新职业英语1教案.doc

新职业英语教案第一册职业综合英语第一册2011-2012第1学期导言 本学期是学生入学后英语学习的第一学期，是紧张学习最关键的一个学期，在本学期要求大多数同学能够掌握职业综合英语中要求的基本词汇、语法，能听懂并学会一些较简单的职场口语。为了使学生对本学期的学习目的、授课内容及测试等有所了解，现说明如下： 本学期必讲课程有八个单元每个单元分为听、说、读、写几个板块。听说读写译五种技能同时发展。尤其是听说比重会适度加大。ReadingA为精读文章，考核时较为全面,ReadingB为一篇实用文体的文章,考核的重点是阅读。同时在授课中会一些更高层次的要求，诸如篇章的理解，句子深层次含义的理解，词汇的搭配学习等。本学期要适当调动学生自主学习的积极性，集中体现在听说方面就是让他们更多的练习语言的实际应用，可适当进行一些与授课内容有关的课外活动，如：讨论、演讲、故事接龙、电影赏析等。为了使学生提高学习效率，增强课堂互动性，要求讲解每一单元前都进行复习，有些单元教师布置具体复习任务让学生完成。成绩的评定以期末考试和平时成绩相结合，平时的作业完成情况、出勤、课堂表现都将作为采分依据。 本学期的学时为48或52学时，第一次课为导论课不进行新课讲授，作为学生了解本学期教学内容、教学要求之用, 同时教师可适当征求学生对本学期课程的要求和建议。教 案 第 2 次课 章节、名称Unit 1:Reading A教学目的和要求The students are expected to be able to1. know something about Google and understand the text of reading A2. grasp many useful expressions and patterns 重 点难 点the main idea of the reading AMaster the key language points and grammatical structures 教学进程（含课堂教学内容、教学方法、 辅助手段、师生互动、时间分配） . Leading in / Warming-up (20 minutes)1. fill the names of countries of each logo and list some companies for products2. background information about Google While- reading(60 minutes)1. new words and phrases rough study2. skimming the text and finish task13. detailed study of text (important words, phrases and structures) . Post reading(10minutes) Finish task 2 on page5 and task 1 on page 12作业布置1.think about how to introduce a company both orally and in written form.2.Finish task 2 on page123.Preview the reading B 主要参考资料Teachers reference book. Material on web, 课后自我总结分析Unit 1 Organization Teaching stepsPre-reading tasks: Warming -upTask 1 Look at the following logos and give the names of the countries in which the companies are headquartered.Steps: 1)Ss read Warming up task 12)get Ss to look at the logos 3)go through the pronunciation of any problematic word 4) ask Ss to give the names of the countries and give answers. Germany Japan USA Germany USA FranceRepublic of Korea Finland P. R. ChinaBackground information introduction1. What is a logo? A logo is a graphical element that, together with its logo type, forms a trademark or commercial brand. Typically, a logos design is for immediate recognition. The logo is one aspect of a companys2. Metro AG, established in 1964, is a diversified retail and wholesale group based in Germany. It is the largest in its home market, and one of the most globalized retail and wholesale corporations.3. Wal-Mart Stores, Inc., founded in 1962, is an American public corporation that runs a chain of large, discount department stores. It is the worlds largest public corporation by revenue, according to the “2008 Fortune Global 500”.Carrefour SA is a French international hypermarket chain, with a global network of outlets. It is the second largest retail group in the world in terms of revenue after Wal-Mart.Samsung Group is the largest company of the Republic of Korea. It is composed of Samsung Electronics, Samsung Heavy Industries and Samsung Engineering & Construction.Lenovo Group Limited is Chinas largest and the worlds fourth largest personal computer manufacturer. Lenovo mainly produces desktops, laptops, servers, handheld computers, imaging equipment and mobile phone handsets (听筒).Nokia Corporation is a Finnish multinational communications corporation. Nokia is focused on wireless and wired telecommunications. It is the worlds largest manufacturer of mobile telephones.Task 2 List at least two companies for each type of the following products.1) students read warming up task 22) ask Ss to brainstorm as many countries as possible3) invite students to present their answers and add some more companies if necessary Television set : TCL, Sony, Panasonic, PhilipsComputer: Lenovo, Apple, IBM, SonySportswear: Li-Ning, Adidas, Nike, ReebokWhile-reading tasks:1)skim the text of the Reading A and then finish Exe task 1 .2)the study of Reading A Google by explaining new words ,language points to students1.relevant a. closely connected with the subject you are discussing or the situation you are thinking about 相关联的，有关的 irrelevant(反义词) （短语）be relevant to sth 与相关 e.g. Can you tell us what work experience you have that is relevant to this position?Nobody believes that college English is never relvevant to his future career.2. achieve v. to succeed in reaching a particular goal or standard by making an effort for a long time 实现，取得（n）achievement , (短语) achieve success(取得成功), achieve ones ambition（实现抱负）e.g. Li Na achieved her ambition by winning the championship in French OpenChina has achieved the goal of GDP growth rate of no lower than 8%.3.appear to be/do to give the impression of being or doing something 似乎/好像e.g. She appeared to be in her late thirties. They