资源描述
单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Unit Twenty-Two Trade Show Etiquette会展礼仪,Focal Points,1.,How to create a good first impression in trade shows,2.,Nonverbal communication in trade shows,3.,Other considerations in trade show etiquette,A.Creating First Impression 留下良好的第一印象,Words to know,1.,lucrative:producing a good profit 获利多的，赚钱的,She has a,lucrative,business selling leather goods.,她做皮货生意,利润丰厚,2.attires:clothing,服装,He likes casual,attires,.,他喜欢休闲服装,。,3,.,scuffed:worn out,磨损的,The floor was badly,scuffed,where they had been dancing.,他们在上面跳过舞的那块地板磨损得十分厉害,。,4.query:questions 询问,n.疑问，质问；疑问号,vi.询问；表示疑心,I query his trustworthiness.我对他的可靠性有疑心。,5.munch:chew noisily 大嚼,He was munching an apple.,他在津津有味地嚼着苹果。,We watched her munch through two packets of peanuts.,我们看她津津有味地嚼了两包花生米。,6.get engrossed in:be immersed in使全神贯注,7.amicable:,mikbl,characterized by good will and friendship 友好的，温和的,The two nations settled their quarrel in an amicable way.,两国以和睦友好的方式解决了他们的争端。,8.demeanor:the way a person behaves toward other people行为，举止，态度,His good demeanor spoke well for him when he went to apply for the job.,他去申请工作时,他良好的举止帮了他不少忙。,Flaunt:,炫耀,夸耀,She was flaunting her new fur coat.,她正在夸耀她那件新的皮大衣。,B.Nonverbal communication in trade shows会展中的体态交际,Words to know,1.faux pas 失态，失礼,2.slouch:无精打采地站或坐、走,Several students were slouching against the wall.,有几个学生没精打采地倚在墙上。,3.sales pitch:宣传标语,C Other considerations in tradeshow etiquette(会展礼仪中的其他本卷须知),Words to know,1.hardcore selling 硬性推销,2.grumpy:bad-tempered,angry 生气的,The old man is a grumpy elder.,这老人是个脾气坏的长者。,Dont be so grumpy and cynical about it.,不要为此这么生气,这么愤世嫉俗。,3.elicit:call forth 引出，探出,In one hour he had elicited the truth.,不到一个小时,他就查明了真相。,4.dismantling:the act of taking something apart 分解,5.Super Bowl:美国橄榄球超级杯大赛，一般在每年1月份的最后一个或是2月份的第一个星期天举行，被称为“超级碗Super Bowl的这一天是所有球迷的狂欢节。,Exercises,I.Role-play activity:Divide the class into several pairs.Then each pair just follows the protocol to imitate and act in different tradeshows as hosts and attendees.Finally they are going to compare which pair performs the best.,II.The whole class will be divided into groups to discuss the following case in class,perhaps some students may introduce similar cases of trade show etiquette,.,Several years ago,I was staffing a booth with a couple of other people when walked a very beautiful woman along with her blind husband.They asked a couple of questions and left.A few moments later one of the other staff members started talking about this womans features in great detail,then said“Its a shame,a woman like that,and her husband cant even see what hes missing.At that point her husband made his way back from two booths away and said,“I might not be able to see,but I can hear.,The point is:Whether its about other booth staffers,competitors or attendees,your conversations can and will be overheard.Will what you say encourage trust in you as a person?In the end,our decision to buy is based on what we think of you.What you sell is almost ancillary辅助的,III.Read the following article to obtain further information on trade show etiquette and have a discussion in groups.,International Trade Show Etiquette,Trade shows in the United States are fairly predictable,especially in the industrial sector.Some companies have determined that the formula for success and attracting visitors to your booth is pretty girls in revealing(but tasteful)clothing,alcohol and promotional items with puns heavy on the sexual innuendo.This has worked for manufacturers and auto makers for years,so why would anyone change?,The answer is because you want to attract international customers.The Internet has made the market place truly global,which means that industrial companies have more opportunities to expand their reach than ever.The energy industry especially faces huge potential gains.But it also means a whole new set of rules needs to be learned.,For instance,various cultures and religions find women in skimpy clothing offensiveand some cultures bar men from even conversing with a woman whose legs or arms are showing.Similarly,alcohol consumption is prohibited by some religions.And as for promotional items with suggestive puns,theyre perceived as rude and shocking.,If youre attending American-only trade shows,these points arent a problem.But if you have a booth that will be visited by potential customers from all over the world,you might want to rethink the bikini girls and free beer.Instead,why not work to make your booth or display area more interactive?And you dont have to forgo the promotional items altogether;just make sure they have your logo and phone number on them instead of an off-color joke.,Thank you,
展开阅读全文