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,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Business Interpretation II,Product presentation,objectives,Learning Objective,1,To talk about specifications and sizes of products,2,To describe the features of products,3,To make a brief product presentation,Creating a Product Presentation,Product presentations are,an important part,of selling a product to prospective customers. In many cases, this will be the customers,first introduction,to your product and potentially your company.,Proper preparation,is vital to presenting your product in the best light possible.,The,objective,of the product presentation is,different,depending upon the,target audience,and the presentation should be,adjusted accordingly,. It is important to know your audience and why they are interested enough to hear your presentation.,Factors to consider,Objective-Whats the purpose of your presentation Is it to inform, persuade, or entertain,Target audience-Who are you giving the presentation to What are their needs and immediate concerns What are their individual goals,Target presenter-Who will be giving the presentation (Yourself, a sales person, a company executive),outline,1) Introduction,-The speaker introduces,themselves, and the,main points,covered by the product presentation. This is where you want to,attract,your audience and tell them what is in it for them.,2) Positioning,-Successful products have a,unique technology or positioning,that sets them apart from other products on the market. You are supposed to introduce this aspect of your product so as to let your audience know how your product is different and why they should listen to the rest of your presentation. Use this as an attention getter.,3) Product description,-Clearly describe your product in terms that your audience will understand. It may be helpful to have,a chart,showing the products,components,. You want to give the audience a frame of reference for the,features and benefits,that they are going to see. Show how the product,interfaces,connect,with other products or systems they may be using.,4) Examples/successes,-At this point in the presentation your audience should be familiar with your product and why it is,different and/or better,than other similar products in the market. In order to drive this point home, use,examples,of how your product is being used and how customers have benefited or will,benefit,from the product.,5) Closing argument,-This is your opportunity for a,call to action,. You should,summarize your presentation,reiterate the point,of the presentation, and,ask,your audience,to do,something, if that is the point of your presentation.,Words & Expressions,positions or job titles,Chairman/President(AmE),董事会主席,Managing Director/ Chief Executive Officer(AmE),总裁,/,首席执行官,COO(chief operations officer),首席运营官,First Executive Officer,首席执行官,Finance Director/Vice-President-Finance(AmE),财务副总,Sale Manager/Sales Director(AmE),销售经理,Marketing Manager,市场,Personnel Manager,人事,General Manager,总,Financial Controller,财务总监,Assistant Manager,经理助理,QC inspector,质检员,Head of Marketing,市场部经理,Deputy Head of Sales,销售部副经理,Office Manager,办公室主任,Party Secretary,书记,Chairman of Trade Union,工会主席,Catering Supervisor,饮食主管,Security Officer,保安,Sales Representative(rep),销售代表,Switchboard Operator,总机,Maintenance Engineer,维修人员,Chief Engineer,总工程师,Chief Accountant,总会计师,Cashier,出纳,Purchasing Agent,采购员,PR Girl,公关小姐,Ceremonial Usherette,礼仪小姐,Auditor,审计员,Back,Interpretation,Thank you for giving me the opportunity to present you the latest model of our mobile phone -Sweetvoice 2003. I intend to briefly run through the 3 Ps for the new model - the product, the place and the price. Please feel free to interrupt me wherever youve got a question.,To start with, Ill focus on the features of this new model. If you look at the screen behind me showing a picture of Sweetvoice 2003 and the animation of its functions, youll see that it is small enough to fit right into the palm of your hand. It has a decent weight and an internal antenna. The phone includes a WAP browser so you can connect to the Internet, as well as SIM based information services.,There is a lOO-name internal phone book in addition to those that you can store on the SIM card, and there is a space for up t0 12 voice dialing slots, which serves as the selling point of this model. The 2002 model comes with 38 ring tones, with space for 9 more for downloading the ring tones from the Internet, plus a ring tone composer.,A vibrating alert discreetly informs you of the incoming calls and messages, while five games will stop you from getting bored. Of course, it has all the common features such