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Mastertitelformat bearbeiten,Mastertextformat bearbeiten,Zweite Ebene,Dritte Ebene,Vierte Ebene,Fnfte Ebene,Donau-Universitt Krems,Zentrum fr E-Government,Peter Parycek,Donau-Universitt Krems,Zentrum fr E-Government,Peter Parycek,Mastertitelformat bearbeiten,Mastertextformat bearbeiten,Zweite Ebene,Dritte Ebene,Vierte Ebene,Fnfte Ebene,*,*,Enterprise,2,.,0,Tom Purves,Peter Parycek,Donau-Universitt Krems,1)Virtualization,Cloud Computing,Cloud Storage,Client Virtualization,2)Workplace,Client,Mobile Connectivity,User InterfaceInnovation,3)Data,Information&Knowledge,UnifiedCommunication,SemanticWeb,Social Media&Networks,5,IT,-Trends,4)Security,5)Sourcing,Cf.Bruno Messmer,Swisscom IT Services AG,1),Social,Media,&,Networks,Tom Purves,http:/ Media,Increased,Use&Network Effect,28/11/2024,Enhancer#,2,T,oo,ls,Enhancer#,3,Net Generation,Social Media&Networks have,passed,the tipping point!,WorlddominationofFacebook,Facebookdemographicfacts,(Austria),Onlinesocialnetworks,Mar19th2008,fromTheEconomistprintedition,2)ParadigmaShift,TomPurves,NewParadigm,Nobodyownsit,Everybodyusesit,Anybodycanimproveit,Hierarchyvs.Network,vs,vs,vs,06/01/2023,Motivationforparticipation,to be,up todate,social status,image,altruism,fun,Source:,The Contribution Revolution:Letting Volunteers Build Your Business,H,BR 10/08,3)Enterprise2.0,Tom Purves,Key DataPoints,ofall businessesuse E2.0,Tensof Millions ofworker usesocial mediain business context,Grassroot,is the,leading sourceof E2.0,Reports of,ROIfrom1%to40%,PotentialBenefitsof E2.0,FosteringInnovation,Information Discovery,Maintaining Knowledge,Productivity,FosteringCollaboration,ExpertiseLocation,MoreTransparency,Modern Workplace,E2.0TechnicalOverview,StrategicApplications,Operations/IT/Back Office,Lineof Business,Customer Service,Sales,Marketing,Product Development,Online Community,Enterprise2.0,CrowdSourcing,CrowdSourcing,Cloud,API,SaaSMashups,Enterprise2.0Landscape,Whattoconsider,Product Availability,Tools&OperationalIssues,TechnicalFactors,Business Domains and Silos,Current Collaboration Atmosphere,CulturalFactors,Job Functions&Roles,Access totechnology,FunctionalFactors,Source:,JoeyBernal,Phase1:Communicate,Wiki,Blog,Forum,Employees,Customers,Partners,Source:,JoeyBernal,Phase2:Collaborate,Network Discovery,Information Sharing,Expert Location,Employees,Customers,Partners,Communities,Source:,JoeyBernal,Phase3:Innovate,Reviews,Crowdsourcing,UserGeneratedContent,Employees,Customers,Partners,Communities,Support Activities,Source:,JoeyBernal,Feedback&Ideas,Tagging,Implementation,Framework,Source:Ross Dawson,ExternalGuidelines,Be yourself,speak in thefirst person,Respect copyrights&faire uselaws,Be respectful,Dontletit interfere withyour work,Add value,be honest,Protectconfidential&proprietaryinformation,Practicepersonal responsibility,Source:,JoeyBernal,4),Enterprise2.0:,Cases,Tom Purves,IBM2.0;-),Jams:,virtual business-meetings&innovation-groupsviaOnline-Chat(including externparticipants),Virtual open-plan office,:,320.000,persons connected,Fringe social network tool:internalXing,Instant Messaging:,integratedin web 2.0tools,Internal Blogs:,over3500active blogs,Wikis:,discussionforum&document creation,Bookmark Sharing:,Dogear,Tagging,:early identification oftrends&of employees expertise,Social NetAnalytics,:whowithwhomwhat,Allowing,controllable“,chaos,Video-trainingB2B:,Employeesequipped with camcorders,Employeescreating shortvideos,Videos insteadof internal trainings,Internaluse&externalat customers,Source:,Service 2.0,H,BR 09/2010,Community,portal:B2B,Extranet:closed socialnetwork,forums,valuable sales informationvia video&blogs,.,Goals:,sharing knowledge&bestpractices,new ways to help customers(save hours of research),Results:,fewercalls toCustomer Service&IT Help Desk,feedback&ideas about(technology)projectsin earlystages,reducing developmenttime&cost,Source:,Service 2.0,H,BR 09/2010,Community,portal:B2C,70,000 ideas have been submitted,Ideasin use:,Freecoffee forGoldCardmembers on their birthday,StarbucksVIP card,Splash sticks,Buy coffeebeans&get afreecup of coffee,06/01/2023,Collaboration,(Models),GaryP.Pisano,Roberto Verganti:WhichKindof Collaboration IsRight forYou?HBR12/08,06/01/2023,Innovation,community(B2C),onesinglecustomerhassavedDell$1millioninsupportcosts,in1year:10,000fixes,viewed2.5milliontimes,9,000ideascontributedtoDellIdeastorm,120ideasputintopractice,Innovation,community(B2C),CSR+Innovation+Participation,06/01/2023,200.000scientists,MatchmakingsystemlinksexpertstounsolvedR&Dproblems,Boeing,Novartis,Procter&Gamble,R&D,Innovation,mall,Collaboration,GoldcorpChallenge:2000:$575.000pricemoney,Surprisingteams:students,advisors,mathematicians,military,110destinations:50%notknown before!,80%newdestinations=8 million ounces ofgold,$10.000in 1999,which todayis$125.000,Source:Wikinomics,06/01/2023,References,:,RecommendationsEnterprise2.0,RecommendationsSocial Media&Networks,9,、静,夜,夜四,无,无邻,，,，荒,居,居旧,业,业贫,。,。1月-231月-23,Friday,January6,2023,10,、雨中黄,叶,叶树，灯,下,下白头人,。,。09:14:3509:14:3509:1
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