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1MatchawordfromAandBandcompletesentences110.UseeachwordfromAtwice.Aadvertising/consumer/market/product/salesBBehavior/budget/campaign/forecast/launch/lifecycle/profile/research/segment/targets1TheProductlifecycleisthelengthoftimepeoplecontinuetobuyaparticularproduct.2Marketresearchshowedverygoodpotentialformarketingthemagazinetoexecutivesintheagerange2535.3Aconsumerprofileissimplyadescriptionofatypicalcustomer.4Ourcompanyhasestablisheditsbrandnamethroughamulti-millionmulti-mediaadvertisingcampaign5Theintroductionofaproducttothemarketiscalledtheproductlaunch.6Familyandfriendsareamajorfactorinconsumerbehavior.Theyreallyinfluencewhatpeoplebuy,whereandhow.7Amarketsegmentisagroupofcustomersofsimilarageandincomelevel.8Idontthinkcuttingouradvertisingbudgetbyhalfisagoodidea.Ourcampaignsarehighlysuccessfulandalwaysgeneratehugeprofitsinthelongterm.9Ourrepresentativesareunderalotofpressuretomeettheirsalestargets.10ImafraidIcanonlymakeapessimisticsalesforecastforFebruaryandMarch.LanguageReview:Questions2Re-orderthewordstomakequestions.1muchadvertisingdohowonspendyou?Howmuchdoyouspendonadvertising?12doesendorsementmeanwhat?Whatdoesendorsementmean?13strengthsandarecompanysweaknesseswhatyour?Whatareyourcompanysstrengthsandweaknesses?14rangedidextendproducttheirtheywhen?Whendidtheyextendtheirproductrange?15isteamleadingsaleswhoyour?Whoisleadingyoursalesteam?3Completeeachquestionwithanappropriateword.16_Did_yourmarketshareincreaselastyear?17_What_kindofproductsdofootballersendorse?18_Are_theydoinganymarketresearchatthemoment?19_Which_ofthesetwoproductsismoresuccessful?20_Have_youmetournewmanager?21_How_oftendoyoulaunchanewproduct?22_Has_Kaoriphonedrecently?Skills:Telephoning4Completethisexcerptfromatelephoneconversationwiththequestionsfromthebox.1.Wouldyoulikethemtodothemarketing?2.Couldyougivemeafewdetails?3.Didyousay5%?4.Haveyoufinishedyourreport?5.Why?6.Howaboutourmarketshare?7.Howarethings?8.WhatdoyouthinkofEureka!?A:Hi,Vladi.Raulhere.(23)_7_B:Fine,thanks.Quitebusy,infact.A:(24)_4_B:Almost.ButIcantellyouthefiguresIhavearelookingextremelygood.A:Excellent.(25)_2_B:Sure.Overallsalesareup15%.Ournewsoftdrinksareup12%,andourmineralwaterisdoingjustaswell.A:Thatsoundsgood.(26)_6_B:Well,weveincreaseditby2.5%.A:Sorry,Ididntcatchthat.(27)_3_B:No.2.5%.ButIthinkitmightgoupbyfiveoverthenextquarter.A:Thatwouldbegreat.Bytheway,theressomethingelseIwantedtoaskyou.(28)_8_B:Oh,thenewadvertisingagency.Ithinktheyrereallygood.(29)_5_A:Iwasthinkingaboutthenewenergydrinkthatwerelaunchingnextmonth.B:Right.