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Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,RESORT AND HOLIDAY,HOTELS DEVELOPMENT&MANAGEMENT,休閒度假旅館的發展與管理,Presented by,Dr.Chuck,Yim,Gee,Dean Emeritus,School of Travel Industry Management,University of Hawaii at,Manoa,武汉会议室,http:/ resort concept,度假的概念,A property or destination serving the leisure and“escape”market,提供休憩與暫離塵囂市場的建築物或目的地,An institution that exists for the sole pleasure of its user,為了提供使用者特有的樂趣的機構,Retreat for self-renewal,enrichment,and discovery of new experiences,為了自我更新豐富以及發現新的經驗而休養,Place for physical health and fitness,mental de-stressing,可以讓身體健康精神抒壓的地點,Place for a learning holiday,一個學習的假期之地點,Place for acquiring or importing sporting skills,一個可以獲取或引進運動技巧的場所,Social gathering place,社交聚會的場所,Others,其他,B.Classification,分類,By seasonality,依照季節,Year-round,全年,Summer,夏季,Warm winter,暖冬,Cold winder,嚴冬,By designation,根據設計,Spa:day,hotel,salon,sport&fitness,natural,etc.,Spa resort,水療按摩度假旅館,Golf resort,高爾夫度假旅館,Ski resort,滑雪度假旅館,Guest ranch(aka“dude ranch”),休閒農場,Diving resort,潛水度假旅館,Fishing resort,釣魚度假旅館,Marina resort,遊艇度假旅館,Casino resort,博奕度假旅館,Conference,會議旅館,Eco-resort,生態度假旅館,Theme park resort,主題公園度假旅館,By location,依照所在地,Urban resort,城市度假旅館,Beach or seaside resort,海邊度假旅館,Lake resort,湖邊度假旅館,Mountain resort,山區度假旅館,Island resort,島嶼度假旅館,By size,根據大小,Mega-resort,超大型度假旅館,Boutique resort,精品度假旅館,By form of ownership,根據所有權的型態,Conventional,公約的,Syndicate,合資的,Interval/timeshare,分時度假,Condo resort,獨立產權公寓度假,Vacation club,度假村,Luxury destination club,豪華目的地俱樂部,Others,All-inclusive resort,全包式度假旅館,Mixed use resort,混合式度假旅館,Themed or fantasy(“storyline”),主題或幻想式旅館（故事情節）,Floating(cruisers),浮動的旅館（遊輪）,C.Defining a“world class resort”,世界經典度假飯店的定義,One that offers rich and meaningful holiday experiences for its guests,提供給客人豐富而有意義的假期經驗,Through the excellence of its service delivery,經由卓越的服務傳遞,Exceptional property attributes,旅館本身特殊的屬性,Recreational and hospitality amenities,娛樂與殷勤款待的各項設施,And standards of luxury,sophistication,care and comfort,有關豪華、精緻、關懷、舒適的標準,To meet and exceed guest expectations,滿足並超越客人的期待,D.Feasibility and market study,可行性與市場研究,Situation analysis,情況分析,Market survey,市場調查,Demand analysis,需求分析,Cost and investment,成本與投資,Proforma,ROI,估計的投資報酬率,Operations and management,營運和管理,Trends analysis,趨勢分析,E.Environmental impact studies(EIA or EIA),環境影響研究,Ecological considerations,生態的考量,Adverse impacts,逆向的衝擊,Heritage and cultural resources,古蹟與文化的資源,Host community,當地環境,F.Development&Costs,發展與成本,Team approach,團隊建立,Physical plant team:,Developer,Land planner,Architect and engineers,Interior Designer,Landscape architect,General contractor,Sub-contractors,Suppliers and manufacturers,Project Management,Technological consultants,Recreational consultants,Ancillary team:,Developer,Market and financial analysts,Social Engineers,Lawyers,Management consultants(hotel&resort operator),Government advisors,硬體建設團隊,開發商，土地規劃人員，建築師與工程師，室內設計師，景觀建築規劃，營造廠商，營造下包廠商，供應商和製造商，專案管理師（工程監工），技術顧問，休閒遊憩顧問,其他附屬工作團隊,開發商，市場與財務分析，社會工程師，律師，管理顧問公司，政府顧問,Cost&space economics,成本與空間經濟學,Allocation method,分配方法,Comparable or replacement cost basis,可比較或替代性成本的基礎,Per room estimates,每個客房的預估,Square ft/meter,平方呎,/,米,投資與財務,旅館投資的負面效用,風險,流動資產,低收入與資本獲得,不適當的建議書,內部資源,營運者關係,沒有足夠產品的選擇權,沒有深入的瞭解,市場資訊,資本密集,未來市場狀況,信託契約規定,G.Master planning,主要計畫,Key elements of importance,最重要的主要元素,Resort environment,休閒環境,Architecture “A sense of place”,建築物,Hotels,condo,vacation club,etc.,旅館，公寓大樓，度假村等,Grounds and landscaping,庭園與景觀美化,Fire protection,火災防護,Safety and security,安全與保全,Porte-cochere logical/welcoming entrance,合理的出入口,Traffic flow,交通動線,Parking,停車,Appealing visual impact,視覺吸引影響,Signage and graphics,招牌與圖案,Spacious public areas,特別的公共區域,High ceilings,挑高天花板,Attractive reception&lobby area,吸引人的接待櫃臺與大廳,Concierge,禮賓服務,Retail shops,零售商店,Guest amenities,顧客備品,Administrative spaces,行政區域,Customized interiors,客製化的內裝,Traditional,傳統的,Contemporary,現代的,Eclectic,折衷的,Restaurants and dining,餐廳,Snack bars/health bars,點心吧台,/,健康吧台,Cocktail lounges&Wine bars,雞尾酒吧,/,葡萄酒吧,Conference center&meeting rooms,會議中心,/,會議室,Recreation,休閒娛樂,Revenue,收入,Non-revenue,無收入,Spa&health club,水療按摩健康俱樂部,Heart of house support space,支援中心,Employee space,員工空間,H.Management and marketing,管理與行銷,Difference between management of hotel vs.resort,管理旅館與度假飯店的不同,Characteristics of leisure tourism,休憩觀光的特性,Qualification of managers,經理的資格能力,Staffing ratios,員工比例,Attitudes vs.aptitudes,態度,vs.,習性,Training,訓練,Empowerment,授權,Service strategy and policy,服務策略與政策,Quality standards:housekeeping,F&B,furnishings,etc.,品質標準：房務，餐飲，家具陳設等,Professionalism and personalization,專業化與個人化,Multilingual capacity,多種語言的能力,24 hours on call24,小時待命,Marketing,行銷,Repeat market,重複消費市場,Personalized communication,個人化的溝通,Group&convention business,團體與會議客源,Advertising,廣告,Publicity,宣傳,Post,departure follow-up,售後關係管理,I.Looking into the future,未來展望,Global markets,全球市場,Environment and climate,環境與氣候,Generational shifts,世代交替,Sustainability,永續性,
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