图书馆服务的新模式

Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Library 2.0: A New Model for Library Services,图书馆2.0：图书馆服务的新模式,Heidi Card,ULS Librarian,Assistant to the Director on Research & Special Projects,University of Pittsburgh,Outline,大纲,Web 2.0,How Web 2.0 translates to libraries,web2.0是怎样应用到图书馆的,Library 2.0 tools,图书馆2.0工具,“Catalog 2.0”,编目2.0,Conclusion,结论,Web 2.0 Concepts, Practices, & Technologies,web2.0的概念、应用和技术,Continually updated software,持续更新的软件,Improves as more people use it,随着更多,的,人,参与,使用，不断,得到完善和改,进,Collects & combines data from multiple sources,从多种资源中收集和聚合数据,Individuals create data that can be shared, collected, and combined by other users,个人可以创造数据，这些数据可以被其他用户共享,、,收集,和,聚合,Communities & Collaboration,交流和协作,Mille,n,ial Generation: Realities,新,千年一代：现实状态,Media & gadgets part of everyday life,媒体和,电脑小型应用程序是我们每天,生活中的,常态,Media more prevalent,媒体,更为流行,Internet is key factor of everyday life,因特网,是,我们常规,生活,中,的重要部分,Multitasking is a way of life,多任务,是,现在的,生,存,方式,Anyone can be a publisher/artist/creator,任何人都能成为,信息,发布者,或出版者,/艺术家/创造者,Web 2.0,Tools,Web2.0,的工具,Social networking,社交网络,Blogs,博客,Creating multi-media content,创造多媒体内容,Collaborative writing,共同写作,Folksonomies (tagging),大众分类（标签）,亦称“草根分类法”,Mashups,混搭,/,糅合,Library 2.0,图书馆2.0,“,. . . a model for library service that encourages constant and purposeful change, inviting user participation in the creation of both the physical and the virtual services they want, supported by consistently evaluating services. It also attempts to reach new users and better serve current ones though improved customer-driven offerings.”(Casey & Savastinuk, 2006),图书馆2.0是注重用户参与的新型服务模式，激励读者和用户参与任何他们愿意参加的图书馆实体和虚拟服务项目的创建。图书馆也力图接近新型用户群体，并通过优化以用户为中心的资源为他们提供更好的服务。用户不再仅仅只是图书馆的读者，同时也是图书馆的建设者。,Library 2.0 Principles,图书馆2.0原则,The library:,2.0,时代的,图书馆,is user-centered,是以用户为中心的,is “everywhere”,是,无处不在的,socially rich,具有,丰富,的社交性,内涵,invites participation,邀请,用户参与,provides multi-media experiences,提供多媒体体验,Library 2.0 is “Communally Innovative”,图书馆2.0是社区化的创新,“Resting on the foundation of libraries as a community service, but understands that as communities change, libraries must not only change with them, but must also allow users to change the library. It seeks to continually change its services, to find new ways to allow communities, not just individuals to seek, find, and utilize information.”,- Jack M. Maness,“图书馆的创立是作为社区服务设施而存在的，我们应当明白随着社会的变化，图书馆不仅要跟上时代变迁的步伐改变自身，还必须允许用户改变图书馆。这就需要图书馆不断地进行服务变革，寻求、发现和使用信息不再仅仅依靠个人努力，还应以社区的整体力量，共同探索新生之路,”,Why use Library 2.0?,为什么应用图书馆2.0？,Marketing purposes,营销,目的,Keep up with user/patrons,跟上,用户/,客户的变化,Increase resources,增加资源,Professional collaboration,专业协作,Library 2.0 Tools,图书馆2.0工具,Facebook,一个社会化网络站点，亦为全球第一大社区网站,IM Reference,即时参考咨询,服务,Library blogs,图书馆博客,Wikis,维基,Webcasts,网络,广播,Catalog 2.0,编目2.0,Social Networking,社交网络,Profile Based,基于用户,身份,的,Facebook, MySpace,Content Based,基于内容的,Flickr, LibraryThing,Virtual Societies,虚拟世界的,WOW, SecondLife,魔兽世界，第二人生,Resource Sharing,资源共享,型,WebX, GoogleDocs,Libraries on Facebook,Facebook上的图书馆,Facebook in the Library,图书馆中的facebook,Better relate to patrons,更好的,与,用户,关联,New marketing tool (photos, videos),新的营销工具（照片，,视频,）,Assessment (get feedback),评估,(,获取反馈,),Repackaging,重新包装,Education,教育,Advise students of deadlines,提醒学生归还的最后期限,Service issues,服务问题,Hiring,雇佣,Class/workshop announcements,课程、讲座的,通知,Links,链接,The New Reference Desk,新的参考咨询台,Text A Librarian,发文本信息给图书馆员,Library Blogs,图书馆博客,Library Blogs,图书馆博客,Colorado State University,科罗拉多州立大学,Oberlin College,奥伯林学院,University of California, Berkeley,加利福利亚大学伯克利分校,Librarian Blogs,图书馆员的博客,Academic Librarian,The Kept Up Librarian,Librarian By Design,Librarian in Black,Duke University (4!),杜克大学,Biddle Beat,比尔德节拍（杜克音乐图书馆官方博客）,Library Hacks,图书馆黑客,Digital,Collections,数字化,馆藏,Scholarly Communication,学术交流,Wikis & Collaborative Tools,维基和协作工具,Internal,communication,内部,交流,Institutional collaboration,机构协作,Research guides,研究,指南,Wiki as,Intranet,作为内联网的维基,LibGuides,图书馆指南,ULS recently acquired LibGuides,匹兹堡大学图书馆系统,最近获取的图书馆指南,WebX,背景：,努力改进网页导航,面向市场的产品,ULS下一代OPAC团队,感谢ULS工作人员的输入,绿色浏览器,Webcasts,网络视频,培养信息素质的视频游戏,Multi-media Instruction,多媒体教育,这个教程内容包括：,什么是图书馆数据库？