《BEC口语题库》word版.doc

BEC HIGHER学生自学题库与指南Part 0PART 0的部分配了部分答案提示，请参照其中短语，写出自己的真实答案。1. Can you tell me about yourself?a) My name is Tracy Yang. Now Im a senior in Renmin University and my major is accounting. Im taking the BEC HIGHER exam to prepare myself for getting a job that requires business English. b) 你的答案。2. How do you think about your study or work?a) Well, I like my job. My boss is very nice, and he gives me plenty of empowerment. The only disappointment is that, the salary is not very high.b) Well, I dont really like my major of international politics because they are not practical and useful in getting a job. Thats why Im eager to improve myself in other areas such as business English.c) Well, I like my major of accounting, because its quite practical and useful in getting a job. You know many companies are interested in hiring students with the background in accounting. So, I like it, although I find it boring sometimes.d) 你的答案。3. Could you tell me about your reasons for learning English?a) Well, the most important reason is that, English a very practical and useful job-related skill and many companies are interested in hiring students who speak English well. So, I improve my English to make myself more competitive in the job market.b) 你的答案。4. Could you tell me about your ambitions for the future?a) Well, my immediate career goal after obtaining my Bachelors Degree is joining an international telecommunications company, for instance, Hua Wei, or Nokia, to work as a telecommunications products sales. And then, I want to advance myself to sales management positions.b) Frankly speaking, I havent decided on my career plans since Im still just a sophomore, but I think theres a good chance that Ill further my studies in International Business till I get the Masters Degree. And then, Ill advance myself in this field.c) 你的答案。5. Could you tell me why you chose this type of work?/these studies?a) I chose the major of telecommunications mainly because both my parents and I thought it was practical and useful in getting a job. You know, many companies are interested in hiring students with the background in XXX. But now Ive realized that its not enough for getting a high pay job, and I still need to acquire other types of job-related skills such as computer and English.b) 你的答案。6. Could you tell me what you like best about your work?/studies?a) Well, the best thing about my studies is that its very practical and useful in getting a job, you know, many companies are interested in hiring students with the background in XXX. So, its more practical for job hunting than many other majors such as politics, or philosophy.b) What I like most about my job is that my boss is very nice and he gives me plenty of empowerment. So, even though the salary is not very high, I still quite like the job.c) 你的答案。7. Could you tell me what you like least about your work/studies?a) Well, I have to say that my salary is not as high as I expected. Thats why Im improving myself in English, so that I can get a higher pay in another position or another company in the future.b) Well, my major International Trade is not practical and useful enough for job hunting. Many companies are interested in hiring students with very practical skills such as English, computer and communication skills, but we have to spend more time studying some big theories, which are not very useful for us to get a job.c) 你的答案。PART 1参考题目你的自学任务（1） 先把黄书题库上的PART 1提问结构回答结构总结如下图：（2） 再反复自问自答提问结构汉语翻译回答结构How has XX influenced the business life in China?在中国，XX对商业社会产生了哪些影响？扣题：XX has influenced the business life in China a lot, in many aspects. For example (或者，1st, 2nd)What do you think of XX?你觉得XX怎么样？Well, XX? Let me see I think XX has a lot of advantages, although it also has some problems. The biggest advantage is （如果有时间，就接着阐述缺点: the biggest problem is that ）What role does XX play in modern business?XX在现代商业起到哪些作用？XX plays a crucial role in modern business. Its crucial in many aspects. For example (或1st, 2nd )What are some necessary steps for preparing XX?准备XX，必须要哪些步骤？Many steps are necessary for preparing XX, for example（或 1st, 2nd）What kind of XX would you prefer, A or B?你更喜欢什么，A 还是 B？Well, I prefer A although B also has its advantages. I like A more because What are XX? (eg. What are necessary qualities of a manager)有哪些？Many XX are .（eg. Many qualities are necessary of a manager, for example, 或 1st 2nd ）How to do XX?如何做某事We can do XX in many ways, for example 或 1st, 2nd 请BEC考生把题库上的其它第一部分的提问结构和回答结构总结在此。？8. Could you tell me how important you think English is in business life in China?a) Well, English plays an increasingly important role in business life in China. English helps us to see the world, you know, we can see a lot of information published in English, which let us know whats happening in the whole world. 2ndly, English serves as a communication tool between people from different countries, the US, Japan, Russia, we usually use English to talk to each other五官思维9. Could you tell me what effect you think new technology is having on business life in China?a) New technology? Well, let me see, new technologyhas been having huge impact on business life in China. Let me use some examples of new technology to answer this question internet, QQ, I mean, instant communication, 3G, and so on Well, with the invention of new technology, the working time, the work place are being changed. We may work while traveling with mobile phone QQ, dont we? In addition, new technology has a big influence on the way we market and sell the products, for example, TV used to be the major media for commercials but now internet is attracting more and more attention! （真正考试的时候，只答出一个层次就可以了。）举例5W部门思维b) 请你想想，可以用5官法吗？10. Could you tell me what effect you think advertisements have on people in China?a) Advertising? Let me see, well, advertising certainly has a lot of influence on people in China. /On one hand, it informs us of the quality, features of available products and services, which can improve the quality of our life. /On the other hand, some advertisements have negative effects on us, for instance, Mcdonnald commercials lure kids to eat unhealthy foods, diamond ads make young people overspend, and so on. 正反思维11. Could you tell me how working life is changing in China?a) 5W、爸妈为例12. Why is teamwork so important?a) 5官、部门13. Do you prefer to work for a big company or a small one?a) 5官、5W14. Can you tell me what you hope to achieve professionally in the next five years?a) 同AMBITIONS题目15. Do you think mobile phone fees should be paid by companies?a) It depends. 