appeared not to know what was happening4.Fuel to make something stronger; to supply something with material that can be burnt to produce heat or power 给加燃料，激起e.g. His ironical words fueled her hatred for him.The stored coal could fuel the all the rooms for a whole winter.5.go public of a company) to start selling shares on the Stock Exchange首次公开上市 e.g. This company is among the first ones that went public in China.6.Instant a. happening immediately; (of food) that can be made quickly and easily 立即，顷刻间e.g.He took an instant liking for her. Instant coffee/noodles速溶咖啡/泡面7.Acquire v. to gain possession of; to gain something by ones own efforts, ability or behavior 获得，习得 (n)acquisitione.g. His character acquired him a good nameShe has acquired English in an English-speaking country. 8.Feature n. something important, interesting or typical of a place or thing 特点，特色E.g. The Hainan islands chief feature is its beauty and warmth.v. to include a particular person or thing as a special featuree.g. The bullet train is introduced to feature high speed and safety.9.In addition to: as well as; besides 除之外e.g. In addition to major knowledge , college students are supposed to acquire skills of socializing.In addition to English, some college student have to study Japanese.10.tend to to be likely to do something or to happen in a particular way because this is what often or usually happens 倾向于，往往 e.g. In face a slower pace of world-wide economic recovery, many investors tend to panic that second economic crisis may occur.Women tend to live longer than men in general.11.stay away from not to go near a particular person or place 远离，保持距离.g. The doctor advised him to stay away from fattening foods. In stormy weather, stay away from the trees .12.Typical a. having the usual qualities or features of a particular group or thing.典型的,独有的 e.g. Golden-silk jujube is typical of Cangzhou.This advertisement is a typical example of their marketing strategy.13.excel (at/in) v. to be very good at doing something 胜过，擅长 adj excellente.g. Japanese excel in judo just as Chinese in table-tennisShe has always excelled at foreign languages14.in terms of from the point of view of; with regard to; concerning 关于，谈及，就.而言e.g.China has become the second economy in terms of GDP.It is incorrect that one thinks of everything in terms of money15.the brain child (of somebody) an idea or invention of one person or a small group of people某人的发明或想法e.g. The Bird Nest is the brain-child of some people16. serve as to be suitable for a particular use 充当，担任，起作用 e.g. To serve as a substitute 用做替代品To serve as an instructor. 教课担任教师工作carefully study the text again post- reading finish the task 2 and task 1 and 2 in Language lab section assignment : Ss think about how to introduce a company both orally and in written form. Finish task 2 on page12Preview the text BSupplement background information 谷歌重新获得在华营业牌照lnsysina2010-08-06来源：http:/www.ebigear.com/news-110-66859.htmlChina today renewed Googles licence to continue operating in the country, the search giant announced today。搜索行业巨头今日宣布，中国更新了谷歌的营业牌照，允许其在国内继续经营。The decision secures Googles foothold in the countrys fast-growing internet market despite tensions over censorship。尽管审查制度方面还有些紧张的势头，这项决定让谷歌在网络发展如此迅速的中国市场站稳了脚跟。The deal had been in doubt because of the dispute between Google and China over hacking of Gmail accounts and censorship of search results。这笔交易一度被人怀疑，因为在取消Gmail邮箱和对搜索结果审查的问题上，谷歌和中国方面一直存在争议。Google closed its China search engine in March but wanted to keep a website that offers music and other services。谷歌曾经在三月份关闭了其在中国区的搜索引擎，但是他们想维持自己的网页，来提供音乐和其他服务。Googles lawyer David Drummond said: We are very pleased that the government has renewed our ICP (internet content provider) licence and we look forward to continuing to provide web search and local products to our users in China。谷歌首席律师大卫德拉蒙德表示：“我们很高兴中国政府已经更新了我们的ICP(因特网内容供应商)营业执照，我们期待继续在中国为用户们提供网络搜索和本地服务。”Users had been automatically redirected to Googles uncensored Hong Kong site, but the company stopped that last week after China warned the move could mean losing its licence。用户们已自动转入谷歌香港区不受审查的网页，但是，中国警告这一举动将意味着被取消牌照，公司在上周停止了这一做法。Googles relations with Beijing have been troubled since the US company said it no longer wanted to cooperate with government internet censorship。自从美国总部公司表示不再希望与中国政府网络监管部门合作后，谷歌与中国的关系一度陷入僵局。