某年度清洁用品市场报告

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,2021/2/8,#,Retail Audit Presentation Prepared XXX,Updated to Jan/Feb.2003,Category Overview,Personal Wash,Agenda,Category Overview,Why XX-Bath Liquid Lose Share in SH/E A/S BCD/E BCD,Milk Yearly Performance Review,Explore 300999ml Pack Sales Opportunity,TTT Bag Launch Evaluation,Category Overview,SummaryCategory Overview,Total PW market size increased continuously driven by Bath Liquid, and Hand Wash size emerged in latest 2 years across cities; Bar soap size increased in cities as well,so far, Bar soap market size has little sales impact from the growth of Hand Wash and Bath Liquid,XX sales grew in line with total market yearly while behind the growth rate in latest 6 month vs YA; and lose share traced to SH/E A/S BCD/ E BCD,SummaryCategory Overview(Con.),Overall MNB gained share in latest 6 months vs YA largely driven by P Olay gained share fastest followed with Dove,Zici/Aoxue captured share gain continuously,XX Milk share gained and distribution increased vs last year while failed to recover the lose from other variants,Product Segment Annual Growth,Total Category Increased While Bar Soap Sales Maintain,Volume Sales(Mil.Ton),Value Sales(Mil.Rmb),+12%,+9%,+100%,+85%,+49%,+25%,+2%,+1%,Year Growth,Product Sales Mix & Growth by City,Bar Captured Size Growth In City, Which Indicating Little Impact From the Growth of BW/HW,12,2,49,100,-7,-9,15,5,51,104,18,9,36,142,33,15,60,68,Volume Base-MAT JF03,Year Growth,38,Product Sales Mix & Growth by Region,PW Grew Traced to S/E/N Where Bar Size Increase As Well,Volume Base-MAT JF03,Year Growth,-5,-9,25,72,15,11,33,106,13,4,50,104,19,0,56,105,12,2,49,100,Product Segment Sales Growth Index,Soap Sales Captured Slightly Decline In Latest 2 Periods vs. YA,Total Personal Wash,Volume Growth Index,ProductSegmentGrowth by CityND02/JF03vsND01/JF02,BarSoapSales Decline In BCD&Town,Volume Growth,TTLPW,BarSoap,BathLiquid,HandWash,National,6.4,-3.6,39.1,75.2,4 Cities,26.3,1.3,67.1,59.6,A Cities,6.1,3.4,2.3,87.6,BCDCities,9.9,-1.9,49.3,84.3,Town,-10.3,-12.2,20.8,-25.6,ProductSegmentPrice Trend,(JF01JF03),BathLiquidSales GrowthXXVs.TTL,XX Behind MarketGrowthIn JF03vs JF02,Volume Base,Value Base,Volume Base,Value Base,Multi.National Manufacture Share XX Lose Share,6M to,JF02,6M to,JF03,+/-,Chg,SO 01,ND 01,JF 02,SO 02,ND 02,JF 