2020年北师大版高中英语必修四课件练习Unit11Lesson3TheAdvertisingGame

2020年北师大版高中英语必修四课件练习Unit11Lesson3TheAdvertisingGame2020年北师大版高中英语必修四课件练习Unit11Less一、短语互译A.温故:写出下列短语的汉语意思。1.incompetitionwith2.attract/holdtheattentionof3.beusedto(doing)bine.with.5.link.to.6.aswellas7.participatein8.giveup与竞争吸引的注意习惯于(做)某事把和结合起来把和联系起来也,和参加,参与放弃一、短语互译与竞争B.知新:从文中找出与下列词组对应的英文。1.品牌名称2.由组成3.为了(获取)利润4.突出5.为做贡献brandnameconsistofforaprofitstandoutmakecontributionstoB.知新:从文中找出与下列词组对应的英文。二、下面的句子融入了某个单词的使用环境,请用正确的单词补全这些句子1.Ifyouasomethingsuchasaproduct,youtellpeopleaboutitinnewspapersorontelevision,inordertoencouragethemtobuytheproduct.2.Acfilm,pieceofwriting,orpieceofmusicisofveryhighqualityandhasbecomeastandardagainstwhichsimilarthingsarejudged.3.Abofaproductistheversion(版本)ofitthatismadebyoneparticularmanufacturer(制造商).4.Someoneorsomethingthatissforaparticularpurposeoroccasionisrightoracceptableforit.5.Yourbistheamountofmoneythatyouplantospendoveraperiodoftime.dvertiselassicranduitableudget二、下面的句子融入了某个单词的使用环境,请用正确的单词补全这6.Ifthereisabintheeconomy,thereisanincreaseineconomicactivity.7.Acisanideaorabstract(抽象的)principle.8.Youratoatask,problem,orsituationisthewayyoudealwithitorthinkaboutit.9.Cthingsaremodernandrelatedtothepresenttime.10.Vmeans relating tosight,ortothingsthatyoucansee.oomonceptpproachontemporaryisual6.Ifthereisabinthe三、阅读课文,选择正确答案1.Accordingtothewriter,advertisementslike“ShanghaiSewingMachine”or“TsingTaoBeerCorporation”are.A.attractiveB.suitableC.competitiveD.classic2.Nowadays,advertisementswitharemoreattractivetopeople.A.highstandardsofdesignB.ideaslinkedtotheproductsC.thehigheststandardsofdesignandideaslinkedtotheproductsD.conceptsoffreedom,happiness,wealthandsuccessDC三、阅读课文,选择正确答案DC3.Thetopadvertisersusehumouraswellasnewandunusualideas.A.tocreatesomethingnewB.topersuadepeopletobuytheirproductsC.tomakepeoplenoticetheirproductsD.Alloftheabove.4.Publicadvertisementsaremadetoencouragepeopleto.A.makecontributionstosocietyB.protecttheenvironmentC.improvetheirneighbourhoodD.helpotherpeopleDA3.Thetopadvertisersusehumo5.Whatsthemainideaofthepassage?A.Howtomakeanattractiveadvertisement.B.Howtosellproductswithadvertisements.C.Whatagoodadvertisementislike.D.Notalladvertisementsaimtomakeaprofit.B5.Whatsthemainideaofthe四、动名词可用作主语、宾语和定语等,请指出下列句中的swimming分别作什么成分1.Swimmingisgoodforyourhealth.答案:主语2.Iloveswimmingintheseaduringthesummer.答案:宾语(动词后)3.Ikeepfitbyswimmingeveryday.答案:宾语(介词后)4.Herswimminghasimprovedsinceshestartedtrainingeveryday.答案:主语5.Thereisashoeintheswimmingpool.答案:定语四、动名词可用作主语、宾语和定语等,请指出下列句中的swim123456781.The classic advertisement is one that gives information about finding certain products.传统的广告只为找到某种产品提供信息。剖析that引导定语从句,修饰不定代词one(注意此处that不能用which代替);从句中动名词短语finding.作介词about的宾语。考点certain adj.某种,某些TherearecertainthingsIjustcantdiscusswithmymother.有些事情我是不能和母亲商量的。Forsomereason,whencertainshowsswitchedintoacommercial,aloudnoisewouldsoundforafewseconds.不知道什么原因,当从一些电视节目转到广告时,(电视)经常会有几秒钟很大的噪音。123456781.Theclassicadvertis12345678考点延伸(复习)certain表示“确信的,肯定的”。【高考典句】(2018天津卷)Butonethingiscertain,allpeopleencountermountainsintheirlife.但有件事是确定的,那就是所有人在他们的生活中都会遇到高山一般的困难。Youdontseemtoocertainabout/ofit.