as clock, alarm, reminders, stopwatch, countdown timer, calculator, currency converter, etc. I hope that all makes sense. In any case, Ill leave these written specifications with you, which you can study at your leisure.,OK, now let me move on to the next point, the place. By place, I mean how we are going to distribute the product and where. The launch date for the Sweetvoice 2003 will be January l next year since it will definitely be a season to buy new mobile phones as presents for the New Year or the Spring Festival. It will then be in stock in all registered retail outlets throughout the country. We will also be making the phone available by mail order and online order with a guaranteed 6 days delivery.,What information do you think the audience expects to get from a product presentation,the factors to be considered in a product presentation,Size;,special features;,cost; delivery time;,cost of delivery;,length of guarantee period;,selling points;,market prospect.,specifications and sizes,1. Measurements,How long/wide/high/thick/deep is it Its 10 centimeters long/,Whats its length/width/height/thickness/depth,The length/ is 10 cnentimeters.,What are its dimensions/measurements/specifications,What size is it,How big is it,15 x 8 x 10 cm,2. Diameter (radius), area or volume,Whats the diameter/area/volume of Its is cm, square cm, cubic cm.,It has/covers an area of 30 square meters.,3. Weight and capacity,How heavy is it,What does it weight It weights ,Whats the weight The weight is ,How much can it carry/ hold It can carry/ hold,Whats its maximum load,4. Shapes, colors and materials,What is the shape of this product /Whats its shape /What does it look like,It has the shape of /It is shaped like/It is rounded/pear-shaped./It looks like,What color is it How many colors does it come in (light/pale, dark/deep),It is red/light blue. /It comes in three colors: red, yellow, blue.,Whats it made of/from,1) 厘米 centimeter 2米 meter,3毫米 minimeter 4平方米 square,5立方米 cubicmeter 6公里 kilo,7英里 mile 8英尺 foot,9英寸 inch 10码 yard,11公斤 kilogram 12克 gram,13磅 pound 14盎司 ounce,15升 litre 16加仑 gallon,Nouns Adjectives Chinese,1) circle circular 圆,2) semi-circle semi-circular 半圆,3) square square 正方,4oval oval 椭圆,5triangle trianglar 三角,6) sphere spherical 球体,7) cone conical 圆锥,8) cylinder cylindrical 圆柱,9) cube cubic 立方体,10) rectangle rectanglar 长方形,11) pyramid pyramidal 金字塔,12) point pointed 尖顶,13) oblong oblong 长方形,1iron n.铁,2) pure silk k.真丝,3) synthetic fibre g.合成纤维,4) porcelain m.陶、瓷器,5) rayon h.人造丝,6) denim i.粗料棉布,7) plastic j.塑料,8) polyester o.聚酯,9) stainless steel l.不锈钢,10) genuine leather b.真皮,11fur a. 毛皮,12) timber d.木料,13) linen p.亚麻布,14) nylon c.尼龙,15) wool q.羊毛,16) brick e.砖,1. Introducing the new product,This new model will be launched/out next month.,Our new product will soon be on the market.,2. Presenting the features (merits and benefits),How is your product better than the competitor,What are the selling points of your product,What are the features of your product,3. Marketing a product,There,s a great/growing demand for it. (be in great demand),There,s been a big rush for it lately.,The AT-600 is the bestseller of this kind.,This product is well thought of/well received at home and abroad.,1) efficient 2) durable,耐用,3) expensive 4) high-quality,5) informative,信息广,6) modern,7) adjustable 8) stable,9) automatic 10) high-tech,11) reliable 12) economical,经济实惠,13) colour-fast,不退色,14) elastic,有弹性,15) comfortable 16) entertaining,17) collapsible,可折叠,18) portable,19) environment-friendly,环保,20) user-friendly,使用方便,Sentence interpretation,1这些花看起来很美，但它们是用塑料制成的。,2你的衬衣摸起来手感很好。是用什么料子做的？,是用人造丝做的。,1) These flowers look very beautiful, but they are made of plastic.,2) - Your shirt feels good. Whats it made of,- It is made of rayon.,3这家工厂相当大，占地面积为125000平方米。,4这种卡车长8.5米，宽4.6米，高3.5米，其最大运载量为13吨。,5这个风筝的形状像条龙。,3) This factory is quite big. It covers an area of 125 000 square meters.,4) This kind of truck is 8.5 meters long, 4.6 meters wide, and 3.5 meters high. Its maximum load is 13 tons.,5) This kite is shaped like a dragon. /This kite has the shape of a dragon.,6这个集装箱的体积为500立方米。,7我们的产品的特点是美观耐用、体积小、重量轻、价格合理。,8我们的产品是同类商品种最畅销的，并受到广阔用户的一致好评。,6) The volume of this container is 500 cubic meters. /This container has a volume of 500 cubic meters.,7) The features of our products are beautiful, durable, small in size, light in weight and reasonable in price.,8) Our product is the bestseller of its kind, and it is well thought of by the customers.,9这款商务通的优点就是它的记忆容量大。,10我们的这个随身听卖得很好的原因是它的防震效果特别好。