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Click to edit Master title style,Click to edit Master text styles,Second Level,Third Level,Fourth Level,Fifth Level,*,2000,Prentice Hall,Chapter 17,Managing Retailing,Wholesaling, and,Market Logistics,1,Objectives,Retailing,Wholesaling,Market Logistics,2,Four Levels of Retail Service,Self-service,Self-selection,Limited-service,Full-service,3,Retail Positioning Map,Bloomingdales,Kinney,Shoe,Wal-Mart,Tiffany,Broad,Narrow,Breadth of,product line,Value added,Low,High,4,Classification Of Retailer Types,Specialty Stores,Department Stores,Supermarkets,Convenience Stores,Off-Price Retailer,Superstores,Catalog Showroom,Wide Variety of Product Lines i.e. Clothing, Home Furnishings, & Household Items,Wide Variety of Food, Laundry, & Household Products,Limited Line of High-Turnover Convenience Goods,Inexpensive, Overruns, Irregulars, and Leftover Goods,Large Assortment of Routinely Purchased Food & Nonfood Products, Plus Services,Broad Selection, Fast Turnover, Discount Prices,Narrow Product Line, Deep Assortment,Store TypeLength and Breadth of Product Assortment,Discount Stores,Broad Product Line, Low Margin, High Volume,5,Types of NonStore Retailing,Direct Selling,Direct Marketing,Buying Services,NonStore Retailing Accounts for More Than 12% of All Consumer Purchases, and is trending up.,Automatic Vending,6,Low Price,Low Status,Low Margin,Mid Price,Mid Status,Mid Margin,High Price,High Status,High Margin,New Entrants,Wheel of Retailing,7,Why are Wholesalers Used?,Wholesaler,Functions,Management,Services & Advice,Selling and,Promoting,Market,Information,Buying and,Assortment Building,Risk Bearing,Bulk Breaking,Transporting,Financing,Warehousing,8,Goals of the Logistics System,Provide a Targeted Level of Customer Service at the Least Cost.,Maximize Profits, Not Sales.,Higher Distribution Costs/ Higher Customer Service Levels,Lower Distribution Costs/ Lower Customer Service Levels,9,Inventory,When to order,How much to order,Just-in-time,Costs,Minimize Costs of,Attaining Logistics,Objectives,Warehousing,Storage,Distribution,Order Processing,Submitted,Processed,Shipped,Logistics,Functions,Transportation Water, Truck, Rail, Pipeline & Air,Logistics Systems,10,Rail,Nations largest carrier, cost-effective,for shipping bulk products, piggyback,Truck,Flexible in routing & time schedules, efficient,for short-hauls of high value goods,Water,Low cost for shipping bulky, low-value,goods, slowest form,Pipeline,Ship petroleum, natural gas, and chemicals,from sources to markets,Air,High cost, ideal when speed is needed or to,ship high-value, low-bulk items,Transportation Modes,11,1.,Speed.,2.,Dependability.,3.,Capability.,4.,Availability.,Checklist for Choosing,Transportation Modes,12,Rating Transportation Modes,Rail34223,Water45141,Truck22314,Pipeline51552,Air13435,Source:,See Carl M. Guelzo;,Introduction to Logistics Management,Englewood Cliffs, NJ:,Prentice Hall, 1986), p. 46.,(,Door-to-,door,delivery,time),(,Meeting,Schedules,on Time),(,Ability to,Handle,Various,Products),(,No. of,Geographic,Points,Served),(,Per,Ton-,Mile),Speed Dependability Capability Availability Cost,13,
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