DHL中外运-敦豪速递服务的营销模式(1)

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Cliquez et modifiez le titre,Cliquez pour modifier les styles du texte du masque,Deuxime niveau,Troisime niveau,Quatrime niveau,Cinquime niveau,*,China Teleflex 2002,Shanghai,PRC,17 August 2002,By:,Frits de Vroet,DHL International,1,Agenda,Service Parts logistics as a driver of competitive advantage,The service parts supply chain,DHL Global Customer Logistics,Vision,Service capability,Case Study,2,Service Parts Logistics as a driver of competitive advantage,As we are moving from competing brands to competing supply chains,logistics has become one of the key drivers of competitive advantage.,Some companies have recognised this,however they have been focusing on the supply chain driving the production and sales of finished goods.,Yet there is another supply chain within these companies,also heavily affecting customers and business results,which is often largely being ignored:,The Service Parts Supply Chain!,3,Service Parts Logistics as a driver of competitive advantage,4,Service Parts Logistics as a driver of competitive advantage,5,Service Parts Logistics as a driver of competitive advantage,6,Labour,Material&,Purchases,Overheads,Net,receivables,Inventory,Cash,Cost of,sales,Sales,Net,operating,profit,Cost of,debt,Cost of,equity,Net working,capital,Fixed,assets,Capital,employed,True cost,of capital,Capital,charge,Economic,value,added,+,+,+,+,+,x,Logistics and economic value added,P&L effect,Balance sheet effect,7,Demand/Supply Characteristics,Plan&,execute,(lean),Hedge&,deploy,(hold inventory),Continuous,replenishment,Demand characteristics,Predictable,Unpredictable,Supply,characteristics:,Service level,agreement,Long,lead-time:,+3 days,Short,lead-time:,2-4 hours,24-48 hrs,React&,execute,(agile),The Service Parts Supply Chain,8,The Service Parts Supply Chain,Finished goods logistics versus service parts logistics,FINISHED GOODS,Just in Time,Small number of fixed stocking,locations,One way traffic:,Manufacturing,Distribution,Centre,(Final)Customer,SERVICE PARTS,Just in Case,(Very)large number of multi-echelon,stocking locations,Two way traffic:,Manufacturing,Distribution,Centre,(Final)Customer,9,The Service Parts Supply Chain,Supply Characteristic:Multi-echelon model,10,DHL Global Customer LogisticsOur Logistics Revolution,11,Design&,Develop,&Plan,Product,Make,Buy,Manufacture,Deploy,&Deliver,Recognize,Demand,Forecast,Demand,Source,&Procure,Products,Forecast,Demand,Store&,Deploy,Products,Service,Products,Return&,Dispose,Products,Install&,Maintain,Customer,Install,Base,Focus,DHL wants to be recognized as the global quality leader in the management of integrated solutions for the(mission-critical)service parts logistics market,DHL Global Customer LogisticsService Parts Logistics Vision,12,DHL GCL Service Parts Logistics,13,Elements of logistics solutions,14,Same-day,deliveries,Customers(Field Service Engineers),End-user,request,Repaired,items,Repair,Pick-Pack&,delivery request,SPCs,DHL ELC,Overnight,deliveries and,returns,Defective,items,Order,transmission,DHL LCSC,Overnight replenishments,Manufacturing,Centers,R,Order,Confirmation,Customer,DHL WEL,DHL Global Customer LogisticsServices Offering,15,Asia Pacific Infrastructure,16,CVG,CVG,MIA,MIA,BAH,BAH,HKG,HKG,10,ELCs,330,SPCs,Multi-tier transportation,3 Regional,LCSCs,One global Billing&IS capability,JNB,SIN,SYD,BRU,SFO,TYO,DHL Global Logistics Logistics Global infrastructure,17,Case Study,18,Country,Logistics,Unit,Operator,Repair,Center,Regional,Logistics,Center,Case Study:Mission Critical Services for the Telecommunication industry,:Defective units,:Repaired units,Reverse logistics flow for Telecommunication hardware,19,Case Study:Mission Critical Services for the Telecommunication industry,Existing situation:,Decentralized management of service parts,Lack of visibility of inventory,Lack of visibility of order fulfillment,Lack of control of repair cycle,Resulting in:,High inventory level,Repair cycle between 40 and 120 days,Not meeting KPIs for order fulfillment and order accuracy,20,Country,Logistics,Unit,Operator,Repair,Center,Regional,Logistics,Center,Our proposal,:Defective units,:Repaired units,Co-located,Integrated IT system-Centralized order handling,21,Process Flow,Principles,Solution centre,22,Regional Logistics Solution,Central RMA and order management through Call Centre and Customer Service function,Regional inventory visibility through integrated IT system,Centralised Supply Chain Planning and Supply Chain Execution capability,Logistics Consultancy support and regional/country program management,Measure and control lead time,Improve supply chain performance,Lower inventory levels,Lower cost,23,THANK,YOU,Frits de Vroet,fvroetsin-,24,
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