theme-park-主题公园研究.ppt课件

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,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,The trends of theme park,Huiying Chen&Jun Liu,The trends of theme parkHuiyin,Contents,Transformation of profit pattern,Choosing the cultural and diverse theme,Keeping the stable and healthy speed in increase,Contents Transformation of pro,1.Transformation of profit pattern,The profit comes from the gross revenue,The profit comes from the real-estate,The profit comes from the brand,The profit comes from sharing the common tourists,1.Transformation of profit pat,The profit comes from the gross revenue,the core of this pattern stresses the profit from the total sales,The profit comes from three platforms,the inner platform,the communication platform with tourists,the cooperation platform,Substantial strategies,change the pricing mode of ticket (flexible),regenerate the recreation facilities,encourage the employees communicate with the customers,Transformation of profit pattern,The profit comes from the gros,The profit comes from the real-estate,Find the potential region,Develop the attractions of theme park so that forming the prosperous surroundings and then the price of housing will increase,Making the advantage of the relativity of theme park,Transformation of profit pattern,The profit comes from the real,The profit comes from the brand,Create the brand,Expand the brand,Maintain the brand,Transformation of profit pattern,The profit comes from the bran,The profit comes from sharing the common tourists,Ensure the target market,Find the enterprises which have the common target market,build the partnership with them and sharing the common market,Membership card system,Transformation of profit pattern,Find the,target market,Find the,enterprises,Build the,relationship,The profit comes from sharing,2.Choosing the cultural and diverse theme,Developing the Chinese-style theme,Developing the special theme,Developing the modern theme,2.Choosing the cultural and d,Developing the Chinese-style theme park,Find the theme from the traditional culture,Integration of the modern culture and Chinese traditional culture,Make the advantage of our rich cultural resource,Choosing the cultural and diverse theme,Developing the Chinese-style t,Developing the special theme,What theme is special,it is different from the other parks and has a recognized image by tourists,it represents the regional culture,it should be very creative,Choosing the cultural and diverse theme,Developing the special themeWh,Developing the modern theme,Technology,Scientific,Amazing,Choosing the cultural and diverse theme,Developing the modern themeTec,3.Keep the stable and healthy speed in increase,Develop the derivative products about theme park,Develop the real-estate around the theme park,Develop the merchandise theme park,Develop the own brand,3.Keep the stable and healthy,theme-park-主题公园研究,4.The trends of the theme park,Culture theme park,Leisure and vocational theme park,Theme park involving knowledge,interesting and technology,4.The trends of the theme park,
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