Bavarian Motor Works (BMW) is an independent German automobile manufacturer founded in 1916. BMW is a worldwide manufacturer of high-performance and luxury automobiles and motorcycles. Toyota Motor Corporation, founded in 1937, is a multinational corporation headquartered in Japan, and is currently one of the worlds largest automakers. Ford Motor Company is an American multinational corporation and one of the worlds largest automakers教 案 第 3 次课 章节、名称Unit 1: ReadingB +Listening &speaking 教学目的和要求The students are expected to be able to1. Master some useful words and structures of Reading B2. master some basic listening methods 重 点难 点Useful words and structure of Reading B and command of self-introduction教学进程（含课堂教学内容、教学方法、 辅助手段、师生互动、时间分配） . Leading in / Warming-up (20 minutes)1.The teacher checks homework 2.brainstorming students on how to make introduction to a company .3. introduce some related phrases on sections in a company. Text (35 minutes)1. New words.2. skimming the text and finish task 1 and 2 of this part. . Listening and speaking exercises (45minutes)1. give some tips on English listening 2. finish tasks from 1 to 5 3. guide students to make a brief self-introduction. 作业布置finish task4 and 5 in language lab part 主要参考资料Teachers reference book.课后自我总结分析Teaching stepsPreviewing tasks: brainstorming students on how to make an introduction to a companyReading BIntroduce background information 总公司 Head Office分公司 Branch Office营业部 Business Office人事部 Personnel Department人力资源部 Human Resources Department总务部 General Affairs Department财务部 Finance Department销售部 Sales Department促销部 Sales Promotion Department国际部 International Department出口部 Export Department进口部 Import Department公共关系 Public Relations Department广告部 Advertising Department企划部 Planning Department产品开发部 Product Development Department研发部 Research and Development Department (R&D)秘书室 Secretarial PoolNew words study: 1. objective n. goal,aim 目标 e.g. reach an objective实现目标，military objective 军事目标2. facility n. equipment e.g.health facility康复设备 electrical facilities 电力设备3. expand V. extend in one or more directions 增大，扩展 n.expansione.g. expand with heat 热涨 expand domestic demand 扩大内需4. marketing: selling products 出售 ，营销e.g. marketing strategy 营销策略 marketing idea营销理念5. ensure v.make certain of 确保 ，保证e.g. ensure stable peace 保障稳定与和平Money doesnt ensure/guarantee happiness6. promote: v.try to sell 促销，推销 n. promotion e.g. promote sales Ask students to skim the Reading B and try to finish task1 and task 2listening and speaking1. give some nstructions on how to do a good job in listening tasks2. ask students to finish task 1-5 while the teacher is playing the tape and then check the answers. If necessary, give students some help and guide during their listening.3. Then ask students to work in pair to introduce each other with referrence to some useful expresions below Greetings: How do you do? Ive often heard about you . Ive heard so much about you.Making introduction: allow me to introduce myself. My name is Im fromAsk questions: where were you born? What do you do in your spare time? Did you grow up here? Why did you choose this major?Ending: Nice talking to you. Its so nice to finally meet you. Nice to meet you, too. Its a pleasure to meet you. Assignment : language lab task 4-5教 案 第 4 次课 章节、名称Unit 1: Writing+ language lab + mini -project discussion教学目的和要求The students are expected to be able to1.master the format of an English envelope2. master the basic sentence patterns grammatically 重 点难 点Writing an envelope教学进程（含课堂教学内容、教学方法、 辅助手段、师生互动、时间分配） . Writing (30 minutes).Grammar revision (25minutes).revision of whole unit (15 minutes). Discussion of mini-project (30minutes)1. divide students into groups2. refer to business know-how and Reading B to list some outlines作业布置Mini project : make a detailed introduction to a company either to present it orally with the help blackboard or computer . 主要参考资料Teachers reference book. 课后自我总结分析Checking assignment Writing: how to fill in the envelope1)Introduce in detail the typical positions of items in an english envelope after asking students to finish task 1instructions :Your name and address should go on the upper part of the front of the envelope (although some people put it on the flap of the back of the envelope); the name and address to the person you are writing too should go in the center of the envelope (also the zip code, but if you dont have it, it will still get to the person.) Be sure to put that stamp on it! 2)ask students to finish task 2 and task 3 with the help of the teacher.3)ask students to write an envelope for your letter to Tom Jones, who works for Green Technologies as sales manager. The company is in New York, at No .135 on west 20th street. The zip code is 10011 Answer for reference: stampLuo Bin 31 Sichuan RoadBeijing 100035PR.China Tom Jones Sales Manager Green Technologies 135W20th St. New York 10011 USAgrammar revision asks Ss to form pairs and ask each other