03,+/-Chg,JF03vs.02,MNBBathLiq.,17,18.9,1.9,16.8,17.6,18.6,19.1,20.4,21.4,2.8,XX,7.5,7,-0.5,7,6.3,8.3,6.3,6.9,7.2,-1.1,P&G,3.5,7.0,3.5,2.9,3.9,3.5,6.8,6.6,6.7,3.2,Unilever,5.1,4.1,-1,4.9,5.2,4.4,3.3,4.2,4.8,0.4,Kao,2.3,2.9,0.6,1.9,2.3,2.4,2.6,2.7,2.7,0.3,MNBBathLiq.,29,31.3,2.3,28.3,30,30.7,31.4,33.6,35.4,4.7,XX,11.6,11.1,-0.5,11.3,10,12.9,10.5,11.1,11.5,-1.4,P&G,7.6,10.3,2.7,6.2,8.4,7.2,11.8,11.7,12.4,5.2,Unilever,8.0,6.9,-1.1,7.8,8.3,7.1,5.5,7,7.8,0.7,Kao,3.3,4.0,0.7,2.9,3.3,3.5,3.7,3.8,3.7,0.2,Volume Share,Value Share,(National Bath Liquid Base),MNB& Key Lo.Brand ValueShare,OlayLeadingTheGrowthFollowedwith Dove,6M to,JF02,6M to,JF03,SO 01,ND 01,JF 02,SO 02,ND 02,JF 03,+/-JF03,vs.02,MNBBathLiq.,29,31.3,2.3,28.3,30,30.7,31.4,33.6,35.4,4.7,XX,11.6,11.1,-0.5,11.2,9.9,12.9,10.4,11.1,11.5,-1.4,OLAY,2.8,5.0,2.2,2.2,3.2,2.6,4,4.5,6.1,3.5,LUX,6.4,4,-2.4,6.5,6.6,5.7,3.5,3.9,4.6,-1.1,SAFEGUARD,4.4,5.3,0.9,3.8,5.1,4.5,5.5,5.4,4.4,-0.1,DOVE,1.2,2.8,1.6,0.9,1.3,1.2,1.9,3,3.2,2,BIORE,3.3,2.3,-1.0,2.9,3.3,3.5,2,2.1,2.3,-1.2,ZEST,0.1,2.1,2.0,0.2,0.1,0.1,2.3,1.8,1.8,1.7,QINGXIN,1.7,1.7,1.6,1.7,1.4,1.4,(National Bath Liquid Base),AOXUE,3.3,5.8,2.5,3,3.3,4,5.8,5.4,5.9,1.9,LIU SHEN,8.2,6.9,-1.3,12.8,7.8,6.3,10.8,6.5,4.8,-1.5,ZICI,2.3,3.4,1.1,2.3,3.7,1.8,3.6,3.4,3.3,1.5,+/-,Chg,MNBPrice Tracking,National,Olay/SFG/Dove PriceGapNarrowing Down WithXX,JF 02,SO 02,ND 02,JF 03,XX,68,100%,61,59,57,100%,OLAY,97,142%,74,74,72,127%,LUX,70,103%,60,60,55,96%,SAFEGUARD,87,127%,62,63,63,111%,DOVE,80,117%,65,62,60,107%,BIORE,64,93%,57,57,53,93%,ZEST,54,53,53,93%,QINGXIN,45,45,44,78%,Price Index,to XX,Price Index,to XX,LIUSHEN,45,48,46,81%,46,74%,Rmb/Lit,Rmb/Lit,BathLiq. Key BrandsDistribution Growth,CompetitorsClose Distribution Gap withXX,WeightedDistribution,BathLiq. XX/ MNB /Lo.Share Change byCity,XX DeclinedNoticeable In SH/E A/E BCD/SBCD,Volume ShareChange,(SO01JF03 vs SO02JF02),XX BathLiq.Share TrendByVariant,MilkFailedto Recover the LoseFromOldVariants,(National VolumeShare BathLiquid Base),XX BathLiq.Share TrendByVariant,(National ValueShare Bath Liquid Base),XX BathLiq.VariantDistribution Trend,EachVariantDistribution Increasingvs.YA,NationalWeighted Distribution,WhyXX LoseShare InSH/EA/EBCD/ SBCD,XX Share& Change bySKU, SH-H/S,Share Decline All Variants Except Milk,SO 01,ND 01,JF 02,SO 02,ND 02,JF 03,XX,11.3,13.3,16.8,11.4,13.3,12.3,COOLING,2,0.7,0.6,1.5,0.7,0.4,300ML,1.1,0.3,0.3,0.8,0.3,0.2,1000ML,0.9,0.3,0.3,0.7,0.5,0.2,BLUE,2.4,2.3,2.1,1.5,1.7,1.5,100ML,0.5,0.4,0.3,0.3,0.4,0.5,300ML,1.1,1.2,1.1,0.8,0.9,0.7,1000ML,0.8,0.6,0.6,0.4,0.4,0.4,YELLOW,2.6,2.9,2.4,1.6,2.2,1.7,300ML,1.5,1.4,1.2,0.8,1.1,0.9,1000ML,1.1,1.5,1.2,0.8,1.1,0.8,MILK,0.1,3.4,8.1,3.9,5.6,4.9,300ML,0.1,1.7,2.8,2,2.9,2.5,1000ML,0,1.7,5.2,1.9,2.6,2.4,PEACH,2.3,2.2,1.9,1,1.1,2.1,300ML,0.9,0.9,0.8,0.5,0.5,0.4,1000ML,1.4,1.3,1.1,0.5,0.6,1.7,TTT,1.7,1.8,1.8,1.7,1.9,1.6,300ML(Bag),0.2,0.3,0.2,300ML,1.6,1.8,1.7,1.4,1.5,1.2,+/- %Chg,SO02JF03vs