商务英语实训教程下册商务活动实训

商务英语实训教程 （下册）（部分商务活动环节作业，未经编辑，仅供参考）(虚拟商务活动教学环节是本教材基本特色，目的是在学校环境下培养同学商务活动动手能力。部分英语教师对各单元所列商务活动作业的目的，方法，要点等可能存在不熟悉的情况。本教材编写者之一，李荣庆老师愿与诸位教师同仁共同讨论，交换意见，推动商务英语教学的不断提高与创新。 第1单元1）库存软件介绍2）库存软件实用 Our company uses the Mei Ping management software to manage the warehouses. We can use this software to allocate, supervise, purchase and make shipment management, inventory and changes in the warehouse, and even can call the police. We can also make a complete control over stock levels and inventory tracking. We can add new products into warehouse and categorize them. Inventory function Receipt of the purchase. Help managers know more detailed information of the commodities. Inventory Information Inventory Information Inventory Information 第2单元 （隔过去）第3单元 1）人力资源招聘面试题目设计2）招聘广告设计 Interview QuestionsWhy do you want to work for our company?I am particularly interested in making dessert, and I believe I can well develop my future career in your company. Besides, I find myself a suitable candidate. Your company needs very enthusiastic people like me.How are you motivated in your daily life?I am motivated by being around other positive people. We often question ourselves if working alone would suit us.31 2 Interview QuestionsWhy do you want to leave your current job/company?I really enjoy what I do, but I am ready for more opportunities and challenge which your job offers. Unfortunately, my current job/company cannot give me this.What can you tell about our company?I know your restaurant established in 2008,and your restaurant aims at making unique ice cream to satisfy customers . Your restaurant is welcomed among yongers. From what I have read ,you sell more than 40 products all over Asia. I believe you hope to enter the western market by 2014.334 Interview QuestionsWhy do you think you are suited to this job?How well do you work under pressure? I know that all jobs involve some sort of pressure at some time ,especially pastry chef .I can work as well as under pressure as I do at any other time but when I am busy, I prioritize activities so that my workload is manageable.I was very interested in making dessert when I was a child. So I spent so many efforts to learn and improve my skills. Besides, I am one of the best makers in my precious company. I already have seven years experience and received many rewards. So I find myself a suitable candidate of this job.3536 Address: 68 He Fang street Shang Cheng District Hang Zhou, ChinaTel: 0571-666-8888website: http/I WANT YOUFor Pick-Me-Up Ice Cream Themed Restaurant Pick-Me-Up Ice Cream Themed RestaurantNo.1: Create new design for ice cream to attract more customer.No.2: Provide professional renderings for customer presentation.No.3: Minimize potential engineering or quality No.1: Own certificate of cook No.2: Good knowledge on cook and nutritious ingredientNo.3: Hardworking and able to work under pressureNo.4: Be creative and passionate Sanmao Recruitment Management Software -三茅招聘管理软件lDeveloped by Shenzhen pengxin Technology Co.，LTD.lHas six functionslQuick search resumeslUnified format or resumes lFree to recruitlIntelligent talent poollUser remind lInterview process management 第4单元 1） 人力资源管理软件介绍2）人力资源管理软件使用 Function 1) Online search-quick search of resumes in personnel websites-easily search for high quality talents Function 2) Recruitment Management-interview invitation-employment registration Function 3) Talent Pool-easy classification and management of resumes-data backup storage without loss Data of Employee The sheet above is the staffs information of Pick-Me-Up Ice Cream Themed Restaurant. The chart above is the ages distribution generated by the software. The chart above is the gender distribution generated by the software. The chart above is degree distribution generated by the software. 