纺织服装英语函电Module4解析ppt课件

L O G OModule 4 Module 4 Inquiry and ReplyInquiry and ReplyTextile Garment English Correspondence 纺织服装英语函电纺织服装英语函电化学工业出版社Module 4 Inquiry and ReplyT1ContentsIntroduction1Writing Skills2Specimen Letters3Useful Expressions4Simulation PracticeSimulation Practice5ContentsIntroduction1Writing S2Introduction In international trade,the transaction is a very important step.The procedure of reaching agreements between buyers and sellers in international trade might include enquiry,quotation,offer,counter-offer and acceptance.Some of these parts are essential,and some are optional.Each part plays a different role.An enquiry is the first real step in business and can be made not only to one party alone but also to several parties at the same time,usually made by the buyers without engagement to get information about the business terms and conditions regarding the goods to be ordered.Enquiries may be either dispatched by mail,cable,fax,or handed to the suppliers through personal contract.Introduction In internatio3 Inquiry can be of two types:general inquiry and specific inquiry.In a general inquiry,the buyer asks for general information of the products or commodities he needs,such as a catalogue,a brochure,a price list or quotation sheets,samples,etc.,which the exporter is in a position to supply.Specific inquiries may include great details such as the name of the commodity,quality,specifications,quantity,terms of price,terms of payment,time of shipment,packing,etc.,required by the buyer so as to enable the seller to make proper offers.Inquiry can be of two typ4 A reply is actually a response to the received inquiry.The relative answer to every detailed question put forward by the buyer will be given,and more importantly,you will try to push the sale of your commodities by giving the realistic description of your commodities and other terms and conditions.A reply is actually a res5Writing Skills When making an enquiry,please keep your letter short and to the point:say what needs to be said and then stop.An enquiry must be acknowledged in terms that establish good will if an immediate sale is not possible.If it is from an old customer,say how much you appreciate it;if it is from a new customer,say you are glad to receive it and express the hope of keeping up friendly business relationship.So an enquiry should involve in the following points:(1).The source of information;(2).The specific goods which are wanted buying;(3).Details of what you would like to enquire for;(4).Ask for best price terms;(5).Wish early favorable reply.Writing Skills When ma6Writing Skills A reply to an enquiry from a regular customer is normally fairly brief,and is composed of the following parts:(1).Thanks for the enquiry;(2).Supply all the information requested;(3).Provide additional information;(4).Express your hope for early order.Writing Skills A repl7Specimen Letters 信函样例信函样例 Letter 1 General Enquiry for Steam and Dry IronsDear Sirs,Your firm has been recommended to us by the Haier Textile Equipment Company,with whom we have done business for many years.We are interested in your steam and dry irons for use in offices and would you kindly send us as soon as possible your illustrated catalogue and current price list,with the lowest quotation.We shall be pleased to have you inform us of your best terms and conditions.Your prompt reply will be appreciated.Yours faithfully,(Specimen Letters 信函样例 Letter8Specimen Letters 信函样例信函样例Letter 2 A Reply to the General Inquiry for Steam and Dry IronsDear Sirs,In reply to your enquiry of Oct 23th,we are now enclosing you our latest price list for steam and dry irons,together with our illustrated catalogue.As you will see in the above list,we have bid you the lowest prices,offering you our best quality goods which we believe will induce you to favor us with your valued orders.As for samples,which if you require,we shall be pleased to send you on request.Specimen Letters 信函样例Letter 2 9Specimen Letters 信函样例信函样例Thank you again for your interest in our items.We are looking forward to your order and you may be assured that it will receive our prompt and careful attention.Yours faithfully,(signature)Name Specimen Letters 信函样例Thank you10Specimen Letters 信函样例信函样例Letter 3 A Specific Enquiry for Briefcases and Hand BagsDear Sirs,During the Chinese Export Commodity Fair held in October,2011,we had the pleasure of visiting your booth and are impressed by your briefcases and hand bags made in a variety of artificial leathers.We are considering placing an order with you.Please send us as soon as possible your most favorable prices CIF Singapore for the following items:Specimen Letters 信函样例Letter 3 11Specimen Letters 信函样例信函样例made in a variety of artificial leathers.We are considering placing an order with you.Please send us as soon as possible your most favorable prices CIF Singapore for the following items:Specimen Letters 信函样例made in a12Specimen Letters 信函样例信函样例In your reply,please inform us of the terms of payment and the discount you offer for purchase of no less than 500 of each Article Number listed above.We are looking forward to hearing from you soon.Yours faithfully,(signature)Name Specimen Letters 信函样例In your r13Specimen Letters 信函样例信函样例Letter 4 A Reply to the Specific InquiryDear Sirs,Thank you for your interest in our briefcases and handbags.Were enclosing a quotation with terms and conditions given below.Price:As listed in the quotationPayment:L/C at sightDiscount:3%for 500 pieces of each itemPacking:In paper box lined with polythene sheetsDelivery:November 30December 5Specimen Letters 信函样例Letter 4 14Specimen Letters 信函样例信函样例Presently,our stock is fully ordered,and our workers are working overtime in order to meet the increasing demand.If you would like your order to be shipped in November/December,please place your order no later than October 31.Please feel free to contact us with any further questions and we look forward to receiving your order soon.Yours faithfully,(signature)Name Specimen Letters 信函样例Presently15Notes1.illustrated adj.