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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,2019-10-19,#,2017,清华大学学生会宣传部,平面设计的美学基础,2017清华大学学生会宣传部平面设计的美学基础,1,什么是平面设计,What is graphic design,排版,#01,Set type,海报,#04,Poster.,插画,#03,Illustrations,logo,#02,Logo,什么是平面设计What is graphic design排,2,美学基础,美学基础,3,构成平面的元素,Element,元素,设计三要素,点,线,面,构成平面的元素Element 元素设计三要素点 线 面,4,点,Point,不同大小、疏密的散点式排列,点动产生线,按一定的规律变化，使之产生韵律感,.,有目的的排列，以点聚面,点 Point不同大小、疏密的散点式排列点动产生线按一定,5,线,Line,面化的线（等距的密集排列）,疏密变化的线透视空间的视觉效果,粗细变化空间，虚实空间的视觉效果,错觉化的线,立体化的线,线 Line面化的线（等距的密集排列）疏密变化的线透视,6,面,Surface,几何形的面，表现规则、平稳、较为理性的视觉效果,自然形的面，给人以更为生动、厚实的视觉效果,有机形的面，得出柔和、自然、抽象的面的形态,偶然形的面，自由、活泼而富有哲理性,人造形的面，较为理性的人文特点,面 Surface几何形的面，表现规则、平稳、较为理性的视,7,排列,组合,排列组合,8,平面设计的美学基础课件,9,方与圆,疏与密,大与小,对比,方与圆疏与密大与小对比,10,应用,应用,11,应用,应用,12,应用,应用,13,应用,应用,14,COLOR,色彩,This is a template that you can edit it easily.,COLORThis is a template that y,15,色彩的三要素,色彩的纯净程度,色彩的相貌,色彩的明亮程度,色相,明度,纯度,色彩的三要素色彩的纯净程度色彩的相貌色彩的明亮程度色相明度纯,16,色相对比,色彩的对比关系,明度对比,纯度对比,冷暖对比,1,2,3,4,色相对比色彩的对比关系明度对比纯度对比冷暖对比1234,17,平面设计的美学基础课件,18,平面设计的美学基础课件,19,平面设计的美学基础课件,20,平面设计的美学基础课件,21,色调,Add your sub title,Add your text in here.Add your text in here.Add your text in here.Add your text in here.,Add your sub title,Add your sub title,Add your text in here.Add your text in here.Add your text in here.Add your text in here.,Add your text in here.Add your text in here.Add your text in here.Add your text in here.,色调指的是一幅画中画面色彩的总体倾向，是大的色彩效果。在大自然中，我们经常见到这样一种现象：不同颜 色的物体或被笼罩在一片金色的阳光之中，或被笼罩在一片轻纱薄雾似的、淡蓝色的月色之中；或被秋天迷人的金黄色所笼罩；或被统一在冬季银白色的世界之中。这种在不同颜色的物体上，笼罩着某一种色彩，使不同颜色的物体都带有同一色彩倾向，这样的色彩现象就是色调。,色调 Add your sub t,22,色彩的心理感受,红色,黄色,蓝色,紫色,色彩的心理感受红色黄色蓝色紫色,23,海报设计风格,海报设计风格,24,现下流行的设计风格,现下流行的设计风格,25,平面设计的美学基础课件,26,平面设计的美学基础课件,27,Add picture,Add picture,Add picture,Add pictureAdd pictureAdd pict,28,Add pictre,Add pictur,Add picture,Add pictreAdd picturAdd pictur,29,Add picture,Add picture,Add pictureAdd picture,30,Add picture,Add picture,Add pictureAdd picture,31,Your Text,$5,900,000,Description of the sub contents.Description of the sub contents.,摄影,Your Text$5,900,000Description,32,排版与字体,排版与字体,33,Add your title in here,Add your sub title,Add your sub title,Add your sub title,Add your text in here.Add your text in here.Add your text in here.Add your text in here.Add your text in here.,Add your text in here.Add your text in here.Add your text in here.Add your text in here.Add your text in here.,Add your text in here.Add your text in here.Add your text in here.Add your text in here.Add your text in here.,Description of the sub contents.,Add your title in hereAdd your,34,SWOT ANALSIS,Strengths,Weakness,Opportunity,Threats,Description of the sub contents.Description of the sub contents.,Description of the sub contents.Description of the sub contents.,Description of the sub contents.Description of the sub contents.,Description of the sub contents.Description of the sub contents.,SWOT ANALSISStrengths Weakne,35,平面设计的美学基础课件,36,Add picture,Add picture,Add pictureAdd picture,37,Add picture,Add picture,Add pictureAdd picture,38,THANKS FOR WATCHING,THANKS FOR WATCHING,39,
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