人教版高中英语选修9课件：Unit-5-Inside-AdvertisingReading

Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,11/7/2009,#,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,人教课标,高三 选修 9,Unit 5,人教课标,How advertising works,Unit 5 Inside advertising,How advertising worksUnit 5 In,Lets enjoy two advertisements!,Lets enjoy two advertisements,1. Do you like McDonalds better than KFC because of the advertisement?,1. Do you like McDonalds bett,AdvertisementsWHERE?,On billboards,On buses,On TV,On the radio,In train stations,In newspapers,In magazine,At the cinema,At the airport,Everywhere,AdvertisementsWHERE?On billbo,Compare advertisements,Compare the advertisements, which one is easier for you to remember? Why?,Compare advertisementsCompare,人教版高中英语选修9课件：Unit-5-Inside-AdvertisingReading,Look at the pictures on page 42-43 and discuss the questions about the advertisements.,1. Water,A. What is the most common name for H,2,O? Why did they call it H,2,O?,H,2,O = water. H,2,O has been used instead of the word “water”, because it rhymes with “slow”.,Rhymes (often called jingles) attract attention and are easily remembered.,Look at the pictures on page 4,B. What is the purpose of this advertisement?,To encourage people to use water wisely and to save water where they can.,B. What is the purpose of this,A. What group of people is the advertisement made for?,Young people who like sports, the latest fashions and like to be part of a group.,2. Super Shooze,A. What group of people is the,B. What message does the advertisement give?,If you wear our shoes youll have an exciting life, and be popular and have fun.,B. What message does the adver,C.,Do you think the message is true? Give reasons.,This message is not true because just wearing a certain brand of shoes wont make you exciting, popular or have fun it takes much more effort than that.,C. Do you think the message is,A. Why are the first two lines written bigger than the rest of the advertisement?,These lines appear bigger so that they are the first thing people notice about the advertisement.,3. Refresh water,A. Why are the first two lines,B. The advertisement says that when you buy two, they will give you two more at no extra cost. Does this mean the advertiser will lose money on the sale?,No, the advertiser will have worked out a price that will still give him a profit even if he is giving away two bottles free. The advertiser also benefits by selling more bottles than he would have if he hadnt offered the free bottles.,B. The advertisement says that,C. Why do advertisers often use the “Buy one get one free” message?,People love a bargain, so they are attracted to free offers and are more likely to buy the product if they think they are getting something for free.,C. Why do advertisers often us,As explained in B, they are not really getting anything for free because the advertiser puts a price on the product that the consumer buys that will cover the cost of the “free” one.,As explained in B, they are no,A. What does this advertisement encourage you to think?,It encourages us to think of the sky, air and our environment and about how the environment is being spoiled.,4. Environment,A. What does this advertisemen,B. What do you think causes air pollution?,Human beings cause air pollution by burning fossil fuels, such as gas, oil, coal, etc by using some modern machines, transportation vehicles and also by manufacturing modern products.,B. What do you think causes ai,C. How else can advertisers make people more aware of our fragile environment?,Tell people more and help them to be more aware of the importance of protecting our environment.,C. How else can advertisers ma,5. “Speeding” and “How fast am I going”?,A. Both of these advertisements have the same purpose. What do both advertisements want people to do?,They want people to stop speeding.,5. “Speeding” and “How fast am,B. Both ads target a certain group of people. Who are they?,Drivers.,C. If you were a driver, which advertisement would have most effect on you? Why?,(Students give their own answers.),B. Both ads target a certain g,HOW ADVERTISING WORKS,HOW ADVERTISING WORKS,Scanning,Scan the headings of each section and get a general understanding of the text.,ScanningScan the headings of e,Section I,(para.1),Section II,(para. 2),Section III,(para. 3-7),Section IV,(para. 8-9),Introduction,What is an advertisement?,How do advertisers make effective advertisements?,How effective are advertisements?,Sum up the main idea of each section.,Section ISection IISection III,Detail reading,I. Read the text and try to answer the following questions.,Detail readingI. Read the text,1. Who advertises?,2. Why do they advertise?,3. Where do they advertise?,4. How do they decide where to advertise?,5. Does advertising work?,1. Who advertises?,1. Who advertises?,Businesses, individuals, organizations,and associations.,2. Why do they advertise?,They want to sell something or to,inform or educate the public.,1. Who advertises?,3. Where do they advertise?,On TV and radio, in magazines and newspapers (also on clothes, billboards, at sports fields, on buses and trains, at bus and train stations and many other places).,3. Where do they advertise?,4. How do they decide where to advertise?,They consider their budget and what medium is most likely to be seen or heard by the target consumer.,4. How do they decide where t,Does advertising work?,Yes and no. People are not usually persuaded by ads to buy things they have no use for. However, ads do change peoples opinions over time.,Does advertising work?,II. Read the text carefully and fill in the blanks.,Definition,An advertisement is a(n) _ or announcement that _ or influences people by using words, pictures, music or film.,message,informs,II. Read the text carefully an,How to,make,_ the target: Having identified the target group, researchers _ as much as possible about those in the target group.,Appeal to the target: Appeal to targets _ or their emotions.,Identify,find out,hopes and dreams,_ the target: Having id,Use a suitable _: Advertisers consider which media are most _ for their product and which their target audience is most _ see or hear, as well as the cost.,medium,appropriate,likely to,Use a suitable _: Adve,How,effective,People are unlikely to choose the product _ for them no matter how good an advertisement is.,Making people constantly _ advertisements can help to change their opinions over time.,exposed to,unsuitable,How People are unlikely to cho,What is an ad?,1),Definition,(a message or announcement that intends to inform or influence people),2),Means,(words, pictures, music, film ),3),Advertisers,(business, individuals, organizations, associations),Conclusion,What is an ad?1) Definition (a,How do advertisers make effective ads?,1),Identify the target,(find out necessary information about this group),2),Appeal to the target,(hopes, dreams, emotions, desires ),3),Use a suitable medium,(cost, media),How do advertisers make effect,How effective are ads?,When there is a need for the product.,2) If the target audience is exposed to ads constantly.,How effective are ads?When the,Finish Ex 3 on Page 45 in pairs.,HOMEWORK,Finish Ex 3 on Page 45 in,Thank you!,Thank you!,