairman,Ratan Tata,regarded,this deal as an opportunity to make the Tata the worlds fifth,biggest producer because it would immediately add 19 million tons,of capacity a year.,解析capacity 意为“ability to perform or produce生产力；能力，例,如：The capacity of this plant is 100 tons a day.这家工厂的生产能力,是一天生产100吨。,5.Notes to the Text,2)The acquisition will push Tatas consolidated debt to 4.2 times,its equity in the year ending March 31,requiring the company to,sell new shares,Bijai Shan,an analyst at Brics Securities in,Mumbai,said in a report to clients.Para.11,解析句中包含短语 push sb./oneself to sth./to do sth.意为“drive or,urge驱策某人自己做某事，例如：Tony had to push himself to,go on doing such dull work.托尼不得不驱策自己继续做这种单调无趣的事。share意为“one of the equal parts into which the capital of a,company is divided,entitling the holder of the share to a proportion of the profits股份；股公司资本诸等分之一，持有者得按一定比率分享红利,例如：He holds 500 shares in a shipping company.他在某一航运公司中持有五百股。,Text B,Ford Selected Geely as the Preferred Bidder for Volvo Unit,1.Background Information,2.Introduction to the Text,3.Business Terms,4.Words and Expressions,5.Notes to the Text,As a buyer,when asking for a lower price,you have,to give good reasons.Size of the order is one of the,factors affecting the price to be offered high or low.,So you should mention it in striking the price bargaining.Many other factors affecting the price include the cost,of raw materials,quality,size of order labor cost,exchange rate,world market tendency,and other,competitors price.However,as a seller,normally,youll need to try to convince the buyer of the price,offered reasonable,by reasoning the world market,price trend.,1.Background Information,2.Introduction to the Text,Theme of the Text,In Text B,we will learn why Ford selected,Geely as the preferred bidder for Volvo Unit,whi
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