YA,ValueShare(Bath Liq. Base),-1.3,-0.2,-0.2,0,-0.7,0,-0.4,-0.3,-0.8,-0.5,-0.4,1.3,1.1,0.2,-0.8,-0.4,-0.4,-0.1,0.3,-0.3,XX SKU WeightedDistribution,SH-H/SDist.Increasing Most SKUs & ShelfChoice Increasing,XX,COOLING,300ML,1000ML,BLUE,100ML,300ML,1000ML,YELLOW,300ML,1000ML,MILK,300ML,1000ML,PEACH,300ML,1000ML,TTT,300ML(Bag),300ML,SO 01,ND 01,JF 02,88,89,90,86,76,75,77,63,73,56,53,55,86,89,79,44,59,49,84,87,79,41,41,45,79,70,69,79,70,69,52,51,54,22,75,86,22,74,85,14,66,68,87,87,86,87,86,86,51,52,53,82,74,75,71,71,73,SO 02,ND 02,JF 03,86,87,87,84,84,83,76,75,70,67,66,61,84,87,85,62,59,62,83,86,85,55,58,61,78,77,75,71,73,70,64,57,60,79,77,84,79,77,84,73,71,72,84,77,75,65,56,52,64,61,60,85,85,84,30,35,31,84,84,83,KeyBrand Share& Distribution,SH-H/S,Dove/ Olay/ SFG/ QingXingGainedShare,Value Share(BathLiq. Base),WeightedDistribution,SegmentShare DoveShare Prompted& Leading InMoist.,SO01JF02,SO02JF03,OTHERS,20,13.5,XX,6.1,4.4,LUX,4.9,0.1,MOISTURIZER,43.3,43.7,DOVE,2.8,10.5,XX,6,6.8,Olay,5.1,6.3,LUX,6.6,5.7,NIVEA,4,3.8,BIORE,2.9,1.9,PONPON,3.6,1.3,FRESH,28.7,31,LIUSHEN,17.2,15.2,QINGXIN,4.7,ZEST,2.3,BIORE,4.3,2,LUX,2.3,1.9,XX,1.2,1,BEAUTY WHITENING,1,2.9,LUX,1.9,ANTI-GERM,6.1,8.5,SAFEGUARD,3.8,6,DETTOL,1.5,1.9,Value Share(BathLiq. Base),DoveSKUShare&Distribution&Price,SH,750ml GainedShare Strongly,Value Share(BathLiq. Base)-SH H/S,JF 02,ND 02,JF 03,Dove,44,75,74,250ml,74,73,500ml,20,2,550ml,44,750ml,62,71,WeightedDistribution,JF 02,ND 02,JF 03,Dove,86,61,61,250ml,80,80,500ml,84,550ml,102,750ml,56,56,Rmb/Lit,DoveSKUShare&Distribution&Price, SH,720ml GainedRapidly; More ShelfChoice,Value Share(BathLiq. Base)-SH H/S,JF 02,ND 02,JF 03,OLAY,57,67,72,BLUE200ml,14,18,BLUE400ml,58,61,BLUE720ml,48,55,O. 400ml,56,4,4,O. 720ml,28,8,7,PINK200ml,15,17,PINK400ml,58,61,PINK720ml,57,63,JF 02,ND 02,JF 03,OLAY,78,65,64,BLUE200ml,75,76,BLUE400ml,68,69,BLUE720ml,60,60,O. 400ml,85,O. 720ml,68,PINK200ml,78,76,PINK400ml,69,69,PINK720ml,59,59,WeightedDistribution,Rmb/Lit,QingxinSKUShare&Distribution&Price, SHNewComerswithCompetitivePrice,Value Share(BathLiq. Base)-SH H/S,WeightedDistribution,Rmb/Lit,ZestSKUs Share&Distribution&Price,SH,750ml Captured Dist.Push Recently,Value Share(BathLiq. Base)-SH