皮革企业竞争力研究从价值链视角分析海宁皮革企业

皮革企业竞争力研究从价值链视角分析-海宁皮革企业 皮革企业竞争力研究从价值链视角分析-海宁皮革企业摘  要企业要想在竞争环境中始终立于不败之地，就必须提升自身的竞争力，国内外学者从资源基础理论、核心竞争力、企业能力理论和产业集群等角度分别进行了大量的研究，本文从价值链的角度来研究如何提升海宁皮革企业的竞争力。现在的皮革企业竞争不再是企业实体之间的竞争，而是价值链的虚拟环节之间和价值链之间的竞争，通过访谈和实地调查等方法，在波特的价值链和其他学者的研究基础之上，对海宁皮革企业的竞争力和价值链进行综合分析，认为皮革企业的价值链在企业内部是由各部门流程组成的价值增值的链条，同时在企业外部则是由上下游企业组成的价值增值的外部价值链。通过实际案例研究得出基于价值链视角的提升皮革企业竞争力的对策模型，企业的内部价值链的协调性和外部价值链的协调增加可以提升竞争力性；企业内部价值链协调性又会影响外部价值链的协调性，对企业的竞争力产生影响；核心企业品牌对价值链具有拉力，可以提升核心企业的竞争力，同时可以提升价值链上的每一个企业的竞争力。皮革企业可以通过价值链的协调性建设和核心企业的品牌建设产生的拉力来提升竞争力，对策模型对其他企业提升竞争力也具有重要的借鉴意义。关键词：价值链；皮革企业；竞争力；对策模型ABSTRACTIf enterprises want to keep in an invincible position in the competitive environment, they have to improve their own competitiveness definitely. Some domestic and foreign scholars study the competitiveness of enterprises from various theories, for example, theory of resource base, the core competitiveness of enterprises and industry cluster and so on. This article studies how to improve the competitiveness from the HaiNing leather enterprises from the very perspective of the value chain. Now, the competition between leather enterprises is not just about the entity enterprises, but the value chains’ virtual link and between the value chain and the value chain. Through the interviews and other methods, meanwhile on the basis of Porter’s value chain and other scholars’ study, it analysis the competitiveness of the HaiNing leather enterprises and the value chain. The result is that the HaiNing leather enterprises’ value chain is composed by the sector and processes of the value of value-added chain in the enterprises, upstream and downstream enterprises composition of the value chain out of these enterprises as well. From the examples of the facts study, the solution is countermeasures model based on perspective of the value chain so as to improve the competitiveness of the leather enterprises. Increasing the coordination relations between the enterprises’ internal value chain’s and external values can improve the competitiveness, and the internal coordination of the value chain will affect the external value chain coordination in return, they will affect enterprises’ competitiveness; the core of enterprises’ brand will bring to rally to the value chain, then it can certainly improve the competitiveness and every enterprises’ competitiveness in the external value chain. The leather enterprises can improve the competitiveness of enterprise in the way of increasing the value chain’s coordination relations and the power from the brand of core enterprises; it is also significant for other enterprises to enhance other competitiveness.Keyword: value chain; leather enterprises; competitiveness; countermeasures model目  录摘  要Abstract一、绪论 ………………………………………………………………………………………………1（一）研究背景 ………………………………………………………………………………1（二）研究意义 ………………………………………………………………………………2（三）研究方法 ………………………………………………………………………………2二、企业竞争力和价值链文献综述 ………………………………………………………2  （一）企业竞争力…………………………………………………………………………21.竞争优势理论 …………………………………………………………………………3