成都篮球商业模式ppt课件

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,篮球商业模式,企划人：吴小兵,篮球商业模式,WHAT?,WHO?,HOW?,$?,?,CLIENT,SEGMENTS,CLIENT,SEGMENTS,价值主张,1,、篮球解决方案,CLIENT,SEGMENTS,CLIENT,SEGMENTS,成本结构,1,、活动组织,2,、场地器材,CLIENT,SEGMENTS,CLIENT,SEGMENTS,客户关系,1,、企业关系,2,、篮协关系,3,、相关者关系,CLIENT,SEGMENTS,CLIENT,SEGMENTS,客户细分,1,、企业,2,、俱乐部,CLIENT,SEGMENTS,CLIENT,SEGMENTS,关键资源,1,、篮球协会,CLIENT,SEGMENTS,CLIENT,SEGMENTS,关键活动,1,、赛事,2,、商业联盟,3,、篮球培训,CLIENT,SEGMENTS,CLIENT,SEGMENTS,收益来源,1,、客户增值,2,、品牌增值,3,、渠道共享,CLIENT,SEGMENTS,CLIENT,SEGMENTS,分销渠道,1,、行政区域,2,、篮球俱乐部,CLIENT,SEGMENTS,CLIENT,SEGMENTS,伙伴网络,1,、整合区域篮球产业链资源,篮球盈利模式,WHAT?WHO?HOW?$?CLIENTCLIENT价,价值主张,提供什么？,篮球解决方案,方案,篮球品牌,客户档案管理,赛事设计,篮球培训,篮球比赛,篮球产品和服务,价值主张提供什么？篮球解决方案方案篮球品牌客户档案管理赛,客户细分,提供给谁？,外部,内部,NO 2,NO 3,NO 4,NO 5,NO 1,产业链商家,篮球专家,篮球培训机构,篮球参与者,潜在篮球参与者,上级,员工股东,俱乐部及球队,球员裁判,合作伙伴,客户细分提供给谁？外部内部NO 2NO 3NO 4NO,伙伴网络,如何提供？,整合产业链（纵）,其他项目,足球 羽毛球 趣味运动会,篮球俱乐部,体育企业,体育商家,篮球协会,篮球培训,体育学院,篮球专业,篮球赛事,伙伴网络如何提供？整合产业链（纵）其他项目篮球俱乐部体育,成本机构,成本多少？,“免费”,义工,体院学生,A,人,赞助,代理的品牌产品,C,物,第三方付费,产业链商家,B,财,成本机构成本多少？“免费”义工A赞助C第三方付费B,收益来源,利润是多少？,解决方案,资源共享 成本分摊,品牌延伸 品牌共赢,客户,渠道,品牌,收益来源利润是多少？解决方案资源共享 成本分摊品牌,分销渠道,-,在哪开展活动？,项目渠道,1,1,、篮球,2,、五人足球,3,、羽毛球,2,1,、篮球馆,2,、室外篮球场,3,、锦标赛,4,、业余联赛,5,、职业赛,6,、商业比赛活动,赛事渠道,3,1,、学校篮球队,2,、企业篮球队,3,、篮球协会,4,、篮球俱乐部,单位渠道,分销渠道-在哪开展活动？项目渠,Diagram,2,协会,1,政策引导,赛事支持,参与者,2,需求满足,利益共享,组织者,3,利益驱动,资源整合,Diagram,2,协会,1,参与者,2,组织者,3,客户关系,协会、组织者、参与者,Diagram协会 1参与者 2组织者 3Diagra,关键资源,篮球协会,协会企业化必由之路,成都体院,丰富的人力资源,代理商家品牌,康比特,劲浪体育,关键资源篮球协会成都体院,关键活动,模块,高中篮球比赛,初中篮球比赛,小学篮球比赛,幼儿篮球普及,企业篮球比赛,单位篮球比赛,裁判篮球比赛,模块,篮球服装,篮球场馆,篮球器材,篮球营养品,篮球俱乐部,模块,青少年篮球兴趣培训,篮球从业人员培训,篮球健身培训,花式篮球培训,篮球训练营,篮球宝贝培训,合作商家,篮球培训,篮球比赛,关键活动模块高中篮球比赛模块篮球服装模块青少年篮球兴趣,垄断篮球产业链,!,请赐教！,垄断篮球产业链!请赐教！,