第5单元 1）工作流程设计 This is our companys recruitment process.1.HR informs hiring managers of having phone interviews to reject some unqualified candidates.2.HR divides the rest of candidates into several groups. StartFit?Yes NoContact CandidateConduct Phone Interview Reject CandidateSchedule Interview with CandidateSchedule Group Interviews 3.HR conducts group interview, rejects interviewees who are not fit, and informs successful interviewees of taking part in AA interviews.4.HR conducts AA interview. Hiring the successful candidates and rejecting the rest.End of ActivitySuccessful Interviews?Yes NoSuccessful AA Interview?Yes No Conduct Group InterviewsConduct AA Interview Reject Candidate Hire Candidate Reject Candidate 第6单元 1）资产负债报表 The Balance SheetPICK-ME-UP ICE CREAM THEMED RESTAURANT BALANCE SHEETas at April 27, 2014 2014 2013ASSETS ASSETS 000 000 Financial Assets Cash 56,434 55,398 Receivables 5700 4100Total Financial Assets 62,134 59,498Non-Financial Assets Land and buildings 1,983,280 1,527,892Infrastructure, plant and equipment 8,390 8,294 Assets held for sale 1,892 1,780Intangibles 9,320 9,080Inventories 2,410 2,308Other non-financial assets 4,820 4,390Total Non-Financial Assets 2,010,112 1,613,242Total Assets 2,072,246 1,613,242LIABILITIESPayables Suppliers 68010 55057Other payables 11,000 8,057Total payables 79,010 63,114Interest Bearing LiabilitiesLeases 2,401 3,010Total Interest Bearing Liabilities 2,401 3,010Provisions Employees 10,300 10,200Other provisions 800 750Total provisions 11,100 10950Total liabilities 92,511 77,074NET ASSETSEQUITYContributed equity 185,000 165,000Reserves 82,500 63,800Retained surpluses /(accumulated defict) 80800 60,500 TOTAL EQUITY 348,300 289,300Current assets 79,500 68,000Non-current assets 350,400 307,500Current liabilities 18,100 13,400Non-current liabilities 9,850 8,950 第7单元 1）会计软件介绍 Introduction It is the Guanjiapo Warehouse Management Software. This software can query and analysis the information about inventory, purchase sales, accounts receivable, etc. Introduction It is the Purchase Receipt. You can enter some information about your purchasing. After you have entered the information, you can check it afterwards. Introduction It is the Sales Order. When you have sold out products, you can enter the information into the system. So when you want to check your sales status, you can see it concisely. Data Entry It is part of the inventory records and product information of our company, from which we can see the stock situation, cost information, product specification and decide whether to replenish our stock or not. Data Analysis It is the monthly sales business analysis. We can see information of purchase ,sales ,inventory and accounting statistics. We can company every aspects between different months thorough this function. 第8单元 电子商务 隔过第9单元1）国外竞争对手2）自己企业的涉外部门 Baskin-RobbinsHeadquarters: 130 Royall Street, Canton, Massachusetts, United StatesFounded: 1945 in Glendale, CaliforniaIndustry: Food and BeverageProducts: Ice cream Frozen Beverages Ice Cream Cakes Frozen TreatsWebsite: https:/ Hershey Creamery CompanyIndustry: Ice cream manufacturerFounded： Lancaster County, Pennsylvania(1894)Headquarters： Harrisburg, Pennsylvania, U.S.Area Served： Northeastern and Eastern United StatesProducts: Ice cream, sherbet, ice cream cake, frozen slab, smoothiesRevenue: US44,800,000(2007)Employees: 450Website: http:/ Sections which have relationships with foreign companies Marketing DepartmentIn our company, Marketing Dept.is playing an important role in the business with foreign companies. It is their duty to get in touch with foreign clients and negotiate with them as well as sign business contracts for our company. Public Relationship Department Because we are an export company, our Public Relationship Department is quite essential to build up good relationships with foreign companies.The staff herein are supposed to welcome and receive foreign clients,release the press conference,arrange the itinerary as well as throw parties to entertain the foreign clients. 