(精品)IMI 消费行为与生活形态年鉴(31页)

Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,IMI,消费行为与生活形态年鉴,Integrated Marketing Information,为您在中国的客户提供最佳的解决方案,The solution to deliver more to your clients in China,CEO商学院()为您精心推荐权威管理培训课程,我们的使命（,IMI mission）,为经济处于快速增长的中国市场提供准确而广泛的技术支持！,To contribute to the Chinese fast moving economy by delivering an accurate and broad image of the Chinese society,CEO商学院()为您精心推荐权威管理培训课程,关于我们（,The company）,博统正析数据信息咨询公司正式成立于2001年,IMI was officially created in 2001,自1995年开始收集国内消费者调查数据,Has been collecting data since 1995,由北京广播学院广告研究方面的两位知名专家主持研究与编篡工作,Based on the work and with the participation of two of the most well known media professors from,Beijing Broadcasting University,丁俊杰 院长(,Ding,JunJie,),黄昇民院长(,Huang,Shengmin,),由最初的3个城市的市场调查发展到目前的21个城市,Started with 3 cities,now covering 21 cities across China,CEO商学院()为您精心推荐权威管理培训课程,我们的客户（,The clients）,超过1500家客户，基本涉及社会生活形态的所有领域,With more than 1 500 clients,IMI reaches all industries,市场调查,Market Research,广告代理公司,Advertising agencies,企业,Advertisers,公共机构,Institutions,遍及国内外,In China and abroad,CEO商学院()为您精心推荐权威管理培训课程,我们能提供什么（,Our product）,提供如下几个方面详细了解中国市场综合信息的工具,A yearbook that includes all the information needed to understand the Chinese market in terms of,市场基本情况（人口统计，经济发展水平，居民生活条件等）,Market conditions in the cities(demographics,economic development and living conditions),地区媒介接触习惯（超过1,000个媒体调查，涉及电视，广播，报纸，杂志和互联网络等）,Media habit(more than 1,000 media surveyed including TV,Radio,Print and Internet),关于消费者对产品与服务方面的消费态度,Usages and Attitudes towards a full range of products and services,CEO商学院()为您精心推荐权威管理培训课程,数据收集方式（,Methodology）,IMI,与央视-索福瑞媒介研究机构（涉及国内外电视媒体用户的调查与研究）进行合作,IMI partner with CSM(CVSC,Sofres,Media)-,The reference in China and aboard for its TV audience methodology,超过21,000个样本户的入户访问,More than 21,000 successful face to face interviews conducted in 2002,超过21,000个被访问者提交的文字调查问卷,And more than 21,000 additional questionnaires completed by the interviewees,CEO商学院()为您精心推荐权威管理培训课程,取样方法,（,Sampling method,）,多级组合随机抽样,Multi-level Mixed Random Sampling,抽样涵盖21个城市市区,Urban districts in 21 cities,抽样目标：16-60岁居民,Target:Individuals aged 16 to 60,2,种调查形式（2,interview methods）,关于生活态度以及媒体接触习惯等调查进行入户现场访问,Face to face interview for attitude and media habit,关于居民消费情况的调查采取将调查问卷留置样本户家中进行笔答,Questionnaire left for a few days for all the consumption questions,数据收集方式（,Methodology）,CEO商学院()为您精心推荐权威管理培训课程,IMI,助您一臂之力,IMI answers your needs,IMI,为您提供能够制定与中国市场相关的，全面的市场调查所需的数据支持,IMI delivers to your table the data that will enable you successful market research in the challenging Chinese environment,一个可以建立起更规范，更准确的调查方法的规则,A tool to build more accurate methodologies,进一步提高调查数据的价值,A support to increase the value of the results,CEO商学院()为您精心推荐权威管理培训课程,提供更好的调查方法,Support for better methodology,CEO商学院()为您精心推荐权威管理培训课程,更细化的人口普查,Beyond the census,中国国内的人口普查方式相对落后和有限,Chinese census is outdated and limited,我们将使用国际的标准和工具，运用人口统计学的理论来对中国人口进行评估,We use international standards and tools to evaluate the population and define it through demographics information,如果您需要调查一个城市，一个地区，或一个更确切的目标，而我们拥有您需要的统计数字,You need to survey a city,a district,a specific target,we have their demographics,无须浪费时间！,Dont go blind!,CEO商学院()为您精心推荐权威管理培训课程,更多准确的信息,More accurate and more information,人口普查数据是以世界健康组织（,WHO）,的统计模式为基础，对每个城市进行更准确的预测,An extrapolation of the census data based on the WHO model(World Health Organization)to have the best estimations in each city,我们有更细化的统计方法以适应市场研究的需求,Some demographics spread adapted to market research,从受调查人员的收入，年龄，职业等，甚至涉及到更基础的领域,Income,age,occupation,spread in significant and consistent categories,是中英文对照，拥有详尽市场调研信息的工具书,An exhaustive information in a bilingual book,CEO商学院()为您精心推荐权威管理培训课程,确定目标,Targets definition,如果您想调查某产品的目标受众,You want to survey the consumer of a product,我们知道他们是谁,We know who they are,我们知道他们在哪里,We know where they are,为您节省宝贵的时间与金钱,You save time and money,因为我们的数据涵盖了快速流通领域当中近千种产品，包括耐用品和相关的服务领域,We cover more than XX products in the,fmcg,the durable goods and the services,CEO商学院()为您精心推荐权威管理培训课程,实例（,Example）,我们可提供更确切的目标数据,A specific target information,北京人口统计中女性占有的比例为48.1%,Female in Beijing.48.1%,其中年龄25-54岁的为25.2%,Aged 25 to 54 25.2%,每天都使用护发香波产品的占5.8%,Using shampoo daily 5.8%,CEO商学院()为您精心推荐权威管理培训课程,实例（,Example）,或者我们可以描述日常使用洗发水的消费者的特点,：,Or profile of those using shampoo daily,大部分是年轻女性,More likely to be a woman,to be young,经济比较富裕,And to earn more money,更多有价值的信息,A highly valuable information!,CEO商学院()为您精心推荐权威管理培训课程,提供更好的支持,Support for better results,CEO商学院()为您精心推荐权威管理培训课程,有独到见解的提案,Knowledgeable proposals,为您的提案提供更充分的数据来验证众多的市场理论,Support to write proposals with additional data to prove an extensive market knowledge,根据产品的细化而使调查方法更加多样化,Methodology used vary according to the penetration of goods,例如电话,such as telephone,对不同的市场规模都需要进行调查,but also size of the market you want to survey,我们的年鉴包括了所有您制定提案所需要的数据支持,Our yearbook includes all the data you need to write those proposals,CEO商学院()为您精心推荐权威管理培训课程,增加了生活态度的调查,Added value of attitudes,为了更好地服务于我们共同的客户，我们要更加深入地了解当地消费者为什么这样做和如何去做