资源描述
选修 9Unit 5 Inside advertising 考点要求考点要求写出下列必考单词1.车道,行车线n. _2.特征,容貌,特色n. _3.道德,良心n. _ 4.公司,法人,社团n ._5.费用,代价n ._6.发言人n. _7.成熟的,到期的adj ._8.正派的,得体的,适当的adj. _9.伦理学,道德规范n. _10.布告板，广告牌n ._11.顾客，消费者n. _lane featureconsciencecorporationexpensespokesmanmaturedecentethicsbillboardconsumer12.可信赖的，可靠的adj ._13.衣服,外衣n ._14.预算 n. _15.烟草,烟草制品 n. _16.片,张,薄片 n. _trustworthygarmentbudgettobaccosheet .写出下列单词的变化形式1.回应,响应（v.）_；回应,应答,响应（n.）_2.样式,流行,时尚（n.）_；时髦的,时尚的（adj.）_ 3.促进,提升（v.）_；促进,晋级（n.）_4.道德的（adj.）_；不道德的（adj.）_5.诚实的（adj.）_；不诚实的（adj.）_；诚实（n.）_respond response fashion fashionable promote promotion moral immoral honest dishonest honesty 6.偶然的,随意的（adj.）_；偶然地,随意地（adv.）_7.酒（n.）_；酒精的,含酒精的（adj.）_ casual casually alcohol alcoholic 活学活用用所给单词的适当形式填空。1.He _quickly and his quick _made us surprised.(respond)2.This is the _lesson of the story:Whoever does _ things will be punished.(moral)3.Mr.White _to be the manager of the department and the _made his wife very glad.(promote)4.The _system works well and more than seventy of the fields _now.(irrigate)5.Tom said he was not sure whether Jane was _ or _,but I thought Jane，s _was beyond question as I never found her lying.(honest)答案：1.responded;response2.moral;immoral3.was promoted;promotion4.irrigation;have been irrigated5.honest;dishonest;honesty .写出下列必背短语1.（使）变成 _2.通知某人某事 _3.适合 _4.依靠,依赖 _5.厌恶,没必要做 _turn intoinform sb.of sth.fit in(to)rely onhave no use for 活学活用根据句后的解析，选择适当的短语完成下列句子。1.He，s never done this kind of work before,so I， m not sure whether he will _it.(be suitable for)2.Can you_this article _ English？(translate.into)3.He is a person you can _,so youd better turn to him and he won，t refuse to help you.(depend on,trust)4.Please _me _the final decision so that I can prepare my work early.(let sb.know)答案：1.fit in to2.turn.into3.rely on4.inform;of.单元重点动词 beware promote dial fit rely generate refresh murder appoint raise 活学活用用上述动词的适当形式填空。1.He _chairperson of the committee,making his mother very happy. 2.I seized the opportunity _her who he was. 3.You can _on it that he will come to meet you.4.Tom has been looking forward to_as the vice chairman of the company,but it seems that he still has a long way to go. 5.My aunt is content to live in the countryside,_ pigs and sheep with nobody disturbing her.答案：1.was appointed2.to inform3.rely4.being promoted5.raising .重点句型However good an advertisement is,people are unlikely to be persuaded if the product is unsuitable.(P43)一则广告无论制作得多么好，如果产品不合适，也不可能使人信服。 however+adj./adv.+主语+动词=no matter how+adj./adv.+主语+动词:此句型引导让步状语从句,意思是:无论/不管多么 However busy he is,he always spares some time for his child. 无论他多么忙，他总要抽出时间陪儿子。活学活用模仿造句。（1） 无论我回家多么晚，妈妈都会等着我。_ (2） 无论餐馆的菜多么昂贵，他总觉得不如他妻子做的好吃。_ 答案:(1)However late I came back,Mother was always waiting for me. (2)However expensive the dishes in the restaurants were,he feels they are not so delicious as the dishes cooked by his wife.语篇领悟 根据课文How Advertising Works完成下列短文We can see many advertisements everywhere in our daily life,on buses and billboards,in shop windows outside restaurants,in magazines and newspaper, (1) some of casual garments we wear.It is important for us to understand (2) advertisements work,otherwise we (3) (control)by them.An advertisement is (4) message or announcement that informs or influences people by using words,pictures,music or films.First,advertisers must (5) (identification)the target audience the advertisementintends to persuade.Find out their likes (6) dislikes.Second,they must appeal (7) the target according to their hopes,dreams (8) emotions.For example,commercial advertisements appeal to peoples desire to buy some products.Public adverts appeal our c o n s c i e n c e o r o u r d e s i r e t o b e ( 9 ) (worth)citizens.Third,in order to reach the right audience,advertisers must place their ads in the right medium. (10) good an advertisement is,people will not be persuaded if they are not interested in it.答案:(1)even (2)how (3)will be controlled (4)a (5)identify (6)and (7)to (8)or (9)worthy (10)However .考点活用用本单元词语翻译下列短文约翰拨了电话号码53218799，告诉妻子自己因抓获了两名毒贩子而得到提拔的消息，然后疲惫而兴奋地坐在办公室。这时电话响了，约翰精神一振，迅速接电话。原来是他妈妈。妈妈告诉他有名警察被毒贩子杀害了，所以他工作要特别当心。妈妈说“你是我唯一的依靠，你要做的就是照顾好自己。”答案: Having dialed the number 53218799 to inform his wife the news that he had been promoted for catching two drug dealers,John sat in his office,exhausted but excited.Just then his mother called him up,which refreshed him and he responded quickly to answer the phone.Mother told him that a policeman was murdered by a drug dealer.She also told him to beware of any danger in his work.She said,“You are the only son I can rely on and taking care of yourself is everything you should do.”