H/S,WeightedDistribution,Rmb/Lit,LiushenSKUsShare&Distribution&PriceNewLaunch ItemsFailedto HelpShare Gain,Value Share(BathLiq. Base)-SH H/S,LiushenSKUDistribution& PriceInSh-H/SPriceMaintain,JF 02,JF 03,JF 02,JF 03,LIUSHEN,95,87,46,40,TEXIAO 1000ml,9,39,34,32,TEXIAO 700ml,85,45,47,47,TEXIAO 350ml,92,42,46,45,TEXIAO 200ml,30,21,55,51,SHUANGFU1500ml,28,30,SHUANGFU1000ml,39,32,SHUANGFU700ml,27,46,SHUANGFU350ml,42,47,SHUANGFU200ml,29,72,RUFU700ml,37,47,RUFU350ml,72,48,RUFU200ml,22,50,WeightedDistribution,Rmb/Lit,LuxVariantsShare In SH-H/S,Share AlmostMaintain Vs. YA,Value Share(BathLiq. Base)-SH H/S,LuxSKUShare 1LitLaunch WithLower Price,JF 02,JF 03,JF 02,JF 03,JF 02,JF 03,JF 02,JF 03,13.5,12.5,79,76,65,46,1000ml BLUE,0.8,30,38,37,250ml BLUE,0.5,73,68,17,750ml BLUE,0.9,72,45,35,1000ml SHUANGFU(G),0.6,30,39,37,250ml SHUANGFU(G),0.7,74,68,17,750ml SHUANGFU(G),0.8,71,47,35,1000ml RUNFU(WHITE),2.5,30,38,37,250ml ORANGE,1.8,74,67,17,750ml ORANGE,3.7,71,45,34,300ml SHUANGFU(G),0.8,44,68,20,750ml SHUANGFU(G),0.9,42,63,47,300ml BLUE,1.3,46,68,21,750ml BLUE,1.5,64,60,45,300ml PINK,1,45,69,21,750ml PINK,1.1,41,61,46,300ml PURPLE,1.7,26,68,20,750ml PURPLE,1.6,56,65,49,300ml RUNFU(WHITE),1.3,22,68,20,300ml MEIFU(PINK),0.3,22,67,20,750ml MEIFU(PINK),1,22,60,45,LUX,Weighted Dist.,Rmb/Lit,Val.Share,Rmb/Pack,KeyBrand ShareChange by PacksizeXX 1LitLoseShare WhileDove/Olay/SFG Bigpack IncreasedFast,SO02JF03,chg,LUX,9.6,-4.3,250ML,3,3,300ML,0.3,-7.8,750ML,5.2,-0.4,1000ML,1.2,1.2,DOVE,10.6,7.8,250ML,3,3,500ML,0,-1.1,550ML,0,-1.2,750ML,7.6,7.6,SO02JF03,chg,XX,12.2,-1.3,100ML,0.5,-0.1,300ML,6.8,-0.4,1000ML,4.9,-0.8,BIORE,3.9,-3.5,300ML,1.1,-1.1,750ML,1.2,-3.5,1000ML,1.6,1.1,QINGXIN,4.8,4.8,300ML,1.3,1.3,750ML,3.5,3.5,LIUSHEN,14.7,-2.5,200ML,1.3,-0.4,350ML,3.9,-1.9,700ML,3.1,-5.6,1000ML,5.3,4.4,1500ML,1.1,1.1,SO02JF03,chg,OLAY,6.3,1.3,200ML,0.6,0.4,400ML,2.4,-0.5,720ML,3.3,1.4,SFG,6.1,2.2,200ML,0.6,0.2,400ML,2.5,0.9,750ML,3,1.1,ZEST,2.3,2.3,200ML,0.5,0.5,400ML,1.1,1.1,750ML,0.8,0.8,Value Share(BathLiq. Base)-SH H/S,KeyBrand Big Price, SH-H/S,XX 1L PriceperPackHigh CouldBe An IssueBehind,Rmb/Pck,SO01JF02,SO02JF03,XX,1000ML,48,44,44,BIORE,750ML,55,57,42,BIORE,1000ML,44,44,44,QINGXIN,750ML,40,30,LIUSHEN,1000ML,34,32,32,LIUSHEN,1500ML,31,46,LUX,1000ML,38,38,DOVE,750ML,56,42,OLAY,720ML,73,59,43,SFG,750ML,69,51,38,ZEST,750ML,41,31,Rmb/Kg,SO02JF03,LUX,750ML,46,35,61,MNBBigPackTopSKURanking,SH-H/SXX,Share BehindCompetitorsInSKULevel,SO 01,ND 01,JF 02,SO 02,ND 02,JF 03,Value