资源描述
Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Page,*,Copyright 2010 The Nielsen Company.Confidential and proprietary.,*,Title of Presentation,Confidential&Proprietary Copyright 2010 The Nielsen Company,Cross-category Overview February 2012,品类 回顾,2012,年,02,月,Copyright 2010 The Nielsen Company.Confidential and proprietary.,1,Macro Economy,Parameters,Quarter1 2012,2,Copyright 2010 The Nielsen Company.Confidential and proprietary.,GDP Growth vs.YA 国,内,内生产总值对比,去,去年同期增幅,Data source:NationalStatistics Bureau(Quarterly Update),数据来源：国家,统,统计局（季度,更,更新）,GDP Growth vs.YA 国,内,内生产总值对比,去,去年同期增幅,Data source:NationalStatistics Bureau(Quarterly Update),数据来源：国家,统,统计局（季度,更,更新）,National TotalRetailSalesof Consumer GoodsValue Growth vs.YA 社会,消,消费品零售销售,总,总额对比去年同,期,期增幅,Data source:NationalStatistics Bureau(MonthlyUpdate),数据来源：国家,统,统计局（月度,更,更新）,*,Jan12,数据未公布在国,家,家统计局网站,National CPI 全,国,国居民消费价格,分,分类指数,Data source:NationalStatistics Bureau(MonthlyUpdate),数据来源：国家,统,统计局（月度,更,更新）,China ConsumerConfidence Index中国消,费,费者信心指数,Source:Nielsen Consumer ConfidenceSurvey(Quarterly Update),数据来源：尼尔,森,森消费者信心调,查,查（季度更新,）,）,China CCI,CPI,FMCGGrowthRate vs.YA中国,消,消费者信心指数,，,，物价指数，快,速,速消费品增长率,Source:Nielsen Consumer ConfidenceSurvey,Retail Measurement(Quarterly Update),数据来源：尼尔,森,森消费者信心调,查,查,/,零售研究（季度,更,更新）,3,106,509,3,289,014,3,401,083,Store Count(No.of Outlets),MonthlyFMCG ACV(Billion RMB),6%,3%,9%,16%,9%,1%,0%,8%,7%,20%,7%,14%,9%,20%,-1%,46%,Modern Trade,现代渠道,Grocery,传统渠道,Others,其它,61.4,65.7,79.0,Grey:08vs.07Growth/Blue:09vs.08Growth,灰色：,09,年对比,08,年增幅,/,蓝色：,10,年对比,09,年增幅,Total City&Town Retail Market Development全国零售市,场,场发展,ModernTrade Development byStore Type全国现,代,代渠道不同店铺,类,类型发展,106,329,115,415,133,572,27.7,29.7,33.9,Minimarket,小型市场,Supermarket,超级市场,Hypermarket,大卖场,CVS,便利店,MT-Store Count(No.of Outlets),MT-Monthly FMCG ACV(Billion RMB),9%16%,10%9%,26%3%,5%17%,20%19%,7%14%,5%9%,18%12%,-2%21%,4%26%,Grey:08vs.07 Growth/Blue:09vs.08 Growth,灰色：,09,年对比,08,年增幅,/,蓝色：,10,年对比,09,年增幅,Copyright 2010 The Nielsen Company.Confidential andproprietary.,11,RetailIndex,(PRS3),Cross-category OverviewFeb 2012,品类 回顾,2012,年,02,月,ChinaCrossCategory Information56Nielsen defined Categories 56 尼尔森定,义,义品类,Note:Categories in blueare Baby Products,注意：蓝色标,注,注为婴儿产品,Source:Nielsen Retail Index(Monthly Update),数据来源：尼,尔,尔森零售跟踪,调,调查（月度更,新,新）,Food,Non-Food MATValueGrowth Ratein NationalTotal,全,全国 食,品,品类和非食品,类,类 MAT销,售,售额增长率,Food,Non-Food QuarterlyValueGrowth Ratein