第10单元1）汇率 The Exchange Rate of RMB and 17 Major Countries on April 27 The Exchange Rate Between RMB and Canada Dollar The Exchange Rate Trend Between RMB and US Dollar The Exchange Rate Trend Between RMB and Japanese Yen The Exchange Rate Between RMB and European Dollars 第11单元1）不道德商业行为举例2）同行业不道德行为举例 Case 1: a business that is not ethicalOne bad business ethics example by McDonalds is what is known as the McDonalds Legislation in popular parlance. In 1972, Ray Kroc, the companys founder made a rare donation of $250,000 to Nixons reelection campaign and in return got a favorable legislation that allowed companies such as McDonalds to pay teenage employees 20 percent less than federal minimum wages. Case 2: a business that is not ethicalThe World Health Organization found children in developing countries who fed on Nestles infant-formula had mortality rates five to ten times greater than that of breast-fed children. The problem was Nestles sinister campaign of appointing uniformed nurses to distribute the baby formula to poor mothers for free, long enough for lactating mothers milk to dry up. The mother and child now became entirely dependent on Nestles infant formula, and since most of them could not afford the formula, they gave their children an insufficient quantity of the formula. The formula also required clean water, which most mothers could not access. Case 3: a business that is not ethicalReports say the ice cream of DQ is actually BAXY. DQ claims that the jam they use is imported, but in fact , it is one product of Tianjin Rishitianfu Food Co., Ltd. This company is a sino-foreign joint ventures, the main sales market are Japan and the China etc. 第12单元1）logo 设计知识产权2）同行知识产权介绍 This logo is concise yet cute. Using the image of Gluttonous Snake shows that our ice cream is delicious and attractive. This design is also in accordance with the our companys name. Patent of Invention USA Yonana 901 fruit ice cream machine. Only need fresh fruit, without sugar can make a delicious and healthy ice cream. This machine is used to make ice-cream stick quickly. No need for electricity,within 7minutes you can make a dlicious ice-cream stick. It is very easy to use and carry. 第13单元1）商务会议筹备 Preparatory Work for a ConferenceTASKS DETAILS PERSON IN CHARGE TIMEReservation of the meeting room Reserve the meeting room according to the form of the number of attendees Gary 5.4Inform the attendees Confirm the attendeess information and inform them Linda 5.8The agenda List the projects, time, form and host Linda 5.8Confirm the hotel Book the rooms according to the preference of the attendees, prepare early Gary 5.8Gathering and collecting Information including the agenda, guidence, feedback and document Taylor 5.10Write the notice List the details Taylor 5.10Certify the information of participants Certify the numbers, names, positions and the phone numbers of participants Taylor 5.10 Arranging the meeting room Set of chairs, banners, guiding board and seat note Niki 5.11The storage of information Inspect the computer used during the meting, and store all the information needed , then inform the people in charge of it Dean 