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Guide to Strategic Management Case AnalysisPearce Textbook:Part Three(G-1)After Page 392Case AssignmentsoGroups 1,2&3:IBM Global ServicesnComputer Services IndustrynCase#38oGroups 4&5:JP Morgan ChasenThe Credit Card IndustrynCase#40oRelevant Chapters:3,5&6oDue Date:Thursday,Dec 16 The Case MethodoGives you the opportunity to assume the role of a key decision maker in a business organizationoAllows you to develop your analytical skillsoHelps you to understand the interrelationships of various functional areas of businessoEnables you to develop valuable skills in time management,group problem solving,creativity and organizationPreparing For Case DiscussionoAllow adequate time for case preparationoRead each case twiceoFocus on the key strategic issue in each caseoDo not overlook exhibitsoAdopt the appropriate time frameoDraw on all of your knowledge of business Using The Internet In Case ResearchoCompany WebsitesoU.S.Government WebsitesnSECs Edgar DatabaseoSearch EnginesnYahoooInvestment Research SitesnHoovers OnlineoOnline Data SourcesnBloomberg FinancialnBusinessWeek OnlineWritten AssignmentsoAnalyzeoUse headings or labelsoDiscuss alternativesoUse topic sentencesoBe specific in your recommendationsoDo not overlook implementationoSpecifically state your assumptionsOral PresentationsoDO NOT READ YOUR PAPER!oUse your own wordsnAs a guide,use an outline with bullet pointsoRehearse your presentationoUse visual aidsoBe prepared to handle questionsWorking As A Team MemberoTry to have an equitable division of laboroCommunicate with other team membersoWork as a teamoPlan and structure team meetingsoLet your instructor know if you have a non-participantoEnsure final product is integrated and consistent,with no duplications.Writing a Case Report1.Define the central problem:nDistinguish between problems and symptoms of a fundamental problem oIn medicine,if a patient who has fever,this is a symptom,infection is the problemoBusiness examples of symptoms are declining sales,declining market share or defections from your sales force oA problem may not really be a problem but is simply an area of opportunityWriting a Case Report(Cont)2.Formulate the alternatives to resolve the problem3.Analyze the alternatives4.This is a key part of the case report5.Emphasis is on the word,“analyze6.Recommend a solution7.Specify a plan of action8.How will you implement your solution9.Prepare contingency plansCommon Errors To AvoidoSimply repeating&rehashing dataoConcluding there is inadequate dataoFailing to deal adequately with numbersoFailing to pursue analysis to a logical conclusionoFailing to adequately organize your reportCommon Errors To Avoid(cont)oFailure to be decisiveoExcessive grammatical and spelling mistakesoFailure to read report over after it is printedoOther things to avoidnPresenting a massive catalog of problems or alternativesnUsing slang and repeating slogansnUsing colloquialism or informal languageCh.3:Five Forces Driving IndustryCompetition(Michael Porter)SuppliersSubstitutesIndustry CompetitorsRivalry Among Existing FirmsNewEntrantsBuyersBargaining powerof suppliersThreat of substituteproducts or servicesBargaining powerof buyersThreat of new entrantsCh.5,Ex.5-7:The Value ChainGeneral AdministrationHuman Resource ManagementResearch,Technology,and Systems DevelopmentProcurementInbound LogisticsOperations Outbound LogisticsMarketing and SalesServiceMarginMarginPrimary ActivitiesSupport Activities
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