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牛津高中英语,(模块四 高一下学期),Advance with English,Reading,Unit,1,Advertising,Unit 1,课件描述：,本堂课是以听、说、读为主的阅读课。本篇阅读材料是一位中学生根据研究性活动写成的一篇说明文。学生应在阅读本文的基础上掌握说明文的阅读策略，了解说明文由三大部分组成。即：导入主题，支撑主题的细节材料和结论。,Advertisements,Lead-in:,Water protection,Sales of Coco Cola,learn more about ads,Brainstorming,advertisements,what,where,why,how,functions,attitudes,advantages,disadvantages,Words-matching,1. persuade 2. welfare 3. skilful 4. cure 5. mental 6. trick 7. motto 8. intelligence,a the ability to learn, understand and think about sth. b. good at doing sth., especially sth. that needs ability or training c. the general health, happiness and safety of a person or a group d. make an illness or problem go away e. a short sentence or phrase that tells the aims and beliefs of a person or a group f. related to the thoughts and the mind g. sth. done to fool someone else, or as a joke h. make someone do sth. by giving them good reasons,h,c,d,f,e,a,Before reading,b,g,Fast-reading,1 What do advertisements encourage people to do? 2 What does PSAs stand for? 3 What are PSAs meant to do?,To buy a product or service or believe in an idea.,Public service advertisements.,To educate people about health, safety or any other issue which affects public welfare.,Main idea of each paragraph,Para.1 Para.2 Para.3 Para.4 Para.5 Para.6,Brief introduction of ads,What is an ad?,Untrue claims about products,How to identify(辨别) an ad?,Public service ads,The advice on ads,Detailed Reading,1. Most people are not aware of how many ads are around them. 2. Advertisements are always meant to promote a product or service. 3. PSAs are only found in newspapers and on TV. 4. PSAs and commercial ads use some of the same methods. 5. Commercial ads can give us valuable information about how to live our lives. 6. An ad warning people against smoking is an example of a PSA.,Further Reading,not always,not only,PSAs,Whats the similarities and difference between commercial advertisements and public service advertisements?,Post-reading (Consolidation),similarities,billboards, newspapers, magazines, the Internet, radio, television,use attractive and original images and creative language,differences,to promote a product or service,to educate people,charged,free of charge,no,yes,commercials,Advertisements,PSAs,promote,charged,tricks,examples,educate,free of charge,believable,radio, TV, images, language,Reading strategy:,reading expository writing,（说明文）,introduction of subject,supporting details,conclusion,a subject,Homework:,1. Finish the article on Page 95. 2. List the difficult language points on your notebook. 3. Retell the article about advertisement .,
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