星巴克英文简介PPT

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,STARBUCKS,COFFEE,The History of Starbucks,BRIEF,The Advertising of Starbucks,1970s,The first Starbucks opens.The name comes from Herman Melvilles Moby Dick,a classic American novel about the 19th century whaling industry.The seafaring name seems appropriate for a store that imports the worlds finest coffees to the cold,thirsty people of Seattle.,The original Starbucks logo,1980s,Howard Schultz joins Starbucks in 1982.While on a business trip in Italy,he visits Milans famous espresso bars.Impressed with their popularity and culture,he sees their potential in Seattle.Hes right after trying lattes and mochas,Seattle quickly becomes coffee-crazy.,The second Starbucks logo,The third Starbucks logo,1990s,The demand for great coffee allows Starbucks to expand beyond Seattle,first to the rest of the United States,then further a field.After becoming one of the first companies to offer stock options to its part-time employees,Starbucks becomes a publicly traded company.,1987-1992,2000s,The Starbucks phenomenon continues.At the time of writing,Starbucks has more than 6,000 locations in over 30 countries.In addition to our excellent coffees and espresso drinks,people now enjoy Tazo tea and Frappuccino,ice blended beverages.,1992-today,Starbucks,Outdoor,Advertising,The ad is a,venti,-sized,Starbucks cup,magnetically,connected to the,roofs of about,100 Boston,taxicabs.,THANKS,