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EXHIBIT,Normal text,Bullet,En dash,Dot,.Double dot,*,Unit of measure,*,Footnote,Source:Sources,Message,Business Plan Tool Kit,Contents,Whatis aBusinessPlan,Writing aBusinessPlan,BusinessPlansample(tobe complemented later),1,Definitionof abusinessplan,The role of abusiness plan in newbusinessdevelopment process,The significance ofa businessidea,Developinga business idea,Elements of a promising business idea,Prioritizing abusiness idea,Protectingyourbusinessidea,Whatis aBusinessPlan,2,Definitionof abusiness,plan,A businessplanmusthavea detailed plan forthefollowingeightfactors;,1),Product/Service,2),Market andCompetition,3),Marketing,4),Business System,5)Organization andHR,6),Opportunities and Risks,7,),ImplementationSchedule,8),FinancialPlanning,Whatis abusinessplan,Developinga business idea(idea which can make money)intoa detailedplanthatcanbe implemented,3,Roleof abusiness plan in newbusinessdevelopment process,New business,promotion stage,Methodology,Internal support organization,Online Idea DB,Intangible Workshop,Benchmarking/,Megatrend Analysis,Business Plan Competition,Stage1,Stage2,Stage3,IdeaGeneration,Business plan write-up,Implementationand growth,IdeaGenerationManagement Team,Business Plan DevelopmentTeam,InvestmentCommittee,Venture Team(TFT),Whatisabusinessplan,Abusinessplancanbedefinedastheintermediarystagebeforeabusinessideacanactuallybeimplementedasanewbusiness,4,Significanceofabusinessidea,Therearemanydifferentwaystogenerateabusinessidea.Thefollowingarerecommendationstocomeupwithwell-organizedbusinessideas-bestifimplementedatthesametime,IntangibleWorkshop:Holdworkshopstogenerateideastofacilitatecompanyintangibles,asthesignificanceofintangiblescontinuetogrowundertheneweconomy,Benchmarking/MegatrendAnalysis:Studymegatrendsofotherindustriestogenerateideasorconductbenchmarkinganalysis,OnlineIdeaDB:MakeanideaDBonlinetoenablereview/postingofideasasawaytohelpdevelopbusinessideas,BusinessPlanCompetition:Holdbusinessplancompetitionstogeneratebusinessideas,Whatisabusinessplan,Nobusinessidea,nobusinessplan,Nobusinessplan,nobusiness,Abusinessideaisthestartofabusinessestablishment.Youmusthavemanycreativeideaswhichcanbetransformedintoabusinessinordertocreatevalue,Developingabusinessidea,5,Elementsofapromisingbusinessidea,Thekeytosuccessinthemarketplaceissatisfiedcustomers,notgreatproducts.,(,ex),“,“Ournewdevicecanperform,200,operationsperminute,.”(,X),“Ournewdevicehas,25%,fewerparts,.”(,X),“Ournewdevicewillsavethecustomeraquarterofthetime,.”(,O),Makevaluepropositionstothecustomer,Presentcustomerswithuniquevalues.,Clearcustomervalue,Marketofadequatesize,Feasibilityandprofitability,Sufficientdegreeofinnovation,1,2,4,3,Whatisabusinessplan,ClearCustomerValue,Whowillbuyyourproduct/service?,Whyshouldthecustomerbuytheproduct,?(,Whatneedsdoesyourproductfulfillthat,th,ecompetitorproductscannot,?),Whatismostuniqueaboutyourbusinessidea?,KeyQuestions,6,Doesthemarketyouplantotargetwithyourproducts/serviceshaveadequatesize,(,nopreciseanalysisneeded,statisticsorestimatescanbeused,),Knowwhoyourcompetitorsare.,Clearcustomervalue,Marketofadequatesize,Sufficientdegreeofinnovation,1,2,4,3,Whatisabusinessplan,Market of adequate size,Feasibilityandprofitability,Whatisthemarket size,?,Is the market growing,?,Whatisyourtargetmarket and market share,?,Whoareyourcompetitors,?,Whatareyour strengths/weaknesses compare to your competitors,?,KeyQuestions,7,A business ideashould havethefollowing four elementsaccording toproduct/servicetype and business system,-Must specify whereinnovation is takingplace,Newproduct,(,Microsoft),Newindustry,(,Netscape),Existingindustry,Newbusinesssystem,(,Dell),BusinessSystem,Convention,Innovation,Product,/,service,Convention,Innovation,Clear customer value,Market of adequate size,Sufficientdegree of innovation,1,2,4,3,Feasibilityandprofitability,Sufficient degree ofinnovation,Whatisa business plan,Howis yourproduct/serviceinnovative?,Howis yourbusinesssysteminnovative,?,KeyQuestions,8,Considerfeasibility,(,legal constraints,time/resource limits,etc,),Calculate overall profitability,(,simplecashflow,etc,),Clear customer value,Market of adequate size,Sufficient degree ofinnovation,1,2,4,3,Feasibilityandprofitability,FeasibilityandProfitability,Whatisa business plan,Whataretheconstraintsinimplementingyour business idea?,Whyareother peoplenotimplementing this kindof businessidea?,Whatisthegross margin rate of your planned business?,Howmuchinvestmentis necessary?How muchis the variablecost?Doestheprofit increase?,Whatistheoverallcashflow?,KeyQuestions,9,Prioritizationofa business idea,-In searchofa killeridea,A processtoprioritizegeneratedideas,Positioningofideasonthebelowchartbasedonthe potentialmarketand itsfeasibility,KillerIdea:Anideacapable of creating anew market,(,ex.walkman,mobilephone,Dialpad,4,5,min.photographprinting,etc.,),Seek solutionsforobstacles in implementation,Immediatelylaunchbusinessplanwrite-up,Postpone,Seek waystoexpand marketsize,Feasibility,Low,High,Marketsize,(,allowgrowth,),Low,High
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