,9) The excellent point of this PDA model is its large memory.,10) This kind of Discman has been selling very well because it has excellent shock-resistance.,Passage interpretation,Good morning, I,m very glad to have you here with us today. My name is Robin Williams and I,m,responsible for,the marketing department. What I,d like to do today is,talk,about,the launch of our new product. Hopefully, my talk can,provide,you with a clearer picture of our new product and the current market situation and,serve as,basis for further discussion.,In my presentation, I will,cover,3 areas. First of all. I,ll talk about the current,market situation, and then I will talk about the problems we are likely to face in the launch of this new product and my recommended,courses of action,. My presentation will,last,about fifteen minutes and at the end of it, I,ll try to answer any questions you have.,OK, let,s,start with,the current market situation,维持升幅,to,an increase,到达最高点,to reach a,.,保持不变,to remain,.,降到最低点,to,out,正值,之际,on the,of,代表,on the,of,承蒙盛情邀请,at the gracious,of,年会,meeting,商界的朋友们,friends from the business community,sustain,peak,constant/stable,bottom,occasion,behalf,invitation,annual,marketing presentation,sales representative,sales record,customers satisfaction,manufacturer,retailer,merchant wholesaler,commission agent,facilitating agent,营销报告会,效劳代理商,销售记录,顾客满意度,生产商,零售商,批发商,佣金商,销售代表,经销渠道,channel,营销目标,objective,战略营销,marketing,目标市场,market,潜在的风险和机遇,threats and opportunities,可控因素,components,销售业绩,sales,.,distribution,marketing,strategic,target,potential,controllable,performance,market share breakdown retail,distribute run through at your leisure,commission in stock at long last,target synchronize sector,in terms of market penetration,market demand,1) The computer company was forced to reduce prices to keep its_.,2) The _for a product is affected by its price.,3) Please give me a _ of those income tax totals by age groups.,4) We will _ our campaign at young home-buyers.,5) As I was in haste to leave for a meeting yesterday, I just _this list of figures and didnt notice it.,market share,market demand,breakdown,target,ran through,6) _we found out what really happened to our last delivery.,7) The launch date for this new product is the first of May 2006 and will then _to our main retail outlets.,8) Mr Brown _to set up a branch in London.,9) Please fill in the form _and post it to us.,10) If you have fountain pens _, please send us some samples.,At long last,be distributed,was commissioned,at your leisure,in stock,11) They referred to your service_ high praise.,12) We have changed our packaging to appeal to all age groups in order to obtain maximum _.,13) These items _ at 5.99.,14) The closing of the old store _ with the opening of the new shopping plaza.,15) The agricultural _ in western nations is highly subsidized.,in terms of,market penetration,retail,synchronized,sector,3. Translation Practice,1. 我首先谈谈去年的销售总额，然后谈谈我们产品目前在主要几个国家的市场份额，最后谈我们的主要客户及今后的方案。,Ill begin by talking about our sales figures last year, and then Ill talk about our market share of our product in some major countries. Finally Ill talk about our main customers and future plans.,2. 我们相信要继续开展必须要增加出口销售，并且希望把出口产品增加到生产的百分之四十。,We believe we must increase our export sales if we want to continue to grow, and we hope to increase exports to 40 % of production.,3. 我知道大家公务都很繁忙，所以我只想简单地介绍一下新型可视 的4个P 即有关产品、分销地点、定价、促销四个方面。,I realize youve got a full agenda so I intend to briefly run through the four Ps for the new videophone model the product, the place, the price and the promotion.,4. 如果你们有问题的话，请随时打断我们的讲话。,Please interrupt me if youve got any questions.,5. 我今天演示的目的是让大家了解事实，而不是想说服大家，但愿你们已经十分支持这个新工程。,My objective of the presentation today is to inform, not to persuade; hopefully youre all ready 100% behind this new project.,6. 如果你们看看这份产品模型图纸，就可看到它包括四个局部：一个可视屏幕、一架摄像机、一套听筒、一套声音输出装置。,If you look at this mock-up drawing, youll see that it basically consists of four elements: a video screen, a video camera, an audio receiver and audio transmitter.,7. 不管怎么说，我把书面产品说明留给大家，你们有空时仔细看一下。,In any case, Ill leave these written specifications with you which you can study at your leisure.,8. 几个月后我还会向大家报告促销活动的细节。,Ill be getting back to you in a couple of months time with much more detail on the promotion campaign.,9. 我相信大家跟我一样，对该新产品已经有了热情，我毫不疑心，该产品不但会开辟一个新市场，而且还会确保我公司的长期开展和繁荣。,Im also sure that you now share my enthusiasm for the new model which I have no doubt will not only open up a new sector of the market but ensure long-term growth and prosperity for our company.,10. 我们相信对于能在居民市场上开辟出新行业的公司来说这种新产品为他们带来莫大的市场机遇。,We confidently believe that this new product represents a significant market opportunity for the company with its ability to open up a new sector of the residential market.,Thank You,
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