Share(BathLiq. Base),DOVE,750ML,5.1,10.3,8.2,LUX,ORANGE,750ML,2.7,3,3.7,OLAY,PINK,720ML,1.1,1,2.8,LUX,RUNFU(W),1000ML,0.2,2.5,XX,MILK,1000ML,0,1.7,5.2,1.9,2.6,2.4,QINGXIN,CAOYE,750ML,1.9,2.5,1.8,XX,PEACH,1000ML,1.4,1.3,1.1,0.5,0.6,1.7,BIORE,KAOZIRUN,1000ML,0.1,0.1,0.1,0.4,0.3,1.6,LIU SHEN,TEXIAO,1000ML,1.2,1.2,0.2,5.5,1.5,1.5,OLAY,PGBLUE,720ML,2.2,1.1,1.4,XX,JJYELLOW,1000ML,1.1,1.5,1.2,0.8,1.1,0.8,XX,JXXLUE,1000ML,0.8,0.6,0.6,0.4,0.4,0.4,XX,COOLING,1000ML,0.9,0.3,0.3,0.7,0.5,0.2,MNB Big Pack Top SKUDistribution &S.P.P.D &Price, SH-H/S,Dove/Olay/Lux SKU BetterIn-Store Performance,Weighted Distribution,SPPD,JF 03,JF 02,ND 02,JF 03,JF 02,ND 02,JF 03,DOVE,750ML,18.3,LUX,ORANGE,750ML,8.2,OLAY,PINK,720ML,7.1,LUX,RUNFU(W),1000ML,13.1,XX,MILK,1000ML,5.2,QINGXIN,CAOYE,750ML,3.5,XX,PEACH,1000ML,4.4,BIORE,KAOZIRUN,1000ML,14.2,LIU SHEN,TEXIAO,1000ML,6.1,OLAY,PGBLUE,720ML,4,XX,JJYELLOW,1000ML,2.1,XX,JXXLUE,1000ML,1.1,XX,COOLING,1000ML,56,56,46,45,59,59,42,38,49,43,44,40,41,47,44,46,48,43,41,34,31,32,60,60,46,43,45,44,43,40,49,50,47,62,71,69,71,57,63,19,30,68,71,72,83,80,53,61,60,9,18,18,9,35,39,48,55,54,57,60,45,58,61,55,66,61,0.6,Rmb/Lit,Why XX Lose Share InSH,XX lose share acrossallvariants exceptMilk,XX distributiongained most SKUs, and shelf choiceincreasing,XX share lose underthe competitionfromMNB,Dovegained the most followedwithOlaywhich consolidatedsharefromother brands of Moisturizersegment;new comersQingxin/Zest gainedanddrove,Fresh whileXX Coolingweak,XX 1Lit share declining,and sharebehind competitors in SKUlevel, price couldbe anissue behind,XX Share &Change bySKU,E A,ShareDecline On Blue/TTT/Cooling,SO 01,ND 01,JF 02,SO 02,ND 02,JF 03,XX,14.7,12.5,17.7,7.9,8.6,11.7,COOLING,2.2,0.3,0.2,0.5,0.2,0.5,300ML,2.1,0.2,0.2,0.4,0.1,0.4,1000ML,0.1,0.1,0,0.1,0,0,BLUE,7.7,7.4,2.5,2.2,1.7,4.1,100ML,2.8,2.6,2,1.6,1,2.6,300ML,4.5,4.6,0.4,0.5,0.6,1.4,1000ML,0.4,0.1,0.1,0.1,0.1,0.1,YELLOW,0.5,0.7,1.5,1.2,1.4,0.8,300ML,0.3,0.5,1.4,1,1.1,0.6,1000ML,0.2,0.2,0.1,0.2,0.3,0.2,MILK,0.1,0.5,0.9,2,2.7,2.9,300ML,0.1,0.3,0.6,1.6,2.2,2.5,1000ML,0,0.2,0.3,0.3,0.4,0.4,PEACH,0.6,0.6,0.8,0.7,0.7,0.8,300ML,0.5,0.5,0.6,0.6,0.4,0.7,1000ML,0.1,0.1,0.2,0.1,0.3,0.1,TTT,3.5,3.1,11.7,1.3,2.1,2.6,100ML,1.3,1,8.2,0.5,0.8,1.2,300ML,2.2,2,3.5,0.8,1.2,1.2,TTT 300bagis of 0.1%,in JF03,ValueShare(Bath Liq. Base),+/- %Chg,SO02JF03vs YA,-5.8,-0.6,-0.5,0,-3.3,-0.8,-2.4,-0.1,0.3,0.2,0,1.9,1.7,0.2,0,0.1,0,-4.2,-2.7,-1.5,XX SKU WeightedDistribution,E A,SKU Distribution Increased & More ShelfChoice,SO 01,ND 01,JF 