管理顾问入门英文

Click to edit title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,Lecture Management Consulting: An Introduction,9/13/2024,1, Andersen Consulting 2000,AGENDA,Introduction/Expectations,Example consultant company,Consulting: Nature, Trends, Careers,Selected Methods (frameworks),Research (some basics),Graphics (from data to chart),9/13/2024,2,AGENDA,Introduction/Expectations,Example consultant company,Consulting: Nature, Trends, Careers,Selected Methods (frameworks),Research (some basics),Graphics (from data to chart),9/13/2024,3,Our,Mission:,Helping our clients create their future.,ACCENTURE: MISSION AND VISION,Our,Vision:,To become one of the worlds leading companies, bringing innovations to improve the way the world works and lives.,9/13/2024,4,One Global Firm, Act to enhance the collective values of the global partnership, while sustaining local culture.,Stewardship, Think future oriented; act and invest to build a stronger firm for tomorrow.,Integrity, Act with openness and honesty. Always.,Respect for the Individual, Treat each person as we would like to be treated.,Quality Client Service, Understand and meet client expectations 100 percent of the time.,Best People, Are highly competent and make a commitment to excellence, teamwork, and the success of our clients.,ACCENTURE: CORE VALUES,9/13/2024,5,1989,Andersen Consulting becomes a separate business unit from Arthur Andersen,$1.6 billion,21,400 employees,1991,Horizon 2000 Initiative to develop mission and strategic plan,$2.3 billion,25,000 personnel,1993,Andersen Consulting issues its first annual report,$2.9 billion,27,000 employees,1997,Andersen Consulting creates a global network of communications-focused solution centers in an effort to set the standard for speed and quality of performance,$6.6. Billion,53,000 employees,1998,$8.3 billion,65,000 employees,2000,Joe Forehand becomes Managing Partner and introduces the 100 Day Plan,Andersen Consulting wins arbitration,agains,t,Arthur Andersen,01.01.01,Accenture, formerly known as Andersen Consulting,ACCENTURE: IMPORTANT MILESTONES,9/13/2024,6,ACCENTURE GLOBALLY,Employees:over 65,000,Countries: 48,Revenue 99:8,9 Billion USD,Clients:,The vast majority of Fortune 30 most profitable global public companies,Nearly 75% of Fortune 200 global companies,100 of the most significant “Industry Standard” Internet companies,9/13/2024,7,ACCENTURE: DEVELOPMENT OF REVENUES,(U.S. Billions),1993,$2,876,1994,$3,452,1995,$4,224,1996,$5,302,1997,$6,647,1998,$8,3,9/13/2024,8,ACCENTURE: GLOBAL PERSONNEL GROWTH,1997,53,426,1996,44,801,1995,38,027,1994,32,711,1998,65,134,9/13/2024,9,Americas,EMEAI,Asia/Pacific,Hamburg,Frankfurt,Mnchen,Dsseldorf,Berlin,Wien,Zrich,ASG Austria, Switzerland, Germany,ACCENTURE IN ASG,2,750 Employees,7 Offices,Revenues: 1,24 Mrd. DM,9/13/2024,10,Global Competitive Overview,Strategy,Digital Equipment,McKinsey,Andersen Consulting,Organization,Processes,InformationTechnology,Business Process,Management,(Outsourcing),Cap Gemini Sogeti,UNISYS,IBM,Computer Sciences,EDS,Boston Consulting,Booz Allen,9/13/2024,11,ACCENTURE: MARKET UNITS,Financial Services,Banking,Health Services,Insurance,Products,Automotive, Industrial Equipment, Travel & Transportation,Consumer & Pharmaceutical Products,Retail,Communications & High Tech,Communications,Electronics & High Tech,Media & Entertainment,Resources,Chemicals,Energy & Natural Resources,Utilities,Government,9/13/2024,12,ACCENTURE: SAMPLE CLIENT LIST,9/13/2024,13,AGENDA,Introduction/Expectations,Example consultant company,Consulting: Nature, Trends, Careers,Selected Methods (frameworks),Research (some basics),Graphics (from data to chart),9/13/2024,14,NATURE, TRENDS, CAREERS,Nature and purpose of consulting,Recent trends and current challenges,Staff and career paths in consulting,9/13/2024,15,NATURE AND PURPOSE OF CONSULTING,Nature and Purpose of Consulting,Definition of Consulting“,Brief look into history,Different types of consulting,Consulting market overview,Consultant: Profession description,Consulting strategies,Short overview over the consulting process,Reasons for clients to hire external consultants,Guidelines for the client - consultant relationship,9/13/2024,16,DEFINITION OF CONSULTING,Definition of Consulting,To give expert advice or provide expert counsel.