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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,七特大鸡排地址加盟店地址：上海闸北区江场西路160号,1,T,he pro the business,T,he pro the business,B,rand culture of,the business,B,rand story,The kinds of products,Brand characteristics,2,Seven special big chicken very good food under the Shanghai Science and,Technology Co., Ltd., is a very good international brand in one of many. Very good Hong Kong International Group is a global food science and technology group, has 28 offices worldwide, 15 affiliates.Jurisdiction over the cause of China headquarters in Guangzhou very good, very good, Xiamen, Shanghai, very good, very good four branches in Chongqing. Food Science and Technology Co., Ltd. Shanghai very good professional dedicated to the promotion of Chinese culture, the two sides snacks, technical training, brand restaurant chain, food development, brand snacks monopoly. Company under product development, technology training department, brand Operations, joined the division, Direct Management, Marketing, Marketing Planning Division, Ministry of storage and transportation of materials, collection of food, food product development, marketing, operations services for the whole .Company is Taiwans China Chain Store & Franchise Association, member of the two sides, the Chinese snack food brands Chain Association.,3,Good Food Science and Technology Co., Ltd. Shanghai very committed to creating international cuisine brand, the trend of Taiwan snack leader, a branch has a professional team of Taiwanese food heritage, creative food R & D team, professional sales team and planning guidance strong teaching team, with the trend driven fad, so very good snacks also go in the popular front. Introduced the concept of brand new Taiwanese food chain, to provide consumers with better enjoy the food environment to help like-minded entrepreneurs realize the dream of a beautiful home, get to the shop 90% consumer satisfaction, and food industry experts to get the two sides praise! .,4,The brand culture of seven special big chicken,1.,Seven special big chickens vision and mission,Company vision: to create the first Chinese brand of cross-strait characteristics of chicken products,Company mission: to make people more outstanding outstanding, happy people more happy, happy life and create new space,2.,Seven special big chickens spirit,Self-reliance Innovation Gather public power The pursuit of excellence,5,3.,The core values of Seven special big chicken,Customer success, success partners, innovation, integrity, providing the public with the new Seven Special Taiwan gourmet culture,4.,The philosophy of Seven special big chicken,i. The spirit of family services, home services, the service concept, service every room, starting a family, for home service.,ii. Adhere to the green natural, real materials, the concept of good faith, so that every customer to enjoy real food, and to retain the traditional, sustainable heritage.,iii. Ensure professional production, health and safety, the quality of ideas, so that every customer feel cheap, safe and secure.,iv.Share profit sharing, sustainable development win-win concept, so that customers, employees, franchisees, partners, companies, firms, like the well-being as a family,6,Seven special big chickens brand story,Taiwans leisure culture, was undoubtedly the most special night market culture. Well known that many mainlanders going to Taiwan are named in the night market to eat the most authentic Taiwanese snacks. Taiwans famous snacks to appetite, night market, but the best place. If you go to the night market is not big chicken taste of Taiwan, Taiwan will not be able to experience the unique food culture food stalls.,7,What kind of chicken is best to eat? What is good on the big chicken in Taiwan?,1.Must be large; large enough to have a bite full of feeling,2.Must tender; chicken tender and refreshing taste called rods,3.Must be fresh; juicy deliciousness was young patrons,4.Must be fragrant; smell fragrant rich yeast was attractive,5.Must be crisp; crisp outside and tender on the inside will have a comparison, there are personality,6.Must be fragile ; fragile outer texture was soft and beautiful mezzanine,7.Must be cool; was not greasy diners to make the cheek teeth and aroma,8,In order for seven large chicken with many different founder Mr. Liu Sanyuan to natural herbs and natural fruits and vegetables Kampo deployment marinade, marinated temperature for 72 hours, so that the flavor of the marinade to penetrate the chicken is more pure and better organization, the chicken more tasty and juicy, wrapped in homemade stained pulp, golden color, fragrant and blow the crackling crisp chicken. The secret of the big chicken once in the night markets of Taiwan launched to fame quickly in the night market, many customers travel long distances are attracted to this taste.,chicken came in a big difference on the big chicken Liu, because large, tender, fresh, fragrant, crisp, crisp, cool