附有插图的Enclosed please find an illustrated catalogue and a price-list.随函附上有插图的目录和价格表一份。illustrate v.（用事例或图表）解释和说明We are enclosing a set of photos which illustrate the sizes,shapes and structures of our copy machines.随信附寄一套照片说明我们复印机的尺寸、形状和结构。2.price list 价目表list 货单 display cards 展示卡brochure 小册子 leaf 单页的商品说明书pamphlet 小册子 publicity material 宣传资料technical information 技术资料Notes1.illustrated adj.附有插16Notes3.sample n.样品sale by sample 凭样品买卖 sellers sample 卖方样品duplicate sample 复样 buyers sample 买方样品counter sample 对等样 return sample 回样confirming sample 确认样The order proved to be up to sample.证明订货与样品一致。4.best terms and conditions 优惠条款term and condition在商业上往上联用，Terms 往往指大的方面，如支付方式用信用证；Conditions往往指terms确定的具体条件，如何时通过哪家银行开证The other terms and conditions of the contract will be the same as usual.合同的其他条款与往常一样Notes3.sample n.样品17Notes5.bid v.（出）价6.receive our prompt and careful attention 得到我方及时认真处理7.We had the pleasure of visiting your booth.我们有幸参观了你们的展台。have he pleasure of doing sth.有幸做（客套用语）May we have the pleasure of your presence?敬请光临。8.in cartons lined with polythene sheets 用聚乙烯薄膜做内衬的纸板箱be lined with 用作内衬a coat lined with fur 用毛皮作里子的大衣Notes5.bid v.（出）价18Notes9.discount n.折扣We give ten percent discount for cash.如用现金付款，我们可打九折。Right now,jeans are sold at a discount.目前牛仔裤正在打折销售。allow/give/make/grant%discount off/on the prices of goods 按货价给予.%的折扣其他表达：cash discount 现金折扣quantity discount 数量折扣special discount 特别折扣Notes9.discount n.折扣19Notese.g.We give 10%discount for cash payment.现金付款，我们给予九折优惠。We are prepared to allow you a special discount of 5%to compensate for the trouble we have caused.我们准备给与你们5%的特别折扣，以补偿给你方造成的不便。The highest discount we can allow you on this article is 10%.这种商品我们所能给的最高折扣是10%。To be frank with you,a discount of 4%wouldnt help very much.坦率地说，4%的折扣意义不大。Notese.g.We give 10%discount20Notes10.meet the demand 满足需求demand v.;n.需求，要求There is a great(little)demand for cotton textiles in Europe.欧洲对棉纺织品有大量（很少）需求。At present,the demand for our products exceeds the supply.目前我们的产品需求大于供给。This letter of enquiry demands an immediate answer.这封询盘信需要马上回复。11.place a large order(for sth./with sb.)向订货We wish to place a considerable order for the captioned products with you.我们希望向你方大量订购标题货物。其它表达：regular order 定期订货trial order 试订货 repeat order 续订购substantial order 大量订购Notes10.meet the demand 满足需求21Useful Expressions1.3 Useful Expressions for Inquiry and Reply.询价与答复实用语句询价与答复实用语句1.We are in the market for knitting machines and shall be glad to receive your best possible quotation,indicating origin,detailed specifications,packing,quantity available.2.We would appreciate your sending detailed information on CIF prices and delivery schedule.3.If you can assure us of workable prices,excellent quality and prompt delivery,we shall be able to deal in these goods on a substantial scale.4.Will you please send us a copy of your illustrated catalogue of TV sets,together with copies of any descriptive pamphlets that we could pass to prospective customers?Useful Expressions1.3 Useful E22Continued5.If you supply the goods of the type and quality requested,we may place regular order for large quantities.6.We would like you to send us details of your various ranges,including sizes,colors and prices and also samples of the different qualities of materials used.7.Please send us your best offer by internet stating payment terms and time of shipment.8.We would appreciate it if you please let us know the ruling prices of the above items at your end so that we may give your quotations accordingly.9.In reply to your enquiry dated November 25th,we are sending you here with our quotation,along with various samples of leather gloves closely resembling to what you want.Continued5.If you supply the 23Continued10.As there is a growing demand for this article,we have to ask you for a special discount.11.As the goods you required are in short supply,we intend to furnish you with our commodity as a substitute,which is of good quality and very close to your specifications but will be offered at a more favouable price.12.The prices quoted are subject to change,however,because the international market for pure cotton is rather unstable at the moment.Of course,we will inform you by fax or telephone if there is an increase in our quoted prices.13.We believe we have covered every point of your inquiry in our recent follow-up e-mail.Since the Christmas season will soon start,we must therefore ask you to answer our letter before the end of this month to guarantee stock availability.Continued10.As there is a grow24Continued14.Any orders you place with our company will have our prompt attention,because we can supply from stock.Goods that are delivered from stock are usually sent within four or five days of receipt of order.15.If your company requires the goods urgently,we will send them by United Carrier airfreight from London,although this would of course involve higher freight charges.16.As we understand that you handle export of Chinese carpet,we should like to know whether you can supply 400 pieces of pure wool carpet for shipment before the end of May.17.We find that the selling prospects for your short-sleeved sweaters at this end are good and look forward to receiving your samples soon.Continued14.Any orders you pla25Continued18.We note with regret that our earlier offers in respect of poplin have not interested you,but we venture to hope that you will be ready to consider our offer of printed shirting.19.We noted your company from Urban Commerce and we are writing to ask if you have some products we are interested and whether they are in stock.20.The Overseas Trading Co.Ltd,London informs us that you are the most well-known producer of a variety of sweaters formen and women of all three sizes:large,medium and small.Would you please send us details of your various ranges,including sizes,colors and prices and also samples of different materials used?Continued18.We note with regre26Assignmenta.Finish the exercises on page b.Written practiceAssignment Finish the exercise27The End of Module 4The End of Module 4Thank youThe End of Module 4Thank you28