(30)_1_A:Exactly.Iwantsomethinglesstraditionalforthisnewproduct.B:InthatcaseIthinkitsagoodideatocontactthem.Theyvegotaverycreativeteam,withlotsofimaginativeideas.UnitTest6Answerallthirtyquestions.Thereisonemarkperquestion.Vocabulary:Eatinganddrinking1Completesentences15withanswersa,borc.1Letsaskthewaiteriftheyhavea_a_inSpanishforourguests.a)menub)recipec)check2ThePalaceRestaurantisfamousforitsfriendlyandefficient_c_.a)starterb)pricesc)service3Itsgettinglate.Shallweaskforthe_b_?a)courseb)billc)card4IfyouwanttogototheAstoria,rememberto_a_atableinadvance.a)bookb)checkc)order5Inmanycountries,itisusualtoleavea_c_ifyouaresatisfiedwiththeservice.a)poundb)notec)tip2Completethewordswiththemissingvowels(a,e,i,o,u).6789Itsaratherexclusiverestaurant,sobepreparedtospendalotofmoney!ThePekingInnisinaveryconvenientlocationjustfiveminutesfromtheoffice.Theysayitsgotacosy,welcomingatmosphere.IlVesuvioisgreat,andtheychargeveryreasonableprices.10ThefoodtheyserveatFrreJacquesisabsolutelydelicious.LanguageReview:Multi-wordverbs3Completeeachconversationexcerptwithamulti-wordverbfromthebox.lookafter/lookaround/lookforwardto/putoff/setback/takeout/takepartin/takeup/turndown/turnup11A:Imsureourguestswouldlovetolookaroundtheoldtownbeforetheyleave.B:Yes.LetsaskBentoshowthemsomeofthesights.12C:So,whydidyouturndowntheiroffer,then?D:Well,theschedulewasabsolutelyhorrible.13E:Ilookforwardtoseeingthenewheadoffice.F:Metoo.Theysayitsinasuperblocation.14A:Doyouthinkweshouldtakeuptheiroffer?tB:Yes,wevegottoaccept.Theconditionsarereallygood.15C:WhowilllookafterourguestsfromVenezuela?D:Karen,asusual.Shelovestakingcareofvisitors.16E:Franzdidntakepartinthediscussion.F:No.Inoticedthathedidntwanttogetinvolved.17A:IthinkFebruaryistooearlyforourtradefair.B:Iagree.WhydontweputitoffuntilMay?18C:Ourvisitorshavenothingtodothisevening.D:Ithinkweshouldtakethemout.19E:Wellhaveproblemsbecausesomepeoplealwaysarriveunexpectedly.F:Howmanyextraparticipantsdoyouthinkmightturnup,then?20A:Thatwasanexpensiveparty,wasntit?B:Itcertainlywas.Itsetusback$5,000!Skills:SocialisingMatcheachphrase(2124)tothecorrectresponse(ad).Writeyouranswershere:21_c_22_d_23_a_24_b_21Wouldyoulikemetoshowyouround?22Marco,haveyoumetMaxReger?23CanIgetyouadrink?24Howarethings?aYes,please.Illhaveanorangejuice.bVerygood,thankyou.Itsreallybusyatthemoment.cOhyes,Iveneverbeenherebefore.dNo.Hello,Max.Nicetomeetyou.(Questions2530)Putthelinesofthisconversationinthecorrectorder(27)._1_Hi,ImJoaquim.25_6_Absolutely!Illgetintouchwhenwecanconfirmthedatesoftheevent,OK?26_4_Yes,itis.Itsverylively.Well,maybeyoucouldcometoournexttradefairthere.ItsinMay.27_7_Thanks,thatsgreat!Illlookforwardtothat.28_2_Hello,Joaquim.Pleasedtomeetyou.ImLeilafromtheCairooffice.29_5_Mm,Idloveto.Anditwouldbegreatifwehadastandatthefair,dontyouthink?30_3_Oh,Cairo!IveneverbeentoEgypt,butIhearCairoisafascinatingcity.UnitTest8Answerallthirtyquestions.Thereisonemarkperquestion.Vocabulary:Waystoplan1MatchawordorphrasefromAandBandcompletesentences110.Acollect/consider/do/estimate/forecast/keepwithin/meet/rearrangeBcosts/information/ourbudget/sales/someresearch/theoptions/theschedule/thedeadline1Theprojectwassuccessful,exceptthatwedidntkeepwithinourbudget.Weoverspentbyabout5%.2Ourvisitorsarearrivingtwohourslaterthanplanned,soletsrearrangethescheduleimmediately.3Ouradvertisingcampaignisproducinggoodresults,andweforecastsalesofatleast$150,000inthenextquarter.4Itsdifficulttoestimatecostsaccuratelywhenyoursuppliersincreasetheirpriceswithoutwarning.5First,letsconsidertheoptionsthatwehaveforthelaunchdate:itcouldbelatespring,orearlyautumn,ornextyear.6Whatweneedtodoistodosomeresearchaboutthebuyinghabitsofthepeoplewholiveinthatarea.7ItwillbeimpossibletomeetthedeadlineofJune20nowthattheprojectmanagerisill.Everythingwillhavetobeputoffuntilnextmonth.8Jimwantstocollectinformationintothefactorsthatinfluenceconsumerbehaviour.2Matchthetwohalvesofthesentences.Writeyouranswershere:9_b_10_d_11_a_12_c_9Hestryingtoarrange10Itwasimpossibletoimplement11Jeanisgoingtowrite12Thetrainingschedulehasathenextquarterlysalesreport.bameetingwithBCAssalesmanager.ctobepreparedbyApril5.dthatplanwithsuchasmallbudget.LanguageReview:Futureplans3Re-orderthewordstomakesentences.re13BrazilexpandhopingintheyretoTheyhopingtoexpandinBrazil.14notabonusexpectinggetgoodisshetoSheisnotexpectingtogetagoodbonus.15attractforeignweinvestmentlikemoretowouldWewouldliketoattractmoreforeigninvestment.re16aBangaloreinopenplanningsubsidiarytowereWeplanningtoopenasubsidiaryinBangalore.17aregoinglaunchwhenmodelthistoyou?Whenareyougoingtolaunchthismodel?4Ineachsentence,onewordismissing.Re-writeeachsentencewiththecorrectwordintherightplace.18Wegoingtovisitoursuppliersnextweek.Wearegoingtovisitoursuppliersnextweek.19Ihelpyouwritethereportifyoulike.Icanhelpyouwritethereportifyoulike.20Welookforwardseeingyousoon.Welookforwardtoseeingyousoon.21Analystssaytheeconomywillbetternextyear.Analystssaytheeconomywillgetbetternextyear.22Theywantrelaunchtheirvideocamera.Theywanttorelaunchtheirvideocamera.Skills:Meetings5Completethesephraseswithawordfromthebox.comment/could/interrupt/like/mean/moment/on/what23_Could_Isaysomething?24Justa_moment_,please.25So_what_youresayingisthatweveoverspent?26Howdoyou_mean_exactly?27Sorry,couldIjust_comment_onthat?28Id_like_tofinish,ifImay.29Sorryto_interrupt_,butwhataretheoptions?30Hold_on_aminute.UnitTest9Answerallthirtyquestions.Thereisonemarkperquestion.Vocabulary:Verbsandprepositions1Completeeachsentencewithaverbfromthebox.believe/deal/delegate/invest/respond12Weinvestalotintrainingcoursesforouremployees.Weknowitsmoneywellspent.Ournewmanagercandealwithproblemsveryeffectively.3Donttrytodoeverythingonyourown.Youshoulddelegatetaskstoyourassistantmoreoften.tto4Ourpreviousmanagerdidneventryrespondtoourconcerns.you5Whenyouremployeesfeelthatbelieveintheirabilities,theyoftenstarttoperformbetter.2Completeeachsentencewithaprepositionfromthebox.for/on/to/with/to6789Weneedtoagree_on_thedateoftherelaunchofournewseries.Tomapologised_for_makingsomanymistakesinhisreport.Agoodmanagershouldlisten_to_suggestionsfromstaff.Itwasmymistake,Iknow.Ihavealreadyapologised_to_thedirector.t10Icouldnagree_with_theothersthatoursupplierswereresponsible.LanguageReview:ReportedspeechI3Re-orderthewordstomakereportedstatementsandquestions.11dohimIittotoldhimtodoit.She12weresaidtheyshewrongsaidtheywerewrong.Hetotold13askedhemembersteamthewerewhoaskedwhotheteammemberswere.14invoicemanagermenotpaythetheThemanagertoldmenottoplaytheinvoice.She15askedfinishmeetingshethetimewhatwouldaskedwhattimethemeetingwouldfinish.4Rewritethesentencesbeginninginthewayshown.16TheteamleaderisfromCanada.HesaidtheteamleaderwasfromCanada.17Listentoallsuggestionsfromstaff.tShetoldmetolistentoallsuggestionsfromstaff18Whydonyoutalktoyourmanagermoreoften?HeaskedmewhyIdidnttalktomymanagermore.oftenDo19youfinditdifficulttodelegatetasks?.Heaskedmeif(whether)Ifounditdifficulttodelegatetaskst20DonforgettocallMax.ShetoldmenottoforgettocallMax.Skills:Socialising5Eachphrasecontainsamistake.Writethephrasecorrectly.21Illbeinthetouchsoon.Illbeintouchsoon.22Thanksyouforshowingmeroundthetown.Thanks(Thankyou)forshowingmeroundthetown.23Imreallyenjoyedthemeallastnight.Ireallyenjoyedthemeallastnight.24Bye!Haveyouanicejourneyback!Ireallyenjoyedthemeallastnight.6Matchphrases2530toresponsesaf.Writeyouranswershere:25_c_26_e_27_a_28_d_29_f_30_b_25Whatdoyouusuallydointheevenings?26Wouldyouliketocomewithustothetheatretonight?27Goodbye,Li.Allthebest.28Imgladyouenjoyedthetour.29Canyoutellmeaboutanyinterestingplacestovisit?30Thanksverymuchforyourhospitality.aBye,Lucas.Andthanksagainforeverything.bYouareverywelcome.Ihopeyoucancomeagainsoon.cIliketospendtimewithmychildren.SometimesIwatchTV.dIcertainlydid.Itwaswonderful.Thankyousomuch!eItsverykindofyou,butanothertimeperhaps.Imquitetired.fTheoldtownisverypretty.AndyoumustseeLibertySquare.UnitTest10Answerallthirtyquestions.Thereisonemarkperquestion.Vocabulary:Wordbuilding1Completethesecondsentenceineachpairwithanotherformoftheunderlinedword.1234Duringanegotiation,herfacenevershowsanyemotion.Sheseemscompletelyunemotional.Thepreviousmanagerhadliedtohisstaffandwasnolongercredible.Hehadlostallhiscredibility.Peoplecriticisedhimbecausetheyfoundhimweak.Peoplecriticisedhimforhisweakness.Agoodmanagershouldalwayshavealotofpatience.Agoodmanagershouldneverbeimpatient.5Theylikedherbecauseshewasalwayssocalm.Whattheylikedaboutherwashercalmness.2Completethesesentencesaboutpersonalqualitieswiththemissingword.Thefirstletterisgiven.6Whensomeonetellsyouabouttheirproblems,trytoshowsomesympathy,bekindandsaysomethingtomakethemfeelbetter.7Thepeopleinourteamalwayscomeupwithnewideas,newsolutions.Theircreativityseemsendless.8Theparticipantsdidntseemveryenthusiasticaboutthenewproposal.Infact,mostofthemdidntshowanyinterestwhatsoever.9Oursupervisorisveryinconsistent.Onedayhetellsyoutodothingsthisway,andthenextdayhesaysyoushoulddothingsanotherway.10Manypeoplebelievethatinformalmeetings,whereparticipantsfeelcomfortableandrelaxed,areoftenthemostproductiveones.LanguageReview:Conditionals3Underlinethecorrectforminitalics.11Ifhelistens/listenedtoallsidesfirst,hewouldfinditeasiertoresolveconflicts.12Heis/willbe/wouldbemorepopularifhetreatedpeoplewithrespect.be13Wouldyougetinvolvedifyousaw/wouldseetwocolleagueshavinganargument?14Ifshewins/willwin/wouldwinthiscontract,shellromoted.p15Doyouthinkhewill/wouldresignifhedoesntgetapayincrease?4Completethesesentencesusingthewordsinbrackets.Forexample:_totheconferenceevenifyouinvitedhim.