02,SO 02,ND 02,JF 03,XX,60,61,62,81,64,67,COOLING,33,16,13,29,27,22,300ML,33,14,12,29,27,19,1000ML,11,10,5,26,16,19,BLUE,60,59,61,75,53,53,100ML,45,43,43,74,45,52,300ML,39,25,25,36,34,27,1000ML,17,9,7,24,16,20,YELLOW,11,19,17,39,31,32,300ML,11,19,17,38,31,32,1000ML,9,9,7,26,16,19,MILK,3,10,8,42,34,32,300ML,3,10,8,41,34,33,1000ML,3,10,8,24,15,18,PEACH,18,19,24,42,34,36,300ML,18,19,15,40,33,35,1000ML,9,9,16,23,16,18,TTT,52,47,46,62,56,61,100ML,40,35,31,46,32,43,300ML,24,27,27,39,41,40,TTT 300bagweighteddist.is of 16,Key BrandShare& Distribution, E A,A Number Of Competitors GainedShare,ValueShare(Bath Liq. Base),Weighted Distribution,Qingxin share scoredto 7% inSO02and 1.4% in JF03,Segment Share XXCooling Weak,OTHERS,29.7,20.5,XX,12.6,5.1,LONGLI QI,4.4,2.4,MOISTURIZER,27.4,33.2,Olay,6.5,11,LUX,2.6,4,XX,1.4,3.7,DOVE,0.3,2.3,BIORE,4,1.9,FRESH,21.6,25.9,LIUSHEN,13.4,10.2,QINGXIN,4.4,ZEST,2.9,XX,0.9,0.4,BEAUTY WHITENING,3.8,4.7,LUX,1.5,SOFTTO,1,0.7,ANTI-GERM,14.9,14.9,SAFEGUARD,13,12.7,SO01JF02,SO02JF03,Value Share(BathLiq. Base),OlaySKUs Share&Distribution&Price,EA,BalancedGainedFromPacks,Value Share(BathLiq. Base),WeightedDistribution,JF 02,ND 02,JF 03,Blue200ML,37,25,Blue400ML,42,29,Blue720ML,24,22,Others 200ML,43,11,8,Others 400ML,39,5,4,Others 720ML,16,4,5,Pink200ML,38,30,Pink400ML,35,28,Pink720ML,24,22,JF 02,ND 02,JF 03,Blue200ML,90,86,Blue400ML,76,75,Blue720ML,65,68,Others 200ML,119,116,121,Others 400ML,101,52,70,Others 720ML,77,64,56,Pink200ML,91,88,Pink400ML,75,75,Pink720ML,59,69,Rmb/Lit,LuxVariantShare inE A,Orange HelpLuxShare Gain,Value Share(BathLiq. Base),Orange-5.9%,LuxSKUDistribution& PriceinE A,JF02,ND 02,JF 03,Beauty Whitening,29,35,Beauth Whitening1000ml,5,8,Beauty Whitening250ML,29,35,Beauty Whitening750ML,21,20,Fresh,28,33,Fresh 1000ML,5,8,Fresh 250ML,28,33,Fresh 750ML,21,25,Moisturizer,25,31,Orange 250ml,25,31,Orange 750ML,21,24,SkinCare,17,Others,10,WeightedDistribution,Rmb/Lit,Beauty Whitening,57,61,Beauty Whitening1000ml,51,39,Beauty Whitening250ML,73,71,Beauty Whitening750ML,51,51,Fresh,63,60,Fresh 1000ML,42,36,Fresh 250ML,73,69,Fresh 750ML,51,51,Moisturizer,57,58,69,69,51,51,SkinCare,71,Others,93,JF02,ND 02,JF 03,Orange 250ml,Orange 750ML,DoveSKUShare&Distribution&Price, EA,Both250ml and 750mlGainedShare,Value Share(BathLiq. Base),WeightedDistribution,JF 02,ND 02,JF 03,250ML,21,26,500ML,7,4,8,750ML,21,26,Rmb/Lit,JF 02,ND 02,JF 03,250ML,80,84,500ML,84,72,63,750ML,61,61,QingxinSKUShare &Distribution& PriceInE A,750ml BetterPerformed;Share