“ (IKS),Consulting provides value by diagnosing, strategizing, designing, constructing, integrating, operating, or implementing solutions. Consulting utilizes relevant knowledge, based on integrity and objectivity, in both expert and advisory roles.“ (Consulting Services Team),C,onsulting,is whatever a consultant does. (Cambridge Computer Services),9/13/2024,17,CONSULTING HISTORY (1/2),Brief look into history,1532,Macchiavelli,s Il Principe“,1886Foundation of the analytical,testlab,“ by Arthur D. Little,1895A piece rate system“ by F. Taylor,1909Foundation of Arthur D. Little, Inc.,1911The principles of scientific management“ by F. Taylor,1911Motion Study“ by F.,Gilbreth,1912Consulting Firms“ by F.,Gilbreth,1914E.,Booz,sets up Business Research Services,1925J.O.,McKinsey,starts his Consulting firm,1934,Urwick, Orr & Partners: Management,ist lehr,- und,lernbar,1939Peter,Drucker,The end of economic man“,1947Foundation of the,Travistock,Institute,9/13/2024,18,CONSULTING HISTORY (2/2),Brief look into history,1949Robert Wiener Cybernetics“,1950Marvin Bower becomes CEO of Mc Kinsey and starts with the expansion,1951First Deming-,Avard,for Quality in Japan,1954Foundation of the BDU,1954Peter,Drucker,: The,practi,s,e of management“,1957,Argyris,: Personality and Organization“,1959,Herzberg,Mausner,Snyderman,: The motivation to work“,1960Mc,Gregor,: The human side of enterprise“,Maslow,: Motivation and Personality“,1963Foundation of Boston Consulting Group,1965Foundation of the first two Business Universities in Great Britain,9/13/2024,19,EVOLUTION OF CONSULTING FOCUS,198019851990199520002005,Quality Management,Lean Management,Re-engineering,ERP projects,Web Technology,E-Commerce,CRM,M-Commerce,Strategy,9/13/2024,20,TYPES OF CONSULTING,Different types of management consulting,Strategy,Advice and counsel about corporate-level or business-unit strategies,Operations Management,Figuring out how to improve the efficiency or productivity of how a business works,Human Resources,Compensation and benefits advice, attracting, motivating, and retaining high quality employees,Information Technology,Design, implement, test and roll-out new IT or install,and,operate massive packaged software solutions,“,.,9/13/2024,21,Worldwide Professional Services Market,$billions,Source: Dataquest,$250,$475,$45,$85,$25,$5,$0,$100,$200,$300,$400,$500,$600,1990,1999,2003,STRATEGY VS. IT- CONSULTING,18% annual,growth,Pure Strategy,IT-related Service,9/13/2024,22,GERMAN CONSULTING MARKET OVERVIEW,German Consulting market overview,1998:62.500 Management-,Personnel- and IT-Consultants (BDU e.V.),13.200 Consulting Companies,Total revenues: 18,8 bn. DM (BDU e.V.),1999:64.500 Management-, Personnel- and IT- Consultants (BDU e.V.),14.300 Consulting Companies,Total revenues: 21,3 bn. DM (BDU e.V.),9/13/2024,23,TOP 20 CONSULTING COMPANIES WORLDWIDE,9/13/2024,24,TOP 30 CONSULTING COMPANIES IN GERMANY,Source: Lnendonk Consultancy + Research GbR, Hamburg,9/13/2024,25,WHERE DO YOU WANT TO GO TODAY?,A scene from Lewis Carrolls Alices Adventures In Wonderland, when Alice asks the Cheshire cat for directions, speaks volumes about planning where an organization wants to be in the future.,Would you tell me, please, which way I ought to go from here? asks Alice.,That depends a good deal on where you want to get to, said the Cat.,I dont much care where. said Alice.,Then, it doesnt matter which way you go. said the Cat.,9/13/2024,26,REASONS