(he/not/come)Hewouldntcometotheconferenceevenifyouinvitedhim.16WouldyoumovetoourTaiwanofficeifyoucould?(you/can)17Ifyouwereinmyposition,howwouldyoudealwiththiscrisis?(you/deal)18Theywouldntdobusinesswithusiftheydidnotfindourtermsfavourable.(not/find)19Ifyoulookatourcatalogue,youwillseehowmuchwehaveexpandedourproductrange.(see)20Youdbemorepopularifyouwerenotsonervousallthetime.(you/not/be)Skills:Negotiating5Completethesephraseswithawordfromthebox.deal/covers/way/points/see/view21Icanseeyourpointof_view_.22Letsgooverthemain_points_again.23Right.Ithinkthat_covers_everything.24Fine.Wevegota_deal_,then.25Lets_see_whatwevegotsofar.26Letslookatthisanother_way_.6Matchthetwohalvesofthephrases.27Acompromisecouldbec28Iunderstandd29Whydontweb30Youdonthavetoworryaaabouttransportcosts.bcomebacktothatlater?ctopayhalfthesumindollars.dwhatyouresaying.UnitTest11Answerallthirtyquestions.Thereisonemarkperquestion.Vocabulary:Economicterms1Completethesesentenceswiththewordsfromthebox.bureaucracy/exchange/inflation/interest/investment/labour/domestic/trade/unemployment/incentives1Thefallininterestratewillprobablyleadtomorebusinessinvestment.2Becauseoftheeuro-yenexchangerate,Japaneseexporterslosthugeamountsofmoneythatyear.3Thenumberofpeopleclaimingbenefitroseto945,000,andtheunemploymentrateclimbedto5.5%.45Priceswentupagain,andthecountrysinflationrateroseto5.4%lastmonth.Exportshaveincreasedconsiderably,sonowourbalanceoftradeispositiveagain.6Ourcountryisnowattractingproductionfromcompanieslookingforahighlyskilledlabourforce.7Thechamberofcommercerecommendedgivingtaxincentivestoboostprivatesectorinvestment.8Thegrossdomesticproductisthestandardmeasureoftheoverallsizeoftheeconomy.9Toomanyrulesandregulationsandtoomuchgovernmentbureaucracyingeneralhaveanegativeimpactontrade.10Thegovernmentistryinghardtorevivetheeconomyandattractforeigninvestment.LanguageReview:Timeclauses2Matchthesentencehalvestomakemeaningfulsentences.11IminchargeofMarketinge12Assoonaswegetthefiguresweneed,c13Wecantopenasubsidiaryinthatcountryb14WhileImheadofthisdepartment,a15Beforeyoutakeuptheiroffer,datherewillbemassiveinvestmentinstafftraining.buntilthesecurityconditionshaveimproved.cwellcompletethereport.dyoushouldaskforadvice.ewhileourmanagerisawayatthetradefair.3Ineachsentence,underlinethetwopossibletimewordsinitalics.16Ourlocalrepresentativewillcontactyouwhen/until/assoonasyouarrive.17Dontmakeadecisionbefore/until/whileyouvereadthecontract.18Laurawillsupervisetheworkwhile/when/afterImaway.19Before/When/Assoonasyouarrivetomorrow,Illgiveyouacopyofthereport.20Wellvisittheproductionunitduring/assoonas/whenwehavetime.Skills:Numbers4Writetheunderline
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