你看起来对此并不确定。Interestratesseemcertaintorisenextmonth.看起来下个月利率肯定会上升。Icanbeprettycertain(that)shesnotgoingtolikeit.我可以非常确定她不会喜欢的。Westillcantbecertainwhoisgoingtowin.我们仍然不确定谁会赢。12345678考点延伸12345678归纳certain用作表语,常与介词about或of连用,becertainabout/of表示“对确定”;也可接不定式,还可接that或连接代/副词引导的从句。12345678归纳certain用作表语,常与介词abo1234567812345678123456782.However,this kind of advertising might not be suitable when there are products and services in direct competition with each other in the market place.然而,当产品和服务在市场上互相进行直接竞争时,这种广告可能就不适合了。剖析however表示转折,起承上启下作用。句中when引导时间状语从句,主句中might表示推测。123456782.However,thiskindof12345678考点suitable adj.合适的Therewouldnotbeamoresuitabledressforherlikethisone.她穿这件衣服再合适不过了。Betweenyouandme,Ithinkthatherdressisnotsuitableforthiskindofparty.咱们私下说,我认为她的衣服不适合这种聚会。OurEnglishteacherusesuitableandvariedteachingmethodsaccordingtoourEnglishlevel.我们的英语老师根据我们的英语水平采用了多种适当的教学方法。归纳suitable可用作表语、定语等;常与介词for连用,后可接人或物,表示“适合于”。12345678考点suitableadj.合适的1234567812345678123456783.Some advertisements consist of pictures or the words of experts to show people how good the products are.有些广告中含有一些图片或专家说的话,告诉人们该产品如何好。剖析不定式短语toshow.作后置定语;其中“howgoodtheproductsare”是宾语从句,作show的直接宾语。考点consist vi.组成,构成【高考典句】(2018天津卷)Mostarealsoequippedwithautomaticfirealarmsystemsconsistingofheatdetectors,smokedetectorsandsprinklers.大多数也配备了自动火警装置,该装置由热量探测器、烟雾探测器和喷水灭火装置组成。Theteamconsistsoftengirls.这支队伍由十个女孩组成。归纳consist表示“组成,构成”时,常与of连用,构成短语consistof,其中主语为整体,宾语为部分。123456783.Someadvertisements12345678考点延伸(1)辨析:consistof和bemadeupofTheUnitedKingdomismadeupofEngland,Scotland,WalesandNorthernIreland.=TheUnitedKingdomconsistsofEngland,Scotland,WalesandNorthernIreland.联合王国由英格兰、苏格兰、威尔士和北爱尔兰组成。归纳两者都表示“由组成”,consistof用主动语态,bemadeupof用被动语态。(2)与consist相关的其他短语:consistin在于,存在于Educationdoesnotsimplyconsistinlearningalotoffacts.教育并不仅仅在于学到许多事实。12345678考点延伸1234567812345678123456784.Modern advertisements must stand out in a world full of competition by combining the highest standards of design with ideas linked to the products to make them more attractive.现代的广告必须把最高水平的设计和产品理念相结合,以增强吸引力,这样才能在激烈的竞争中胜出。剖析这是一个比较复杂的简单句。形容词短语fullofcompetition作后置定语,修饰world;介词短语bycombining.products作方式状语,其中动名词短语combining.作介词by的宾语,过去分词短语linkedtotheproducts作后置定语修饰ideas;不定式短语tomake.作目的状语。123456784.Modernadvertisement12345678考点一stand out 突出,显眼Sheisthesortofpersonwhostandsoutinacrowd.她是那种在人群中很显眼的人。Hestoodoutamongover1,000applicants.他从一千多名申请者中脱颖而出。考点二(复习)表示“连接,联合”的动词:combine和linkcombine.with.把与结合link.to.把与联系起来Dietsarethemosteffectivewhencombinedwithexercise.饮食与锻炼结合起来效果最好。Ihaveheardofhisnamelinkedtoawell-knownpublicfigure.我听说他的名字与一个很知名的公众人物联系在一起。12345678考点一standout突出,显眼1234567812345678123456785.For example,some advertisements may suggest that buying a car can make you free.比如,有些广告会暗示买车可以给你自由。剖析that引导宾语从句,从句的主语buyingacar为动名词短语,形容词free作make的宾语补足语。考点suggest vt.暗示,使想起;表明【高考典句】(2018江苏卷改编)However,theresearchsuggestedthatastheyheadedtowardtheirteens,theybecameincreasinglyanxiousonline.然而,这项研究表明,随着他们进入青少年时期,他们在网上变得愈加焦虑。Whathesaidsuggestedthathewouldliketogowithus.他所说的话暗示他想和我们一起去。123456785.Forexample,someadv12345678【高考典句】(2017全国卷)Lastweeksomecityofficialssuggestedthecitymightbeinterestedinturningtheoldtheaterintoamuseumandpublicmeetingplace.