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16-Jul-241GenericBlocks,CirclesandArrows-Copy/PastetheObjectsBeloworUsethePaintBrushontheFormattingToolbartoCopyColorsontoOtherObjects11StandardDarkBlueRGBCode:51-102-153StandardLightBlueRGBCode:222-211-182GreenRGBCode:153-204-000Preferred 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here16-Jul-2431MoonsstrongweakSubtitlecomeshere16-Jul-2432TrafficLightsNegativeNeutralPositiveSubtitlecomeshere16-Jul-2433ArrowsPositiveNeutralNegativeSubtitlecomeshere16-Jul-2434DonutsCompany A00 01 02 03Company B00 01 02 03Company C00 01 02 03Company D00 01 02 03Criterium.Criterium.Criterium.Criterium.Criterium.Criterium.Criterium.strongweakSubtitlecomeshere16-Jul-2435TimelineWeeknumberStartsonMilestoneMilestoneMilestoneMilestoneSubtitlecomeshere16-Jul-2436ValueChains-LooseArrows.Subtitlecomeshere16-Jul-2437ValueChains-TouchingArrowsSubtitlecomeshere16-Jul-2438InterrelatedStages.Subtitlecomeshere16-Jul-2439Movements.Subtitlecomeshere16-Jul-2440Circle-OverlappingArrows.VirtuousViciousSubtitlecomeshere16-Jul-2441Circle-IntegratedArrows 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FormulationDynamic StrategyCOMMERCIAL MARKETSTRUCTURE&RESOURCESStrategic PositionStrategicPositionCompetitivePositionMarketAttractivenessScope&ContextStrategicIssuesInsightValue CreationFinancialPositionGrowthEconomicProfitabilityCriticalSuccessFactors&KeyPerformanceIndicatorsPerformanceMonitoring&IncentiveCompensationOrganizationalArchitectureProjects&ResourcesChosen StrategyScenarios&OptionsCreativitySubtitlecomeshere16-Jul-2462BackwardStrategicPlanningFrameworkTIMEGOALActionsdrivenbystrategyWherearewenow?Mission:Whyareweinbusiness?Values:Whatareourenduringprinciplesandbeliefs?Vision:Wheredowewanttobein2010?Strategy:Howdowegetthere?Subtitlecomeshere16-Jul-2463IncrementalversusDynamicStrategicPlanningFrameworkVersusIncremental Planning ProcessDynamic Strategic Planning ProcessIncrementalismOne reason why companies stagnateTIMEGOALWherewearenow?ActionstakeninresponsetocircumstancesWherecanwebenextyear?FocusOne reason why companies growTIMEGOALActionsdrivenbystrategyWherearewenow?Visionofwhereweneedtobefiveyearsfromnow16-Jul-2464StrategicDisciplines.Subtitlecomeshere16-Jul-24TheCorporateColorsBLACKRed:0Green:0Blue:0Cream Red:247Green:242Blue:208Burgundy Red:125Green:12Blue:0Gray Red:167Green:158Blue:153Sandstone Red:208Green:166Blue:96Sapphire Red:7Green:47Blue:103Olive Red:52Green:67Blue:22Plum Red:54Green:5Blue:46PRIMARY PALETTESECONDARY PALETTE16-Jul-24TheCorporateColors(formerKPMG)UsedWhenNecessaryBLACKRed:0Green:0Blue:0Cool Gray2 Red:234Green:235Blue:231Cool Gray Red:209Green:215Blue:199Blue Red:54Green:90Blue:16816-Jul-24Action/reactionActionsReactions16-Jul-24Action/reactionActionsReactions16-Jul-24Action/reaction16-Jul-24Action/reaction16-Jul-24Againstthetide/withthetideAgainst the tideWith the tide16-Jul-24Balance/imbalance16-Jul-24Balance/imbalance16-Jul-24Chances/risks16-Jul-24ChangeofdirectionMoment of directional change16-Jul-24Circulation(2factors)16-Jul-24Circulation(3factors)16-Jul-24Circulation(4factors)16-Jul-24Circulation(5factors)16-Jul-24Circulation(6factors)16-Jul-24Circulation(7factors)16-Jul-24Circulation(8factors)16-Jul-24Conflict16-Jul-24Conflict16-Jul-24DivergentDirection2Company 3Direction1Direction3Company1Company216-Jul-24Consequences(5)16-Jul-24Consequences(4)16-Jul-24Consequences12345616-Jul-24Cooperation16-Jul-24Deadend16-Jul-24Dependance16-Jul-24Development/Growth16-Jul-24Development/GrowthStep1Step2Step316-Jul-24Development/Growth16-Jul-24Development/GrowthRevisionsRevisionsRevisionsRevisionsPilot LocationLocation ALocation BLocation 