TO HIRE EXTERNAL CONSULTANTS (1/2),Reasons for clients to hire external consultants,(1):,Existing companies are not ready for the,pace globalization,and,vanishing market barriers,they face - need Consultants with broad market / industry knowledge,Increasing M&A activities,- High complexity of transactions and tasks related to Post Merger Integration,Challenges of the,high tech environment,: employees are wholly occupied with daily work and dont have the time to think about innovations,Changing working environment,necessitate creative and up-to-date HR Management,Deregulation,enabled new companies to enter the market. In order to position and compete against former monopolists they need industry related consulting experience (+other way round, ex-monopolists try to defend themselves against new market entries using the knowledge of external companies),9/13/2024,27,REASONS TO HIRE EXTERNAL CONSULTANTS (2/2),Reasons for clients to hire external consultants,(2):,Consultants have access to information on a truly global basis (,Knowledge,Exchange,),Widespread acceptance of using consultants to gain,outside expertise,.,Rapid,technological change,.,Movement to,enterprise,wide solutions,.,Lack of in-house expertise,in Processes, technologies, industry best practices, and project management.,9/13/2024,28,BENEFITS OF USING CONSULTANTS,Subject matter expert,: A consultant will save time and money by arriving to a solution to,the client,s,needs at a faster pace because of past extensive knowledge and experience in dealing with other business owners.,Objective point of view,: A consultant will bring a refreshing outside point of view to,the client,s,company, which will pin-point existing problems or reach faster solutions.,Educate, inform,: A good consultant will educate and inform the client,as the task is completed.,Share information about industry and competition:,This is essential to reaching company goals.,Assist with strategic planning,which will help reach company goals faster and easier.,Offer innovative ideas,9/13/2024,29,WORK AND LIFESTYLE CHARACTERISTICS,Work at client site,Work in team environment,Work with a variety of clients across industries,Assess client business and technical challenges,Develop solutions to move client forward,Extensive traveling,Enriching learning experience,Cyclical overtime,Travel,Variety of responsibilities,Work with technology,9/13/2024,30,TOP 10 WAYS TO KNOW YOU ARE DATING AN CONSULTANT,1. Refers to lovemaking as a win-win.,2. Valentines Day card has bullet points.,3. Cant be trusted with the car,- too accustomed to beating up rentals.,4. Celebrates anniversary by conducting a performance review.,5. Ends any argument by saying, lets talk about this off-line.,6. Tries to call room-service from the bedroom.,7. Congratulates your parents for successful value creation.,8.,Referred to the yield of the tomato plants in your home garden as deliverables,9.,Talks to the waiter about process flow when dinner arrives late.,10. Referred to the first month of your relationship as a diagnostic period.,9/13/2024,31,NATURE, TRENDS, CAREERS,Nature and purpose of consulting,Recent trends and current challenges,Staff and career paths in consulting,9/13/2024,32,RECENT TRENDS AND CURRENT CHALLENGES,Changing customer expectations,Increasing market power of the TOP consulting companies,Effective usage of information technology,Split Tax/Auditing - Consulting,Strategic Alliances and Start-up Partnerships,New suppliers enter the consulting market,Expansion of the well known consulting companies,IT consulting by traditional consulting companies,Get & retain the right people,How to face the current challenges,9/13/2024,33,CTOs and other e-business strategists do not want to hear me tell them I can help Web-enable their business. That is not enough. They want to know how I can help them transform