举例16. Can you tell me how you relax from your work or studies?a) 5官17. Can you tell me what you would like to change about your work or studies?a) 参考前些题目。18. Can you tell me what you think is the biggest change in working life in China?a) 5官、5W19. What are the necessary qualities of a manager?a) 5官20. How do build teamwork in a team?21. Degree or experience, which is more important when choosing a job applicant?a) It depends. 举例22. Is dress code necessary?a) It depends. 举例Part 2 PRESENTATION大量做题前，抽出24小时，你要：(1) 看懂题目（训练方法：把剑2、3、黄书、题库中的TOPICS的核心结构念熟3遍）(2) 题目分类（上课完成剑2自己分剑3、黄书、题库）(3) 同类题目，确定回答逻辑英文表达(4) 开始大量做题（剑桥黄书题库）自学指南(1) 自己先做全真模拟：做笔记presentation，如效果不好，再做一次(2) 学习参考答案：思维短语配对1. Customer relation: the importance of offering incentives to customers Offering incentives to customers can help you to strengthen your customer base and enhance customer loyalty. If you offer incentives such as vouchers, or gifts in the promotion or sales, you will attract more customers and get them buy your products or services. （思维：销售方面） At the same time the image of your company will be improved and your brands are more likely to be known by customers. （思维：市场品牌方面）短语配对演示汉语英语加强客户基础Strengthen your customer base提高客户忠诚度Enhance customer loyalty公司的形象会得到提升The image of your company will be improved.让大家买你们的产品或服务Get them to buy your products or services.你的品牌可能会更广为人知Your brand is likely to be known by more customers. 2. Product promotion: how to ensure that products are promoted effectively at international trade fairs.You should send a professional team of experts to arrange the promotion at the trade fair. They must be familiar with the products you want to promote at the fair. Meanwhile they must be good at dealing with clients especially foreign clients. （思维：？人）You should use advanced technology to display your products at the fair. Necessary equipments such as DVD, overhead projector, high-definition screen（高清屏幕） can help you demonstrate the quality, function and specification of your products. （思维：？设备。思考：做任何事情，岂非都需要“人设备”啊！）3. How to reduce labor turnover ratesIn order to reduce labor turnover rates we must take the following effective measures: Set up a clear staff appraisal process to make sure that the performance of every staff can be evaluated openly and honestly and their promotion is based on their contribution to the company. Thus no one will complain about unfair promotion which once forced some of your staff to leave their jobs. Enhance the staff benefits including their base pay，annual bonus and other benefits. An incentive system should also be necessary to encourage the staff to work with the company longer. Improve the work environment of your company or factory. Try to foster a spirit of mutual help among your staff and let them understand that the company or factory is far more than just a workplace. Its a family where all members are supported and valued.4. Career development: the importance of being willing to acquire new skills throughout your careerWith the unceasing development of science and technology the workplace is now undertaking profound changes. The way you do your work and the equipment you use in your work will definitely change or upgrade in the future, which means you have to learn new skills to deal with these changes. Remember: you are never too old to learn. New skills will make you keep up with the latest technology and help develop yourself throughout your work life.5. International sales: how to research foreign markets effectivelyYou should notice the difference between foreign and domestic market and set your target according to specific situation of foreign market. For example: given the different state of living standard the purchasing power of your target market may be higher or lower than the domestic market. If you ignore the difference you are likely to make mistakes in products pricing in foreign market. You should ensure that your research team is excellent at carrying out research in a foreign country. That means every member of the team should mater the native language and be familiar with the specific culture of the target market. 6. Production management: how to implement an effective just-in-time systemWhat is a JIT production system? JIT is an approach to achieving excellence in a manufacturing company based on the continuing elimination of waste (waste being considered as those things that do not add value to the product). A repetitive production system in which both the movement of goods during production, and deliveries from suppliers, are carefully timed so that at each step of the process, the next (usually small) batch arrives for processing just as needed. The logic behind JIT: Nothing will be produced until it is needed.7. Travel: the importance of being able to speak foreign languages in international business8. Marketing: how to assess whether there is a market for a new productYou should carry out a research on the customer demands to see if there is a read need in the market for your new product. The feedback or result will help you to decide whether to launch the new product on the market. You should pay special attention to your competitors. Detect whether they are going to launch their new product onto the market. if the answer if yes that probably means there is a demand in the market for some new product. Then be quick and put on your rival product to coincide with them. 9. Human resources: how to use staff appraisal schemesYou should see to it that the staff appraisal schemes be a chance for management and employees to come together and exchange ideas, set joint targets and improve the way decisions are reached.The scheme should have a clear appeal process and any negative feedback should be accompanied by evidence such as dates, times and outcomes. Most importantly ratings should reflect measurable element of the job requirements.10. Advertising: the importance of television and cinema advertisementIn fact television and cinema advertising both function as a kind of media which tells or even guides people to buy products or services. With the development of the telecommunication television has become the most important carrier of advertisement and as a result of that TV advertising has the largest amount of audience all over the world. They have penetrated into peoples daily life and persuaded them to buy whenever they turn