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situation1.Criterion2.Criterion3.CriterionResult16-Jul-24Flexibility16-Jul-24Focusexpansiontt16-Jul-24Harmony16-Jul-24Impact.16-Jul-24Influence(1factor)l16-Jul-24Influence(2factors)ll16-Jul-24Influence(2factors)16-Jul-24Influence(4factors)16-Jul-24Influence(6factors)16-Jul-24Influence(6factors)16-Jul-24Input/outputlll.lll.16-Jul-24Matrix16-Jul-24Matrix16-Jul-24MeasuresplanplannedactivitiesOverview:ActivitiesWk.Wk.Wk.Wk.Wk.Wk.Wk.Wk.Wk.Wk.Commentsll16-Jul-24MeasuresplanplannedmeasuresActivity:As of:Objective:Results:Responsible:Support:Measures:.lll16-Jul-24MeasuresplanplannedindividualstepsMeasure:.No.As of:1.Individual stepsResponsibleSupportForm of 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III.weeksweeksweeksllll123416-Jul-24Puzzle16-Jul-24Puzzle(forcolorpresentations)16-Jul-24Puzzle3parts123Toapplycolor,ungrouptheobject,thenregroupitafterwards=16-Jul-24Redesignlll16-Jul-24Redesign16-Jul-24Resistance.16-Jul-24Rethink16-Jul-24Separationlll16-Jul-24Separation.l16-Jul-24Separationl.ll16-Jul-24Storyboardllllll16-Jul-24Strengths/weaknessesStrengthsWeaknessesWeaknessesStrengthslll.llllll.llTodayTomorrow16-Jul-24Target(1factor)l16-Jul-24Target(3factors)lll16-Jul-24Textblocks(5)l.l.l.l.l.16-Jul-24Textblocks(5).l.l.l.l.l.16-Jul-24Textblocks(3+4).lllllllll.lll16-Jul-24TimetableWkMonth.Issuesl16-Jul-24Value-addedchainSupplierCustomerDevelopmentProductionSalesDistributionCompany16-Jul-24WasteofresourcesproblemProblem 3Problem 1Problem 2Problem 416-Jul-24WasteofresourcessolutionSolution to problem 3Solution to problem 1Solution to problem 2Solution to problem 416-Jul-2416-Jul-24Project 概概 念念 设设 计计实实 施施工作目标：工作目标：16-Jul-24Matrix&Steps16-Jul-24信息系统管理数据业务流程管控模式信息系统管理数据业务流程管控模式Matrix16-Jul-24Project16-Jul-24High-levelFlowChart16-Jul-24Factors&Matrix16-Jul-24Matrix16-Jul-24DeliveryModel16-Jul-24LowMedHighHighSavings Opportunity Implementation RiskLowMedExcludedDuetoLaborCostsand/orLaborLawInflexibilityNoSavings;CurrentOperationsMaintained;NotAProposedSSELocationIndiaaddedbackinduetoFinancialServicesCompanystrategy9Research16-Jul-24DevelopmentHighHighLow16-Jul-24nWebReportingnProvideSelfServicenVirtualClosenKPIReportingnROIPortfolionIntangibleAssetManagementStrategiesMulti-trendsDevelopmentValue Creatione-FinanceMaximizemarket capLeverage stock as currencyfor growthLower costs,capitalize on information flowCreate profitablerevenue opportunitiesSTAKEHOLDERSASSETSCUSTOMERSSUPPLIERSne-Purchasing&BuyingConsortiumsnStrategicCostingnOnlinePaymentnPartnerAllianceManagementnDynamicPurchaseAnalysisSupply ChainnCreateEquityPartnershipswithSuppliersnDrivePerformancewithEmployeeOptionsnDynamicAcquisition,Spin-offStrategiesReinvestmentnProvideInstantOnlineFinancingAlternativesnRevenueManagementnEnableElectronicBilling,PaymentnWeb-enableCustomer,ServiceLineProfitabilitynDevelopCommonAnalyticalPlatformRevenue Chain16-Jul-24Steps16-Jul-24Cycle16-Jul-24SharedServices16-Jul-24ComparePastFuture16-Jul-24T E C H N O L O G YBetterPracticeFinanceProcessModel16-Jul-24PrioritizationSampleHighLowHighLow16-Jul-24ActivitymapsVoiceFilms/ProgrammingMusicVideoconferenceRichMediaNewsInteractiveE-mailInformation TransactionsGamesMedia/PublishingCorporateCommunicationsAdvertisingPublishingExhibitionBrowsersE-comm.toolsSearchenginesAppnhostingtoolsUserApplicationsEnterpriseappnsContent-specificappsStrmgmediaCachgNetwkmgmtMetrgMiddlewareBIlling“WalledGarden”OpenPortal“WalledGarden”OpenMobilePortalFixedASPISPFixedISPMobileInternlBackboneBandwthTradingNationalBackboneColocn/HotellingNetworkProvisionSwitching/routingCo-axCopperFibreSwitchesandRoutersNetworkEquipmentandInfrastructureHostingRightsofWaySat.PSTN/ISDNDial-upCableFixedNetworkServicesCo-ax2.5GMobile3G2GWebsitesMobileHandsetsPDAsFixedHandsetsTVsDevicesSpecialistDevicesOperatingSystemsSpecialistLocalAppsApplicationsLocalMiddlewareSettopboxW-ASPASPMultiplexersFixedNetwkEqpmtInfrastructurexDSLRadioFibreCurrentareaofactivityMwaveHSIGPRSASPEDataTraditionalofflinemediaKeyareasoffutureactivity-ownedoraspartofanalliance16-Jul-24Capabilityassessment01234EXNBW16-Jul-24AssessmentFinancialHumanPhysicalBrandCultureReputationSupportCommercial&MarketingAssetoperationsAssetoptimisationRegulation&politicalCustomeroperations16-Jul-24FlowSource:FSIproject,1998ServicerequirementidentifiedEaseofcontactforenquiryInitialcontactenquiryMarketingmaterialPaymentalternativesAccountsetupNoadditionalchargesNobillingenquiriesrequired16-Jul-24SegmentationIrregularRiskaverseRegularxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx16-Jul-24Segmentation(2)4.8%Retention(%)Lifetime NPV100mYoungWealthyMid-WealthyRetired saversMid-AffluentYoungAffluentStudents16-Jul-24Segmentation(3)Segment by:low relevancehigh relevance16-Jul-24DupontAnalysis(1)Margin(Marketingefficiency)PATSalesXSalesAssetsXAssetsDebt+EquityXDebt+EquityEquityXPAT-dividendPATAssetturnover(Productionefficiency)CapitalleverageEquityleverageRetentionratioROA(operatingefficiency)ROC(capitalefficiency)ROE(equityefficiency)Equitygrowthrate(sustainablegrowth)16-Jul-24DupontAnalysis(2)ROCprofitcapitalemployedexceptionalfixedassetsrevenuecostsworkingcapitalvolumedebtorspricecreditorsunitcoststockfixedcostsfixedassetsmarket sharemarket sizemarket growthindustry competitorssuppliersbuyers substitutespotential entrants16-Jul-24GrowthShareMatrixABFDEGC=$30millionsalesBusiness UnitsProduct-Markets252015105010 x5x3x2x1x0.5x0.3x0.2xRelative Market ShareMarket Growth(%)Cash CowStarDogQuestion16-Jul-24GrowthSpreadMatrixCompany A vs.Selected PeersMostRecentFYECFROI-CoCHistoricalRealAssetGrowth10%5%0%-5%-10%10%5%0%-5%-10%CompanyCCompanyBCompanyDCompanyFCompanyACompanyGCompanyHCompanyE=$1BillionInflationAdjustedGrossAssets16-Jul-24MarketDefinition020406080100%Levels of market-Demand sidePercentUK population Total PopulationPenetrated marketQualified available marketAvailable marketPotential marketServed market16-Jul-24PartneringMapsCurrent capabilityHighLow“Musthave”“Nicetohave”“Nicetohave”“Dontwant”HighLowPotential for building customer intimacy16-Jul-24PortfolioMatrixEase of implementationFinancial attractivenessNPV 2002-2006(m)Attractiveness vs.ease of implementationLowSmartorderroutingBack-officeoutsourcingTradecostanalyticsCorporateactionsNPV 2002-200620m200High1015Overallproposition56million5OMSBasicpropositionInherently attractiveInherently unattractive16-Jul-24RiskMatrixNote:The bubble size represents the potential financial impact Key Risksfallingunderthefollowingcategories:LowHighMediumManageableriskMitigation/NegotiationOutsideOMFScontrolAOJQDEFIMNPRSTUVXWSignificanceofriskBCDGHKL InternalrisksProjectrisksMarketrisks16-Jul-24RootCauseAnalysis80%20%16-Jul-24ScenarioDevelopment16-Jul-24SectorChart=$1billionrevenue,2000CompanyERelative Market ShareReal Annual Growth(%)-20%-10%0%10%20%30%40%0.02X0.03X0.05X0.1X0.2X0.3X0.5X1X2X0.01X1.5XCompanyFCompanyCCompanyBCompanyKCompanyACompanyGCompanyHCompanyICompanyJCompanyDSectorCAGR=8.6%ABC Sector,1996-200016-Jul-24StrategyArticulationMapBattlegroundsKey initiativesNecessary competitive advantagesVision16-Jul-24Strategy Articulation16-Jul-24TrafficLightChartsJPMorgan/ChaseCSPBGoldmanSachsMerrillLynchCitigroup-SSBBrandFinancial strengthScale/distribution capacityCross sales leverageManagement capabilityOpen platform progressAdoption of technologyStructured product capabilitySegment focus Service capabilityEuropean wide intentEuropean understandingOverallDeutschePBHSBCABNAmroJuliusBrVontobelLombardOdierPictetStrongWeakAverage16-Jul-24Bar16-Jul-24EmptyBars16-Jul-24Compare16-Jul-24Compare216-Jul-24MultiFactorsTimeSeries16-Jul-24产能与需求增长速度对比+9.1%p.a.+6.2%p.a.单位：TEU产能需求量+1.7%p.a.+18.9%p.a.+7.3%p.a.-6.4%p.a.108万16-Jul-24机会成本营运所产生的机会成本产生的费用管理人员所支出的费用材料成本费用折旧综合成本成本投入成本机会成本
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