,网络检索与数据库检索的比较,利用“zoom！”快速检索,检索特色数据库,new platform for audio course reserves,音频课程的新平台,uses iTunes software,运用ITunes软件,“portalized” student info is updated daily from records,“基于门户的”,每天都从记录中更新学生的信息,internal & external sites,内部和外部的站点,iTunes University,Next Generation OPAC:,Catalog 2.0”,下一代OPAC：编目2.0,Legacy Catalog Problems,遗留下来的编目问题,have complex search interfaces that might not be sufficiently intuitive,检索界面,复杂，不是,十分,直观,are not consistent with well-established user interface conventions,与通用的规范,用户,接口尚不兼容,are unable to rank results according to relevancy or interest,不能按照相关度或,重要性,排列,检索,结果,are tied to print materials and are less able to address electronic content,主要,关联纸质资源,，较少,能链接到电子资源,内容,are unable to deliver online content to the user,不能把,在线的内容,传递给特定用户,lack social network features to engage library users,缺,乏,社交网络特征，用户,难以参与,Next Generation OPAC Group,下一代OPAC团队,Mission:,任务,To improve the public library catalog to reflect current Web standards for interface, usability and functionality, including simplified search and retrieval, sorting, display, and manipulation.,改进图书馆的对外服务目录体系，以适应目前网上通用的接口规范和适用性、功能性的标准，包括简化查询、检索，排序，显示以及操作处理,Next Generation OPAC Group,下一代OPAC团队,Mission:,任务：,To request through the next-generation OPAC, direct handling for article level content and deep digital content in addition to content represented in the current OPAC.,通过下一代OPAC获取资源，除了现有,OPAC,功能外，可直接处理全文和数字对象,D,esired Functionality,期望的功能性,Incorporate federated search and digital content,联合搜索和数字内容,Single search boxnon Boolean default,简单,搜索,框,非布尔默认值,Relevance ranking,相关性排序,“Did you mean?” Spell check,“你是,的意思吗?”,智能,拼写检查,Item details (book jackets, professional reviews, TOCs),书,目,详细信息,（书籍护封,-,书影,，专业评论，,目次信息,）,Desired Functionality,期望的功能性,Author search.name inversion not required,作者搜索.,.,无需姓名,倒置,RSS feeds,R,SS,订阅,Ability to search by:,可依据以下检索点,搜索,：,Geographic location: Latin America, Hillman Library,地理位置：拉丁美洲，,Hillman,图书馆,Format (Sound, visual),文献,格式（声音、图像）,Call number searching,索书号,搜索,Longer timeout/no timeout,更长的,超时,/,或,没有,超时限制,AquaBrowser,绿色浏览器,Search: relevance-ranked results,搜索：相关性排序,检索,结果,Discover: word cloud,发现：,Refine: facets,精,确,：,分,面,分类,More “Tools”,更多“工具”,Podcasts,播客,Virtual,worlds,虚拟世界,Gaming,游戏,Mashups,混搭,/,糅合,Gaming Skills,游戏技巧,Pattern recognition,模式识别,System thinking,系统思考,Analytical thinking,分析思考,Problem solving,问题解决,Thinking divergently,意见分歧,Strategic thinking,战略,思,想,“Libraries today have the opportunity to reconceptualize themselves as a type of game world, wherein library users are the players and developing information seeking and critical thinking skills is part of the play”,-,David Ward, “Up,up,down, down, left, right, left, right, A, B, select, start,:,Learning from games and gamers in Library 2.0”,今天，图书馆有机会重新思考自己作为一个游戏世界的类型而存在，其中图书馆用户就是游戏中的玩家，改进信息搜索和临界思维技巧是游戏的一部分,Mashup,混搭,/,糅合,Examples:,例子：,woozer = google maps + ,trackthis = shipping sites + twitter/facebook/email,mashup,是一种混搭或糅合，是当今网络上新出现的一种网络现象,将两种以上使用公共或者私有数据库的,web,应用加在一起，形成一个整合应用。,一般使用源应用的,api,接口，或者是一些,rss,输出（含,atom,）作为内容源，合并的,web,应用什么技术，则没有什么限制。,Conclusion,结论,Libraries are no longer about just searching and finding,information,but,sharing information and libraries must keep up with new methods of sharing,图书馆,不,再仅仅是搜索和寻找信息,的地方,，,同时也,是共享信息的,场所。,图书馆必须,学习,新的共享方法,与技术,Libraries must embrace and keep up with new technologies to remain relevant,图书馆,应该张开双臂拥抱,新技术,，紧跟时代步伐前进,Any Questions?,请大家提问,谢谢,！,謝謝,！,References,参考文献,Alexander, Bryan. (2006). “Web 2.0: A new wave of innovation for teaching and learning?”,EDUCAUSE Review, 41, no. 2: 3244.,Courtney, N. (Ed.). (2007). Library 2.0 and beyond: Innovative technologies and tomorrows user.,Westport, CT: Libraries Unlimited.,Maness, J. M. (2006). Library 2.0 theory: Web 2.0 and its implications for libraries.,Webology,3, no. 2, June, 2006. Retrieved August 21, 2009 from,Miller, P. (2006).,Coming together around library 2.0: a focus for discussion and a call to arms,.,D-Lib Magazine,12,Milstein, S. (2008). Twitter for Libraries (and Librarians).,Information Today, Inc.,