questions based on Page. 15 using the structure . Basic Sentence PatternsT may offer the following model:S+Vi Times flies.Birds sing beautifully.They went on holidayShell go swimming.S+Vt+O We like EnglishShe wants to help him.I dont know what to do.I think he is right.S+Lv+P The compass is mine.The secretary is efficient.The power is off.He looks in good health.He gets excited.S+Vt+Io+DoI sent him a faxI bought a book for Marry?Ask students to finish the tasks in self-study roomMini projectDivide students into groups. Ask student to have an oral discussion about an brief introduction to a company with referrence to the “business know-how” and text in Reading B, telling them a complete introduction should include name, logo, profile, management, products/services, etc.After discussion , leave them an assignment for making a written introduction by a whole group.Students should present the introduction to their company in class with the help of blackboard or computer next time.Cultural background Making a Company Introduction: A company introduction usually contains the following information: History; Number of employees; Management structure & company culture; Products or services. Unit Two OfficeI. Reading A1. Warming-upTask: Ask Ss to read Mr. Thomsons schedule for Tuesday. Then write their schedules for today.Objective: Ss can organize their activities in one day and make a time schedule.Steps : 1 Ss read Warming-up Task.2 Go through Mr. Thomsons schedule with Ss3 Allow three mins for Ss to do the task.4 Ask some Ss to present their work.Task: Ask Ss to answer the following questions in group. Table 1What are duties for a typical secretary?Handling correspondenceManaging a filing systemKeeping track of schedulesOperating and maintaining office equipmentDealing with phone callsHandling orders, budgeting or bookkeepingManaging training or other personnel work Table 2 Which skills are required in a good secretary?Being skillful in managing timeUnderstanding staff needs and solving their problemsHandling customers complaints effectivelyBeing good at interpersonal relationsBeing able to settle office chaosBeing skillful in handling paperworkKnowing how to deal with other companies2. Language pointsParagraph 1A variety of: a lot of things of the same type that are different from each other in some wayE.g. The girls come from a variety of different backgrounds.Reflect: v. to show or bw a sign of a particular situation or feelinge.g. The low value of the dollar reflects growing concern about the us economy.Paragraph 2Depend on: be decided bye. g The price depends on the quality.It depends (on) whether you want to do it or not.Minimum: n. the smallest amount of something or number of things that is possible or necessarye.g lLooking after a cat costs a minimum of$2000a year.handle: v .to do the things that are necessary to complete a job.e.g Computers can handle huge amounts of data.My secretary will handle all the details.Keep track of: to pay attention to someone or something so that you know what is happening to theme.g Its difficult to keep track of all the new discoveries in medicine.Operate: v. to use and control a machine or equipment; to rune.g Mary was experienced in operating the computers.The company operates five factories.Appropriate: adj. correct or suitable for a particular time, situation or purposee.g I didnt feel that this was an appropriate tine to mention the subject of money.Deal with : to take the necessary action, especially in order to solve a probleme.g They should deal properly and fairly with any complaint.Paragraph 3Efficient: adj. working well and effectively without wasting money or energye.g. All staff think Maria is a very efficient secretary.Anticipate: v. to expect that something wall happen and be ready for it e.g. It is anticipated that next year the workers, wage will increase.Confidential: adj. spoken or written in secret and intended to be kept secret e.g. Doctors are required to keep patients, records completely confidential.Paragraph 4Prospect. a person ,job ,plan, etc, that has good chance of success in the future; a possibility that something you hope for will happen e.g. The manager held out bright prospects for me if I would accept of his recovery.Individual. n. one person, considered separately from the rest of the group or societye.g. It is important to know that the virus can be passed from individual.adj. considered separately from other people or things in the same groupe.g. Each individual leaf on the tree is different .pursue: v. to continue doing an activity or trying to achieve something over a long period of time e.g