自主学习自主学习1.Some adverts,like the environmental protection advertisement below,appeal to our conscience or our desire to be worthy citizens.(P43)还有一些广告就像下边那种有关环境保护的广告，就符合我们的良知，或者说迎合了我们想成为有价值的公民的愿望。词语归纳appeal to(sb.)（对某人）有吸引力；（使某人）感兴趣appeal to sb.for sth.恳求；呼吁appeal to sb.to do sth.呼吁某人做某事即学即练完成下列句子。(1)The idea of traveling really _.(很吸引我)(2)Her sense of humour _.(强烈地把他吸引住)(3)The headmaster _.(呼吁下学期要努力学习) 答案:(1)appealed to me (2)appealed to him strongly (3)appealed to us to work hard in the next term2.However,it would be no use advertising products on radio if the ad relies on visual effects.(P43)但是如果一项产品的广告要依靠视觉效果，那么它在收音机里播出就毫无意义了。词语归纳 rely on/upon 依赖，依靠，指望rely on sb.to do sth.指望某人做某事,相信某人会做某事rely on sb./sb.，s doing sth.指望某人做某事,相信某人会做某事即学即练A.完成下列句子。(1)Nowadays we _ .(越来越依赖计算机协助)(2)You can _.(相信我一定会为你保密)(3)She _(不能指望)to tell the truth.(4)_.(我指望你早点来)答案：(1)rely increasingly on computers for help (2)rely on me to keep your secret (3)cannot be relied on (4)I relied on you(r)coming earlier 即学即练B.翻译下列句子。(1)你跟他争吵没有用,他不会听你的。_ (2)在这儿等没有用,他今天不来上班。_ 答案：(1)It，s no use quarelling with him because he won，t listen to you. (2)It，s no use waiting here.He won，t come to work today.3.response n.（比answer正式）回答，响应，反应词语归纳in response to响应，反应make/give no response 不回答respond v.回答，响应，做出反应即学即练完成下列句子。(1)He _ to my question.(没有作出回应)(2)_is encouraging.(市长对我们计划的答复)(3)Let，s see how different teachers might_ .(给三个学生的反应评分)(4)_.(她从未回过我的信。)答案： (1)gave no response (2)The mayor，s response to our plan (3)grade the students responses (4)She never responded to my letter.4.When it comes to advertising,consumers need to be educated about techniques used by advertisers so they can judge the claims for themselves and not blindly accept everything that is said in advertisements.谈到广告时,消费者需要了解广告商使用的伎俩，他们才能对各种广告主张做出自己的判断，而不至于盲目地接受广告所说的一切。句型:When it comes to 当谈及到，当提到即学即练翻译下列句子。(1)当谈到如何教育调皮学生,老师们似乎有许多不同的有效方法。_ (2)说到英语学习，李明总觉得太难太难。_ 答案：(1)When it comes to how to educate naughty students,teachers seem to have different effective ways. (2)When it comes to learning English,Li Ming feels it too difficult. 写作步步高写作步步高 读写任务专题训练阅读下面的短文，然后按照要求写一篇150词左右的英语短文。 There is a story telling of a religious master who is said to be capable of moving mountains.A man came to him asking for a demonstration.The master sat in front of a mountain for a moment,then went to the other side of it and declared the end of the demonstration.All the audiences were greatly puzzled and begged him for an explanation.He said,“There has never been a way of moving mountains;what you can do is to go to the mountain if it doesn，t come.”One of my friends,though with the makings of a merchant,was bent on being a painter.He resigned from office and devoted himself entirely to painting at home.Several years,however,saw no progress in this regard. A painful retrospection brought him to his senses.He made up his mind to take up business in place of painting.It took him only a few years to become a rich businessman. Meanwhile he spent his spare time exchanging experience and skills in painting and calligraphy.His works finally won acclamation by expert painters and were on sale in art gallery and grand hotels.He had his collections published and his dream of becoming a painter came true at last.写作内容请就以上的文章写一篇读后感。1概括短文的内容要点，该部分的字数大约30词；2就“山不过来，我就过去”为主题，发表你的看法，至少包含以下的内容要点，该部分的字数大约120词左右。(1)根据你的生活经历，当所面对的事实无法改变时，是否应该改变自己？(2)简述一个改变自己的例子；(3)你认为有时候改变自己，才能最终改变属于自己的世界吗？写作要求你可以使用实例或其他论述方法支持你的观点，也可以参照阅读材料的内容，但不要抄袭阅读材料中的句子。 答案： Today I read a story about a religious master and a painter who change themselves when they face something unchangeable and then achieve an eventual change of the world around them. The stories remind me of my cousin who used to complain about English learning.He though it unnecessary to learn a foreign language and ignored it at all.As a result,he fell behind the others in his class and even failed in the exam.After realizing that it was not only a main subject but also the most widely spoken language in the world,he developed a good attitude.Thanks to his English teacher,he was well involved in English classes.Hepracticed listening and speaking English after class.What，s more,he kept an English diary,which helped him think in English.A year later,he became one of the ten top students in his class.Believe it or not,he was even rewarded in an English contest in his school.As far as I，m concerned,change your attitude when you find the environment unchangeable.Only in this way can you achieve an eventual change of the world around you.祝祝您您
展开阅读全文