their business.,- Chuck Burns, global senior vice president, services, KPMG,CTOs have more choices than ever before when it comes to selecting a consultant. We go into bids now where we may compete against one of the giant, Big Five firms . and even, in some cases, an advertising or marketing agency.,- Scott Lochridge, principal, strategy solutions group, DiaLogos,The days of black magic are over, Consultants can no longer get away with just writing a white paper for the client and saying, OK, now you do what I say. ”,- Jose Campos, president of Rapidinnovation,CHANGING CUSTOMER EXPECTATIONS SOME STATEMENTS,9/13/2024,34,CHANGING CUSTOMER EXPECTATIONS,Customer expect real added value,Standard Implementations are decreasing while individual end-to-end solution become much more important,Unsuccessful ERP implementations in the 90s made the customer more aware of risks and challenges - Customer are much more sensitive to what they get for their money,Results in new payment schemes like:,Fixed price (especially done by smaller / start-up companies),Risk and reward sharing,Equity payment,Payment in terms of %-age of actual value added,On time delivery clauses in contract,9/13/2024,35,INCREASING MARKET POWER OF THE TOP 20 CONSULTING COMPANIES,Facts,40 TOP Consulting Companies increased their market share in Germany from 42 to 45 %,Average growth rate of the TOP Player: 19,5 %/p.a.,Smaller Consulting companies: 4,0 %/p.a.,Acquisitions of smaller and mid-sized consulting firms by the larger companies in order to diversify their market offer,Planned partly IPO of KPMG, Arthur D. Little, Andersen Consulting also investigating,Increasing market power and influence through ventures, e.g.- AC Venture -,McKinseys,“New Venture” - Roland Berger & bmp,9/13/2024,36,SPLIT TAX/AUDITING REASONS AND CONSEQUENCES,Reasons,U.S. Security and Exchange Commission:Critical if Consulting Companies advice clients that are audited by the same company,Higher margins and growth rates in,consulting,Inability for consulting part to raise money by going public as long as they are part of auditing companies,Consequences,Consulting companies can and will go public (e.g. KPMG),No more legal restrictions for consulting companies to advice other companies,Differentiation process will accelerate (increasing marketing activities),Repositioning needs,9/13/2024,37,SPLIT TAX/AUDITING - CONSULTING,Examples,Andersen Consulting vs. Arthur Andersen:Arbitration Decision in order to allow Andersen Consulting to split from Arthur Andersen,KPMG:,IPO of KPMG Consulting Business,Cisco took 20% stake,Another 20% for the accounting part,Hewlett Packard interested to buy,PriceWaterhouseCoopers,Management and IT Consulting part,Cap Gemini to buy consulting piece of Ernst & Young,A.T.,Kearney,and EDS,9/13/2024,38,STRATEGIC ALLIANCES OF ACCENTURE,9/13/2024,39,ALLIANCES AND PARTNERSHIPS: SOME EXAMPLES,Cap Gemini:-,Siebel,Systems- IBM - Sun Microsystems- Microsoft,KPMG:- Compaq - Cisco- Microsoft- JD Edwards,CSC:-,Peoplesoft,-,Broadvision,- IBM- Lucent -,Nokia,EDS:- Sun Microsystems - SAP- Oracle - Cisco,9/13/2024,40,NEW COMPETITORS ENTER THE CONSULTANT MARKET,New Suppliers enter the consulting market,Hardware manufacturers - HP already increased their number of in-house consultants to 6.000 + potential,PriceWaterhouseCoopers,part,Internet service providers, e.g.,Pixelpark,buying the Swedish Consulting firm “Cell Network /,Mandator,”,Building ,Inhouse,-Consulting capabilities“,-,Siemens,(,Siemens,Business Services providing ERP, CRM implementations) - SAP System - Deutsche,Telekom,buying majority stake in,Debis Systemhaus,Financial Institutions and Telecommunication companies,9/13/2024,41,EXPANSION OF WELL KNOWN CONSULTING COMPANIES,Expansion of the,TOP,consulting companies through M&A, alliances, ventures and strategic partnerships.,Chance to,expand,business