Move Seasonally,Value Share(BathLiq. Base),WeightedDistribution,JF 03,QING XIN,49,CAOYE 300ml,52,CAOYE 750ml,45,KAOGANJU 300ml,50,KAOGANJU 750ml,46,Rmb/Lit,ZestSKUShare&Distribution&Price, EA,Small Pack Better Performed;Share MoveSeasonally,Value Share(BathLiq. Base),WeightedDistribution,JF 03,ZEST,55,GREEN 200ml,60,GREEN 400ml,51,GREEN 750ml,44,YELLOW 200ml,59,YELLOW 400ml,51,YELLOW 750ml,43,Rmb/Lit,WhyXX LoseShare InE A,XX loseshare onBlue/TTT/Cooling,XX distributiongained mostSKUs, and shelfchoice increasing,XX sharelose underthecompetitionfromMNB,Olaygainedthemostfollowed with Lux/Dovedrove Moisturizersegment,Qingxin/Zestdrove Fresh in summerseasonwhile XXCoolingweak,XX Share& Change bySKU, EBCD,Share Decline OnBlue/TTT/Cooling/Peach,SO 01,ND 01,JF 02,SO 02,ND 02,JF 03,XX,10.3,12.1,12.3,8.1,9.5,7.9,COOLING,1.7,1.8,2.7,0.8,0.5,0.2,300ML,1.7,1.8,2.7,0.7,0.5,0.2,BLUE,4.8,6.2,5.8,3.7,4.5,2.7,100ML,3.4,3,2.9,2.3,2.7,1.5,300ML,1.4,3.2,2.9,1.4,1.7,1.2,YELLOW,0.2,0.8,0.5,0.4,0.7,0.2,300ML,0.2,0.8,0.5,0.4,0.7,0.2,MILK,0,0.1,0.5,1.2,1.5,2,300ML,0,0.1,0.5,1.1,1.4,1.9,PEACH,0.5,0.7,0.4,0.2,0.3,0.5,300ML,0.5,0.7,0.3,0.2,0.2,0.5,TTT,3,2.4,2.4,1.8,2,2.2,100ML,1.7,1.8,1.2,1.3,1.1,1.6,300ML,1.2,0.5,1.1,0.5,0.9,0.6,Value Share(BathLiq. Base),+/-% Chg,SO02JF03 vsYA,-3,-1.5,-1.6,-1.9,-0.9,-0.9,0,0,1.3,1.2,-0.2,-0.2,-0.6,-0.3,-0.4,BathLiq. Key BrandShare InE BCD,Olay/SFGGainedFastestFollowedwith Some LocalBrands,Value Share(BathLiq. Base),BathLiq. Key BrandDistributionInEast,Eastcity,JF 02,JF 03,JF 02,JF 03,JF 02,JF 03,Olay,35,42,54,69,45,42,XX,58,60,85,85,62,67,Liushen,56,60,91,85,41,59,LongL.Q.,26,43,12,59,47,44,SFG,50,45,82,72,60,55,Lux,42,44,76,74,18,36,Slek,35,25,61,48,44,23,Tobaby,8,15,SH,E A,Lafang,3,14,13,SegmentShare &Chgby Brand, EBCD,Fresh &Anti-germ ImportanceGained,OTHERS,27,19.2,XX,8.7,6,LONG LI QI,2.8,1.4,LUX,3.1,0.2,TOBABY,0.5,MOISTURIZER,28.8,29,3.7,5.7,0.6,2.3,0.7,2,LUX,4.3,1.6,FRESH,29,32.7,LIU SHEN,15.2,12,3.6,0.6,2,1.4,XX,2.1,0.5,BEAUTY WHITENING,5.5,5.6,0.5,0.1,0.6,ANTI-GERM,7.3,10.5,5,7.1,LONG LI QI,0,0.8,SO01JF02,SO02JF03,Olay,SLEK,XX,ZEST,LONG LI QI,BAI LI,LUX,LAFANG,SAFEGUARD,Value Share(BathLiq. Base),OlaySKUShare&Distribution&Price, EBCDShare&DistributionGained FromallSKUs,Value Share(BathLiq. Base),WeightedDistribution,Rmb/Lit-E BCD,JF 02,JF 03,JF 02,JF 03,JF 02,JF 03,Olay,40,46,57,72,45,42,Blue200ML,23,18,25,Blue400ML,37,61,29,Blue720ML,26,55,22,Others 200ML,20,3,4,4,43,8,Others 400ML,33,2,56,4,39,4,Others 