a某汽车MINI汽车marketing（英文版）42371

Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Strategic Marketing Success,MINI,2001-Best of the Best:MINI-Most Fun,Auto Week Magazine,2001-Car of the Year,Car Magazine,2002-Grand Prix Award,European Car Magazine,2002-Britains Best Hot Hatch,Autocar Magazine,2003-North American Car of the Year,Car of the Year Awards,2003-Sporting Car of the Year,Auto Express,History in a MINI(ute),Rebuild MINI,Go Global,Into the Future,MINI Product Life Cycle,0,50,100,150,200,250,300,350,400,1959,1963,1967,1971,1975,1979,1983,1987,1991,1995,1999,Year,Volume(000),Turning the Corner,Services,Intangibles,Core Product,Insurance,Warranty,Fun,British Bulldog,Individuality,Inspiration,Rally Racing,College Graduate Program,History,Heritage,Value for,Money,Economic,Personality,From Mini to MINI,Design improvement,Lets motor,Funky,Icon,Leasing,High resale value,Payment,plans,Retail Financing,Optional extras,Focus on,Customer,service,Website,Brand name,Driving,experience,Safety,standards,Lets Mess With Perfection!,EYE-CATCHING,PERFECTLY BALANCED,POWER PACKED,REFINED,Lets Evolve!,“And then theres the fact that its a,MINI,Cooper S,with,everything,that stands for in terms of,image,build quality,desirability and street cred,”.,Autocar,Britains best hot hatch,May 2002,Exclusive,Available,Low,High,Price positioning,Brand positioning,Existing,Existing,New,New,Markets,Product/Services,Puma MINI,Rally Racing,Movie Italian Job,Global expansion,Revival of an icon,Clothing,Toys,Accessories,US Market,Financial Services,Core Values,Advertising,Promotion,Warranty,Lets Motor!,Lets Go on Tour!,Its Love.,Percentage of BMW Sales by Model(2003),18%,48%,15%,5%,5%,9%,0%,MINI,3,Series,5,Series,7,Series,Z4,X5,Z8,History in a MINI(ute),Rebuild MINI,Go Global,FUTURE,Lets Repeat History.,Lets stand on the shoulders of giants.,Lets carry out legacies.,Lets show some pride.,Lets be the product of good genes.,Lets inherit Dads eyes and Moms bonnet.,Lets remember who got us here.,Lets inspire generations to come.,Lets continue in the footsteps ofSir Alec Issigonis and John Cooper.,Lets MOTOR!,演讲完毕，谢谢观看！,