and,opening new markets,After M&A, differentiation becomes critical, therefore high advertising budgets,IPO Strategies:,Raise money for eCommerce strategy,Venture Capital funds,To attract people (competitive salaries and payment structures),Examples:,Cap Gemini acquiring Ernst & Young,Cap Gemini buying SD&M,CSC,Ploenzke,to buy KPMG France,9/13/2024,42,IT CONSULTING AT THE ESTABLISHED CONSULTING COMPANIES,As eCommerce is acknowledge to be one of the key business drivers, also the traditional consulting companies try to get into it,Strategy companies like,Booz,Allen Hamilton etc. to launch eCommerce centers and venture capital firms,By buying smaller companies and partnering they are able to provide a full implementation service, e.g. Bain alliance with i2 and Oracle,McKinsey,has been accused having overslept the e-Commerce age; no,w,trying to work on that subject through increasing alliances & ventures in the,eBusiness,After split from Andersen Consulting, Arthur Andersen will get more into IT consulting,9/13/2024,43,IPO in order to attract personnel,Until backdrop of Dot.,Coms,and the stock market, tendency of leading personnel to leave traditional companies to join Start-ups:,Cambridge Technology lost over the last year many top managers (i.e. Founder and CEO, CFO, General counsel, Head of its E-Business unit, Managing director of the Cambridge Technology Capital venture fund) mostly to small high-tech companies.,Dean Hawkins, former CFO of Adidas to become CFO ,Joe,Galli, Vice President Black & Decker to join A as member of the board,Heiner Rutt, chairman Boston Consulting Group to become president at,Proxicom,IBM Germany has about 3.000 open IT positions for 2001, Hewlett-Packard to look for 500 IT specialists,PricewaterhouseCoopers,300 and,Siemens,1.500, Andersen Consulting with 1.100 open positions in ASG.,GET AND RETAIN THE RIGHT PEOPLE,9/13/2024,44,WINNING THE WAR FOR TALENT,Key factors of success,Image,Interesting tasks,Personal development,Balanced life style,Internationalatmosphere,1.,DaimlerChrysler,2.,Lufthansa,3.,McKinsey,4.,BMW,5.,KPMG,6.,Boston Consulting,7.,Deutsche Bank,8.,Siemens,9.,SAP,10.,Accenture,Attractive employees,Focus 30. August 1999,9/13/2024,45,HOW TO FACE THE CURRENT CHALLENGES,New strategies,Branding Campaigns,Personnel development concepts,Efficient Knowledge Management,Accurate Planning,Change as Chance,Synchronize the key success factors:,- people- process- strategy - technology,9/13/2024,46,NATURE, TRENDS, CAREERS,Nature and purpose of consulting,Recent trends and current challenges,Staff and career paths in consulting,9/13/2024,47,STAFF AND CAREER PATHS,Partner,Associate Partner,Manager,Consultant,Analyst,Director,Principle,Associate Principle,Project Manager,Consultant,Accenture,McKinsey,9/13/2024,48,Lead work teams,Facilitate Team-Meetings,Systems design,Client presentations,Lead subprojects,Consultant,Analyst,Proposals,Forecasting,Develop and execute client training,Client interviews,Programming,Systems Documentation,Participates in problem solving,Recommends and implements solutions,Defines user requirements,Researches new and existing technology,Provides production support,Tests software,Reviews work of peers,ROLES AND RESPONSIBILITIES: EXAMPLES,9/13/2024,49,Partner,Manager,Interface with client senior management,Lead client meetings,Develop new business,Develop management team,Shape and impact the Firm,Attain Ownership in the Firm,ROLES AND RESPONSIBILITIES (CTD.),Lead client meetings,Manage projects,Lead and develop project team,9/13/2024,50,CONSULTING: ALWAYS STAY REALISTICALLY,A consultant, manager and a partner from a Consulting company are walking,through a park on their way to lunch when they find an antique oil lamp.,They rub it and a Genie comes out in a puff of smoke. The Genie says, I,usually only grant three wishes, so Ill give each of you just one.,Me f