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l l l l l l l l l l lGif l l /Fast Growthn The First&Flagship Productsn Premium Productsn Profit Managementn Professional Marketersn Brand Recognitionn Marketing Clinicn In-store Communication n PR,Quality&SVC Marketingn Mid,Long-term Sales Goaln Strategies by Marketn Fast ExecutionProduct LeadershipPeople LeadershipMarket LeadershipMajor Strategic Issues Service with a CompanyService with a Company 262K TFT LCD16M QVGA LCD65K OLED LCD Supports high-resolution color,larger-than-average displays176x220 pixels128x160 pixels320 x240 pixelsMultimedia Expertise:Display Leadership BloombergBloombergSystemSystemVoice mailVoice mailServiceServiceMobileMobileBusinessBusinessProvides a free business environment where you canget wireless Internet accessEight different languagesThe Bloomberg service to access the worlds financial information 24 hours a dayThe Infomobile Phone system to deliver 100%calls to our customersInfomobile phone systemInfomobile phone system 04 0506 0607 07 ()/,Design&DisplayDesign&Display 262K Color TFT(Internal)65K Color OLED(External)89x44x24.5mm,95gMultimediaMultimedia Megapixel/VGA Camera MPEG4 Recording 2X Digital Zoom MP3,AAC,AAC+PlayerOthersOthers Bluetooth/USB Digital Power Amp E-mail/SyncML TransFlash Memory3G Functionality3G Functionality Video Telephony Video Streaming Video MessagingProduct Overview 16%14%70%North AmericaEuropeOthersAlthough This broke into the Global Top 3 in 2004,there is still a big gap to be overcome in the North American&European marketsA BIG GAP 01020304050607080901001988199920002001200220032004(Units)Export7.67.6171722222929424255.755.786.586.5 Strong Sales Performance:03 55.7M 04 86.5M(55%)Sustainable Sales Growth 02000040000600008000010000012000014000016000018000020000020002001200220032004 308,465410,615110,669Total 451595 620 ,.404057576363606033333 3101020202323252521212727TopBrandPCTopBrandPCTopBrandPCTopBrandPC2004200220012003Brand RecognitionBrand Recognition(%)(%)Top Tier Competition Brand RecognitionTop Tier Competition Brand RecognitionBig Gap 2007202120212021FIFAOlympicSouth Africa World CupBeijing OlympicWomens World Cup China World Youth ChampionshipVancouverWinterOlympicU-17 WorldChampionship /37%25%59%3.75 51012.52003200420072010Fast GrowthFast GrowthL LLemon,Lemonade,Lemon oilB BBanana,Banana cakeP PPersimmon,Persimmon leaf teaP PPapaya,Wonder FruitsWWWatermelon,Watermelon juiceMajor TasksMajor TasksGoals for GrowthGoals for Growth 195197178221211159177208133133100149133108110116 SMSSMSLBSLBSPhotoPhotoMailMailMultimediaMultimediaStreamingStreamingMODMODVODVODMultimediaMultimediaLiveLiveStreamingStreamingLive TVLive TVVideoVideoTelephonyTelephonyTxt basedTxt basedInformationInformationServiceServiceLive BellLive BellLive ScreenLive ScreenBasicBasicLBSLBSPolyPolyBellBellJavaJavaGameGameAnimatedAnimatedImageImagePhotoPhotoScreensaverScreensaverHighVolumemultimediaserviceText basedlow volumedata service1G1G2G2G2.5G2.5G3G/4G3G/4GMobile Service Evolution ,.,(,().Digital Presentation FrontierDigital Presentation Frontier,21 .,.(),.()!Now it is time for youNow it is time for youto make the best choiceto make the best choice ,Media&ExposureMedia&Exposure ,BloombergBloombergSystemSystemVoice mailVoice mailServiceServiceMobileMobileBusinessBusinessProvides a free business environment where you canget wireless Internet accessEight different languagesThe Bloomberg service to access the worlds financial information 24 hours a dayThe Infomobile Phone system to deliver 100%calls to our customersInfomobile phone systemInfomobile phone system .,IconIconin the age of high income,in the age of high income,high expenditurehigh expenditure Premium-class ocean leisure districtPremium-class ocean leisure districtin harmony with the seain harmony with the sea ,.,IconIconin the age of high income,in the age of high income,high expenditurehigh expenditure Premium-class ocean leisure districtPremium-class ocean leisure districtin harmony with the seain harmony with the sea ,3 ManagementCulturePeoplePeople /2.2.2.2.TV ,锐普锐普PPT论坛论坛chinakui收集收集 -SKT,KTF,LGT 10%-KT,(,):1.2.3.5 v 5,2 ,(04-08)04-08)(00-04)00-04)(08-12)08-12),2 2 2 2 AustraliaJapanEU Meetings of Convention BodiesMeetings of Convention Bodies BenefitBenefitGapGap(Governance)(RIS)21C l l l l l l l l l l (,)l l Know-how Know-how T/F (06)(0709)(10)3 -,(Workaholic)2000 G5,3 ,21 -2000 2000,2000-,?21 12345 Manager()Supervisor()QA In/Outbound 5 (4)In/Outbound 4 (2)/QA 2 (2)Staff Staff Synergy Synergy FIFAFIFA Top Brand Top Brand ,Global Citizenship,National Patriotism4 4,3GWhenWhenWhatWhatHowHow2G1GAre we ready for 3G?,Customer satisfaction ,Mobile Any-Any-PlacePlaceAny-Any-TimeTimeAny-Any-NetworkNetworkAny-Any-ContentContentAny-Any-DeviceDeviceAny-PlaceAny-TimeAny-NetworkAny-ContentAny-Device IT CRM 7 ,E-,(),(1 2)Anytime Anywhere Anycontent On-line CyberCyber WTO 300 -Evidence basedstudy -CEO 8 P People()P Product(/)I InfraP Place()P Promotion()4P ,4P 4P+1I1I HandsetWireless internetGlobaltelecommunication Digital Multimedia Broadcasting navigation systemBest Choice -123 ,FunctionalPower30.4%ImagePower19.4%AwarenessPower50.2%PTPerformance (Brand Value-Up Master Model)PTPT Market LeadershipMarket LeadershipSales/AwarenessH HL LMarketing FundL LDB DB DevelopmentDevelopmentHigh costLow efficiencyH HLow costHigh efficiencyMarketing Marketing Process GuideProcess Guide