上周有政府官员表明政府有意将这座老剧院改为博物馆或是公共会面场所。12345678【高考典句】(2017全国卷)Last12345678考点延伸(复习)suggest表示“建议”。Thenmy17-year-oldsuggestedgivinghimagiftcard.然后,我十七岁的孩子建议给他一张礼品卡。【高考典句】(2018浙江卷)Ifyouarenotgoingtosufferthisproblem,thenIsuggestthatthenexttimeyougotoyourmumshomefordinner,getafewcookingtipsfromher.如果你还没有遇到这个问题,那么我建议你下次去你母亲家吃饭的时候,向她学习一些烹饪技巧。归纳suggest表示“建议”时,可接名词、动名词或从句作宾语。接从句作宾语时,从句谓语用“(should+)动词原形”的形式。12345678考点延伸1234567812345678123456786.For many of todays advertisers,repeating old ideas is not a successful approach.对当今很多广告设计者来说,重复旧的理念已不是有效的办法。剖析本句为简单句,主语为动名词短语repeatingoldideas。考点approach n.方法,方式【高考典句】(2017江苏卷)Andasanewapproachstartstobecomeapparent,twoideasstandout.随着新方法开始成形,出现了两种想法。Ithinkitispossibletohaveapositiveapproachtodisappointment.我认为采取一种积极的态度去面对失望是有可能的。Pupilsshouldbehelpedtoadoptapositiveapproachtosolvingproblems.应该帮助小学生采取积极的方法解决问题。归纳approach后接介词to,表示“的方式/方法”。123456786.Formanyoftodays1234567812345678123456787.Some contemporary advertisements mainly aim to make contributions to society.一些当代广告的主要目的是为社会做贡献。考点contribution n.贡献makecontributionsto为做贡献Thisprogrammecouldnothavebeensuccessfulwithoutyourcontribution.要是没有你的贡献,这个计划不可能成功。HewasawardedtheNobelPrizeforhiscontributiontotheworldpeace.他因对世界和平做出的贡献被授予了诺贝尔奖。Asoursocietygrowsold,weneedthecontributionsofouroldercitizens.随着社会的老龄化,我们需要年长的公民的贡献。123456787.Somecontemporaryad12345678考点延伸(1)contributionn.捐助Whichtypeofcontributiondoyouthinkisvaluedmore?你觉得哪种捐助形式更有价值?(2)contributevt.&vi.贡献,捐献Manyretiredpeoplecanstillcontributetothesocietywiththeirrichexperience.许多退休的老人还能用他们丰富的经验为社会做贡献。Theoldcouplecontributedgenerouslytothechildreninpoorareas.这对老夫妇慷慨地向贫困地区的孩子进行捐助。12345678考点延伸12345678123456781234567812345678123456788.语法:动名词动名词是一种兼有动词和名词特征的非谓语形式。它的形式与动词的现在分词相同,即在动词后加-ing。动名词具有名词的性质,因此在句中可以作主语、表语、宾语、定语等;动名词有时态和语态的变化。123456788.语法:动名词12345678考点一作主语Readingisanart.读书是一种艺术。动名词作主语,有时先用it作形式主语,把动名词置于句末。这种用法在习惯句型中常用。Itisnouse/nogoodcryingoverspiltmilk.覆水难收。Itisfunplayingwithchildren.和孩子们一起玩真好。考点延伸辨析:动名词作主语与动词不定式作主语的比较动词不定式和动名词都可以用作主语,在意义上相近,但动名词多用来表示泛指或抽象动作,不定式多用来表示特指或具体动作。Smokingisnotgoodforhealth.吸烟有害健康。Itisnotgoodforyoutosmokesomuch.抽那么多烟对你不好。12345678考点一作主语12345678考点二作宾语某些动词或动词短语后出现非谓语动词时只能用动名词作宾语,不能用不定式。常见的此类动词和动词短语有:advise,allow,permit,avoid,enjoy,finish,giveup,cannothelp,imagine,include,keep,keepon,mind,miss,putoff,delay,practise,resist,suggest,dependon,thinkabout,setabout,succeedin,worryabout,burstout,insiston,cantstand,beusedto(习惯于),getusedto,devote.to.,lookforwardto,payattentionto,getdownto等。Theywentonwalkingandneverstoppedtalking.他们继续走,说个不停。Wearethinkingofmakinganewplanforthenextterm.我们正考虑为下学期制定新的计划。12345678考点二作宾语12345678考点三作表语动名词作表语时句子主语常是表示无生命的事物的名词或what引导的名词性从句。作表语时,动名词与主语通常是对等的关系,表示主语的内容,主语、表语可互换位置。Yourtaskiscleaningthewindows.(=Cleaningthewindowsisyourtask.)你的任务就是擦窗户。WhatIhatemostisbeinglaughedat.(=BeinglaughedatiswhatIhatemost.)我最痛恨的就是被别人嘲笑。12345678考点三作表语12345678考点四作定语动名词作定语往往表示被修饰词的某种用途awalkingstick=astickforwalking=astickwhichisusedforwalkingawashingmachine=amachineforwashing=amachinewhichisusedforwashing12345678考点四作定语12345678123456781234567812345678感谢聆听