720ML,14,4,28,7,16,5,Pink200ML,24,17,30,Pink400ML,37,61,28,Pink720ML,29,63,22,EastH/S/D,SH-H/S,EastA,JF 02,ND 02,JF 03,Olay,117,84,85,Blue200ML,87,86,Blue400ML,78,74,Blue720ML,64,60,Others 200ML,127,Others 400ML,105,Others 700ML,76,Pink200ML,90,90,Pink400ML,76,73,Pink720ML,62,62,SlekSKUShare,E BCD,Value Share(BathLiq. Base),WeightedDistribution,Rmb/Lit,JF 02,ND 02,JF 03,Slek,64,86,87,Fresh 300ML,91,95,Moisturizer280ML,50,70,75,Moisturizer300ML,93,93,Moisturizer650ML,87,86,Moisturizer750ML,91,55,53,Others 280ML,77,77,79,Others 750ML,73,JF 02,JF 03,JF 02,JF 03,JF 02,JF 03,Slek,40,27,65,50,44,23,Fresh 300ML,20,42,16,Fresh 750ml,5,2,3,Moisturizer280ML,30,6,51,8,32,6,Moisturizer300ML,16,32,16,Moisturizer650ML,17,34,15,Moisturizer750ML,6,0,9,3,5,7,Others 280ML,27,9,53,17,21,1,Others 750ML,5,0,10,1,5,EastH/S/D,SH H/S,EastA,ZestSKUShare&Distribution&Price In EBCD,200/400ml Well Performed,Value Share(BathLiq. Base),WeightedDistribution-JF03,JF 03,ZEST,63,GREEN 200ml,67,GREEN 400ml,51,GREEN 750ml,37,YELLOW 200ml,60,YELLOW 400ml,60,YELLOW 750ml,38,Rmb/Lit,EastH/S/D,SH-H/S,EastA,Zest,46,74,46,Green 200ML,36,46,40,Green 400ML,32,62,31,Green 750ML,25,53,18,Yellow 200ML,32,38,36,Yellow 400ML,32,64,24,Yellow 750ML,24,54,18,L.L.Q SKU Share&DistributionInE BCD,Fresh /Anti-germ Product Help ShareGained,Value Share(BathLiq. Base),JF 02,JF 03,JF 02,JF 03,JF 02,JF 03,LongLiqi,31,48,12,60,47,44,ANTI-GERM 400 ML,8,16,ANTI-GERM 700 ML,24,53,12,Fresh 200 ML,3,10,6,28,Fresh 400ML,18,15,42,19,Moisturizer200ML,5,10,Others 200ML,25,22,10,12,35,16,Others 700ML,18,21,9,41,41,28,EastH/S/D,SH H/S,EastA,WeightedDistribution,63,58,69,55,59,55,48,Note: Red numberrefer to Average price,LuxSKUShare&Distribution In EBCD,Value Share(BathLiq. Base),L.FSKUShare 6ml/8ml GainedandDeep PenetratedInBCDCities,Value Share(BathLiq. Base),E City,E A,Rmb,/pck,LAFANG,14,13,FRESH 8ml,6,8,0.6,MOISTURIZER230ml,2,5,13,BEAUTY W.230ml,1,0,13,ANTI-GERM 230ml,1,0,13,BEAUTY W. 6ml,6,4,0.5,Weighted,Distribution,SFGSKUSKUShare&Distribution,E BCD,Value Share(BathLiq. Base),WeightedDistribution,JF 02,JF 03,JF 02,JF 03,JF 02,JF 03,Safeguard,61,51,86,73,60,55,Green 200ML,20,16,13,15,34,26,Green 400ML,37,36,56,63,45,41,Green 750ML,14,19,31,35,7,21,Blue200ML,23,21,27,Blue400ML,39,70,28,Blue750ML,30,62,16,Yellow 200ML,19,25,14,18,34,33,Yellow 400ML,32,38,43,71,41,44,Yellow 750ML,19,30,39,61,16,25,Pink200ML,27,24,22,18,34,34,Pink400ML,45,34,73,62,35,38,Pink750ML,25,29,54,65,16,24,SH H/S,EastA,EastH/S/D,66,68,69,61,71,62,53,70,60,52,68,71,64,Rmb/Lit,Why