上汽大众第五届中原国际汽车展览会传播报告

,MR,#,单击此处编辑母版标题样式,编辑母版文本样式,第二级,第三级,第四级,第五级,2016/9/26,#,单击此处编辑母版标题样式,编辑母版文本样式,第二级,第三级,第四级,第五级,2016/9/26,#,部门,Division,MR,版本号,Version,1.0,保密级别,Secrecy level,HIGH,更新日期,2016-06-12,上汽群众2021年第五届中原国际汽车展览会,传播报告,SAIC Volkswagen 2021 5th Central Plains International Auto Show Communication Report,0,新闻传播概况,Communication Introduction,1,6月3日，上汽群众桑塔纳家族最新成员Cross Santana在2021第五届中原国际汽车展览会首发亮相，与Cross Polo、Cross Lavida朗境共同组成Cross Family。,On June 3,Cross Santana,the newest member of SAIC Volkswagen Santana family,debuted at the 2021 5th Central Plains International Auto Show.Along with Cross Polo and Cross Lavida,they compose Cross Family.,上汽群众邀请17家传统媒体参会，包括8家核心平面媒体及9区域媒体,SAIC Volkswagen invited 17 traditional media,including 8 core print media and 9 regional media,新闻传播概况,截至,6,月,12,日，共发布,36,篇,Cross Santana,郑州车展首发布相关媒体报道，其中在传统媒体、网络媒体、移动端新媒体上共计发布,36,篇，论坛和博客,x,篇。,受邀媒体报道情况,所有受邀,19,家媒体共发布报道,15,篇。,报道形式包括,图文结合,、,视频,、,音频,等。,并借助自身其他媒体平台进行再次传播，包括,今日头条,、,一点资讯,、,搜狐自媒体,、,微信公众号,等。,其他媒体报道情况,除受邀媒体外，其他媒体转载报道,21,篇。,3,跨界，是融合更是创新,有望再次促动国内乘用车市场格局变化，让跨界汽车占据有力一席,预示了上汽大众对国内个性细分市场有着良好期待,Cross Family,不仅是大众品牌的新卖点，更是为消费者诠释,Cross UV,这个概念的先锋军,战略意义,媒体视角,Cross Santana,拥有,Cross,专属座椅、,Cross,迎宾踏板、,Cross,内饰条、炫银车顶行李架等专属装备，从内到外进一步彰显了其跨界风尚,配置,继,New Santana,、,Gran Santana,后，,Cross Santana,是跨界而来的,Santana,品牌全新成员，与,Cross Polo,、,Cross Lavida,朗境共同组建形成了,Cross Family,定位,造型上，,Cross Santana,传承桑塔纳家族简约大气的设计理念，并融入全新的动感跨界元素,前脸方面，,Cross Santana,极具冲击力的格栅饰条与大灯内外部轮廓相融合，上方三维蜂窝形状与之形成鲜明对比，尽显跨界气质,保险杠处的车身色饰条贯通前脸下部，将雾灯包裹其中,侧面，,16,吋双色精车轮毂体现了运动,SUV,的理念,外观,4,序号,No.,媒体名称,Media,日期,Date,标题,Headline,版面,1,今日头条,T,2016.06.07,上汽大众,Cross Santana,中原国际车展首发亮相,SAIC Volkswagen,Cross Santana appears at,the Central Plains Auto Show.,头条,Headline,2,今日头条,T,2016.06.06,揭秘上汽大众,Cross family,背后隐藏的终极奥义！,Reveal ultimate,profound meaning,behind SAIC Volkswagen Cross family!,头条,Headline,3,今日头条,T,2016.06.07,上汽大众跨界新成员,cross,家族首发亮相中原车展,SAIC Volkswagen new member Cross family debuts,at the Central Plains Auto Show.,头条,Headline,4,今日头条,T,2016.06.09,上汽大众“两大车展”齐发力,PHIDEON,辉昂尊享预售启动,Cross Santana,首发亮相,头条,Headline,5,今日头条,T,2016.06.03,上汽大众,Cross Santana,闪耀亮相中原国际车展,SAIC Volkswagen,Cross Santana appears at,the Central Plains Auto Show.,头条,Headline,6,今日头条,T,2016.06.03,新车,|,一车三吃，上汽大众跨界版桑塔纳今早首发,New Auto,|,SAIC Volkswagen,Cross Santana debuts this morning.,头条,Headline,7,搜狐自媒体,S,2016.06.05,中原国际车展 上汽大众跨界休旅车,Cross Santana,首发亮相,The Central Plains Auto Show,，,SAIC Volkswagen cross UV Cross Santana debut,文字链,Text Link,8,搜狐自媒体,S,2016.06.06,揭秘上汽大众,Cross family,背后隐藏的终极奥义！