NationalTotal,全,全国 食,品,品类和非食品,类,类 季度销售,额,额增长率,Food,Non-Food Monthly Value GrowthRate in National Total,全,全国 食品类,和,和非食品类,月,月度销售额增,长,长率,Food,Non-Food BySuperGroupsMAT Val.Growth Rate inNational Total 全,国,国 食品类和,非,非食品类 MAT销售额增,长,长率,Non-Food,非食品,Food,食品,Food,Non-Food bySuperGroupsQuarterly Val.Growth Rate inNational 全,国,国 食品类和,非,非食品类 季,度,度销售额增长,率,率,Food,食品类,Non-Food,非食品类,Quarterly,Quarterly,Food Super GroupsMonthly Value Growth Rate in National Total 全国,食,食品类子类,月,月度销售额增,长,长率,Non-Food Super Groups MonthlyValueGrowthRatein NationalTotal,全,全国 非食,品,品类子类 月,度,度销售额增长,率,率,Val.MarketSize is ranked byMAT Dec 10 Data,Semi-annuallyUpdate,销售额市场规,模,模以,10,年,12,月滚动年度数,据,据排序，半年,度,度更新,Food MAT Val/Vol/Avg.Price Growth Rate inNat Total全国,食,食品类 MAT销售额/,销,销售量/平均,价,价格 增长率,Val.MarketSize is ranked byMAT Dec 10 Data,Semi-annuallyUpdate,销售额市场规,模,模以,10,年,12,月滚动年度数,据,据排序，半年,度,度更新,Non-Food MATVal/Vol/Avg.PriceGrowth Ratein Nat Total,全国 非食品,类,类,MAT,销售额,/,销售量,/,平均价格 增,长,长率,Food MAT Value Growth Rate 食品,类,类 MAT销,售,售额增长率,Food MAT Value Growth Rate 食品,类,类 MAT销,售,售额增长率,Non-Food MAT Value Growth Rate 非食,品,品类 MAT,销,销售额增长率,Non-Food MAT Value Growth Rate 非食,品,品类 MAT,销,销售额增长率,Baby Products MATValueGrowthRate,婴,婴儿产品MAT销售额,增,增长率,Feb 2012 ScanTrackHypermarketCross-category Overview,品类回顾,2012,年,02,月,Copyright 2010 The Nielsen Company.Confidential andproprietary.,27,Available ScanTrack Hyper Service Cities(18)with 2 Yrbackdata for thecategorieson thefollowing page,北京,Beijing,杭州,Hangzhou,上海,Shanghai,无锡,Wuxi,成都,Chengdu,西安,Xian,广州,Guangzhou,重庆,Chongqing,哈尔滨,Haerbin,深圳,Shenzhen,沈阳,Shenyang,东莞,Dongguan,大连,Dalian,武汉,Wuhan,济南,Jinan,昆明,Kunming,天津,Tianjin,苏州,Suzhou,ScanTrack Cross CategoryInformation75 Nielsendefined Categories75尼,尔,尔森定义品类,Food,Non-Food MATValueGrowth Ratein Hypermarkets大卖,场,场 食品类和,非,非食品类 MAT销售额增,长,长率,Food,Non-Food Weekly Value Sales inHypermarkets大卖场,食,食品类和非食,品,品类 周销售,额,额,Food,Non-Food BySuperGroupsMAT Val.Growth Rate inHypermarkets 大卖场,食,食品类和非,食,食品类 MAT销售额增长,率,率,Non-Food,非食品,Food,食品,5,Food,Non-Food QuarterlyValueGrowth Ratein Hypermarkets,大,大卖场 食品,类,类和非食品类,季,季度销售额,增,增长率,Food,Non-Food bySuperGroupsQuarterly Val.Growth Rate inHypermarkets 大卖场,食,食品类和非,食,食品类 季度,销,销售额增长率,Food,食品类,Non-Food,非食品类,Quarterly,Food Super GroupsWeeklyValueSalesRatein Hypermarkets 大,卖,卖场 食品类,子,子类 周销售,额,额,Non-Food Super Groups Weekly Value in Hypermarkets大卖场,非,非食品类子,类,类 周销售额,谢谢！,Thankyou,Copyright 2010 The Nielsen Company.Confidential andproprietary.,37,演讲完毕，谢,谢,谢观看！,
展开阅读全文