商务英语基础

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Welcome to,Starting Business English,BEC,商务英语考试,Business English Certificate,（,BEC,）剑桥商务英语证书,是剑桥系列考试中专为学习者提供的国际商务英语资格证书考试，考察真实工作环境中英语交流能力，被欧洲乃至全球众多教育机构、企业认可，将其作为入学考试或招聘录用的英语语言水平要求。,Contents,Unit 1 Introduce Yourself,Unit 2 Using the Telephone,Unit 3 Making Appointments,Unit 4 Receiving Visitors,Unit 5 Describing Your Companys Products,Unit 6 Making Travel Arrangements,Unit 7 Staying at a Hotel,Unit 8 Showing Visitors Around the Company,Unit 9 Explaining How Something Works,Unit 10 Rescheduling Plans and Arrangements,Contents,Unit 11 Analyzing Your Competitors,Unit 12 Business Letters and Presenting Information,Unit 13,Travelling,on Business,Unit 14 Presenting a Product,Unit 15,Entertainging,Visitors,Unit 16 Complaining about Products and Services,Unit 17 Comparing Products and Prices,Unit 18 Negotiating Prices,Unit 19 Negotiating Delivery,Unit 20 Concluding a Deal,Introducing Yourself,Giving name and job title,Greeting people,Talk about your company,The company structure,The board,董事会,The managing director/,Chief Executive Officer,（,CEO,）,总经理,Sales and Marketing Director,销售与市场营销总监,Financial Director,财务总监,Personnel Director,人事部经理,Development manager,研发部经理,Head of Sales,销售部经理,/,负责人,Head of Administration,行政主管,Sales Executive,销售经理,M,arketing Executive,市场营销经理,R,esearch Assistant,研究助理,Receptionist,接待员,PC: Personal Computer,个人计算机,In-tray,收文篮,Stationary cupboard,文具柜,Photocopier,复印机,Fax machine,传真机,Word check,Company structure,公司架构,A report to B,A,向,B,汇报,Boardroom,董事会会议室,A range of products,一系列产品,R,&D workshop,研发部车间,Word check,Existing,现有的，现存的,Product range,产品系列,/,类别,Prototype,原型，样品（特指没上市的样品）,Word check,Electronic toy,电子玩具,Interpretation,他现在正在接待处,.,我来领你参观一下市场营销部。,有需要请尽管取用。,来杯咖啡？,这位是巴拉克,奥巴马，他是我们新来的营销经理。,answers,He is at,the reception,.,I will show you the marketing department.,Help yourself to what you need.,Would you like a cup of coffee?,This is,Barack,Obama, hes our new sales executive.,Human Resources Department,General Affairs Department,Export Department,Import Department,Advertising Department,Planing,Department,Secretarial Pool,Sales and Marketing Department,Financial Department,Personnel Department,Research and Development Department,(R&D),Question&Answer,：,1.Q,：,What company does,Unit,one present?,A,：,Bibury,Systems(a British Company),2.Q,：,What product does this company manufacture?,A,：,Electronic toys.,3.Q,：,Who will start his new job at,Bibury,Systems?,A,：,Edward Green.,4.Q,：,What is the very new product at,Bibury,Systems?,A,：,A voice-,actived,electronic toy-Big Boss.,1.Introducing yourself,：,1.Im. 2.Im a. 3.I report to.,2.Introducing a colleague,：,1.This is. 2.He is. 3.She is.,3.Talking about your company,：,1.I work for. 2.Our company.,3.We have offices in.,Language summary,：,她在公司架构中的位置是怎样的？,Where does she fit into the company structure?,奥巴马是销售与市场营销总监，是董事会成员。希拉里向奥巴马汇报工作。,Obama is sales and marketing director and is on the board. Hilary reports to Obama.,Speaking Situations: Introducing Yourself,Conversation Practice,1. Practice introducing yourself to your teacher and classmates in English.,Use,first,names for informal situations and,full names,(first and last) for formal situations.,2. Listen to others introduce themselves. Say Nice to meet you and repeat their names.,Smile (and shake hands if appropriate).,Notes:,1. It is not common to use titles (Mr., Mrs., Dr., etc.) when referring to yourself. However, it is polite to use titles with others in formal situations, unless they give you permission to do otherwise.Examples:,Im Mr. Robert Smith. (Title is not necessary here.)Im Robert Smith. (Better)Im Dr. Sampson. (Okay, if you want to keep the relationship formal),(After an introduction)Nice to meet you, Mr. Smith. Oh, please call me Bob.,2. Do not use titles with first names, and do not use last names alone without titles.,Hello, Mr. Bob (Wrong!)Hi, Bob (Okay),Good morning, Smith (Wrong!)Good morning, Mrs. Smith (Correct),Line(s,),（轮船、航空、航运等）公司,Atlantic Container Line,大西洋集装箱海运公司,2. Agency,公司、代理行,China Ocean Shipping Agency,中国外轮代理公司,3.,Store(s,),百货公司,Great Universal Store,大世界百货公司（英）,4. Associates,（联合）公司,Subsea equipment Associates Ltd.,海底设备联合有限公司（英、法、美合办）,5. System,（广播、航空等）公司,Mutual Broadcasting System,相互广播公司（美）,6. Office,公司，多与,head, home, branch,等词连用,3M China Limited Guangzhou Branch Office,3M,中国有限公司广州分公,司,7.,Service(s,),（服务）公司,Africa-New Zealand Service,非洲,新西兰服务公司,8. Exchange,American Manufacturers Foreign Credit Insurance Exchange,美国制造商出口信用保险公司,9. Center,Binks,(Shanghai) Engineering Exhibition Center, Ltd.,宾克斯（上海）涂装工程设备展示有限公司,企业名称的翻译方法,中国东方科学仪器进出口公司,A,：,企业注册地址,B,：,企业专名,C,：,企业生产对象或经营范围,D,：,企业的性质,China Oriental Scientific Instruments Imp.& Exp. Corporation),马来西亚航空公司,奥斯汀广告公司,美国储蓄贷款保险公司,中国工艺品进出口公司,Malaysian Airline System,The Austin advertising Agency,US Federal Savings & Loan Insurance Corporation,China National Arts and Crafts Import & Export Corporation,Here are some phrases for introducing yourself in English,1. Im John.,Im Jackie. (Use first name in informal situations),2. Im John Kennedy.,Im Jackie ONeill. (Use full name in business and formal situations),3. (Its) nice to meet you.,(Its) nice meeting you. (Its) good to meet you.,4. Nice to meet you too.,Learning Business English can be fun and easy.,