let diners dreaming. To call up easy to read and Liu is different from other peers, many patrons simply called seven different sized chicken, over time will default the name of the founder Mr. Liu. Liu chicken came in to make a better development of the mainland, Liu chicken in 2011 a formal application to the Peoples Republic of clear national and Trademark Office registered the seven special trademark.,9,The products of Seven special big chicken,Seven special chicken,Seven special fried chicken,10,Seven special fried chicken,chicken rice flower,Seven,special chicken,11,Seven special crispy chicken,12,Seven special Taiwanese cuisine,13,Seven special drinks in Taiwan,14,Seven natural plant drink special,15,Brand characteristics of Seven special big chicken,Seven special big chicken: large, tender, fresh, fragrant, crisp, fragile, cool,1.,Large; large enough to bite down a full sense of,2.,Tender; chicken tender and refreshing taste called rods,3.,Fresh; juicy deliciousness was favored patrons,4.,Incense; smell fragrant rich yeast was attractive,5.,Crisp; crisp outside and tender on the inside will have a comparison, there are personality,6.,Fragile; fragile outer texture was soft and beautiful mezzanine,7.,Cool; not greasy diners that makes the cheek teeth and aroma,8.,Diversified products to meet the taste buds of different preferences and different needs to stimulate consumption to enhance competitiveness,9.,Tailored to different forms of shopping stores business strategy, security zone district is to protect the rate,10.,Professional counseling and participate in practical operation, the complete transfer of Know-How, exactly into the principle of seven large 3S chicken, sauces and spices through the unique offerings of marinated, tasty, blow out the unique flavor and taste, coupled with chicken Sambo (basil, crushed garlic, plum powder) to make chicken of perfection.,16,T,he performance of the business,Month,July,August,September,Sales,93000,155000,180000,17,18,Data Analysis: From the Seven Special 78 and September sales situation, it is the average monthly sales of about 142,667 Yuan to the data of the seven special can earn more than 100 million a year , its profits are very high. And a column chart from the above point of view, seven special monthly sales are increasing, but also from the seven special current sales situation seems, it had decided to enter the mainland market is right; it in the mainland market set off a new upsurge in fast-food market. Although the development of the face of competition with a range of issues, but it still can not stop the rapid development in the mainland market. According to the survey seven big chicken, the franchise, every day can be sold more than 500 large chicken pieces; a large chicken can only have 5,000 Yuan in sales. Seven special rapid development of large chicken from a certain point of view allows us to see the rise of the fast food industry, which is the mainland of Taiwan products in the majority of the people loved by one of the signs.,19,Strength,weakness,1.,Small investment, big profit,2.,Variety to meet different customer needs,3.,Shop flexible, flexible mode of operation, choose to meet the needs of different investors,4.,The starting point is low, low risk,5.,Image packaging approachable, unique in the street,6.,Fashion, convenient, completely meet the trend of the times,7.,From Taiwan, is the orthodox snack, popular for decades, have a relatively strong brand foundation,8.,Seven special snack car is developed by local conditions, to achieve a mechanized intelligent action to achieve the effort, time, worry,1.,Relative to the strange three juice, the seven special no more unique sauces and their ingredients,2.,The characteristics of Seven special big chicken and the chicken industry is very similar in many respects, there is not much unique place,3.,Seven special health standards relative to other Taiwanese chicken is relatively low, so that health requirements are higher for customers to choose other areas with better sanitation,4.Seven special big chicken current size relative to the other the same industry, small, seven, joined the business mainly concentrated in the Shanghai area, Jiangsu and Zhejiang and other regions is relatively small, so many people will not know,SWOT,20,Opportunity,Threat,1.,With the chicken hero, the release, a large chicken in Taiwan is also popular in mainland,2.,Students start their own businesses will pay attention to those small investment, big profit, the starting point of the low, low risk, high-profit items,3.,The modern pace of life speeds up, fast-food industry to grow rapidly,1.,With an increase in the same industry, such as ho much chicken, chicken fighting, the strange appearance of three juice industry, threatening the development of seven special,2.,Peoples health awareness, the chicken industry received a certain degree of threat,21,Thank you!,BTEC101,1,Made by Zhao Nannan,22,