外贸函电英文ppt课件

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,Unit 2 International Business English Correspondence,International Business English Correspondence,杨晓辉,13972241852,International Business English,1,By learning this unit,students should,understand the sequence of international trade,know the first step to do business,master the ways of seeking new customers,grasp the expressions,of showing sources of information,be able to write a letter of establishing business relations,Unit 2 Establishing business relations,Teaching objectives,By learning this unit,s,Unit 2 Establishing business relations,The sequence of international trade,1,How to seek new customers,2,Sample letters learning,3,Summary and supplement,4,Exercises in class,5,Unit 2 Establishing business r,The sequence of international trade,Step 1:Preparation,market investigation seeking new customers E.B.R.credit and status enquiry,Step 2:Negotiation,inquiry offer counter-offer counter-counter-offer order acceptance&contract,Step 3:Fulfillment,L/C packing&marking,shipment,insurance,production,inspection,documents shipping complaints,claims&adjustments,The sequence of international,How to seek new customers,a.advertisements in newspaper,magazines,TV,radio or internet;publication,alibaba;alimama;made-in-C;,欧美流派,kompass,、,thomasnet,、,kellysearch,b.attendance at fairs&exhibitions,Canton Fair;East China Fair,c.mutual visits by trade delegations;branch offices abroad,d.Business Houses of the same trade;Directories,3.helps from banks,chamber of commerce,commercial counselors office,Chamber of commerce;Commercial Counselors Office,How to seek new customersa.ad,How to seek new customers,How to seek new customers,How to seek new customers,How to seek new customers,Outline of E.B.R.letters:,(P1.1),a.source,b.intention,c.business scope,d.financial position&integrity,e.expectation for future cooperation,Reply to E.B.R.letters:,a.thanks,b.intention,c.request,d.expectation,Sample letters learning,Outline of E.B.R.letters:(P,outgoing go out:outgoing letter,发函，去函,incoming come in:incoming letter,来函,enjoy an excellent reputation;enjoy great popularity,establish(enter into)business relationship with you,for your reference;for your consideration;for your file,upon receipt of:as soon as we receive,specialize in;be specialized in,on ones part,outgoing go out:outgoing le,Dear Sirs:,We have obtained your name and address from Simpson&Co.Ltd.,London,England.As you are in the line of,cotton piece goods,we are writing to enquire whether you are willing to enter into business relations with us.,We are a state-owned corporation specializing in the export of the above items.To give you a general idea of our products we enclose a brochure and a sample-cutting booklet.We shall send you quotations once we get your specific enquiry.,We look forward to hearing from you soon.,Yours faithfully,China National Import&Export Corp.,Dear Sirs:,Dear Sirs:,Thank you for your letter of 4 January concerning establishing business relations with us.You will be pleased to know that your desire meets with ours.,We have been importers of cotton piece goods for many years.Now we are interested in extending our range and would appreciate you quotations.We are particularly interested in your printed and dyed cotton piece goods.,If your prices are favorable,we would expect to do a substantial volume of business with you.,We look forward to your early reply.,Yours faithfully,B.Wallace&.Co.,Dear Sirs:,敬启者：,承蒙贵国驻伦敦大使馆商务参赞处介绍，使我方获得贵公司的姓名和地址，兹写信想与贵公司建立贸易关系。,本公司与本地区主要轻工产品经销商联系甚密，我方相信，若贵方的报价有竞争力的话，我方可以销售大量中国商品。,有关我方资信情况，请向伦敦英国银行查询。,请告知贵方出口产品的必要信息。,谨上,敬启者：,Summary and supplement,a.How to express,the,source,s,:,We have your name and address from“The Journal of Commerce”.,We have heard from China Council for the Promotion of International Trade that you are in the market for Electric Appliances.,Your name and address has been given to us by Co.,in New York,(with whom we have done business for many years)who have informed us that you are one of the leading importers of Light Industrial Products in your country.,Through the courtesy of Co.Ltd.,Lagos,Nigeria,we come to know your name and address.,On the recommendation of Co.Ltd.,we have learned with pleasure your name and shall be glad to enter into business relations with you.,We owe your name and address to the Chamber of Commerce,Tokyo,who informed us that,Summary and supplementa.How t,b.How to express your intention:,We have obtained your address from and are now writing you for the establishment of business relations.,We write to introduce ourselves as one of the largest exporters,from China,of a wide range of Machinery and Equipments.,We are informed that you are a prospective buyer of Chinese Cotton Piece Goods.As this item falls within the scope of our business activities,we shall be pleased to enter into business relations with you.,We take pleasure in informing you that we are an enterprise manufacturing,We approach you today in the hope of establishing business relatio