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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,精,*,湖南梦洁家纺股份有限公司,走进我们,MENDALE,精,目 录,CONTENTS,1,who we are,2,what we want to do,3,how we do,4,companys future,5,companys culture,精,company introduction,who we are,First,who we are,11,what we want to do,how we do,companys culture,companys future,organization structure,精,|,COMPANY INTRODUCTION,1956 MENDALE,founded,1990,Industry-leading import CI program,2003,The establishment of the HUnan Mengjie New Material Co.Lt,200,5 Set up holding subsidiaries,2009,Enter the filed of e-commerce,2010,Successful listing of primary and medium-sized boards in Shenzhen Stock Exchange,2012,Set up the,“,love in family,”,foundation,Hunan Mengjie Textile Co.Ltd.started in 1956,the main business of the company is the research and development,design,production and sale of household textiles mainly engaged in bedclothes.,who we are,what we want to do,how we do,companys future,companys culture,5,精,|,THE COMPANY STRUCTURE,市场部,经理,湖南梦洁家纺股份有限公司,湖南梦洁新材料科技有限公司,9,who we are,what we want to do,how we do,companys culture,companys future,精,Business philosophy,what we want to do,second,who we are,11,what we want to do,how we do,companys culture,companys future,精,|,BELIEF OF ENTERPRISE,Belief of,enterprise,our,glory is achieved in love-based efforts.We firmly believe that while focusing on home textile,more humane,life-oriented care of life is integrated into every product,permeating into every aspect of the enterprise,passing to thousands of families,It expresses and realizes the broad meaning of dream and love in the family ,and is committed to influencing the family of the world and establishing a good family and harmonious society.,corporate values,Mengjie advocate servant leadership:the foundation of leadership is not power,but authority,authority is established on the basis of love,service and sacrifice.We encourage and hope that employees have good character,excellent professional knowledge and superb skills.We respect the uniqueness of every employee,I believe everyone able and willing to play the greatest potential within the continuing love and energy,bring success to both individuals and businesses,view of talent,what we want to do,12,how we do,companys culture,companys future,who we are,精,|our honor,14,01,In 2002,the State Administration for Industry and Commerce recognized the trademark,Mendale,as China Famous Trademark ,and the State Administration of Quality Supervision determined that Mengjie was China Famous Brand,02,In 2005,Mengjie won the China Famous Brand and won the Hunan Quality Management Award,03,In 2006,Mengjie bedding was named national Mianjian products.Currently Mengjie products include embroidery kits,sewing kit,was the core,blankets,mattresses and other accessories Home Furnishing 8 categories,more than 2600 varieties,04,In March 2016,China textile industry brand index list released,many enterprises have become Internet users favorite brand,mendale become a monthly industrial brand index Chinese brand list.,精,product overview,main product,How we do,Third,18,精,|,PRODUCT OVERVIEW,At present,the products,of the company mainly,covered embroidery kits,quilted sets,quilt cores,blankets,mattresses and other household ornaments,and more than 2600 varieties,.,梦洁家纺,我们怎么做,我们是谁,我们要做什么,未来计划,财务与融资,19,精,|,MARKETING OF PRODUCT,Mengjie successfully constructed a marketing network with a special and sound chain management mode,which is the main body of the national large-scale shopping mall and the franchise store.At present,the company has 852 stores nationwide,8,10 counter-cabinets,with a business area of 1.3 million square meters,the strong marketing network is in the leading position of the industry.when the flagship store was in the platform in june 2012.During the year of operation,the sales doubled,from the original monthly sales volume of 10-150,000 to the current monthly sales of 300,000-400,000,becoming the home textile TOP3 merchant.,Stores,shopping malls,Mobile phone APP,Computer client,我们怎么做,我们是谁,我们要做什么,未来计划,财务与融资,20,精,|,PART OF OUR PRODUCT,我们怎么做,我们是谁,我们要做什么,未来计划,财务与融资,23,精,company brand strategy,R&D,Companys future,Fourth,25,精,|,SHORT-TERM PROFIT PLAN,平实美学,觅,梦洁床垫,梦洁宝贝,寐,梦洁,MengJie in a comprehensive,pragmatic brand strategy,create a Meng Jie,Mei,baby Meng Jie,Meng Jie,for mattress,plain aesthetics 6 brands,with rich layers of product style and unique brand positioning in the market,become an independent school.In recent years,in the overseas expansion of 9 large scale Home Furnishing brand,Mengjie,develop,ed,rich Home Furnishing ancillary products,covering the multi-level market demand,establish the textile industry benchmark,companys future,who we are,what we want to do,how we do,companys culture,27,精,|,R&D OF PRODUCTS,production engineering,overseas brand,29,In Paris,Milan,Beijing,Shanghai and other international trend,Mengjie building a large R&D center and research resource center,keen to capture the global trends of textile,condensed many international top designers and d
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