,Reveal ultimate,profound meaning,behind SAIC Volkswagen Cross family!,文字链,Text Link,9,搜狐自媒体,S,2016.06.06,跨界家族新丁 实拍上汽大众,Cross,桑塔纳,New member,of cross family Live shots of,SAIC Volkswagen,Cross Santana,文字链,Text Link,10,搜狐自媒体,S,2016.06.06,上汽大众跨界新成员,cross,家族首发亮相中原车展,SAIC Volkswagen new member Cross family debuts,at the Central Plains Auto Show.,文字链,Text Link,11,搜狐自媒体,S,2016.06.08,卓越新生 天生无畏,Excellent Freshmen Born Fearless,文字链,Text Link,5,序号,No.,媒体名称,Media,日期,Date,标题,Headline,版面,12,搜狐自媒体,S,2016.06.03,新车,|,一车三吃，上汽大众跨界版桑塔纳今早首发,New Auto,|,SAIC Volkswagen,Cross Santana debuts this morning,文字链,Text Link,13,一点资讯,Yidian Information,2016.06.06,大众,Cross Santana,瞄准年轻化市场,Volkswagen,Cross Santana aims at younger market,头条,Headline,14,一点资讯,Yidian Information,2016.06.06,揭秘上汽大众,Cross family,背后隐藏的终极奥义！,Reveal ultimate,profound meaning,behind SAIC Volkswagen Cross family!,头条,Headline,15,一点资讯,Yidian Information,2016.06.03,新车,|,一车三吃，上汽大众跨界版桑塔纳今早首发,New Auto,|,SAIC Volkswagen,Cross Santana debuts this morning,头条,Headline,16,汽车商报,WeChat,2016.06.06,揭秘上汽大众,Cross family,背后隐藏的终极奥义！,Reveal ultimate,profound meaning,behind SAIC Volkswagen Cross family!,微信头条,No.1,17,央广汽车,WeChat,2016.06.06,上汽大众跨界休旅车,Cross Santana,首发亮相,SAIC Volkswagen,cross UV,Cross,Santana,debut,微信二条,No.2,18,城市汽车,WeChat,2016.06.07,上汽大众,Cross Santana,中原国际车展首发亮相,SAIC Volkswagen,Cross Santana appears at,the Central Plains Auto Show.,微信头条,No.1,19,驾车,1066,WeChat,2016.06.04,跨界休旅成新潮,-,上汽大众伐木累又添新成员,Cross SUV becomes a new trend-,SAIC Volkswagen family,adds new member,微信四条,No.4,20,维尼说车,WeChat,2016.06.03,Cross Santana,全国首发河南交通广播现场直播,Cross Santana national debut,Henan Traffic Radio live broadcast,微信头条,No.1,21,豫汽,WeChat,2016.06.03,跨界休旅车 为别样生活出发,Cross UV,start for different life,微信头条,No.1,22,快车评,WeChat,2016.06.03,新车,|,一车三吃，上汽大众跨界版桑塔纳今早首发,New Auto,|,SAIC Volkswagen,Cross Santana debuts this morning.,微信二条,No.2,6,序号,No.,媒体名称,Media,日期,Date,标题,Headline,版面,23,黄岛汽车杂志,WeChat,2016.06.08,【,新车发布,】,桑塔纳也出跨界版，上汽大众,Cross,桑塔纳正式发布,【,New Auto,Show】,SAIC Volkswagen new member Cross family debuts,at the Central Plains Auto Show.,微信五条,No.5,24,北京晚报,Beijing Evening,2016.06.06,跨界休旅车 为别样生活出发,Cross UV,start for different life,41/,汽车,41/Auto,25,北京青年报,Beijing Youth Daily,2016.06.04,大众,Cross Santana,瞄准年轻化市场,Volkswagen,Cross Santana aims at younger market,07/,新车,07/New Auto,26,上海汽车报,Shanghai Auto News,2016.06.12,Cross Santana,中原车展首发,Cross Santana debuts at the Central Plains Auto Show.,03/,市场,03/Market,27,东方早报,Oriental Morning Post,2016.06.09,上汽大众“两大车展”齐发力,PHIDEON,辉昂尊享预售启动,Cross Santana