Disney迪士尼英文演讲展示

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,Principal activities,entertainment,programming,theme parks,toys,books,video games,media networks,:,ESPN,sports,ABC Television Networks,Hollywood Pictures,Location,Hyperion Avenue,Burbank,California,American,Origin,Disneys founder Walter Elias Disney,company：,Disney Brothers Cartoon Studio；,Walt Disney Studio,Directors,the founder,the current CEO,Walt Disney,Robert A.Iger,competition,film:Dream,W,orks,Toy:Barbie,of the Mattel company,STRENGTHS,Global Standardization.,Target Customer,:Children.,Popular Brand Name.,Diversification.,Popular characters,WEAKNESS,Excessive Research&Development.,High Investment.,High Risk Factor.,Limited range of target audience group.,OPPORTUNITIES,Attraction of children to television.,Cheaper alternatives to soft toys.,Global Localization,THREATS,Competitors:National,Regional&Global.,Highly Demanding in terms of Sales,Creativity and Innovation.,Employee Retention,NUMBERS,E,mployees,:112 thousands,S,ales,:30.8billion dollars,P,rofits,:2 billion dollars,T,otal value,:51billion dollars,Present on the,stock market,Market share,:55.1 billion dollars,global company,my own analysis of the numbers,occupy large maket share,brilliant prospects,prospects for the future,More potential customer,More dramatic influence,The spread of Disney,culture,reason,Every child seen the Disney film,Everybody want to go to the Disneyland,Every girl has a dream of,being a princess,members,