实用外贸英语函电教程unit four Establishing Business Relations

Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,Click to edit Master title style,Unit Four,Establishing Business Relations,建立业务关系,2024/11/18,1,I.Brief Introduction(,业务简介,),没有顾客就没有生意，这是十分正确的，无论对于新建立的公司还是想要扩大业务范围和业务周转额的老公司，与未来的商人建立业务关系至关重要。,如果一家新公司，更准确地说我们某一公司希望开拓市场，去销售产品或者向国外购置某种产品，公司负责人必须找出他必须和谁打交道。,2024/11/18,2,the source of his information;信息的来源,his intention;意图、打算,the business scope of his firm and also its branches and liaison offices,if any;他的公司的业务范围、分公司所在地和联络处,the reference as to his firms financial position and integrity.他公司的财务状况和商业诚信供参考,2024/11/18,3,Dear Sirs,We have obtained your address from the Commercial Counsellor of your Embassy in London and are now writing you for the establishment of business relations.,We are very well connected with all the major dealers here of light industrial products,and feel sure we can sell large quantities of Chinese goods if we get your offers at competitive prices.,2024/11/18,4,As to our standing,we are permitted to mention the Bank of England,London,as a reference.,Please let us have all necessary information regarding your products for export.,Yours faithfully,2024/11/18,5,Specimen Letters信函样例,Letter 1.,An Exporter Asking the Bank to Introduce New Customers(,出口商要求银行介绍业务伙伴,),见,P66,Letter 2.,An Importer Introducing Himself(,进口商自我介绍,),见,P67,2024/11/18,6,Letter 3.,An Importer to an Exporter(,进口商给出口公司写信要求建立业务关系,),见,P67,Letter 4.,An Exporter to an Importer(,出口公司给进口商写信要求建立业务关系,),见,P67,2024/11/18,7,Letter 5.,Asking to Make Credit Enquiry From the Bank(,向银行进行信用调查,),见,P68,Letter 6.,Reply to Letter Five(1),对,Letter 5,的答复,(1),见,P68-69,Letter 7.,Reply to Letter Five(2),对,Letter 5,的答复,(2),见,P69,2024/11/18,8,END,