5.11Printing Contace the printshop, make sure of the price and the delivery time Dean 5.13Bookbinding Put together the files in a pack Paul 5.13Sending Sending by e-mail Paul 5.14 Prepare for the meals Make sure of the hotel and the whole number of people early Gary 5.14Photography Contact them and talk about the details Barbara 5.15Cars Prepare the cars Barbara 5.16 During the conferencehand out the files hand out the materials needed and the card Stanley 5 /1 7 8 :0 0make the devices ready inspect the laptop and other equipment Abigail 8 :0 0inspect the room inspect chairs,banners,guiding board and seat note Alicia 8 :1 0guiding guide the attendees to the meeting room Ailsa 8 :2 0 -8 :4 0water supply the receptions in charge of the water and tea supply Barbie 8 :3 0 the spot take photos and make vedios Abigail 9 :0 0 -1 1 :3 0recording recording and taking notes Barbie&Alicia 9 :0 0 -1 1 :3 0clean the meeting room make the room tidy and make sure the equipments are in good condition Stanley 1 1 :3 0 -1 2 :4 0 lunch have lunch together in A hotel Stuart&Alice 1 1 :4 0 -1 3 :0 0get ready arrrange the room and reinspect the equipment Daisy 1 3 :2 0 -1 3 :3 0guiding guide the attendees to the meeting room Cora 1 3 :2 0 -1 3 :4 0meeting continue the agenda Tim&Ada&Joe&Eve&Fay 1 4 :0 0 -1 7 :0 0clean the meeting room make the room tidy and make sure the equipments are in good condition Steven 1 7 :1 0 -1 7 :3 0 watch a show watch a popular to relax Adeline&Ted 1 7 :1 0 -1 8 :3 0dinner have dinner in B hotel Thomas&Aimee 1 8 :4 0 -2 1 :0 0back make sure they are going back safely Alina 2 1 :1 0 -2 2 :0 0 Summarizationsummarize the data and photos,then get them published Brown&Beata 5 /1 8settle the accounts during the conference Brown&Beata 5 /1 8summarize the work to improve Brown&Beata 5 /1 8 第14单元1）虹桥机场介绍 Shanghai Hongqiao International Airport Basic Information Passage Throughput2007,22.6 million person-time 2008 ,22.9 million person-time2009 ,25.1 million person-time 2010 ,31.2 million person-time 2011 ,33.1 million person-time2012 ,33.8 million person-time2013 ,35.6 million person-time Terminal No.1On November 30, 2010,Terminal 1 is put into using. Terminal 1 is now used only for international flights and Spring Airlines. Terminal No.2On 16 March 2010, Hongqiao Airport completed a five-year 15.3-billion-yuan expansion project, which included a 3,300-meter second runway and the new Terminal 2, boosting Hongqiaos capacity to 40 million passengers a year. Terminal 2 is four times the size of Terminal 1 and houses 90 percent of all airlines at the airport. 第15单元1）鸡尾酒勾兑 Spicy Gin (辛辣琴酒)-5mlVodka (伏特加)-15mlColorless Rum (无色兰姆酒)-15mlTequila(龙舌兰)-15mlColorless Curacao(无色柑香酒)-10mlLemon Juice(柠檬汁)-30mlSyrup(糖浆)-1茶匙Coke(可乐)-40mlLemon Piece(柠檬片)-1片 长岛冰茶 Long Island Iced Tea 天蝎宫 ScorpionBrandy(白兰地)-30mlColorless Rum(无色兰姆酒)-45mlLemon Juice(柠檬汁)-20mlOrange Juice(柳橙汁)-20mlLime Juice (莱姆汁)-15mlLemon Piece(柠檬片)-1片Lime Piece(莱姆片)-1片Red Cherry (红樱桃)-1粒 野莓龙舌兰 Sloe TequilaTequila(龙舌兰)-30mlWild Berry Gin(野莓琴酒)-15mlSmall Cucumber(小黄瓜条)-1条Lemon Juice (柠檬汁)-15ml 上海 ShanghaiBlack Lamb(黑色兰姆)-1/2Anisette(茴香酒)-1/6Grenadine Syrup(石榴糖浆)-1/2tspLemon Juice9柠檬汁）-1/3 薄荷茱莉普 Mint Julep Whiskey (威士忌)-60mlMineral Water(矿泉水)-30mlMint Leaf(薄荷叶)-3片Sugar(砂糖)-2茶匙 20mL Green de Menthe （绿薄荷酒）、20mL White Creme de Cacao（白可可甜酒）、20mL Fresh Cream（鲜奶油）青草蜢（Grasshopper） 1oz Bacardi 1/2oz Malibu 1.5oz Coconut Milk 3oz Pineapple Juice 1/3oz Syrup 椰林飘香(Pina Colada)百家得椰子酒 椰 浆菠萝汁 糖 浆 Sprite雪碧4/5Tequila特基拉20ML.Lyceem蓝橙10ML蓝颜 Memorie Pomegranate红石榴5ML Tonic water汤力水7/10Lyceem蓝橙10MLAurum金酒20ML赫拉 Hera Tequila特基拉30ML.Orange Juice橙汁至4/5Pomegranate红石榴5ML特基拉日出Tequila Sunrise