知名牙膏品牌活动口碑传播方案

*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,高露洁2021 OHM 活动口碑传播方案 March 19th 2021-MEC Access,工程概述,工程背景,工程目标,工程策略,亮点规划,执行保障,报价,目录,工程概述,工程名称：高露洁#口腔零问题#系列活动口碑传播,工程类型：活动宣传与受众拉动，促进销售与市场占有率,执行周期：2021年5月18日-9月30日,目标受众：25-45岁家庭主妇及妈妈,如何将用户关注点,从,#,口腔零问题,#,引申到,#,生活零问题,#,，从而使用户对品牌产生更多好感,工程挑战,如何,持续吸引用户关注与参与活动，,从而确保,4,个月的系列活动顺利完成,需要选择一个传播快，互动强的媒体,工程概述,市场背景分析,工程目标,工程策略,亮点规划,执行保障,报价,目录,工程背景-微博运营表现,品牌官博,粉丝数,博文数,日均发博,粉丝活跃度,常规栏目,话题,活动,技巧点,定位特点,佳洁士,Crest,41216,1815,10-12,条,0-10,次互动,/,条,【,佳洁士爱牙车免费口腔检查周报,】,#,冠军笑容猜猜看,#,有奖互动、投票等,常规发布，互联网语言,企业杂志小编,【,让牙齿变黄的食物排行榜,】,#,炫白心机,#,【,创意欢欣办公用品,】,#Dr.Crest,日记,#,【,美白牙齿偏方走起来,】,#,奥运冠军星播客,#,【,各种牙齿美容方法之最,】,#Oral,观光团,#,#,微笑吧,#,#,牙齿趣闻,#,中华牙膏,361467,9534,10-15,条,1-20,次互动,/,条,无特定栏目，话题随机,#,中华健齿讲坛,#,常规发布，互联网语言,国企杂志小编,#,中华生活帮手,#,#,中华闪亮时刻,#,杜蕾斯,343671,4422,10-12,条,40-100,次互动,/,条,无特定栏目，话题随机,#,最粉丝,#,有奖互动、投票等,内容图片通常一语双关甚至一语多关,有性格特征的、机智有涵养、又有点小坏的成年男子,#,夜福利,#,#,性与爱在一起吗,#,#,杜蕾斯裸奔,#,最适合养老的十大二线城市,【,最该注意的,6,个卧室卫生细节,】,在面试时被HR问及频繁跳槽的原因，该怎么答复？有好主意的，不妨中华牙膏吧,看故事,和主人公一起用微笑点亮人生,肖先森说的真好！大家都挺想知道，你是否曾经对哪个女嘉宾动过心嘛,虽然说旅行是从自己厌倦的生活里跳出来去看别人厌倦的生活，不过我还是喜欢去看别人过厌了的生活尤其明天就是周末了，浑身的细胞都在呐喊：要去撒欢儿，要去撒欢儿,你们怎么样,【,跨界,mix,够创意,】,缝纫机和光盘、牙刷和牙齿、仙人掌和气球,.,美国艺术家,Nancy Fouts,把平时收集的小玩意随意地拼在一起，她觉得有趣的、能够让人会心一笑的东西就是创意，而且她还说：“这可都是手工制作，我讨厌,PHOTOSHOP,！,关键词：女性化的、亲和的、体贴的,关键词：女性化的、年轻的、活泼的,中华牙膏,佳洁士,Crest,工程背景竞品微博个性,工程背景现阶段各类官博内容运营启发,内容角度求异,内容平直类,以阶段性内容传播,发现：,电影节前期预热铺垫，介绍与会嘉宾、,参展影片、电影节规模等官方信息,同时透露亲和力强的工作花絮、现场见闻,电影节期间，密集直播现场盛况,同时转创造星、网友、影院微博,启发：,前期预热，须选定具吸引力的话题，引,发兴趣,非官方信息,(,花絮、工作人员心情等,),更,具有吸引力,5,月,18,日、,9,月,20,日的微直播、微访谈,活动期间，多渠道的信息转发，形成立,体化的内容素