on them. On the other hand the popularity of the movie make every audience be under the influence of cinema advertising at the beginning and end of the movie.11. Staff management: how to ensure effective lines of communication between the workforce and managementAs the leader of the company you should open up a channel for the workforce and management to communicate directly. For example you can hold a monthly meeting within the company, which is attended by both the reps from workforce and management. They are allowed to talk with each other openly and freely to exchange views and opinions. They can also set common objectives. You should achieve this effectiveness by making use of up-to-date technologies. For example you can set up a forum on the intranet of your company so that every member can air and exchange their views on the forum. In this way a effective line of communication will be set up.You should set up an incentive system to make your staff talk with their line managers. 12. Finance: how to ensure accurate cashflow forecastsyou should establish a monitor system in the first place to detect any possible cashflow gap which will occur during your production and operation. This system can calculate the balance between your income and expenditure on a daily base. And should there be any sign of cashflow problems the system will warn your staff to do something about it before hand.In order to achieve the accuracy you must set up a report system which demands every manager report the current financial status of his or her departments. The information will be collected everyday for you to take consideration.13. International sales: how to decide which sales incentives to offer a new foreign customer 14. Recruitment: how to ensure that the best applicant for a job is selected (how to ensure that the best candidate for a post is selected)During the selection process we should pay attention to the candidates quality and attribute. Quality refers to the candidates ability to conduct his or her future work. During the interview candidates will have to be asked to demonstrate their ability to solve problems and deal with emergencies. In addition the other important factor should also be considered. That is the attribute of the candidate. It has something to do with the candidates character and value. Those whose value is in the conflict of the companys ethics will not be considered as best candidate even if they demonstrate remarkable ability in their work. 15. How to decide whether to float a company on the stock marketA: we should check the policy concerning listing a company onto the stock market. Different stock exchanges have different policies and requirements. We should check these policies or requirements to see that if our company meets the demand so as to be listed on the stock market. For example according to the policy of many SEs, the total capital of a company should meet a certain level before it can be listed. Besides, its after-tax profits should also reach a certain level. So check these policies to see if our company is qualified to be listed onto the stock market. Second, we should understand and are willing to take the responsibilities that a listing company has to bear such as disclosure directors duty all kinds of expenses tax and so on.16. Training: the importance of training staff to use new technologyA: it is a very important step to train your staff in how to use the new technology. First of all most of your staff wont be familiar with this technology since it is new and unless you train them they will spend much more time in getting used to it. Therefore your training is worthy in getting your staff to understand the new technology. Secondly you still wont enjoy the high efficiency brought up by the new technology if you cant achieve the perfect combination of your staff and the new technology which is only possible through training. The last but not the least you can improve your staffs ability to harness the new technology through your training program and make them more confident in their work, which will definitely enhance the efficiency of your company.17. The importance of selecting appropriate members of staff to attend exhibitionsA: your aim of exhibiting your products at the trade fair is to show your customers the high quality of your products through fine demonstration and careful explanation, which will only be achieved by selecting right staff to attend the trade fair. The staff you select should at least have a good understanding of the products you display. They must know the quality function description production packing and other important fields of your products. Besides they must have strong ability of promoting and marketing. These elaborately-selected staff can answer any kind of question produced by the customers about your products and can secure contracts with them skillfully, which will make your display a complete success.18. Production management: how to organize an effective stock control systemA: there are three important steps: first step up a monitoring system in the company to watch closely the level of inventory so that the inventory can be maintained at an appropriate level. Second set up a reporting system to inform the manager of any possible changes in the level of inventory. If the level is too low try to improve it and reduce its negative effect on the production. If the level is too high try to reduce it and pay attention to the lack of capital and difficulties it will exert on the management. Third make everyone in the company clear about the importance of stock control so that every part of this system is operating effectively and altogether achieve a high proficiency of the whole.注释：stock control system 存货控制 （对各种物资库存量的管理。目的在于使各种物料的库存量保持在适当的水平，既不会因库存过低而使生产收到影响，也不会因库存过多而占压资金并增加管理上的困难。）19. Meeting: the importance of regular meeting with suppliersA: first improve your cooperation with your supplier. It is not just a simple deal you make with your supplier. That is to say you should do your business with your supplier on the basis of equality mutual respect and mutual benefit. Second try to let your suppliers know that you are willing to establish the long-term relationship with them so that they are more confident in the current business with your company. Third it is your PR departments job to communicate with your suppliers on the regular basis and enhance the friendly relationships between you